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OneTen at Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (B)
In January 2023, Delta Air Lines (Delta) Chief Executive Officer (CEO) Ed Bastian and his team had just launched the third iteration of an internal skills-first apprenticeship program, designed to move frontline employees into "merit" positions in four job categories. The move to implement an apprenticeship program further advanced Delta's commitment to OneTen's "skills-first" strategy for Black talent. The DE&I and Talent teams launched the pilot program in March 2022 and the second iteration in July 2022. The program grew with each iteration, but the post-mortem of the third program revealed that Delta did not yet have the "bandwidth" to grow the program, and the program would require more leadership development and support for the managers and mentors of the apprentices. The team recognized that they had to figure out how to scale the program with some speed, but knew that change management would take a couple of years. Despite the challenges ahead, the skills-first apprenticeship program had only affirmed for Bastian that Delta was headed in the right direction, as they were better as a company when frontline employees graduated into different skills and opportunities and brought their knowledge of the business into corporate functions of the company. What, if anything, could they do to scale the program faster without sacrificing quality? -
OneTen at Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (C)
In February 2023, Delta Air Lines (Delta) Chief Executive Officer (CEO) Ed Bastian, celebrated the airline's OneTen partnership in a room full of Atlanta's prominent business leaders, educators, and public servants in Atlanta, at a OneTen/Delta Launch Event. To support their commitment to OneTen's strategy, Delta had designed and launched a skills-first apprenticeship program, and its IT department graduated its first cohort of the "Next Gen Academy," a skills-first IT development program. Delta had also been building relationships with key stakeholders, including talent developers and non-profit initiatives, to create a local OneTen talent ecosystem. However, Delta remained the only Atlanta company signed up with OneTen. As Atlanta's "OneTen City Lead," Bastian hoped that the OneTen launch event would encourage other companies to help build out a robust ecosystem for Black talent. -
Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (A)
In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The purpose of SAIL was to offer testing and incubation services for individuals within Google Ads who were developing new advertising products, services, and go-to-market strategies. When Ana began her new position, she inherited two programs that had been initiated in the core business but had stalled. After researching previous innovation endeavors within Google Ads, Ana and her team started establishing a team culture, procedures, methodology, and metrics to carry out rigorous and disciplined sales innovation across their globally dispersed team. Over the following two years, the SAIL team encountered and overcame numerous challenges related to vetting ideas, managing communication with internal and external stakeholders, adapting experiments with agility, and graduating programs into the core business. In 2020, SAIL received a $1 million budget and was expected to initiate two new innovation programs by Q3 2020. The SAIL team was in the process of developing a new idea-intake process when Ana was assigned to a six-month rotation in a new role. Soon after, COVID-19 began to upend economies across the globe, and some team members became concerned about SAIL's future. Prior to transitioning to her new position, Ana was determined that SAIL establish its intake process and had to select one of two proposals to implement. -
Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (B)
In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The purpose of SAIL was to offer testing and incubation services for individuals within Google Ads who were developing new advertising products, services, and go-to-market strategies. When Ana began her new position, she inherited two programs that had been initiated in the core business but had stalled. After researching previous innovation endeavors within Google Ads, Ana and her team started establishing a team culture, procedures, methodology, and metrics to carry out rigorous and disciplined sales innovation across their globally dispersed team. Over the following two years, the SAIL team encountered and overcame numerous challenges related to vetting ideas, managing communication with internal and external stakeholders, adapting experiments with agility, and graduating programs into the core business. In 2020, SAIL received a $1 million budget and was expected to initiate two new innovation programs by Q3 2020. The SAIL team was in the process of developing a new idea-intake process when Ana was assigned to a six-month rotation in a new role. Soon after, COVID-19 began to upend economies across the globe, and some team members became concerned about SAIL's future. Prior to transitioning to her new position, Ana was determined that SAIL establish its intake process and had to select one of two proposals to implement. -
