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Aries Agro Limited-Implementing IoT in Facility Logistics
Aries Agro, an agribusiness firm, faced two prime challenges - the safety and productivity of its workers. When traditional software systems fell short of addressing these challenges, the firm contemplated the implementation of an IoT (Internet of things) based solution. This IoT based solution captures the movement of workmen and generates data from the sensors that help identify sources of inefficiency. In this case, we not only discuss the implementation challenges of an IoT based implementation but also how this solution can help to promote safety among the workmen and improve worker productivity by optimising facility layout. -
True North: Pioneering Analytics, Algorithms and Artificial Intelligence
True North was a private equity fund that specialized in the growth and buyout of mid-market, India-centric companies. The leadership team initially believed that technology was not core to traditional businesses and steered clear of new age technology-oriented businesses. Then, in 2007, True North invested in Meru Cabs, a ride-sharing service with a growing fleet of cabs that had to change its business model with the launch of tech-based platforms like Uber. This experience led True North to significantly alter its stance on the importance of technology-powered business models. The team learned that all businesses needed to effectively become technology businesses to remain relevant. True North initiated the "Analytics, Algorithms and Artificial Intelligence" (3A) project. A system, Kelp, was designed and developed internally to facilitate the transformation of True North into an AI-first firm based on the introduction of data-driven decision making and productivity-enhancing digital tools. In 2020, as different elements of Kelp were launched, the leadership team met to discuss the future of this technology. -
Siba Mtongana: A Pioneering Chef in South Africa
For Siba Mtongana, South African celebrity chef, the year 2020 was fraught with challenges and unknowns. Her brand was strong and she was certain it would survive. But as she fine-tuned her growth and innovation strategy in a shaky, unpredictable economy in the midst of the COVID-19 global pandemic, how should she plan for the future, in both the short-term and long-term? -
Briscola-Pizza Society: Scaling Affordable Luxury
Riccardo Cortese and Federico Pinna were the CEOs of Briscola-Pizza Society, a restaurant chain they had founded in 2014 with a clear ambition: create a distinctive international pizza chain that would combine a fast-casual format with the devotion to quality that characterized family-run Italian restaurants. In 2017, Francesco Trapani, the former CEO of luxury jewelry company Bulgari, had taken a majority stake in the chain, which had switched to a format of "affordable luxury." At the end of 2019, Briscola counted six restaurants in the northern regions of Italy and its founders were grappling with a series of questions: Should they consolidate their position in other Italian regions or expand directly abroad? In which countries would their concept work best? Should they change their direct ownership model? If so, what kinds of partnerships, licensing agreements, and franchise models should they use? Finally, what was the right degree of standardization across their restaurants? Allowing some variations in the menu at the restaurant level would be attractive to target specific segments of their clientele, but would this complicate their operations and potentially hinder their growth? -
Moderna (A)
In summer 2020, Stephane Bancel, CEO of biotech firm Moderna, faces several challenges as his company races to develop a vaccine for COVID-19. The case explores how a company builds a digital organization, and leverages artificial intelligence and other digital resources to speed its operations, manage its processes and ensure quality across research, testing and manufacturing. Built from the ground up as such a digital organization, Moderna was able to respond to the challenge of developing a vaccine as soon as the gene sequence for the virus was posted to the Web on January 11, 2020. As the vaccine enters Phase III clinical trials, Bancel considers several issues: How should Bancel and his team balance the demands of developing a vaccine for a virus creating a global pandemic alongside the other important vaccines and therapies in Moderna's pipeline? How should Moderna communicate its goals and vision to investors in this unprecedented time? Should Moderna be concerned it will be pegged as "a COVID-19 company?" -
Student Success at Georgia State University (B)
This is a supplement to the Student Success at Georgia State University (A) case. The (B) case includes the results of a randomized control trial that Georgia State conducted to test education technology start-up AdmitHub's chatbot solution as a strategy for improving "summer melt" (i.e., applicants confirming that they planned to enroll but then not enrolling). -
Student Success at Georgia State University (A)
