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  • When Strategy Pales: Lessons from the Department Store Industry

    The traditional department store was clearly the center of retail activity in cities and small towns in the United States during the first half of the 20th century. However, by the late 1970s and beyond, the department store industry began experiencing financial problems, and serious questions were being raised as to whether their demise was eminent. This article traces the evolution of the industry, and explores some of the underlying dynamics for the changes in the retail trade sector, including the emergence of new alternative retail formats, such as discount stores and category killers. This study further explores the major strategies used by the leading traditional stores with reference to new industry life cycle models and a strategic positioning framework. Of particular interest is the discussion regarding: Were the traditional department stores were "locked in" to a declining trajectory? How effective were their strategies to counter the decline of the industry? And what were and are the repositioning options available to the traditional department stores?
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  • The "Three Strikes" Law in California: The Ballot Initiative

    In November 1994, California voters were presented with a ballot initiative on a proposed "three strikes" measure, which would impose stiff penalties on repeat offenders. Under the terms of Proposition 184, offenders with one or two violent or serious felonies on their records would get much longer sentences for second or third felony crimes-in the case of a third "strike," a term of 25 years to life; moreover, these repeat crimes did not have to be violent or serious to qualify as a strike. Although California already had a three strikes law on its books, a voter-approved initiative would make it difficult for future lawmakers to tamper with the bill's tough provisions. This case consists of three parts. The first provides background on the California three strikes law, and then briefly describes the proponents and opponents of the ballot measure, and the arguments each side put forward. HKS Case Number 1908.0
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  • The "Three Strikes" Law in California (Sequel): The Impact

    This sequel is the second part of this three part case. The main case (case 1908.0) provides background on the California three strikes law, and then briefly describes the proponents and opponents of the ballot measure, and the arguments each side put forward. The next two parts can be read sequentially in class. This brief sequel summarizes the impact of the ballot initiative-which was overwhelmingly approved by voters-on both the state prison system and the state budget. The third part (supplement 1908.4) tells a different story: of two judges in Pennsylvania who pleaded guilty to taking kickbacks from the owners of two juvenile detention centers, in a scheme many labeled "kids for cash." HKS Case Number 1908.1
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  • Jailing Kids for Cash in Pennsylvania (Supplement)

    This supplement is the third part of a three part case. The main case (case 1908.0) provides background on the California three strikes law, and then briefly describes the proponents and opponents of the ballot measure, and the arguments each side put forward. The sequel and supplement can be read sequentially in class. The brief sequel summarizes the impact of the ballot initiative-which was overwhelmingly approved by voters-on both the state prison system and the state budget. This supplement tells a different story: of two judges in Pennsylvania who pleaded guilty to taking kickbacks from the owners of two juvenile detention centers, in a scheme many labeled "kids for cash." HKS Case Number 1908.4
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  • Finance Myopia in a Systems Business

    This short case describes the tensions that often arise between finance executives attempting to curtail unproductive activities and strategy executives trying to optimize overall firm performance.
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  • Two leading researchers discuss the value of oddball data

    Roger Martin, dean of the Rotman School of Management, talks with renowned autism and genomics researcher Stephen Scherer about how to tackle a big, messy problem.
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  • How to Jump-Start the Clean-Tech Economy

    Billions of dollars worldwide are pumped into the search for clean technology and renewable energy. So far, however, most investment has been in companies that are using conventional business models to fit new technologies into existing systems. A far better approach, say Johnson and Suskewicz, is to create whole new systems. The authors propose a framework for thinking about clean tech that consists of four interdependent components: an enabling technology, an innovative business model, a careful market-adoption strategy, and a favorable government policy. Two recent experiments show how this framework can be applied: Better Place, founded by the software executive Shai Agassi, has a network of battery-recharging and -switching stations to support its electric cars and a business model based on selling electricity (miles) rather than vehicles. It has a foothold market in Israel, where gas-powered cars are taxed far higher than electric ones. Masdar City, now under construction in Abu Dhabi, will be a carbon-neutral incubator of clean technologies, supported by the investment, manufacturing, strategy, and academic units of a government initiative. The city is itself a foothold market and will benefit from government subsidies, "free zone" status, and favorable regulations. Both enterprises provide hope for supplanting the oilbased economy.
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  • Tierra Fertil

