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Supplements the (A) case.

Intel, the largest-selling manufacturer of microprocessor computer chips, finds itself in a brand-threatening situation when a flaw is revealed in its top-of-the-line Pentium chip. The story is front-page news for weeks. The company invested tens of millions of dollars in advertising its branded Pentium chip as a high-quality component via the campaign slogan "Intel Inside." Issues include salience of the problem, when Intel knew of the problem, how it was revealed, and what actions should be undertaken. Teaching Purpose: Students analyze consequences of a company miscue that becomes a much bigger story than initially anticipated. Analogies may be made to other company crisis situations involving brands and communications.

This case describes the situation Pierre Godfroid encountered when he took over as Sabena's CEO in 1991. At that time, Sabena was in crisis facing imminent bankruptcy. On the strength of a restructuring plan, developed by Godfroid and his staff, the Belgian government had agreed to bail out the airline in return for assurances that this would be the last time government assistance would be requested. Godfroid's task was to transform the company into a viable private enterprise. The case provides the opportunity to evaluate the viability of Godfroid's strategy and more generally to explore strategy formulation in a global industry. More importantly, it sets the stage for a sequence of follow-up cases (994M04, 994M05, 994M06, 994M07, 994M08) dealing with the implementation of the strategy. (A 43-minute video, broken into segments to coincide with the case series, can be purchased with the case, video 794M03.)

Eric Holt had one responsibility as FireArt's director of strategy: to put together a team of people from each division and create and implement a comprehensive plan for the company's strategic realignment within six months. It seemed like an exciting, rewarding challenge. Unfortunately, the team got off on the wrong foot from its first meeting. Randy Louderback, FireArt's charismatic and extremely talented director of sales and marketing, seemed intent on sabotaging the group's efforts. Anxiously awaiting the start of the team's fourth meeting, Eric was determined to address Randy's behavior openly in the group. But before he could, Randy provoked a confrontation, and the meeting ended abruptly. What should Eric do now? Is Randy the team's only problem? In 94612 AND 94612Z, Jon R. Katzenbach, J. Richard Hackman, Genevieve Segol, Paul P. Baard, Ed Musselwhite, Kathleen Hurson, and Michael Garber offer advice in this fictional study.

Eric Holt had one responsibility as FireArt's director of strategy: to put together a team of people from each division and create and implement a comprehensive plan for the company's strategic realignment within six months. It seemed like an exciting, rewarding challenge. Unfortunately, the team got off on the wrong foot from its first meeting. Randy Louderback, FireArt's charismatic and extremely talented director of sales and marketing, seemed intent on sabotaging the group's efforts. Anxiously awaiting the start of the team's fourth meeting, Eric was determined to address Randy's behavior openly in the group. But before he could, Randy provoked a confrontation, and the meeting ended abruptly. What should Eric do now? Is Randy the team's only problem? In 94612 and 94612Z, Jon R. Katzenbach, J. Richard Hackman, Genevieve Segol, Paul P. Baard, Ed Musselwhite, Kathleen Hurson, and Michael Garber offer advice on this fictional case study.

Eric Holt had one responsibility as FireArt's director of strategy: to put together a team of people from each division and create and implement a comprehensive plan for the company's strategic realignment within six months. It seemed like an exciting, rewarding challenge. Unfortunately, the team got off on the wrong foot from its first meeting. Randy Louderback, FireArt's charismatic and extremely talented director of sales and marketing, seemed intent on sabotaging the group's efforts. Anxiously awaiting the start of the team's fourth meeting, Eric was determined to address Randy's behavior openly in the group. But before he could, Randy provoked a confrontation, and the meeting ended abruptly. What should Eric do now? Is Randy the team's only problem? In 94612 and 94612Z, Jon R. Katzenbach, J. Richard Hackman, Genevieve Segol, Paul P. Baard, Ed Musselwhite, Kathleen Hurson, and Michael Garber offer advice on this fictional case study.

Describes the conditions leading to the acquisition of Cross and Trecker by Gidding & Lewis.

Supplements the (A) case.

The Greenland case describes the experience of four young Norwegian men determined to set a world record for unsupported crossing of Greenland. The case describes the team, their preparations, and their experiences as they crossed in "good" weather that was often whiteout blizzard conditions with temperatures dropping as low as -78 degrees F. Throughout the case, one of the team members reflects on things he learned about himself, about the team, and about leadership from the experience (recorded in italics). The teaching note (available to registered faculty) is supplemented by a PowerPoint presentation that helps introduce the expedition to Greenland, other "risky recreation," and the concepts related to resonance or flow. A video supplement is also available. The case lends itself to a profound discussion of leadership on its own and leads in nicely to a discussion of world-class performance and the purpose of life, which both startles and pleasantly surprises most students and participants.

