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Politics of a Covert Action: The US, the 'Mujahideen', and the Stinger Missile
This case tells the inside story of one of the most controversial episodes in the history of the US intelligence services. Its focus: whether to break the time-honored rules of CIA covert actions in order to supply Afghan rebels (fighting in the 1980s to oust invading Soviet forces) with US-made, state-of-the-art Stinger missiles. The case offers an unusual glimpse into the policymaking process for intelligence decisions, especially covert actions--secret activities meant to advance US foreign policy objectives without revealing the hand of the US government. It describes a pitched internal debate among the Defense Department, CIA's Operations Directorate, CIA leadership, the Department of State, and the Joint Chiefs of Staff over the advisability of providing the Stinger anti-aircraft weapon to Afghan mujahideen. Advocates said the Stinger could help win the war. Opponents argued it made the US role transparent, which could escalate the conflict to superpower level; might increase the risk of retaliation against staging-area Pakistan; and created a threat that terrorists would get possession of the weapon. HKS Case Number 1546.0 -
Redesigning Business
Year-old Priceline.com has already changed the way many people shop for airline tickets, hotels, and even cars. Founder Jay Walker discusses his company's "demand collection" model and the revolutionary nature of e-commerce. -
Getting Real About Virtual Commerce
In its first generation, electronic commerce has been a landgrab. Space on the Internet was claimed by whoever got there first with enough resources to create a credible business. It took speed, a willingness to experiment, and a lot of cybersavvy. Companies that had performed brilliantly in traditional settings seemed hopelessly flat-footed on the Web. And despite their astronomical valuations, the new e-commerce stars have appeared to be just as confused. Many have yet to make a profit, and no one has any idea when they will. Now, the authors contend, we are entering the second generation of e-commerce, and it will be shaped more by strategy than by experimentation. The key players--branded-goods suppliers, physical retailers, electronic retailers, and pure navigators--will shift their attention from claiming territory to defending or capturing it. They will be forced to focus on strategies to achieve competitive advantage. Success will go to the businesses that get closest to consumers, the ones that help customers navigate their way through the Web. Indeed, the authors argue, navigation is the battlefield on which competitive advantage will be won or lost. There are three dimensions of navigation: Reach is about access and connection. Affiliation is about whose interests the business represents. And richness is the depth of the information that a business gives to or collects about its customers. Navigators and e-retailers have the natural advantage in reach and affiliation, while traditional product suppliers and retailers have the edge in richness. The authors offer practical advice to each player on competing in the second generation of e-commerce. -
CIBC Corporate and Investment Banking (B)--1992-97
From 1992 to 1997, CIBC CEO Al Flood and head of investment banking John Hunkin integrate the struggling investment bank, Wood Gundy, with CIBC's corporate bank. The impact and interaction of organization design, compensation schemes, and communication initiatives are explored. -
CIBC Corporate and Investment Banking (C)--1997-99
By 1997 the turnaround of CIBC's troubled investment bank, Wood Gundy, and its integration with corporate banking activities was complete. Marketplace results were encouraging, but scuttled mergers and tumultuous succession issues made the future uncertain. -
CIBC Corporate and Investment Banking (B)--1992-97 (Condensed)
From 1992 to 1997, CIBC CEO Al Flood and head of investment banking John Hunkin integrate the struggling investment bank Wood Gundy with CIBC's corporate bank. The impact and interaction of organization design, compensation schemes, and communication initiatives are explored. A rewritten version of an earlier case. -
eBay, Inc.
eBay was the world's largest and most popular person-to-person trading community on the Internet. In early 1999, the company was doing very well and seemed to have solved many of its early problems. However, on March 30, 1999, Amazon.com announced that it was entering the online auction arena. This powerful firm could prove to be eBay's strongest competitor to date. -
Anheuser-Busch in 1999
Designed as an in-class handout to update Anheuser-Busch and the U.S. Brewing Industry. -
Swatch and the Global Watch Industry
Reviews the efforts of Swatch to reposition itself in the increasingly competitive global watch industry. Provides extensive information on the history and structure of the global watch industry and highlights the shrinking time horizons decision makers face in formulating strategy and in responding to changes in the industry. In particular, the case discusses how technology and globalization have changed industry dynamics and have caused companies to reassess their sources of competitive advantage. Like other companies, Swatch faces the difficult task of deciding whether to emphasize product breadth or focus on a few key global brands. It also must decide whether to shift manufacturing away from Switzerland to lower cost countries like India. -
Indian Software Industry in 2002
The Indian software industry, growing at more than 50% per annum and largely dependent on exports of services and products, is one of the few industries in that country considered to be globally competitive. This note allows a discussion of the uses and limits of frameworks for assessing geographic influences on globalization potential. Also permits a discussion of the strategic imperatives for leading competitors within the industry if they are to create company-specific advantages rather than geographic ones. -
Go Downstream: The New Profit Imperative in Manufacturing
The 1990s have been a great time to be in business--unless, that is, you happen to be a manufacturer. As business value has flowed steadily downstream, from producing goods to servicing them, most manufacturers have struggled, unable to boost their profits or stock prices. A few manufacturers, though, are thriving. They've gone beyond the factory gates and have begun competing in downstream markets--where the money is. The authors describe four business models for successful downstream moves. The embedded-services model involves using new technologies to build services into products; Honeywell, for instance, offers a product that ties airplane subsystems together through the use of microprocessors. The comprehensive-services model involves providing a set of services that spans the entire product life cycle, as GE is doing for railroads. The integrated-solutions model is a matter of combining products and services into a single offering, as Nokia has done by helping its cellular-carrier customers deploy their networks. The fourth model, distribution control, involves taking control of lucrative distribution activities; Coke's control of 70% of its U.S. bottling and distribution is a prime example. Moving downstream requires manufacturers to shift their strategic focus from achieving operational excellence to gaining customer allegiance. It also calls for new skills and performance measures. But the rewards can be substantial. Downstream markets often generate 10 to 30 times more revenues than the underlying product sales--and they tend to have higher margins and require fewer assets as well. -