    Hortifruti´s Tierra Fertil (Fertile Land) Program was created in Costa Rica in the 1970s as a result of an initiative carried out by the Uribe family, founders of Corporacion de Supermercados Unidos - Corporacion de Companias Agroindustriales group (CSU-CCA). In 1973, with only five supermarkets, the group had a hard time supplying its points of sale with quality farming products to respond to its consumers´ demands. As a result, that year, Hortifruti-a company owned by CCA--started to organize Costa Rican farmers in order to establish some business criteria, including profit margins and minimum and maximum quality standards. Once these criteria were determined, Hortifruti proceeded to introduce production programs based on market demands. Safer and more hygienic product conditions were promoted both at the packaging and transport stages, including special requirements for suppliers. Small farmers who were unable to meet these requirements and who lived along the way to a point of sale, had their produce picked up at the farm. In 2005, Wal-Mart, the largest retailer in the world, bought CSU-CCA. Strategies, business model, management practices and work procedures of the newly-acquired organization were revised in order to adjust them to Walt-Mart's equivalents. Given that the Tierra Fertil program had entailed challenges in technical and economic infrastructure development, education, financial resources and cultural differences, the initiative represented a new conceptualization of the "conventional" value proposition as well as a deep understanding of local needs and CSU-CCA believed that Wal-Mart Central America should continue the program. Jorge Cordero, recently-promoted Agriculture Director for Central America, was in charge of elaborating and presenting arguments to help Wal-Mart executives decide about the usefulness of this supply model in Central America operations.
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  • Qualcomm Incorporated 2009

    Paul Jacobs, chairman and CEO of Qualcomm Incorporated, smiled as he reflected on the success of Qualcomm's code division multiple access (CDMA) technology. By the summer of 2009, CDMA was the basis for all third generation technologies available for cellular transmissions. However, while Qualcomm seemed poised for growth, Jacobs wondered how successful the company's contributions to new generation technologies would be and if they should aggressively develop their new service offerings into profitable business units.
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  • A Big (Double) Deal: Anadarko's Acquisition of Kerr-McGee and Western Gas Resources

    On June 23, 2006, Anadarko Petroleum Corporation announced that it was simultaneously acquiring two public companies, Kerr-McGee and Western Gas Resources, in all-cash deals. The total price was about $24 billion, a figure close to Anadarko's market cap at the time. The parallel deal flows and negotiations had been completed in a matter of months. The specific dynamics of this "deal" were extraordinary. Anadarko, Kerr-McGee and Western were all companies with rich and dynamic histories. The combination of resources, processes and people involved in these deals was complex and powerful. The announcement presented a real investor relations challenge for Anadarko. How would Anadarko explain the deals? How would the companies combine to build the most value? What would be divested to pay back the cash? What was the strategy behind these transformative deals? How was this pulled off so quickly and effectively?
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  • Blessed are the Peacemakers: Senator Danforth as Special Envoy to the Sudan

    After the attack on the World Trade Towers on September 11th, Senator John (Jack) C. Danforth's appointment as the president's special envoy to the Sudan took on a much deeper significance. As an ordained Episcopal priest the senator, closely backed by the president, brought a new strategy to the end the decades long civil war. Danforth strategically moved to align fragmented peace efforts in the US, Europe, and Africa around one initiative led by the Intergovernmental Authority on Development (IGAD) and sought to engage the religious Muslim and Christian religious leaders in solving the differences between the North and the South. Unlike previous envoys, Danforth proposed specific tests and benchmarks to determine if peace between the two parties was even feasible. He further insisted on actions to measure progress and as the U.S. Ambassador to the United Nations, he dragged the entire Security Council to Africa to push the peace process forward. Danforth's philosophy was to listen to both sides and not to condemn the atrocities committed by both parties, but to bring peace. This case allows students to consider Danforth's strategic approach to finding peace and to compare and contrast it with efforts at peace in the Darfur conflict. It further examines peace efforts in ethnically and religiously divided societies, and views the peace process through the lenses of some of the religious leaders within the country. It can be used in courses on religion and politics, civil wars, ethnic conflict, negotiations, national security, leadership, Africa policy, public policy, and international relations. HKS Case Number 1905.0
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  • Law Seven: Copyright - Reset the Balance