Explores the life and concerns of Bob Fifer, HBS class of 1979 and CEO of Kaiser Associates. Explores the many influences on Bob's development and his subsequent career choices. It is written as a biography with extensive quotes from interviews with Bob. He describes the role of his upbringing and Jewish ethnicity in the formation of his early self-concept. Highlights the career-related choices he makes, including college at Harvard, attending business school, and entering consulting. After years of success and driven workaholic behavior, Bob experiences disillusionment and personal tragedy.

Do well-regarded representatives of the business world often check their toughness at the door of the nonprofit boardroom? A number of widely publicized cases suggest that the answer is yes, and many business executives agree. What is the explanation? In this adaptation from his most recent book, William Bowen, president of the Andrew W. Mellon Foundation and the former president of Princeton University, argues that nonprofit boards have much to learn from the business world. But a combination of inappropriate motivations and unfamiliar and uncomfortable situations can prevent business people from contributing effectively in a nonprofit setting. People from the for-profit world often join a nonprofit board to take a vacation from the bottom line and to shed their "barbarian" image. They may therefore be less disciplined than nonprofit organizations need them to be. The management and staff of nonprofit organizations can help facilitate more effective participation by business executives, but business people themselves must make a considerable effort to contribute their skills, discipline, and know-how in this unfamiliar realm.

Every year since 1982, Naturewise Apparel has donated $400,000 to charity through its Corporate Giving Fund. This year, Dana Osborne, the founder and CEO of the children's clothing manufacturer, decided to allow each of the company's regional divisions to decide for itself where the money should go. Her goal was to include all employees in the program and to pay back the various local communities that support the company. Dana's good intentions backfired, however, when an abortion clinic in Illinois was bombed and the bomber claimed affiliation with a radically pro-life group called TermRights. Naturewise's Midwest division had inadvertently provided donations to TermRights through a nonprofit umbrella corporation called CHICARE. How should Dana handle the media? Five experts consider this fictitious scenario and give advice on forming an effective media policy.

With very few exceptions, established premium producers eventually begin to lose market share and profitability to new, dynamic competitiors. These companies respond by focusing on their old success strategy without regard to changes in the marketplace. This is what happened to the Swiss watch industry, until Swatch CEO Nicolas G. Hayek turned it around. This case analyzes Hayek's commitment to change, his innovative vision, his charismatic leadership, his alignment strategies, and the actions he took to align the organization to the new vision.

In his first six months as head of strategic planning for the Knoxville Co., Dan Richards was a whirlwind of efficiency. His work habits and enthusiasm were contagious; morale at Knoxville had improved markedly since his arrival. Almost overnight, however, Dan's performance waned. Over the next few weeks, his behavior continued to worsen. When finally confronted, Dan told the CEO that he needed to take some time off. Later, Dan's wife called to explain that Dan was a diagnosed manic-depressive and had checked into a mental hospital explaining, "The doctor thinks he'll be back to work in a month." But would a month be long enough? The CEO wasn't sure Dan should return at all. Five commentators offer general advice about managing mental illness in the workplace.

The Outward Bound raft trip in 1977 was meant to build better teamwork and teach the art and techniques of survival under difficult conditions. Over the week that followed, the five people on Raft No. 4 created a supportive atmosphere. Everyone was required to take a turn at the helm, a challenge that the men embraced but that the women tried to avoid and then carried out badly. On the fifth day, with one of the women at the rudder, the raft overturned in a rapids. The dunking was a narrow escape for them all, and from then on, only men took the helm. It was only when the trip was over that the author began to realize what really lay behind Raft No. 4's accident. The men had unconsciously worked together to hold on to their power, building on the women's individual doubts about their own capacities for leadership. The author draws parallels with the gender rivalries that keep women from rising to positions of power within organizations. The author and three women--including one of the two women on Raft No. 4--comment on whether and how circumstances have changed since HBR first published this article 17 years ago.

In January 1993, the American Express board met to decide who would succeed James D. Robinson, III as chairman and CEO. The board needed to act in the spotlight of intense media and investor scrutiny, and after leaks had revealed that there was a conflict among the board members about whether Robinson should have been asked to leave. The board needed to find a way of calming the public's concern over the future of American Express, at the same time choosing a leadership structure that would lead American Express for the foreseeable future. The case brings up several critical issues revolving around CEO succession and performance evaluation: What should the board take into account when deciding when to ask a CEO to step down? What kinds of processes can boards institute so that such battles over CEO succession will not ensue?

Supplements the (A) case.

Describes the history and evolution of a school/public bus transit company that has grown rapidly and successfully by gradually pushing responsibility and trust as far down the organizational ladder as possible. A real test comes however, in two major labor relations issues.

Describes the outcome of the labor relations issues.

A woman CEO believes that industry and organizational conditions require for a reengineering/restructuring job her company. However, she wants to gain maximum commitment and buy-in form the entire company. She does this by setting up employee task forces and teams, but this is only the beginning of new efforts that must be made.