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Cyd Szymanski's cage-free egg business was threatened by large caged-hen companies that saw new profit potential in the industry she had helped build. Szymanski had based her company, Nest Fresh Eggs, on a strong personal belief that people deserved healthier alternatives for food and that animals deserved to be treated well. Not only had Szymanski remained true to her convictions, but she also saw financial success with what had begun as a very small family operation. Over time, more consumers understood the health and ethical benefits associated with cage-free eggs and were willing to pay a premium price to purchase them. But, during Nest Fresh's 14 years in business, the egg industry had undergone a number of changes. Large caged egg producers started to enter the cage-free market. Szymanski believed that these producers were motivated solely by profit. They were developing small cage-free production facilities side by side with their caged operations. They also had the financial clout to offer lower prices, something the small independent cage-free operators like Nest Fresh were far less able to do. Szymanski had to come up with alternatives, some of which might require back-pedaling on her convictions.

Only three short months into her new position as CEO of publicly traded golf apparel manufacturer Cutter & Buck, Fran Conley discovers accounting irregularities that call into question the reliability of this company's financial statements. Working closely with her board of directors, Conley must figure out what is really going on. She must also deal with the possibility of SEC sanctions, class action lawsuits, threat of NASDAQ delisting, loss of D&O insurance, departure of senior managers, and problems with access to credit. She is also trying to turn the company around after two years of poor performance.

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Two young entrepreneurs have started a tour company at Whistler Resort in British Columbia. Two years into the operation, they face some critical decisions about their service offering. The major issue centres on expansion. They could grow by forging a partnership with a European destination service, by focusing on their current target market, or by expanding beyond premium winter vacations at Whistler. Students will learn lessons about what it takes to offer and maintain a premium level of service.

George Scheppler, president and CEO of Pine Ridge Winery, LLC, (the "Company") sat in his office overlooking the steep hillside vineyards of the Pine Ridge Winery in Napa Valley. It was June 2005, and he was preparing for the upcoming board of managers meeting where he would discuss the Company's long-range plan with its owner, Leucadia National Corp. Leucadia, a well-respected diversified holding company, had 2004 revenues of $2.3 billion. The Company had 2004 revenues of $13.8 million from its two wineries: Pine Ridge Winery (Pine Ridge) in California and Archery Summit Winery (Archery Summit) in Oregon.

Describes the creation of an open source software venture in Norway, Australia, and the United States that lands a strategic OEM deal with a leading Japanese manufacturer of embedded devices (PDAs in this instance). Details the evolution of the two companies' relationship and the differences in mindset and culture--Norwegian/Japanese as well as small venture/big venture and software company/hardware company. There are also conflicts with a U.S. software venture that is serving as the general contractor for the project. The co-founders must decide how to deal with certain requests by the Japanese partner.

Provides an overview of the second-year MBA elective course Entrepreneurship and Venture Capital in Healthcare.

Describes the general principles of crafting financial deals around the provision of capital to entrepreneurial ventures. Discusses in more detail some of the specific aspects of venture capital term sheets.

The publisher of an 18-month old, controlled-circulation weekly newspaper, The Londoner, is contemplating the addition of a web-based searchable data base of classified ads for used cars. It would seem to add value to the readership but it does appeal to readers well beyond the original trading area for the weekly, and it also offers some new timing issues for a weekly paper to create a feature with large weekend readership. The issue is whether or not the publisher should add this auto classified feature section and if so, how to market it to the greatest advantage. This case may be used with The Londoner (A), product 9B05A007).

This note describes the TSX Venture Exchange in the early 2000s, which is dedicated to the listing and trading of share in junior companies. It also includes a discussion on the advantages and disadvantages of such listing.

The idea of the garage entrepreneur--who starts businesses in garages (or basements or dorm rooms or kitchens)--is a highly popular contemporary legend, but not quite accurate. Academic research now claims that entrepreneurs are often organizational products: They typically acquire confidence, business knowledge, and social connections via prior experience at existing organizations. These psychological and social resources aid entrepreneurs in forming companies. Although the belief of the garage entrepreneur contributes to the preservation of the American ideals of opportunity and upward social mobility, it offers misleading insights to would-be entrepreneurs because it suggests an undersocialized view of the entrepreneurial process. Individuals, companies, policy makers, and business schools will benefit from recasting the garage as a contemporary legend and focusing instead on the lessons that can be derived from an understanding of entrepreneurs as organizational products.

Lingo Media is a leading publisher of English language learning programs in China. But market share leadership hasn't come easily for the Canadian-based company, and doesn't equate with impressive sales or tangible profitability. Described is the company's learning journey in China and looks at the lessons learned on choosing the right alliance partner, tailoring products to unique local Chinese customers, and what unique resources are necessary to successfully do business in 21st century China.

The New Business Development unit is part of DSM, a Dutch globally operated chemical company. The unit looks for promising new ideas to develop into start-up businesses. Stamypor is a new project that the New Business Development unit is working on and the team leader of the project must decide if it should be developed into a start-up company. Students will apply their knowledge about new product development, new product evaluation, the stage-gate process, customer value, business models, and corporate venturing.

Spreadsheet supplement for case 806058.

Explains the concept of implied valuation--i.e., the valuation that can be inferred from a financing event--and how such valuations and financings are represented in a "cap" or capitalization table for a new venture.

DentalCorp is the fifth largest provider of dental insurance in Brazil and has tripled its sales in the past two years. Whether to expand to Chile or to continue expansion in Brazil is the major strategic choice facing the company at the end of 2004.

InvestorSoft is preparing to launch its one and only product, a subscription-based software service that will make it convenient and economical for companies to manage the investor relations portion of their website. The company's founder faces an uphill battle in establishing InvestorSoft as a credible supplier to buyers who prefer dealing with large, reputable firms. His immediate challenge is to settle on a set of target customers, and determine whether InvestorSoft would be better off selling to them directly or through resellers who would bundle the software with other services. He must also develop pricing and promotional strategies that will secure a strong base of customers early on, in order to position the company for future growth. The case provides the basis for discussing core marketing concepts such as customer analysis, target market selection, and marketing mix decisions in an entrepreneurial context.

<p style="color: rgb(197, 183, 131);"><strong> AWARD WINNER - Oikos Sustainability Case Writing Competition</strong></p><br>CARE's Rural Entrepreneurship and Agribusiness Promotion project is a new, market-driven approach to development in Kenya. While the project has been successful from a development standpoint, it is not commercially viable. The sector manager must determine how to improve the project and make it commercially sustainable. Students will understand the advantages and opportunity for profit/non profit partnerships and social enterprise as complementary entities for social and economic development. PowerPoint slide presentation is available, product 5B05M056.

Explores issues around the portfolio management and partnership behavior in a venture capital setting.