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  • Toyota Motor Corporation: 1990-2010

    This case follows Toyota's remarkable growth and geographic expansion from 1990 to 2010 and, in the recalls of 2009 and 2010, poses questions about the impact of that growth. Issues of increasing technological complexity also play a part.
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  • Harvest: Organic Waste Recycling with Energy Recovery (A)

    This case describes the waste management industry and a clean technology solution for landfill diversion and renewable energy production. The (A) case focuses on the operational characteristics of waste management and waste to energy, as well as the characteristics of the waste management industry. The intent of the (A) case is to have students perform operational analysis on the organic waste-to-energy process to evaluate whether a potential new plant is economically feasible and attractive. The (B) case focuses on the sourcing dilemma: pre-processing vs. source separation. To ensure that its waste input fuel is of sufficiently high quality (i.e., low level of inorganic contaminants), the company can either build a pre-processing facility to sort incoming waste to filter out contaminants, or work with suppliers to source separate their waste stream.
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  • Harvest: Organic Waste Recycling with Energy Recovery (B)

    This case describes the waste management industry and a clean technology solution for landfill diversion and renewable energy production. The (A) case focuses on the operational characteristics of waste management and waste to energy, and the characteristics of the waste management industry. The intent of the (A) case is to have students perform operational analysis on the organic waste to energy process to evaluate whether a potential new plant is economically feasible and attractive. The (B) case focuses on the sourcing dilemma: pre-processing vs. source separation. To ensure that its waste input fuel is of sufficiently high quality (i.e., low level of inorganic contaminants), the company can either build a pre-processing facility to sort incoming waste to filter out contaminants, or work with suppliers to source separate their waste stream.
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  • Drilling Safety at BP: The Deepwater Horizon Accident

    Following the 2010 Gulf of Mexico explosion and oil spill caused by the Deepwater Horizon, public attention focused on BP's safety record, practices, and management culture as the primary causes of the disaster. Drawing on public sources, this case traces the circumstances surrounding the accident, including not only the role of BP but also those of the two principal subcontractors hired to actually do the drilling and capping of the oil well (Transocean Ltd. and Halliburton Energy Services). The case examines BP's safety record and prior accidents at a refinery in Houston in 2005 and along a pipeline in Alaska in 2006 and describes managerial changes imposed by the Board of Directors and safety programs instituted by Tony Hayward, the new CEO installed in 2007.
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  • WoodSynergy Inc: Integrating IT into the Supply Chain

    WoodSynergy Inc. had become a midsize player in the fine woods supplier industry. The firm purchased stock woods from a number of producers and processed them to meet specific customer specifications. WoodSynergy had recently launched a number of IT-based supply chain management initiatives and was interested in assessing the current progress. The senior management at WoodSynergy had long felt that efficiency improvements to the firm's supply chain could be made through increased information integration. This case introduces the student or student teams to the growing role of information technology in supply chain management.
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  • Movie Rental Business: Blockbuster, Netflix, and Redbox

    Jim Keyes, CEO of Dallas-based Blockbuster Inc., was facing the biggest challenge of his career. In March 2010 Keyes was meeting with Hollywood studios in an effort to negotiate better terms for the $1 billion worth of merchandise Blockbuster had purchased the year before. In recent years, Blockbuster's share of the video rental market had been sharply decreasing in the face of competitors such as the low-cost, convenient Redbox vending machines and mail-order and video-on-demand service Netflix. While Blockbuster's market capitalization had dropped 47 percent to $62 million in 2009, Netflix's had shot up 55 percent to $3.9 billion that year. The only hope for Blockbuster, as Keyes saw it, was to shift its business model from primarily brick-and-mortar physical DVD rentals to increased digital and mail-order video delivery. In Keyes's favor, the studios were more than willing to provide him with that help. Hollywood wanted to see Blockbuster win the video-rental wars. Consumers still made frequent purchases of DVDs at its stores-purchases which were much more profitable for studios than the rentals that remained Blockbuster's primary business. Blockbuster had made efforts at making its business model more nimble, but the results had been disappointing, and its debt continued to skyrocket. By the end of 2009, the company's debt had climbed to $856 million, its share of the $6.5 billion video rental business had fallen to 27 percent, and its revenues had tumbled 23 percent to $4.1 billion.
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  • Polyface: The Farm of Many Faces

    This case explores a method of value creation through exploiting synergies that exist in an environment where there is diversity. The context of the case is a farm where biodiversity is leverage to create value. This is contrasted to industrial farming which operates on the principles of economies of scale. The case also provides an opportunity for students to discuss the environmental impact of different types of operating systems.
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  • The Cleveland Clinic: Improving the Patient Experience (Abridged)

    Healthcare has traditionally focused on medical outcomes and financial performance. The big question is always, "How much is it going to cost?" What would happen though if healthcare also considered the question of "How does the patient feel?" This case looks at the Cleveland Clinic's attempt to answer the latter question by attempting to institutionalize empathy as part of its delivery of care.
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  • Toronto Sun and Caribana

