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  • Water Cooler

    The Water Cooler case is support to a DVD (Windows Media Player) depicting Geoff Mueller's first day at work at the fictitious company called Ginko. The first part of the DVD details the day through the eyes of the many employees at Ginko and how they view Geoff. The second part shows how Geoff Mueller personally experienced that day. The two perspectives are entirely different. The Water Cooler DVD is available, product # 7B08M024. Please contact Ivey Publishing for the DVD.
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  • Engstrom Auto Mirror Plant: Motivating in Good Times and Bad

    In May 2007, the Engstrom Auto Mirrors plant, a relatively small supplier based in Indiana, faces a crisis. The business was in the second year of a downturn. Sales had started to decline in 2005; a year later, plant manager Ron Bent had been forced to lay off more than 20 percent of the work force. Plant productivity was dropping, employee morale was low, and product-quality issues had begun to surface. Relationships with key customers were at risk. Downturns were not new at Engstrom. When the plant had reached a similar crisis point years earlier, the institution of a Scanlon Plan, a company-wide employee incentive program, had proven critical in building morale, increasing productivity and product quality, and leading Engstrom into a turnaround. For several subsequent years, Engstrom workers had received regular Scanlon pay bonuses. But the bonuses had stopped in 2006, and now Ron Bent must determine how to get the plant back on track. Should he revise the Scanlon setup? Remove Scanlon and try another plan? Identify and change other organizational factors that may be sabotaging Scanlon?
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  • Campbell and Bailyn's Boston Office: Managing the Reorganization

    Ken Winston, the regional sales manager at a securities brokerage firm, has reorganized his generalist salespeople into "Key Account Teams" (KAT), to increase sales of specialized, higher-margin fixed income products. Winston is also implementing a new corporate performance management system. To help improve coordination between sales and marketing, Winston must solicit feedback from marketing staff on how responsive his salespeople are to marketing's directives. The marketing group has information on product costs that allow it to forecast product profitability, and by persuading the sales force to focus on those products the marketers can improve firm-wide margins. The KAT model, implemented six months earlier, has challenged the core internal values of the organization - such as a salesperson's control of his or her customer base and the appropriateness of product specialization. However, the long-term test of the new organizational structure will be its alignment with external changes in the securities industry: how securities are bought and sold and the types of new products flooding the market.
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  • TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial

    TerraCog, a successful privately held high-tech firm that develops GPS (global positioning system) and similar products for consumer markets, has recently been caught off-guard by a competitor's new product that makes novel use of satellite imagery. When TerraCog pursues development of a directly competing product, dubbed Aerial, the projected costs threaten to scuttle the project. The key unit managers gather in a pair of contentious meetings that feature anger, blame, and bewilderment, but produce no effective conclusion. At the end of the case it falls to Emma Richardson, a newly-promoted executive vice-president, to push the group toward a go/no-go decision.
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  • So You Think You're a Good Listener

    Managers are less receptive to bad news and contrary viewpoints than they think they are, and they often send subtle signals that discourage frank input. The solution: 360-degree surveys of peers and subordinates that generate feedback specific to individual managers.
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  • The Rewards of Rewarding Change

    Change initiatives thrive in companies where the agents of reform are promoted and thereby retained, according to research from a change-leadership consultancy. Investors also notice and reward these businesses.
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  • The Best Advice I Ever Got: William S. Thompson, Jr.

    The managing director and CEO of PIMCO fondly remembers a boss who helped him find solace in failure. Bolstering your high performers when they fall short, he says, is the key to maximizing their potential.
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  • What You Can Gain When You Lose Good People

    When high-tech businesses lose a valued inventor, they often gain access to her new employer's intellectual capital. To take full advantage of the networking possibilities, technology companies should consider adopting alumni programs like those at consulting and law firms.
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  • Wikipedia founder Jimmy Wales on making the most of company wikis

    The founder of Wikipedia analyzes why wikis are becoming popular tools for sharing knowledge in the workplace. He encourages managers to provide institutional support for these highly practical forums but to be judicious about direct participation.
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  • Leading from the Boardroom