Georgia State University had developed a reputation for driving student success by nearly doubling its graduation rate for students of all racial, ethnic, and socioeconomic backgrounds. It did so while growing its student body and the proportion of Black/African American, low-income, and first-generation students-groups with historically lower postsecondary graduation rates compared to national averages. Georgia State's Student Success team, led by Tim Renick and Allison Calhoun-Brown, used a data-based approach to deploy micro-grant programs to retain students, implemented predictive analytics to improve student advising, and optimized course sequencing to help students graduate before they exhausted their financial aid. In 2016, they faced a growing "summer melt" problem where nearly 20% of incoming students who committed to attend never actually enrolled at Georgia State-and many never enrolled at any college. At the same time, they wondered how to balance continuing to incrementally improve student success at Georgia State and scaling their efforts to help the many other universities facing similar problems who sought to learn from their experience. -
SATTVA eTECH: Enhancing Component Sourcing Flexibility
This case describes the sourcing contract selection challenge faced by an electronics manufacturing company. The company must decide whether to continue the existing wholesale price contract, or should they switch to the quantity flexibility contract suggested by the supplier. -
Exceed: Improving Productivity and Reliability in Delivery of Software Solutions
This case describes the managerial challenge faced by a mid-size hardware and software services company in determining the course of action that needs to be taken to address certain productivity and quality concerns raised by their customer. As the managing director of the company investigates the cause of the poor quality and under-productivity of a project team, he receives a plethora of equally plausible causes along with supporting data. The challenge is to sift through the myriad problems and causes in a systematic manner to identify the best course of action. This case is rooted in a B2B service business setting and can be used to comprehensively demonstrate the application and utility of the various quality control tools for managerial decision making. -
Exceed: Improving Productivity and Reliability in Delivery of Software Solutions, Spreadsheet Supplement
Spreadsheet supplement for case IMB833. -
RLS Logistics: Combating Vendor On-Time Performance for 'Cool' Customers
Located in Mt. Laurel, New Jersey, RLS Logistics offered temperature-controlled logistics solutions. On a Tuesday morning in October 2019, RLS Logistics’ business development manager learned that a large baked goods manufacturer was seeking a logistics provider who could lower the bakery’s transport costs and alleviate problems with delivery delays. The delays, in particular, were blocking the bakery’s attempts to improve its relationship and scale up operations with big-box retailers such as Walmart Inc.. RLS Logistics’ business manager secured a meeting with the bakery for the following Monday. In the meantime, he and his team needed to analyze delivery data from the bakery and prepare a delivery model that would showcase RLS Logistics’ value and appeal to the bakery. -
RLS Logistics: Combating Vendor On-Time Performance for 'Cool' Customers - Presentation
Presentation to accompany product 8B20D026. -
Shoppers Stop Limited: Developing Sense-and-Respond Capabilities (A)
In January 2013, the chief executive officer and the department heads of Shoppers Stop Limited, India's largest department store chain, met to discuss the Indian government's imminent clearance of direct foreign investment applications by major global retailers. To prepare for the upcoming challenges from international competition, the head of the non-apparel department was asked to prepare a strategy. After discussions with the other department heads, he decided to recommend a sense-and-respond business model. However, he was unable to complete his plan because the head of distribution and logistics was unavailable until the following week. In part B of this case, the head of the non-apparel department met with the head of distribution and logistics to assess the advantages and disadvantages of centralized and decentralized distribution and logistics structures. The head of the non-apparel department was considering an expansion to an online business, and knew that a dedicated, efficient, and cost-effective distribution and logistics system would ensure its success. He had a preliminary plan for a sense-and respond strategy but had some lingering questions. Which key elements of this strategy did the organization already possess? How could Shoppers enhance these capabilities in the future? Would the company need a major distribution and logistics restructuring to improve its sense-and-respond capability? -
Shoppers Stop Limited: Developing Sense-and-Respond Capabilities (B)
Supplement to case W20752 In January 2013, the chief executive officer and the department heads of Shoppers Stop Limited, India's largest department store chain, met to discuss the Indian government's imminent clearance of direct foreign investment applications by major global retailers. To prepare for the upcoming challenges from international competition, the head of the non-apparel department was asked to prepare a strategy. After discussions with the other department heads, he decided to recommend a sense-and-respond business model. However, he was unable to complete his plan because the head of distribution and logistics was unavailable until the following week. In part B of this case, the head of the non-apparel department met with the head of distribution and logistics to assess the advantages and disadvantages of centralized and decentralized distribution and logistics structures. The head of the non-apparel department was considering an expansion to an online business, and knew that a dedicated, efficient, and cost-effective distribution and logistics system would ensure its success. He had a preliminary plan for a sense-and respond strategy but had some lingering questions. Which key elements of this strategy did the organization already possess? How could Shoppers enhance these capabilities in the future? Would the company need a major distribution and logistics restructuring to improve its sense-and-respond capability? -