    It was June 5, 2008 and the senior promotions coordinator was beginning to feel the pressure of managing a major sponsorship event for the Toronto Sun, a daily newspaper publication in Ontario, Canada. She had recently been hired and had received the responsibility of organizing the Toronto Sun's presence in the city's annual Caribana Parade after her colleague failed to make any progress following months of handling the assignment. With only eight weeks until parade day (August 2), she felt challenged to make the company's float a success. The Toronto Sun earned its place in the parade as the primary print media sponsor for the event. Pulling the company's float from the biggest parade event in the city would mean forfeiting valuable marketing exposure. This case was designed for use in an undergraduate or MBA operations management or introductory project management course. Developed to aid instructors in facilitating discussions of key project management concepts, the case content allows for an analytical approach to covering the basic skills in planning a project, including precedence relationships, critical path, due dates, uncertainty (PERT tasks), crashing, etc. It can be used to teach students MS Project or other project management software. It can also be used for a less analytic, more managerial discussion of project management.
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  • Canyon Mining Corporation: Heavy Mobile Equipment Procurement

    Canyon Mining intended to purchase four haul trucks to use for heavy mining, and a team from Censeo Consulting Group must to identify a methodology to track cost changes over time for that purchase. The current project's primary objective was to estimate the year-over-year trend in factory manufacturing margins for these four pieces of heavy machinery. These estimates were crucial to Canyon Mining as contracts for heavy machinery lasted for five years and served as a baseline for future negotiations. Although the team arrived at 2008 cost figures for the four haul trucks, it still lacked insight into cost trends and accurate cost forecasting.
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  • First Solar, Inc. in 2010

    In 2010, First Solar was the global leader in photovoltaic (PV) modules and looked to dominate the market going forward. The company's strong market position was largely predicated on its proprietary Cadmium Telluride (CdTe) cell technology, which had allowed First Solar to achieve the lowest cost in the industry. Despite its success to date, the company faced significant challenges in 2010. Declining subsidies in major markets in the EU, increased competition from well-heeled Chinese manufacturers, and the risk of disruption from higher efficiency technologies all threatened to undermine the progress that First Solar had made. The case provides a backdrop for analysis of how significant changes in the external market environment alter the relative importance of a company's distinctive competencies and require the development of new competencies. Specifically, the declining growth in subsidy markets requires First Solar to seek new sustainable markets in which PV solar is viable in the absence of subsidies. Success in these markets requires development of new skills not necessary for pure-play module manufacturing. In addition, the case explores key elements of technology leadership and mitigation of disruptive forces as the industry leader. Furthermore, the case examines the rationale for vertical integration within the solar industry and confronts the question of business definition. Management at First Solar must consider whether the company is simply in the module business in 2010 or whether its development and EPC capabilities have made it a more general energy company. The case also details the company's financial strategy, highlighting the intimate linkages with the overall corporate strategy. Finally, the company's corporate culture and management control systems are examined for their effectiveness at aligning the organization amidst significant external change.
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  • When Should You Nickel-and-Dime Your Customers?

    This is an MIT Sloan Management Review article. Although standard economic theory (and common sense) dictates that customers should be just as willing to purchase carpeting priced at $500 plus delivery priced at $100 as they are to purchase carpeting with free delivery priced at $600, recent research suggests that price partitioning, the manner in which a total price is divided into components, affects customers' price perceptions, their willingness to purchase and even their likelihood of repurchasing from the same vendor. The challenge is deciding when to charge separately for extras and when to combine extras into a single total price. Whether "nickel-and-diming" your customers or "keeping things simple"is more effective for a specific transaction depends on a variety of factors, such as whether customers comparison shop, whether they are more sensitive to the prices of some components (delivery) than to others (carpeting), whether the price of one component is small or large relative to the others, whether the company controls the costs and quality of a particular component, and which components are most central to the customer's goals. The authors provide managers with a decision framework to determine when to separate what they charge into a number of parts, and when to roll everything into one price.
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  • Why Mumbai at 1 PM Is the Center of the Business World

    This map demonstrates how 12 major cities' workdays overlap - and shows that the American workday is a terrible time to try to get the rest of the world on the phone.
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  • Lean Transformation at Global Connect

    Global Connect, a major telecommunications service provider, partners with national cable providers to bundle media and telecom services offered through voice over Internet protocol (VoIP). Global Connect provides the VoIP physical infrastructure that enables cable providers to offer VoIP phone service to their end customers. VoIP cable services are growing at a faster rate than anticipated, leaving Global Connect incapable of meeting contractual agreements with the cable partners and preventing them from capturing substantial VoIP market opportunities. Students are asked to improve the configuration of work at this service organization by identifying the types of waste in the current process. Process improvements use lean tools and their impact is quantified using time and capacity analysis.
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  • Don't Tweak Your Supply Chain-Rethink It End to End