    These days, boards are working overtime to comply with Sarbanes-Oxley and other governance requirements meant to protect shareholders from executive wrongdoing. But as directors have become more hands-on with compliance, they've become more hands-off with long-range planning. That exposes corporations and their shareholders to another - perhaps even greater - risk, say professors Lorsch, of Harvard Business School, and Clark, of Harvard Law School. Boards are giving the long term short shrift for a number of reasons. Despite much heavier workloads, directors haven't rethought their patterns of operating - their meetings, committees, and other interactions. Compliance has changed their relationship with executives, however, turning directors into micromanagers who closely probe executives' actions instead of providing high-level guidance. Meanwhile, the pressure to meet quarterly expectations intensifies. Directors need to do a better job of balancing compliance with forward thinking. Boardroom effectiveness hinges most on the quality of directors and their interactions, the authors' research shows. Directors must apply their wisdom broadly, handling compliance work more efficiently and staying out of the weeds on strategic issues. Using their power with management to evangelize for long-term planning, they must take the lead on discussions about financial infrastructure, talent development, and strategy. Reserving sacrosanct time for such discussions, as Philips Electronics' board does at annual retreats, is an effective practice: After one recent retreat, Philips decided to exit the semiconductor business, where it was losing ground. Individual directors also must not shy away from asking tough questions and acting as catalysts on critical issues, such as grooming a successor to the CEO. In short, directors must learn to lead from the boardroom.
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  • Be a Better Leader, Have a Richer Life

    Work fills most executives' lives to the brim, leaving insufficient time for their families, their communities, and themselves. But Wharton professor Friedman suggests that, rather than view the problem as a set of trade-offs, executives use their leadership talents to benefit all four domains at once. The idea is to design experiments - small, short-term adjustments to their daily routines - that incorporate and mutually benefit the various aspects of their lives. If an experiment works out, everyone wins - employer, employee, family, and community; if it doesn't, it simply becomes a low-cost learning opportunity. Over time, the combination of small gains and lessons learned can lead to larger-scale transformation. The "Total Leadership" process involves identifying what's important to you, identifying what's important to everyone in your life, using those insights to creatively explore possibilities for experiments, and then selecting and implementing a few at a time. Drawing on decades of experience, Friedman has distilled nine categories of experiments that offer a manageable, systematic approach to the daunting task of conceiving projects with four-way benefits. In one such experiment, an executive might raise money for a charity her company sponsors by running a marathon with her son, thus simultaneously gaining greater visibility at work, spending more time with her family, giving back to the community, and improving her health. To move toward the goal of becoming a CEO, another executive might join the board of a nonprofit agency in his neighborhood together with his wife. Friedman suspects that there are far more opportunities for simultaneous benefits than people realize. They are there for the taking. You just have to know how to look for them and then find the support and courage to pursue them.
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  • Are You a "Vigilant Leader"?

    This is an MIT Sloan Management Review article. Vigilant leaders are those who make a practice of being abundantly alert and deeply curious so that they can detect, and act on, the earliest signs of threat or opportunity. They seek to nurture equally vigilant employees by modeling such behavior and by providing incentives for managers to look for -- and interpret -- weak signals. While such icons as Andy Grove and Jack Welch exemplify vigilant CEOs, the trait remains in short supply. That is a conclusion the coauthors reached after surveying 119 global companies about their overall capacity for diligence. Among their findings: Just 23% of the businesses were run by CEOs who tried to pick up weak signals from the periphery. Most leaders, they theorize, rise to the top by demonstrating superior operational skills. To help leaders recognize and develop the habit of vigilance, the researchers examine in detail the three traits that characterize vigilant executives: focusing externally, applying strategic foresight and encouraging exploration by others. They also capture such leaders in action and provide examples in which a distinct lack of vigilance has led companies such as The Coca-Cola Co. to "miss the boat" by overlooking big opportunities. Companies like General Electric Co. and Johnson & Johnson have instituted systematic programs to instill employees with the qualities of vigilant leaders. The CEO of Denmark-based Novozymes A/S is curious, fast and enterprising, an attitude he nurtures in his workers. Organizations may encourage vigilant leadership by hiring specifically for it or by openly rewarding displays of it. Whatever strategy CEOs choose, the authors find that it is critical for them to set an example. After all, it is only through vigilance that companies can avoid hidden dangers -- and discover opportunities ripe for innovation.
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  • Innovation at the Lego Group (A)