UNAIDS Office of Innovation: Changing the Landscape of Healthcare Innovation
In September 2020, Pradeep Kakkattil was facing difficult questions about his team's strategic direction. In the two years since he had founded the Office of Innovation at UNAIDS - the United Nations agency for coordinating global action on AIDS - the team had grown from two people to six and had established over 100 partnerships globally. With a dual goal to make UNAIDS more innovative and drive innovation in healthcare worldwide, their flagship initiative, the Health Innovation Exchange platform, had brought together innovators, investors/donors and government partners to support innovation in healthcare. Yet Pradeep, as director, felt they had failed to overhaul UNAIDS internal culture and processes, prompting him to question the existing strategy and structure of an innovation unit within such a bureaucratic organization. UNAIDS was itself undergoing strategic changes aimed at decentralizing operations and focusing on gender issues. How would his team fit into the restructured organization, and if it could not, what were their options? -
The Toxic Culture Gap Shows Companies Are Failing Women
Which elements of corporate culture are most critical to women? And what are the most important cultural shortcomings causing women head for the exits? To address these questions, the authors analyzed the language that 3 million U.S. employees used in Glassdoor reviews to describe their employer. What they found is that toxic culture disproportionately affects women, with the widest gender gaps in perceptions of inclusivity and disrespect. -
Purdue Pharma and the Opiod Addiction Crisis
By the time Purdue Pharma filed for bankruptcy in 2019, OxyContin had accumulated $35 billion in sales. In a few short years before the bankruptcy filing, the Sackler family siphoned off $13 billion in profits, making them one of the world's wealthiest billionaires. The case discusses the ethically questionable tactics that the Sackler family employed to turbocharge the supply-induced demand for OxyContin, including creating a national pain movement, obtaining FDA approval, downplaying the risks of addiction, ignoring symptoms of addiction, ambitious sales representatives, targeting high prescribers, pampering physicians, addressing regulatory changes, and hiring McKinsey. Purdue Pharma coopted regulators, medical accreditation boards, hospitals, and doctors to do their bidding. As a result, over one million Americans have died from drug overdoses since 2000. -
Career at Crossroads: Passion or Profession? (A)
The case Career at Crossroads: Passion or Profession? focuses on the journey of a young professional and multifaceted artist, Manasi Prasad. This case reveals her career progression as she strives to excel while balancing her profession and passion. Manasi Prasad faces multiple dilemmas, trials, and tribulations during her journey. This case highlights the inherent conflict of a young professional at every stage of life. The classic dilemma is between a well-trodden path or a road less traveled and various other decision-making situations. Part A of the case ends at the peak of Manasi's career when she is faced with a crisis, that is, losing her voice, being unable to sing, and having an autoimmune disease. Part B deals with her transition. The case deals with how she led the IME team from concept to reality and subsequently managed the operations; each stage of her career had unique challenges. -
Career at Crossroads: Passion or Profession? (B)
The case Career at Crossroads: Passion or Profession? focuses on the journey of a young professional and multifaceted artist, Manasi Prasad. This case reveals her career progression as she strives to excel while balancing her profession and passion. Manasi Prasad faces multiple dilemmas, trials, and tribulations during her journey. This case highlights the inherent conflict of a young professional at every stage of life. The classic dilemma is between a well-trodden path or a road less traveled and various other decision-making situations. Part A of the case ends at the peak of Manasi's career when she is faced with a crisis, that is, losing her voice, being unable to sing, and having an autoimmune disease. Part B deals with her transition. The case deals with how she led the IME team from concept to reality and subsequently managed the operations; each stage of her career had unique challenges. -
The Industry Dilemma: Allow Ethical Moonlighting Or Lose To Gig Working?
