個案總覽

Supplement to case W97A17. In this set of six cases, students are placed into the role of the fictional Andrea Johnson, a recent graduate who has just begun her career at a mid-sized organization in the consumer electronics industry. While in the role of Andrea, university students and early-stage professionals follow Andrea's career development and are exposed to a variety of ethical challenges she encounters along the way. Each hypothetical scenario is based on real-world events and will illustrate the types of situations that students may encounter in the course of their career. The cases may be taught sequentially or as standalone scenarios. Case A is delivered in the inspection copy and purchased copy, and Cases B - F are delivered alongside the teaching note. A slide deck accompanies the comprehensive teaching note that provides an in-depth analysis of each scenario with tips on promoting student engagement to create an active and dynamic learning environment. The intent of the case series is to enable students to develop fundamental tools for how to recognize, address, and successfully overcome compromising situations.

Supplement to case W97A17. In this set of six cases, students are placed into the role of the fictional Andrea Johnson, a recent graduate who has just begun her career at a mid-sized organization in the consumer electronics industry. While in the role of Andrea, university students and early-stage professionals follow Andrea's career development and are exposed to a variety of ethical challenges she encounters along the way. Each hypothetical scenario is based on real-world events and will illustrate the types of situations that students may encounter in the course of their career. The cases may be taught sequentially or as standalone scenarios. Case A is delivered in the inspection copy and purchased copy, and Cases B - F are delivered alongside the teaching note. A slide deck accompanies the comprehensive teaching note that provides an in-depth analysis of each scenario with tips on promoting student engagement to create an active and dynamic learning environment. The intent of the case series is to enable students to develop fundamental tools for how to recognize, address, and successfully overcome compromising situations.

Supplement to case W97A17. In this set of six cases, students are placed into the role of the fictional Andrea Johnson, a recent graduate who has just begun her career at a mid-sized organization in the consumer electronics industry. While in the role of Andrea, university students and early-stage professionals follow Andrea's career development and are exposed to a variety of ethical challenges she encounters along the way. Each hypothetical scenario is based on real-world events and will illustrate the types of situations that students may encounter in the course of their career. The cases may be taught sequentially or as standalone scenarios. Case A is delivered in the inspection copy and purchased copy, and Cases B - F are delivered alongside the teaching note. A slide deck accompanies the comprehensive teaching note that provides an in-depth analysis of each scenario with tips on promoting student engagement to create an active and dynamic learning environment. The intent of the case series is to enable students to develop fundamental tools for how to recognize, address, and successfully overcome compromising situations.

Supplement to case W97A17. In this set of six cases, students are placed into the role of the fictional Andrea Johnson, a recent graduate who has just begun her career at a mid-sized organization in the consumer electronics industry. While in the role of Andrea, university students and early-stage professionals follow Andrea's career development and are exposed to a variety of ethical challenges she encounters along the way. Each hypothetical scenario is based on real-world events and will illustrate the types of situations that students may encounter in the course of their career. The cases may be taught sequentially or as standalone scenarios. Case A is delivered in the inspection copy and purchased copy, and Cases B - F are delivered alongside the teaching note. A slide deck accompanies the comprehensive teaching note that provides an in-depth analysis of each scenario with tips on promoting student engagement to create an active and dynamic learning environment. The intent of the case series is to enable students to develop fundamental tools for how to recognize, address, and successfully overcome compromising situations.

Supplement to case W97A17. In this set of six cases, students are placed into the role of the fictional Andrea Johnson, a recent graduate who has just begun her career at a mid-sized organization in the consumer electronics industry. While in the role of Andrea, university students and early-stage professionals follow Andrea's career development and are exposed to a variety of ethical challenges she encounters along the way. Each hypothetical scenario is based on real-world events and will illustrate the types of situations that students may encounter in the course of their career. The cases may be taught sequentially or as standalone scenarios. Case A is delivered in the inspection copy and purchased copy, and Cases B - F are delivered alongside the teaching note. A slide deck accompanies the comprehensive teaching note that provides an in-depth analysis of each scenario with tips on promoting student engagement to create an active and dynamic learning environment. The intent of the case series is to enable students to develop fundamental tools for how to recognize, address, and successfully overcome compromising situations.