Butterfly Edufields: Value Chain Reconfiguration
Based in India, Butterfly Edufields Pvt. Ltd. (BFF) designed, developed, assembled, and distributed educational activities and games for Grade 1-10 students to help them understand various science, technology, engineering, and mathematics (STEM) concepts. After more than a decade of existence, BFF had grown significantly in terms of production capacity, human resources, product portfolio, and geographical reach. Between 2010 and 2019, its revenues had grown 15 times. In November 2019, the company's chief executive officer faced three challenges: (1) the firm's inability to meet orders for newly introduced products; (2) its limited ability to tap and serve the huge market of 1.5 million schools across India; and (3) its failure to capture the enormous potential of selling educational toys online-a $300 million market. The chief executive officer believed that the traditional cost structure of centralized design, production, and distribution might not support the non-linear growth he envisaged for the company, so he had collected the value-added details for one of BFF's products with the intention of evaluating alternate value chain configurations for the company. -
Butterfly Edufields: Value Chain Reconfiguration
Based in India, Butterfly Edufields Pvt. Ltd. (BFF) designed, developed, assembled, and distributed educational activities and games for Grade 1–10 students to help them understand various science, technology, engineering, and mathematics (STEM) concepts. After more than a decade of existence, BFF had grown significantly in terms of production capacity, human resources, product portfolio, and geographical reach. Between 2010 and 2019, its revenues had grown 15 times. In November 2019, the company's chief executive officer faced three challenges: (1) the firm's inability to meet orders for newly introduced products; (2) its limited ability to tap and serve the huge market of 1.5 million schools across India; and (3) its failure to capture the enormous potential of selling educational toys online—a $300 million market. The chief executive officer believed that the traditional cost structure of centralized design, production, and distribution might not support the non-linear growth he envisaged for the company, so he had collected the value-added details for one of BFF's products with the intention of evaluating alternate value chain configurations for the company. -
Zameer Kassam Fine Jewelry: Engaging Clients
Zameer Kassam Fine Jewelry (ZKFJ) designs custom engagement rings that tell the story of a couple's relationship. The case describes the company's process for engaging clients, which has historically been a relatively offline, high-touch experience. Obliged by social-distancing guidelines with the advent of the COVID-19 pandemic in early 2020, Zameer Kassam and his team had been forced to take many facets of the business online. Although clients still seemed delighted by their rings, Kassam wondered what might be being lost for his clients and employees in this new virtual medium. On the other hand, perhaps there were aspects of the process that could be improved through online delivery? Such a transition could represent an opportunity to grow the business. -
Operation Bramble Bush (A)
In the pre-dawn hours of August 2, 1990, Iraqi leader Saddam Hussein ordered his army to invade the neighboring, oil-rich state of Kuwait; within two days, Iraq had largely overcome organized military resistance and occupied its neighbor. A near-total financial and trade embargo imposed on Iraq failed to persuade it to leave Kuwait and in January 1991, U.S.-led coalition forces launched "Operation Desert Storm" with an air offensive against Iraq. On the night of January 18, Iraq fired ten Scud missiles at two of Israel's major cities-the first air attack on an Israeli city since 1948. Israel withheld from responding publicly but secretly began crafting and testing a plan to assassinate Saddam Hussein. This case details the planning process, the trial run, and the massive failure that led the assassination plan to be aborted. -
Operation Bramble Bush (B)
Case Supplement for Case OM39A -
Global Supply Chains in a Post-Pandemic World
The U.S.-China trade war and the supply and demand shocks brought on by the Covid-19 crisis are forcing manufacturers everywhere to reassess their supply chains. For the foreseeable future, they will face pressure to increase domestic production, grow employment in their home countries, reduce their dependence on risky sources, and rethink strategies of lean inventories and just-in-time replenishment, which can be crippling when material shortages arise. This article provides advice to make your supply chain more resilient without sacrificing competitiveness. Start by mapping the full extent of your supply network to identify both direct and indirect sources. Determine how quickly those that are most vital for you could either recover from a disruption or be replaced by an alternative. Address the vulnerabilities by diversifying your suppliers or stockpiling essential materials. Explore production-process improvements or new technologies-such as automation, continuous-flow manufacturing, and 3D printing-that could lower your costs or increase your flexibility when faced with a shock. And revisit your product strategies: Offering consumers more choices isn't always better.