The COVID-19 pandemic required most organizations to enable a work-from-home/work-from-anywhere approach. The enforced necessity became a habit for many employees, who preferred the new flexibility. However, with organizations wanting to bring employees back to the office, there was resistance due to an unexpected reason. The work-from-home environment had allowed moonlighting for a few employees, who undertook gigs and even permanent assignments with other employers. This phenomenon is widespread among IT/ITeS and other consulting/knowledge industries. The motivations for these assignments were additional income and increased learning and exposure. While dual employment was not legally allowed in India, employment contracts enforcing this rule and penalizing employees led to increased talent loss. Employees were happy to leave the organization for less formal or rigid work environments, resulting in higher attrition. Organizations' dilemma was to reject moonlighting through strict contracts, employee monitoring, and informal checks or formalize it through making moonighting "ethical". Still, measures rejecting moonlighting could dilute the culture of trust and increase attrition, not just of the moonlighting employees. However, organizations could embrace this phenomenon and formalize moonlighting through appropriate policies and guidelines, which led to increased risk to employee commitment, ensuring productivity, information and security risk, and the organizations' capability in predictable client servicing. -
GVV Pillar Six: Voice-An Exercise to Speak to Barry's Challenge
This exercise is a way for facilitators to make in-the-moment adaptations to existing scripting exercises, in order to address questions and scenarios that arise during Giving Voice to Values (GVV) sessions. In a GVV program, participants are invited to practice scripting responses to and creating action plans for a values-challenging scenario. Sometimes, a participant's values challenge starts to dominate the conversations in the room, or participants find themselves doubting whether the GVV approach will work in their own circumstances. The Barry case in this exercise outlines how to adopt (with permission and care) the new, authentic values challenge brought up by the participant. This exercise adaptation is designed to occur after the GVV approach has been introduced and participants have worked through the role of purpose and the reasons and rationalizations we all face in voicing our values. It can be run at any point between the introduction of these elements and the final scripting and action-planning stage and will naturally adapt itself based on how much GVV content the participants have already covered. The exercise aims to demonstrate to GVV participants that the toolkit they have begun to develop is adaptable and personalized, and that the GVV approach is fit for use in "real" settings. -
Accelerating the Accelerator: Raja Al Mazrouei at DIFC Fintech Hive
In January 2023, Raja Al Mazrouei became the Managing Director and Acting CEO of Etihad Credit Insurance (ECI) in Dubai, UAE. In her previous role as the Executive Vice President of the DIFC Fintech Hive, she successfully built and led an accelerator program for start-ups in the financial technology (fintech) sector in Dubai. The Fintech Hive has had successful partnerships with established banks like Emirates NBD and accelerated over 200 start-ups in the MENA region. Al Mazrouei and her team embraced recent technologies and evolved their business models to keep up with the global digital space. With Dubai's ambition to be one of the top ten metaverse economies by 2030, Al Mazrouei's last mandate as EVP of Fintech Hive was to strategize on how to deepen their partnerships and remain at the forefront of technology. She decided to focus on the metaverse with her long-standing partner, Emirates NBD. Although some questioned whether the metaverse would create value for those in the financial sector, this project kept Fintech Hive and Emirates NBD on the cutting edge. Together, they created a global accelerator program for metaverse start-ups to enhance customer experience, contributing to the country's agenda. It was clear to Al Mazrouei that building partnerships, like the one established with Emirates NBD, would continue to be critical for success in her new position. She was eager to collaborate with her new team and fulfill the country's ambitions by building the culture and capabilities required to embrace innovation and digital technology across the Dubai government and economy. -
Astyanax Kanakakis at norbloc: A Founder's Experience with the DIFC Fintech Hive
norbloc was founded in 2016 in Stockholm, Sweden, by Astyanax Kanakakis and his co-founders, Vitalii Demianets and Sam Saatchi. Kanakakis and Demianets got to work to address a key gap in the industry: Know Your Customer (KYC) data sharing. As the first distributed KYC utility in the world, norbloc focused on platforms that connected financial institutions and governments, allowing the auditable sharing of sensitive information with the consent of the owner. norbloc connected with Emirates NBD in 2017 as one of 12 start-up finalists in the first cohort of the Dubai International Financial Centre (DIFC)'s fintech accelerator, known as Fintech Hive (The Hive). After the formal program ended, Kanakakis and Emirates NBD's leadership joined forces to make a step-change in KYC. In February 2020, after over two years of negotiating legal agreements, conducting pilots, and reviewing the regulatory implications of the platform, Emirates NBD signed a production agreement with norbloc. After announcing a collaboration with UAE banking players to develop a UAE KYC Blockchain Consortium and scaling norbloc's internal operations, Kanakakis reflected on how these opportunities all started with the DIFC Fintech Hive accelerator program. -
The LPGA's Long Drive Toward Gender Equity
Provides a history of the LPGA and examines the gender pay gap in professional sports. Discusses the opportunities and challenges the LPGA currently faces. -
Moleskine Foundation: Can Creativity Change the World?