The benefits or harms achieved by a business is determined in part by the choices that business leaders make. One important driver of these choices is a leader's view of the purpose of business. This note: (1) outlines the history of debates about corporate purpose, (2) calls out some myths that persist in the way that people think about corporate purpose, and (3) introduces a view of business called "managing for stakeholders" that has become increasingly influential.

The strong, public advocacy of a highly successful African American CEO has the potential to negatively impact his company. The CEO is deciding if he should listen to the advice of others who are urging him to "tone it down".

In this note, a chef perceives that a website reviewer is responsible for his slowing business because the reviewer allowed fake reviews about his restaurant to be posted; it follows that the chef would like this behavior to stop.

The case study documents an incident involving one of the world's largest family-owned, publicly traded firms. The case is set in Hong Kong, where Chinese, Western, and local cultures intermingle, affecting the way corruption is viewed and dealt with. It involves issues related to conflicts within a prominent family leading to a high-profile scandal, describing tensions between the desire to maintain family control over the firm and the need to maintain proper governance and transparency for financial markets, respond to social pressure from a society that deals aggressively with corruption, and deal with a criminal inquiry that could lead to years in prison. This was all happening while complex political issues simmered in the background.

In January 2010, the head of the Colombian Red Cross approached Oilcorp, owner of the largest regional chain of service stations in the country, requesting its participation in its 100th anniversary celebration with a brand awareness campaign for its social programs. Given that the annual budget had already been approved without this campaign in mind, Oilcorp's CEO assigned the task of raising money to the marketing department. Nevertheless, the campaign backfired when Oilcorp tried to link the social message with selling more gasoline and asking customers to provide their details through its corporate website, to be added to Oilcorp's database. Carlos Cardona-a member of the marketing team at Oilcorp-was worried about the mixed reactions he was receiving. The team merely wanted to be practical, and this seemed the easiest way. However, people close to Carlos thought otherwise. For many, it seemed that the company was taking advantage of a social cause for marketing purposes. They disliked the way in which it was hiding selfish intentions behind helping those most in need. Nor did they understand why Oilcorp asked for personal information on a website in exchange for a donation that the company should give on its own initiative. In addition, Oilcorp's CEO told media the company expected to raise US$50,000 from the campaign, but Carlos was worried about achieving the target when he noticed that just 1,200 users had provided their data via the campaign's website. Because of the regular pattern of gas consumption, it was improbable that customers would buy more gasoline from Oilcorp's service stations through the influence of a social initiative. Consequently, the results of the campaign could be as much as 30% below the Colombian Red Cross's expectations and the promises made by Oilcorp's CEO in the media. Carlos and the marketing team needed to decide what actions to take given that the campaign was not on track to meet expectations.

'Saksham', a corporate social responsibility (CSR) initiative of one of the largest public sector companies in India, the Gas Authority of India Limited (GAIL), provides specific training in skills required for plastic industry to low-income communities potentially affected by GAIL's business operations. Unlike a typical GAIL CSR programme, which directly targets communities affected by GAIL's operations, the Saksham programme serves the needs of one of GAIL's main customers - the small and medium scale plastic industry. Although the programme is a huge success and has completed three batches, all the students of which were placed in plastic manufacturing companies, Shamasundara, Zonal General Manager of GAIL is still not sure about the future of the programme. He wondered what should be the metrics to evaluate whether a programme can be classified as a CSR initiative by a firm.

This case puts students in the shoes of the Ebola response leadership teams of Firestone Liberia and its parent company, Bridgestone Americas, as they worked together to respond to the deadly 2014 Ebola epidemic. While the companies had received positive press for their containment of the virus on their rubber farm in Liberia, which was home to 8,000 employees and 80,000 Liberian citizens, the situation off the property was worsening. With death counts rising and hospitals across the nation closing as staff caught the virus, the Liberian government declared a national state of emergency. The teams now faced the possibility that the government might attempt to take control of the farm's medical center. How could they balance their duty to care effectively for employees against the demands of the Liberian government? Should they try to fend off the government or cooperate to meet the government's demands? Students will learn how to do a methodical situation analysis that considers ethical obligations and strategic implications, and to distill their recommendation into a briefing for senior leadership.