    The Laws of Disruption, written by Larry Downes, a partner with the Bell-Mason Group, is an 12-chapter book published by Basic Books/Perseus Books Group. Composed of four sections, the book explores a simple but unavoidable principle of modern life: though technology changes exponentially, social, economic, and legal systems change incrementally. This disparity in change, Downes argues, will inevitably instigate conflicts between systems rooted in the past and the current and future generations who are dramatically rewriting the rules of both business and social interaction. Downes suggests nine emerging principles that are shaping a new legal code - the laws of disruption - that will close the gap between institutions of the past and those of the future. Chapter 9 discusses the seventh of the nine laws of disruption: copyright. This chapter explores the ongoing and escalating conflict between producers attempting to protect their content and digital consumers who are routinely accused of copyright abuse. The history of copyright is discussed, as are the steps being taken on one side to enhance digital copyrights and, on the other, to repeal them. The author proposes a simple but controversial solution to the digital copyright dilemma and theorizes about the future of intellectual property.
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  • The Joslin Diabetes Center

    The Joslin Diabetes Center in Boston, Massachusetts is a leading center for diabetes care, clinician training, and research. The incidence of diabetes is rising precipitously worldwide, challenging quality of life with its complications and rapidly accelerating health care expenditures for employers and governments. The Joslin's multispecialty, team-based care and patient education programs provide opportunities to examine integrated practice units, early-stage and preventive care, and clinical coordination along the full care cycle. The focus on diabetes also enables discussion of what services need to be included in integrated practice units serving patients with complex, chronic diseases. However, despite its renown, the Joslin's clinical operations lose money, raising the challenge of how to align financial success and clinical success in health care delivery. The case can be used to teach strategy in health care delivery, value creation, outcome measurement, reimbursement, and strategic alliances.
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  • Gilead Sciences, Inc.: Access Program

    Gilead Sciences, the U.S. leader in HIV/AIDS medicines, with global sales of $5.4 billion in 2009, had undertaken several innovative actions to make its anti-viral products available to over 100 low- and middle-income countries. Having reached nearly 680,000 patients by the middle of 2009, the company's senior managers contemplated how to reach 2 million patients by 2012.
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  • Roshan: Light at the End of the Tunnel in Afghanistan

    Roshan is a highly successful telecommunications company founded by the Aga Khan fund for Economic Development in Afghanistan during an ongoing civil conflict. Company leaders must now decide financial and market strategy for the next phase of development of the company. Should they sell the company -- and reinvest the proceeds in another socially-oriented venture? Continue to operate and expand the company? Expand to other neighboring countries?
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  • Major League Innovation

    If you're an innovation manager struggling to assess your pipeline and assemble a balanced portfolio of growth initiatives, you may find inspiration in Major League Baseball's general managers. They, like you, are constantly shifting their lineups under high degrees of uncertainty while trying to balance stakeholders' demands for immediate results against history's likely judgment of their own choices. Here are some ways to adapt the solutions they've found. Before the sabermetrics revolution in baseball, managers generally dismissed minor league statistics - which turned out to be highly useful predictors of success. Business innovators who likewise learn to analyze information more insightfully can devise better tactics and make investment and personnel decisions more wisely. A ball club's depth chart, illustrating the bench strength for every position, signals strategic priorities. Companies can think the same way about their innovation portfolios to balance offensive and defensive strategies, explore new channels or geographies, and significantly alter platform or marketing approaches. Baseball's farm system allows teams to identify and coach promising players in lower-pressure environments. Innovation executives can similarly organize testmarket research and regional rollouts to expose new offerings to steadily increasing levels of scrutiny from prospective customers. Procter & Gamble has been a leader on this front with its Swash fabric-care products and Tide-branded dry cleaners.
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  • Should You Launch a Fighter Brand?