    The case tells the story of a company where innovation is tremendously important, but not working well. In 2003, the LEGO Group had a number of positive attributes: it had a well-respected brand with some very good toy lines. It had a passionate customer base that in many areas was more sophisticated than its internal designers. And it had been able to extend the brand into many areas such as toys, games, clothing, theme parks, movies, and many others types of play, earning significant revenues (but not profits). But, in 2003, the company had gotten itself into deep trouble. Over the previous 5-10 years, the toy industry had been changing dramatically in ways that did not favor the LEGO Group. These changes, coupled with some poorly planned investments and a downturn in the sales of some important toy lines, combined to almost put the LEGO Group out of business. The company lost nearly DKK 1 billion in 2003 and its cash dwindled dangerously low. This was the largest loss in the history of the company, and many analysts believed that bankruptcy and perhaps even the breakup and sale of the company were likely. The company quickly sold off assets, reduced headcount, and outsourced production to cut costs and generate cash. But it knew, to turn around the company, it had to improve its overall innovation system. It had to improve the time to market, success rate, and profitability in its innovation system. The case presents a number of representative challenges that LEGO was facing during 2004 and beyond. Learning objectives: 1) How to restructure an innovation system. 2) How to encourage all types of innovation (innovation in pricing, business model, channel to market, branding, customer experience, etc.) and coordinate these innovations across the company. 3) How to involve external parties such as customers, complementary product producers, and external inventors in your innovation system.
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  • Innovation at the Lego Group (B)

    The (B) case describes the specific steps that the LEGO Group took to improve innovation. They include: 1) Restructuring the company to make responsibility for each part of the business clearer. Each toy line was given responsibility for its own sales and profitability, and the Concept Lab, which before had lacked focus, was separated and charged with developing new ideas that were "obviously LEGO but never seen before." 2) The definition of innovation was redefined through the LEGO innovation matrix. 3) A new stage-gate process was implemented. 4) A new way of working with external inventors and complementary product producers was integrated into the structure and process. 5) Users were involved in the development of new toys, in particular the new generation of LEGO Mindstorms. Through these and other activities, the LEGO Group dramatically improved its performance, returning to profitability in 2005 and achieving very healthy profits in 2007. Learning objectives: 1) How to restructure an innovation system. 2) How to encourage all types of innovation (innovation in pricing, business model, channel to market, branding, customer experience, etc.) and coordinate these innovations across the company. 3) How to involve external parties such as customers, complementary product producers, and external inventors in your innovation system.
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  • SuccessFactors

    The protagonist is Lars Dalgaard, a young manager with solid experience but none in leading a technology company. Through a combination of circumstances, Dalgaard becomes the CEO of a drowning software company focused on the HR space at the peak of "Nuclear Winter" in Silicon Valley. The case explores how he and his small team attempt to restart SuccessFactors and transform it into something sustainable in the face of seemingly insurmountable obstacles.
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  • Acme Medical Imaging

    After negotiations with a key supplier for lower prices and quicker turnaround go nowhere, two employees of Acme Medical Imaging realize there's no more low-hanging fruit to pick to keep their project on time and on budget -- no more concessions from external parties, no more superficial, short-term fixes. They have to convince their chief executive officer and the project team to take a hard look at "internal processes." From the perspective of Operations, this case examines the challenges that can arise - and some steps that can be taken - when the greatest obstacles to a project are the people and procedures responsible for its success.
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  • Lisa Sherman (A)

    Lisa Sherman is a successful executive at Verizon who is struggling with the decision to reveal her sexual orientation. After attending a diversity training workshop in which participants expressed extremely negative views about people in her community, Sherman wonders whether the company is the right place for her, or if she should reveal her identity as lesbian and work within the system. Should she meet with the CEO to share her experience, or continue to conceal her sexual orientation while working at Verizon?
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  • Lisa Sherman (B)

    The case of Lisa Sherman (B) describes a highly successful executive at Verizon, who decides to leave the company because of the negative views of gays and lesbians expressed at a diversity training workshop, and her final meeting with Verizon CEO Ray Smith to describe the challenges she has faced. The case describes the actions that Smith took inside the company, and his decision to testify in front of Congress on the issue. It goes on to describe Sherman's highly successful career after leaving Verizon, and her work at MTV in launching the Logo channel.
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  • Rudeness and Its Noxious Effects

    The mere thought of being on the receiving end of verbal abuse hurts people's ability to perform complex tasks requiring creativity, flexibility, and memory recall, new research reveals.
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  • The Best Advice I Ever Got: Kris Gopalakrishnan

    The head of Infosys Technologies talks about the power of a well-placed word of encouragement and what it taught him about the CEO's toughest challenge--motivating people.
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