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Presents class summaries for the The Moral Leader course.

For global companies that implement their codes of conduct within long supply chains, managing responsibility is increasingly starting to resemble managing quality, which most companies have done for many years. Compares emerging systems of (total) responsibility management (TRM) to (total) quality management (TQM) systems. Managers can think systemically about managing responsibility in the emerging competitive and activist environment by making an analogy to quality management.

Companies are increasingly seeing corporate social responsibility as a key to long-term success and are collaborating with nonprofit organizations in various ways to establish themselves as good corporate citizens. Delves into a promising form of company/nonprofit collaboration called social alliances--long-term, collaborative efforts between companies and nonprofits that are designed to achieve strategic objectives for both organizations. The characteristics, factors, and circumstances that enable or impede social alliances are examined through an investigation of 11 social alliances involving 26 organizations. Though social alliances may be fraught with problems, they can be designed, structured, nurtured, and maintained in a manner that enables both to contribute to solving pressing social problems and to fulfilling important strategic objectives for companies and nonprofits.

Analyzes the company's ultimate decision to sell Fair Trade coffee and subsequently work with other NGOs to ensure that small farmers receive a living wage, in an effort to live up to the standards Starbucks set for itself in the area of social responsibility. Provides a brief overview of the changing environment for corporations and NGOs. Discusses the battle between Global Exchange and Starbucks over Fair Trade, including factors that led to the confrontation between Global Exchange and Starbucks, Starbucks' alternatives in the face of Global Exchange's threat, Starbucks' decision, and ensuing events. Also presents collaboration as a growing and important alternative to confrontation in business-NGO relations and offers seven lessons managers can take away from Starbucks' experience.

Corporate social responsibility has major implications for pricing decisions in some markets. An extreme case is the pricing of life-saving drugs in developing countries; industry critics have pointed to price as an obstacle to treatment and a factor in the deaths of millions of AIDS victims. Examines socially responsible pricing in the form of differential pricing across markets, taking into account ability to pay and social welfare. An analysis of AIDS drug pricing between 1999 and 2003 suggests that, in fact, the high prices of AIDS drugs in developing countries suboptimized contribution earnings in those markets. In the 1990s, multinationals could have earned greater contribution in developing countries by reducing prices, while also saving thousands of lives. However, that could have jeopardized earnings in developed countries, and this, together with other factors, created barriers to socially responsible pricing. Neither multinationals nor developing country governments can alone create conditions for socially responsible pricing to prevail. Identifies the role of different players in addressing barriers to socially responsible pricing, including multinationals, governments, nongovernmental organizations, and multilateral institutions such as the World Trade Organization and the World Health Organization. Also offers lessons for managers in industries with characteristics similar to the drug industry, where socially responsible pricing also may be needed, if not demanded.

What is a moral challenge? Explores four main types of moral challenge: the challenge of survival, the conflict between "two rights," a moral dilemma--or situation in which it is impossible to satisfy conflicting moral obligations and commitments--and the challenge of "new principles" that raise questions about our values and beliefs. Explores these topics through literature, history, biography, autobiography, and background readings in moral philosophy.

Environmentally preferable or "green" building uses optimal and innovative design to provide economic, health, environmental, and social benefits. In 1993 the U.S. Green Building Council (USGBC) was formed by a broad range of building industry stakeholders from the public, private, and nonprofit sectors. It is a committee-based, member-driven, and consensus-focused nonprofit coalition leading a national effort to promote high-performance buildings that are environmentally responsible, profitable, and healthy places to live and work. In 2000, USGBC created the Leadership in Energy and Environmental Design (LEED) rating system. That voluntary standard was intended to transform the building market by providing guidelines, certification, and education for green building. LEED is a comprehensive, transparent, and market-driven framework for assessing buildings' environmental performance. Compared to standard practice, "green" buildings can provide greater economic and social benefits over the life of the structures, reduce or eliminate adverse human health effects, and even contribute to improved air and water quality. Opportunities for reducing both costs and environmental impact include low-disturbance land use techniques, improved lighting design, high performance water fixtures, careful materials selection, energy efficient appliances and heating and cooling systems, and on-site water treatment and recycling. Less familiar innovations include natural ventilation and cooling without fans and air conditioners, vegetative roofing systems that provide wildlife habitat and reduce storm water runoff, and constructed wetlands that help preserve water quality while reducing water treatment costs.

There are still some who consider the phrase "socially responsible business" a contradiction in terms and who feel that the notion of corporate social responsibility is merely a trend and intrinsically suspect. Others believe that this emerging doctrine of deeper and broader accountability for business is deeply pernicious, because it distracts profit-making organizations from what they do best: make profits for their shareholders. Takes the perspective that what matters most is harnessing the power of business to make the world a better place. (Based on a presentation by Jeffrey Hollender at the sixth annual Peterson Lecture on Business Ethics, sponsored by the Center for Responsible Business at the Haas School of Business, University of California, Berkeley.)

When Jeffrey Swartz became the third generation in his family to lead the Timberland Co., he pursued a strategy in which commerce and justice were "inextricably linked." Community involvement, environmental management, and global labor standards became not addenda to the commercial strategy, but integral parts of it. Spanning more than 10 years of Swartz's innovative leadership, this case presents a well-developed, value-centric business in which management faces two emerging challenges: how to measure the impact of its social justice activities and how to export its values-based strategy abroad. Focuses on strategic management of a corporate social responsibility (CSR) program. The development of Timberland's innovative commerce and justice strategy sheds light on ways in which strategic alignment can provide energy, synergy, and resources critical to developing a successful CSR program within a for-profit company.