    With consumers tightening their belts, many premium brands are losing market share to low-price rivals. Their managers face a classic conundrum: Should they tackle the threat head-on by cutting prices and risk damaging their profits and brand equity? Or should they hold the line and lose customers who might never come back? Faced with those two unpalatable alternatives, companies often turn to a third option: launching a fighter brand. A fighter brand is designed to protect a premium offering by combating, and ideally eliminating, its cheaper competitors. The textbook example is Busch beer, which Anheuser-Busch introduced in 1955 at half the wholesale price of Budweiser. Busch fended off the inexpensive regional beers that were eating into Bud's sales and, even better, opened up a brand-new market segment for the company. Unfortunately, such victories are rare. Too many fighter brands inflict little damage on their targets and instead cause significant collateral losses for the companies that initiate them. What trips them up? Cannibalization of the premium product's sales, failure to create an offering that can compete, unprofitability, inattention to consumer needs, and drains on management's time and resources. With detailed accounts of campaigns lost - and occasionally won - Melbourne Business School's Ritson explains how to avoid those major hazards and launch an offering that wins on all fronts.
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  • Mergers That Stick

    The mergers that thrive postrecession will be those that focus not just on the numbers but on integrating and motivating employees. To extract lessons on how to manage the human side of M&A, Harvard Business School's Kanter studied a dozen deals that overcame the usual barriers to success: employee shock, protests, and anxiety, all of which can fuel supplier unrest, government disapproval, and customer defections. Procter & Gamble, for instance, faced the prospect of "blood on the floor" in its ranks when it bought Gillette, because headhunters went after Gillette managers. Yet P&G managed to retain a large percentage of them, and it enlisted employees in keeping suppliers, distributors, and customers happy. The company met cost and revenue targets within the first year, incorporated Gillette's superior go-to-market processes, and continued to position itself for growth even as the current recession loomed. Kanter highlights the key strategies behind effective integration by describing practices at P&G and two other companies: CEMEX, which needed to transfer know-how to acquired employees so they could absorb its processes quickly and meet global standards, and Publicis Groupe, which treated its mergers like reverse takeovers, allowing acquired talent to take the lead in building new capabilities.
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  • SAS: Leadership in Business Intelligence

    SAS: Leadership in Business Intelligence is set in 2007 and traces the history of a great analytics software firm, considered to be the leader in a domain loosely characterized as Business Intelligence. The firm is one of the world's largest private companies, global leader in Analytics and Business Intelligence and the 33rd largest software company in the world. Ownership of SAS is concentrated in the hands of two programmers, one of whom, Jim Goodnight, holds two thirds of the shares and has acted as CEO for the last 30 years, piloting the strategy of the firm. SAS was originally a statistical analytics software package developed by Jim Goodnight and his original partners before the founding of the firm in 1976. Between its founding and 2007 the firm developed a breathtaking array of software add-ons and capabilities that allows firms to perform data storage, data mining, reporting and generate scorecards that enable managers to forecast opportunities and make data-based decisions for the future.
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  • Sustainability and Competitive Advantage

    This is an MIT Sloan Management Review article. Sustainability is garnering ever-greater public attention and debate. However, the business implications of sustainability merit greater scrutiny-and scrutiny of a different kind than the "green"-oriented focus that's most common. Will sustainability change the competitive landscape and reshape the opportunities and threats that companies face? If so, how? How worried are executives and other stakeholders about the impact of sustainability efforts on the corporate bottom line? What -if anything -are companies doing now to capitalize on sustainability-driven changes? And what strategies are they pursuing to position themselves competitively for the future? To begin answering those questions, MIT Sloan Management Review and collaborator The Boston Consulting Group conducted in-depth interviews with more than 50 global thought leaders, followed by the Business of Sustainability Survey of more than 1,500 worldwide executives and managers about their perspectives on the intersection of sustainability and business strategy, including their assessments of how their own companies are acting on sustainability threats or opportunities right now. The study identifies three major barriers that impede decisive corporate action: a lack of understanding of what sustainability is and means to an enterprise; difficulty modeling the business case; and flaws in execution, even after a plan has been developed. The study also reveals that while novice practitioners think of sustainability mostly in environmental and regulatory terms, with any benefits stemming chiefly from brand or image enhancement, practitioners with more knowledge tend to consider the economic, social and even personal impacts of sustainability-related changes in the business landscape.
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