    With the best of intentions, companies up and down supply chains experiment with isolated efforts to improve sustainability-only to encounter a long string of unanticipated consequences, often in the form of financial, social, or environmental costs. That's partly because most firms respond in a piecemeal way to pressure from customers, shareholders, boards, employees, governments, and NGOs. For instance, they demand that suppliers change their materials to environmentally friendly ones or move manufacturing closer to end markets to reduce emissions from transportation. And they tweak their own operations by using compact fluorescent lamps, recycling more of their materials, and so on. Lee's research shows that it's much more effective to take a holistic approach to sustainability and make broader structural changes, as shirt manufacturer Esquel, steelmaker Posco, and others have done. Such changes can include reinventing processes, developing new kinds of relationships with business partners, and even collaborating with competitors to achieve scale. Stakeholders increasingly hold corporations accountable for supply chain partners' actions, as we've learned from widely publicized recalls of tainted pet food and lead-laden toys. Clearly, sustainability is a competitive concern. The core managers overseeing your supply chain must own and tackle it as aggressively as they do cost, quality, speed, and dependability.
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  • The Transparent Supply Chain

    Few people outside the supply chain function used to care where products came from. Nowadays, everyone from company leaders to interest groups to consumers wants to know something, if not everything, about a product's origins. Steve New, of Oxford University, explores the technology, logistics, and inevitable opportunities and risks involved in exposing your supply chain to the world. The new tools for making supply chains transparent are proliferating. They range from sand-grain-size radio-frequency ID tags embedded in products, to customer-facing online databases that allow any comer to probe a product's history, to webcams that show what's going on at suppliers in real time. Managing such information so that it's accurate, useful, and secure is no small task. But complex as the logistics may be, the benefits to a company are often well worth the effort. Transparency, if wisely marketed, can win the confidence of consumers who are inclined to buy your products and even that of potentially hostile interest groups. An unfettered, granular view into your own operations can also help you identify problems and, ultimately, strengthen the efficiency and integrity of your supply chain. Nonetheless, power that's so accessible can easily be wrested from a company. Leaders must remain on top of the vast wells of supply chain information at their fingertips so that they can analyze-and then wisely reveal-what they find before outsiders do.
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  • It May Be Cheaper to Manufacture at Home

    Conventional financial tools can lead to supply chain mistakes. Most managers use the discounted cash flow (DCF) model to help them make decisions such as where to locate a new manufacturing plant or whether to use a foreign or domestic supplier. But DCF typically undervalues flexibility-and as a result, companies may end up with supply chains that are low cost as long as everything proceeds according to plan but extremely expensive if problems arise. De Treville, of the University of Lausanne, and Trigeorgis, of the University of Cyprus, argue that you can avoid this pitfall by complementing a DCF analysis with a real options valuation. This technique lets you put a dollar figure on flexibility in the supply chain and helps you assess the value of having direct control. The authors explain how a real options approach helped the Swiss company Flexcell decide whether to locate a new plant at home or abroad. The CEO was able to show his board that the flexibility afforded by a factory near company headquarters would more than make up for the 15% per unit cost savings that would have been realized at a factory elsewhere. He also demonstrated that the costs resulting from a disruption to a Swiss plant would be much lower than those resulting from a disruption to a foreign plant. The decision to manufacture at home has paid off handsomely, especially in view of the uncertainties created by the current economic crisis.
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  • Is Your Supply Chain Sustainable?

    Members of the HBR Advisory Council share their insights on the sustainability performance of their company's supply chains. Many say they feel hindered by forces beyond their control, such as cost, complexity, lack of information and know-how, and the sense that customers and investors are not deeply concerned about sustainability issues. And they overwhelmingly cite financial concerns as the chief obstacle to sustainability innovation in their supply chains.
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  • Assembling Smartphones: Takt Time ≠ Cycle Time?

    The case was prepared to be used as part of a process review in the first year Technology and Operations Management course at HBS. It offers students an opportunity to discuss the context of a manufacturing process choice, and then examine actual production numbers that resulted from a series of choices. While there isn't a traditional case issue, the discussion should focus on the gap between theoretical process designs and the reality of practical implementations, with the impact of operator variability in pace and the complex intertwining with work scope. The case only meant for one discussion pasture to review the Hayes-Wheelwright product-process matrix, and the impact of variability on line performance. While comparative numbers for the process choices are provided, the hope would be to develop students' intuition around why the numbers change so much.
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  • Merck: Investing in Science-Based Business (Abridged)

    Ray Gilmartin faces a dilemma. His company's credibility has been damaged by the recent withdrawal of Vioxx, a multi-billion dollar drug. Moreover, the withdrawal of Vioxx would imply that Merck would fail to meet analysts' earnings expectations for 2005 unless Gilmartin cuts the R&D budget. Cutting the budget might hurt morale and productivity in Merck labs.
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