The case sets out a dilemma faced within International Paper (IP) in deciding how best to manage a particular set of environmental responsibilities and liabilities - remediation to repair past instances of environmental pollution. Remediation issues are resolved over long time-frames because of their technical and regulatory complexity. In addition, the regulatory environment has been continuing to evolve. The underlying case issue is how best to manage corporate social responsibilities where both the number of liabilities and the future costs are uncertain. In this case, the number of remediation issues faced, the costs of remediation and the impact of future regulatory inflation are all unpredictable. Consequently through this case students see the wider external and internal context within which companies must manage their corporate social and environmental responsibilities and the underlying reasons for conflicts of interests between the different stakeholders.

Citigroup, the world's largest project finance bank, provided financing for extractive projects such as mining, logging, and oil exploration. Some of these projects took place in developing countries and in rainforests and other endangered ecosystems. In 2000, the Rainforest Action Network (RAN) launched its Global Finance Campaign, with Citigroup as the target. The goal was to convince Citigroup, and eventually all lenders, to stop financing destructive activities in endangered ecosystems. The campaign began in early April 2000 when RAN wrote to Citigroup, urging it to address its role in financing the destruction of the world's remaining old growth forests and the acceleration of climate change. Shortly thereafter, at Citigroup's annual meeting, RAN campaigners questioned the board of directors and CEO Sandy Weill in front of an audience of shareholders. Citigroup agreed to meet with RAN immediately following the annual meeting. For the next two years, Citigroup and RAN held regular meetings, while RAN continued its protest activities. Mike Brune, executive director of RAN, believed that Citigroup was stalling--the meetings were discussions, not negotiations.

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Microlending, defined as very small loans advanced to very low-income entrepreneurs, has attracted wide attention as a potentially effective means to aid the economic development of impoverished nations. This case focuses on one of the largest and most successful of such microlenders, Mexico's Compartamos ("we share") organization, and raises questions about the most effective business model and scale of microlenders. Specifically, the case tells the story of how Compartamos, which had found great success making small loans in villages and rural areas, fared when it sought to expand into Mexico City. A series of reverses--higher default rates, personnel problems, and unexpected competition and regulatory issues--implicitly pose the question of whether Compartamos and microlenders of its type, which historically have relied on peer group pressure to ensure repayment of otherwise unsecured loans to small start-up businesses, can expand and adapt to an urban setting. HKS Case Number 1761.0

Presents 10 standard guidelines for calculating social return on investment (SROI)--quantitative summaries of companies' social and environmental impacts, actual or projected. SROI is a technique for summarizing the value of companies' environmental and social benefits in terms of a dollar value equivalent. Using data and examples from 88 actual business plans, this article discusses common errors in such assessments and makes recommendations for standardizing them. The aim is to make SROI metrics more comprehensive, credible, and useful for entrepreneurs, managers, and analysts. Such a common framework would also enable investors to compare the social impact of different firms within the same industry.

The principal players in WorldCom's accounting fraud included CFO Scott Sullivan, the General Accounting and Internal Audit departments, external auditor Arthur Andersen, and the board of directors. The case provides sufficient detail to allow for a full discussion of the pressures that lead executives and managers to "cook the books," the boundary between earnings smoothing or management and fraudulent reporting, the role for internal control systems and internal audit to prevent or rapidly detect accounting fraud, the expectations about governance processes performed by external auditors and the board of directors, and the pressure and consequences when middle managers follow orders that they know are wrong. Written from the public record, the case contains numerous quotes from an individual involved in the WorldCom fraud that were reported by the Investigative Committee and Wall Street Journal articles about several of the individuals caught up in the situation.

This spreadsheet supplements case 104-071.

A year and a half after calling off its campaign against fast-food giant McDonald's, the vegan campaign coordinator of People for the Ethical Treatment of Animals (PETA) contacted Kentucky Fried Chicken (KFC) to warn the company that it would be the next target. He pointed out in his letter that whereas many of KFC's competitors had convened advisory panels to help investigate the welfare of animals raised and slaughtered for their businesses, KFC appeared completely uninterested in the issue. PETA would rather not engage KFC in a campaign, but if the company refused to put together an animal welfare panel to begin to look into the issue of how to raise and slaughter its chickens more humanely, all the leaflets, action alerts, posters, billboards, T-shirts, and press releases PETA was now preparing would be dedicated to KFC and its cruel treatment of chickens. In January 2003, PETA, fed up with what it saw as KFC's lack of open communication, public misinformation, and outright stonewalling on change, announced a campaign against the company to the media in a news event replete with bloody descriptions of the cruelties of KFC's animal factories. Now it was time for KFC to respond.

Spreadsheet to (9-204-083). Download only.

In 2000, Oxfam America, an international relief and development organization, launched itself on a bold new course. A small but respected agency, it had devoted itself for three decades to supporting "partner" organizations in developing countries throughout the world, funding a variety of grassroots activities. Now, under the leadership of its president, Raymond Offenheiser, Oxfam America had joined with eleven other Oxfams worldwide to become a "global campaigning force" that would focus on challenging the policies and practices of governments and corporations that harmed the poor. The new initiative was in keeping with Offenheiser's belief that it was time for the international development community to move beyond the "welfare" model of service delivery and embrace an approach that took aim at structural impediments that kept impoverished people from improving their lot. But the commitment to becoming a global campaigning organization would pose new challenges for Offenheiser and his senior managers. Within Oxfam America, the campaign work put new pressures on the organization's staff and resources. Some staff members, particularly those who worked with partner organizations in the field, found the campaign work onerous and, in some cases, irrelevant, and worried that Oxfam America's grassroots work in its regional offices was losing its primacy in the agency. HKS Case Number 1738.0

Supplements the (A) case.