Corruption in La Paz: A Mayor Fights City Hall
When a young, former mining executive with no previous elective office experience is elected Mayor of La Paz, Bolivia in 1985, he expects to attack notorious inefficiency and overstaffing aggressively. But, within weeks, Mayor Ronald MacLean finds that, although he faces some predictable antagonists, such as public sector unions resistant to personnel cutbacks, he also faces difficulty in even understanding the workings of the city government. MacLean ultimately realizes that the problems he faces are less those of inefficiency than a more potent antagonist: corruption. This case describes the efforts of Mayor MacLean to understand how and why corruption has taken root in the La Paz government and to devise a strategy to uproot it. The second part of the case specifically spells out approaches which stem from MacLean's belief that corruption is less a reflection of cultural or ethical problems than one of poorly-designed systems which provide the medium for corruption to take hold. MacLean's progress in combating corruption is described, as is its recurrence following MacLean's departure from office. The case is well suited to discussions of organizational change but is best suited to specific discussion of corruption in the developing world and the ways in which progress against it can be institutionalized and sustained. HKS Case Number 1523.0 -
Corruption in La Paz: A Mayor Fights City Hall (Sequel)
When a young, former mining executive with no previous elective office experience is elected Mayor of La Paz, Bolivia in 1985, he expects to attack notorious inefficiency and overstaffing aggressively. But, within weeks, Mayor Ronald MacLean finds that, although he faces some predictable antagonists, such as public sector unions resistant to personnel cutbacks, he also faces difficulty in even understanding the workings of the city government. MacLean ultimately realizes that the problems he faces are less those of inefficiency than a more potent antagonist: corruption. This case describes the efforts of Mayor MacLean to understand how and why corruption has taken root in the La Paz government and to devise a strategy to uproot it. The second part of the case specifically spells out approaches which stem from MacLean's belief that corruption is less a reflection of cultural or ethical problems than one of poorly-designed systems which provide the medium for corruption to take hold. MacLean's progress in combating corruption is described, as is its recurrence following MacLean's departure from office. The case is well suited to discussions of organizational change but is best suited to specific discussion of corruption in the developing world and the ways in which progress against it can be institutionalized and sustained. HKS Case Number 1523.1 -
Daimler Chrysler Commercial Vehicles Division
On Monday, November 16, 1998, the day before Daimler-Benz would officially merge with Chrysler, Dr. Kurt Lauk, head of Daimler-Benz' commercial vehicles division (CVD) reflected on the organizational changes he had directed over the course of the previous two years to make CVD more competitive in an era of industry-wide globalization. To unite an extremely decentralized organizational structure at Daimler, Lauk initiated a worldwide reorganization and the integration of the company's manufacturing operations. He encouraged individual units within CVD to look for collaborative opportunities that would enable the division to realize global scale economies. Although Lauk promoted a global perspective within CVD, he believed that the business units could compete effectively only if they were allowed considerable autonomy to respond to their own unique market conditions. Lauk was proud of the achievements resulting from these directives. However, pressing concerns overshadowed his satisfaction. Although the CVD was profitable overall, its Power Train Unit continued to lose money. In addition, Lauk was concerned about Daimler's progress in building adequate distribution channels in the Asian region. Finally, Lauk considered the impact of the merger with Chrysler on CVD and the general uncertainty concerning how a more centralized organization would affect the CVD. -
Cellular Telephone Industry in 1999
Updates McCaw Cellular Communications, Inc. in 1990 (A). -
Sunrise Medical in 1999
Updates Sunrise Medical, Inc.'s Wheelchair Products. -
Tricon Restaurants International: Globalization Re-examined
Describes a leading fast food operator/franchiser trying to consolidate and standardize its operations worldwide and focus its efforts on a few key markets. Lends itself to a discussion of how global the fast food industry is, whether Tricon's new international strategy is consistent with industry structure and its competitive position, and, if so, which country markets to focus on. -
Microsoft on Trial
In July 1999, US Federal District Judge Thomas Penfield Jackson had to decide whether, as alleged by the US Department of Justice, Microsoft had illegally monopolized the supply of personal computer operating systems. The trial, originally expected to take two months from its October 19, 1998, starting date, had continued for eight months and generated two million pages of documentation. If he concluded that Microsoft had violated the Sherman Antitrust Act as charged, Judge Jackson had to decide what remedial measures he should order to be implemented. However he decided the complex issues before him, his opinion would have to be "bullet-proof," for the losing party would almost certainly appeal to the United States Supreme Court. HKS Case Number 1522.0 -
Edward Jones
Edward Jones is a leading, highly profitable retail brokerage firm with a unique strategy very different from those of its rivals. The case describes Jones's activities and allows a rich discussion of its positioning choices, supporting activities, and tradeoffs. Jones must cope with a rapidly evolving industry, which, at least on the surface, is a threat to its strategy. -
Yahoo!: Business on Internet Time
In the wake of major competitive moves, CEO Tim Koogle and his senior team at Yahoo!, an Internet portal, must decide whether and how to adjust their strategy. Following deals between AOL and Netscape, Excite and @Home, Infoseek and Disney, and Snap and NBS, Yahoo! faces the prospect of being the last portal without a significant partner. Students must grapple with the benefits and costs of integration in the rapidly changing world of the Internet. Special emphasis is given to the interactions among Yahoo!'s functions and the effects of those interactions on firm flexibility.