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  • West Virginia: Finding the Right Path Forward

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  • A study on factors affecting privacy risk tolerance to prevent the spread of COVID-19 in South Korea

    South Korea has been evaluated as a country that is responding well to COVID-19. The Government of the Republic of Korea discloses where, when, and by which means of transportation people confirmed to have the virus have visited. Although disclosure of movement has contributed to flattening the curve and providing timely medical service, concerns about privacy infringement have also been raised. This article determines what factors influence privacy risk tolerance, looking specifically at threat severity, vulnerability, response efficacy, and response cost. We also provide implications for the preparation of better countermeasures for the government to implement.
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  • Babban Gona: Great Farm

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  • How Many Bottom Lines is One Life Worth?

    After two decades of insufficient work, scarce revenue, and meagre lifestyles, the weaver community of Sircilla was plagued with financial instability. To generate more income, these weavers invested in new weaving machinery. Whilst the looms increased their production of cloth, sales remained stagnant with no market for this increased production. This lethal combination of financial hardship and desperation left the community in much distress, resulting in suicides. This case study discusses this below-the-bottom-of-the-pyramid situation and the interventions that worked. It also provides students with the opportunity to experience policy makers' dilemmas through an analytical exercise. This case is suited for classes focused on policy making, strategy as well as sustainability.
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  • How Many Bottom Lines is One Life Worth? Afterword to the Case

    Supplement for Case NTU318
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  • FirstLight Power - Pumped Storage for the (New) Ages

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  • What Everyone Gets Wrong About the Never-Ending COVID-19 Supply Chain Crisis

    The ongoing global supply chain crisis caused by the COVID-19 pandemic shows no sign of abating. And although many media outlets have blamed pandemic shortages on companies' practice of just-in-time inventory management, abandoning it would do little to help current supply chain problems. The author points to two other overarching causes of product and parts shortages: suppliers' inability to adjust to soaring demand, and government interventions.
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  • The 2012 Spanish Labor Reform: Lifting all Boats, or Leveling Down?

    Since 1978, Spain had struggled to control unemployment. The country's labor law was protective of employees hired long-term and companies used temporary contracts as buffers. In 2012, amid economic recession and a 23.6% unemployment rate, a center-right government of Mariano Rajoy passed a reform to liberalize the labor market. The authors of the labor reform argued that it helped to close the current account deficit and recover from the recession. Critics of the reform instead argued that it increased job precariousness and impoverished employees. Others believed that even more flexibility was necessary. In January 2021, Spain was governed by a coalition between the socialists and the extreme left-wing electoral alliance Unidas Podemos, led by the populist left wing party Podemos. Both the Prime Minister Pedro Sánchez, also the socialist party leader, and Pablo Iglesias Turrión, Second Deputy Prime Minister, Minister of Social Rights and the head of Podemos, had promised to repeal the labor law in the electoral campaign of 2019. But not all ministers in the cabinet shared the same view. In addition, the government was applying for funding from the EU to help the Spanish economy to recover from the recession that followed the COVID-19 pandemic. But to unlock the €140 billion in grants and loans from the EU COVID-19 fund, Sanchez had to present a convincing plan of structural reforms to boost the economy and address its structural problems. Would the EU Commission approve Spain's recovery plan if the 2012 reform were to be repealed? What should Sánchez's government do?
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  • Green Hydrogen in Chile

    In 2020, the Chilean government wants to promote green hydrogen, a technology with high potential to help mitigate climate change. President Sebastián Piñera, aware of the country's advantages to produce green hydrogen competitively, asks Energy Minister Juan Carlos Jobet to elaborate a mission-oriented strategy to promote the technology. The strategy was to match the government's center-right orientation and the country's political and economic trajectory. Chile was often praised for its strong macroeconomic fundamentals and a sound policy framework. However, the country was facing social and economic disruptions given the Covid-19 pandemic, which added pressure to an already difficult political backdrop. Chile still struggled with unprecedented political uncertainty after social unrest in 2019 led to a wave of protests that forced the government to agree to a constitutional reform and greater social spending.
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  • Deficits and Debt: The U.S. Current Account

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  • Big Chocolate: Child Slavery in the Cocoa Industry