A summer intern isn't sure how to respond to a request that she misrepresent herself in collecting competitive intelligence for her company. One of her primary duties is to assist with market research by calling direct competitors and asking for sensitive information. Her manager wants her to tell these contacts that she's a student working on a project. She needs the internship and the money, but she also doesn't want to start her career in this industry by deceiving people. Should she push back on her manager? Or perhaps ask to do the project another way? This fictional case study written by Sandra Sucher and Matthew Preble features expert commentary by Josh Bersin and Ruwan Weerasekera.

A summer intern isn't sure how to respond to a request that she misrepresent herself in collecting competitive intelligence for her company. One of her primary duties is to assist with market research by calling direct competitors and asking for sensitive information. Her manager wants her to tell these contacts that she's a student working on a project. She needs the internship and the money, but she also doesn't want to start her career in this industry by deceiving people. Should she push back on her manager? Or perhaps ask to do the project another way? This fictional case study written by Sandra Sucher and Matthew Preble features expert commentary by Josh Bersin and Ruwan Weerasekera.

A summer intern isn't sure how to respond to a request that she misrepresent herself in collecting competitive intelligence for her company. One of her primary duties is to assist with market research by calling direct competitors and asking for sensitive information. Her manager wants her to tell these contacts that she's a student working on a project. She needs the internship and the money, but she also doesn't want to start her career in this industry by deceiving people. Should she push back on her manager? Or perhaps ask to do the project another way? This fictional case study written by Sandra Sucher and Matthew Preble features expert commentary by Josh Bersin and Ruwan Weerasekera.

Supplement to case 317113.

This case explores the changes wrought by the "sharing economy", examining the innovations and controversies surrounding the online ride-hailing service Uber. It provides a unique overview of the challenges posed by new business models like Uber's, which use the internet to link individual providers of goods and services to customers. Raising significant economic, social and environmental sustainability issues, it asks: what are the responsibilities of "sharing economy" companies? More specifically, are they merely "technological platforms" facilitating transactions for private individuals or do they have the same responsibilities as real-world companies such as transportation businesses, hotels and employment agencies?

This case examines how a drug price increase by one small company, Turing Pharmaceuticals, became the focal point of a controversy that engulfed the entire drug industry. Turing's decision to raise the price of its anti-infection drug Daraprim, from $13.50 to $750 per dose, is emblematic of the debate about the responsibilities of pharmaceutical companies and business more generally. The case asks: Do pharmaceutical executives have a responsibility to patients when setting drug prices, or are they beholden only to their shareholders? More broadly, what are the responsibilities of companies to shareholders relative to other stakeholders? And what role should be taken by public policy makers in this domain? While set primarily in the United States, the case raises questions of corporate social responsibility and public policy for the global healthcare industry and business more generally. It provides an opportunity to explore the potentially conflicting demands of shareholders and stakeholders, the limits of industry self-regulation and the need for government-imposed price controls, notably in the context of patent monopolies.

In widely-circulated videos, United staff and Chicago security forcibly remove a passenger from his paid seat on an aircraft, injuring him severely. United leadership must decide how to respond to public outcry.

Through the challenges facing Target, the case examines ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying to political activism. In 2016, Target CEO Brian Cornell must determine how to respond to the debate over North Carolina's recently signed law, commonly known as "HB2," that invalidated LGBT non-discrimination ordinances at the local level. In contrast to other organizations, Target did not threaten to leave the state. However, its public statement in support of LGBT rights prompted a boycott against its stores. Adding to the difficulty was the fact that Target was caught on the other side of the debate in 2010 in one of the earliest high-profile controversies resulting from the Supreme Court Citizens United ruling. Target had contributed to a super PAC supporting business friendly candidates. As one of the candidate's opposition to same-sex marriage became well publicized, Target faced a consumer boycott as well as a shareholder proposal to change its policies on political contributions. The case covers current campaign finance regulations as they relate to business as well as Target's lobbying activities regarding online sales tax legislation.