The Italy-based Moleskine Foundation worked with young adults in Africa and Europe to inspire social change through art and creative projects. Adama Sanneh, the newly appointed CEO of the Moleskine Foundation, faced several challenges: First, he had to make his own mark on an organization that had been shaped by several well-respected Foundation founders and advisors who still remained active on the board. Second, he had to manage the relationship between the Foundation and the Moleskine Company, the Foundation's largest funder. Third, Sanneh had made news as Italy's only Black CEO, but he did not want race to become his defining attribute. Finally, he needed to determine how ambitious he could be with the Foundation's strategy. He and his team held the belief that creativity - a longstanding element of the Moleskine Company identity - could also be a source of social change around the world. Developing a realistic strategy to achieve this goal would be no easy task, and would require support from multiple internal and external stakeholders. The case highlights how individuals manage their identity and set a new strategy when stepping into new leadership roles. In addition, it sheds light on the unique governance challenges that can arise for a corporate foundation associated with a separate for-profit enterprise. -
VCayr: Managing Sexual Harassment (Graphic Novel Version)
In January 2019, a project manager at VCayr, a social service organization, reported to a board director, Adam Johnson, that another board director at VCayr sexually harassed her. Johnson was aware of the severity of sexual harassment and the significant harm it could have on all VCayr members and the overall organization. He had to decide how to manage the situation. -
SpeedServe Exercise
The SpeedServe exercise presents a brief scenario which puts the student in the role of a human resources team member who needs to respond to their boss, Maria Martinez, the number two executive in a rapidly growing firm of 500 employees. The boss is looking for the employee's thoughts on how to prioritize spending for the human resources budget, particularly given emerging talent trends since the global pandemic and the desire to create high employee engagement. Martinez has a list of possible areas for focus and wants the employee to rank order them prior to a taskforce meeting later in the day. This exercise is designed to have individual students put themselves in the role of the human resources team member, to rank order the potential areas of focus. Following that individual prioritization, students are put into groups which serve as the taskforce. Each student group needs to discuss and compare individual thinking and develop a final consensus ranking for their taskforce group. Taskforce results can then be discussed across the student teams. The instructor can use the exercise to discuss team dynamics as well as the employee engagement topics of the exercise. This exercise can be conducted in a physical or virtual classroom environment. While similarly structured to popular "survival" experiential learning activities, this exercise is different because the content of the ranking process is relevant to organizational issues and worthy of discussion in addition to the topic of team process. -
First to Fight? Culture, Tradition and the United States Marine Corps (USMC)
Over a history of more than 240 years, the United States Marine Corps has forged a distinct culture and institutional identity centered on its "warrior ethos." In the wars of American history, Marines fought with uncommon valor, rising to international prominence for their bravery on the battlefields of Belleau Wood, Iwo Jima, Chosin, Khe Sahn, Fallujah, and Marjah. However, the Corps has found its distinct institutional character threatened with extinction on more than one occasion. Political maneuvers, tight defense budgets, shifting geopolitical priorities, and the evolution of the character of warfare has forced the Corps into a delicate balancing act across the decades, adapting its institutional character on the one hand while retaining its core cultural ethos on the other. With one of the highest turnover rates among the U.S. military services, the Corps relies heavily on a robust training program to inculcate its warrior ethos in generation after generation of new Marines. Historically, this program placed a heavy emphasis on infantry skills, on deconstructing the individual and cultivating intense habits of teamwork, and on centering new Marines on the historical legacy and core values of the Corps. The consistent output has been "Marines with Marine training"-a force that can fight and win "in any clime and place." Yet as new geopolitical challenges in the 2020s forced the United States to redefine its national security strategy, questions arose regarding the Corps' continuing relevance and its need to adapt yet again. -
Learning Resources: Driven by Purpose
In January 2023, CEO Rick Woldenberg must make several strategic decisions for his family-owned toy company Learning Resources. -
The Permissionless Corporation
Digital technologies are pushing decision-making ability to the edges of the organization, allowing businesses to adopt structures that are flatter and more reconfigurable than those they have traditionally used. When AI and other software make information transparent to all authorized decision-makers on the front lines, directly and without managerial filters, it unleashes their creative and collaborative potential instead of trapping them in endless reporting and coordination loops. It can help to create, in other words, a "permissionless corporation." The authors contend that companies with three or four layers, faster problem-solving, and a permissionless mindset will outcompete traditional players. But making the transformation to such a structure will require companies to completely rethink how people work; it's not enough to streamline a process here or there or take out one layer of traditional structure. Using real-world examples, the authors detail how companies need to pay painstaking attention to performance metrics, ensure that information gets to the front line, communicate the context in which decisions are made, and leverage multifunctional teams.