    Dick Marty was a Swiss Parliamentarian and former state prosecutor. In 2015, Marty led the Swiss Coalition for Corporate Justice (SCCJ), an alliance of Switzerland-based NGOs, in launching the Responsible Business Initiative (RBI) campaign. The proposed initiative aimed to introduce legal requirements for companies to undertake human rights and environmental due diligence under the Federal Constitution. If passed, corporations based in Switzerland could face legal risks for violations committed abroad. Numerous large corporations adamantly opposed the RBI, including Swiss cocoa giant Nestlé. The company had been at the center of multiple lawsuits and investigations, accused of aiding and abetting the enslavement of child laborers on cocoa plantations in West African countries since the 1990s. Yet, despite multiple efforts to reform Nestlé's supply chain, the child slavery problem persisted. In November 2020, the RBI was narrowly rejected in a national referendum. Marty and the SCCJ pondered how they could strive for corporate accountability in Switzerland. This case delves into concepts of business ethics, business law, corporate accountability, supply chain management, and modern slavery risks in global business environments. Students will explore the complex and pervasive issue of child labour in the global cocoa supply chain, discussing how and why the problem remains, despite broad public pressure, national and international laws, and even companies' own commitments to eradicating child labour. This case will encourage students to contemplate the problem of child slavery and accountability of multinational cocoa giants from diverse stakeholder perspectives.
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  • Woodside - Betting on the Future of Gas

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  • Spire, the CubeSat Revolution, and the Government as a Space Data Customer

    This case outlines the rise of Spire Global, a young space company using CubeSats to provide weather data and weather prediction services. In addition to tracing the evolution of a space startup from novel idea to publicly-traded company, the case also examines the broader questions posed by the success of Spire and similar space companies: what are the potential costs and benefits to the privatization of remote sensing satellites? What new possibilities are enabled for both governments and private entities by private remote sensing companies? How does the incipience of companies like Spire challenge the established weather data regime? What's the significance of highly-popular special purpose acquisition companies?
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  • Oil: History, Present and Future

    This background note is intended to provide context for a discussion of the strategies for big integrated oil companies in light of both oil's current role in the global energy system and the uncertainty about changes going forward.
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  • Dandelion - Making Geothermal Heat Pumps a Real Option

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  • Northvolt: Making the World's Greenest Battery

    In 2021, the demand for lithium-ion batteries increased rapidly, particularly for electric vehicles. Anxious not to be reliant on Asian players, Europe was keen on developing its own home-grown capacity to control the value chain, maintain employment in Europe, and get a share of the profits. The unpredictability of the coronavirus pandemic, which had exposed vulnerabilities in global supply chains, had also put pressure on European countries to move quickly to keep Europe's automakers competitive. Europe had a new champion in Sweden's Northvolt, which was headed by a former Tesla executive. Since its inception in 2016, Northvolt had raised $6.5 billion in debt and equity and built a team of 2,000 people in three countries. It had begun construction of a first "Gigafactory" in Northern Sweden that would manufacture lithium-ion batteries on an unprecedented scale. The company also stood out by its ambition to build the world's greenest car battery-a concept that encompassed minimal carbon footprint, ethical sourcing of raw materials, and a robust ecosystem for recycling. Even though Northvolt had secured offtake agreements amounting to $27 billion through 2030, the construction of its first "Gigafactory" had yet to be completed. Would the bet on making the most sustainable battery pay off? And would the company be able to execute the multi-billion-dollar construction projects to build the factories and then operate them as planned to meet the quickly rising demand for the batteries it had committed to delivering?
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  • CIAM: Home-Grown Shareholder Activism in France (B)

    This case is a complement to CIAM: Home-Grown Shareholder Activism in France (A) and describes the events after CIAM learned about a potential misuse of corporate assets at Altice/SFR.
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  • "Unprecedented," "extraordinary," and "we're all in this together": Does advertising really need to be so tedious in challenging times?

    As government-mandated lockdowns and steep declines in trade set in because of the COVID-19 pandemic, a common theme became apparent in the advertising of the time: It was all the same. Regardless of the product category or brand personality, many ads were remarkably similar. They began with melancholy music, voiceovers reminding the audience that the brand is here for them, and referred to these times as "unprecedented" and "extraordinary." Ads reassured viewers that "together, we can get through this." In this installment of Marketing & Technology, we articulate the problem of advertising sameness and explore how and why it likely arises during a time of crisis. We then discuss why advertising uniformity is a problem and present a series of strategic, media, and creative considerations - taking into account the constraints of a crisis - to help marketing professionals produce more effective advertising in the context of a disaster.
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  • Daimler - Betting on the Future of Mobility

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  • The Lunar Gateway, Moon vs. Mars, and the Political Governance of Space Activities

    In 2017, the Trump Administration made a bold claim-that they would return the next man and the first woman to the lunar surface by 2024, this time to establish a sustainable presence to enable further exploration in the solar system. With the Artemis Program, NASA has demonstrated an interest in bolstering public-private partnerships and developing an international coalition interested in collaborating in lunar exploration. A central piece of infrastructure will be the Lunar Gateway, an orbiting habitat and command module in cislunar space. Should NASA prioritize the Lunar Gateway, especially considering its history managing the International Space Station?
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