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In early March 2020, CoinOrb needed additional capital to build the minimum viable product for their cryptocurrency futures trading platform. Rather than raise additional equity, the company founders created an initial coin offering (ICO), a token sale that blockchain start-ups use to raise funds. CoinOrb planned to launch their ICO shortly after launching their platform in late 2020, but they first needed to prepare their white paper. How would the CoinOrb founders market their offering to investors? What terms would the ICO have? And what value would they assign to the tokens?

In fall 2021, a team of students from the HBS Impact Investing Fund considered Neurologic Optimal Wellness Physical Therapy (NOW PT) for a potential investment. Dr. Banks, the founder of NOW PT, drove to visit patients. She sought an investment from the fund to open a brick-and-mortar clinic. However, the students believed that Dr. Banks might be more successful if she continued providing mobile PT services. At the conclusion of the case, the students must perform due diligence to test their hypothesis. What should their priorities be as they begin the due diligence process?

London Hydro, Inc. (London Hydro) must forecast the electricity demand of the firm's clients. The Ontario Energy Board had just announced the results of a pilot program to introduce a new pricing scheme to residential energy consumers in Ontario. This was the origin of tiered pricing, which was based on overall monthly energy usage. In the past, consumers had all been on a time-of-use plan where energy was more expensive during peak hours and cheaper in lower-demand hours. Thus, London Hydro had to anticipate the potential change in client behaviour and predict the effects of the pricing shift. Using data it had gathered on individual household energy consumption, London Hydro hoped that by forecasting which consumers might shift to the new tiered pricing plan it could gain key insights that would help the firm understand what effects the plan might have on its revenues and on its clients' consumption behaviours.

Honorable Mention; 2022 DEI Global Case Writing Competition. In November 2021, Activision Blizzard, Inc., the California-based maker of popular videogames such as Call of Duty and World of Warcraft, faced several challenges concerning issues of diversity, equity, and inclusion (DEI). The challenges stemmed from a lawsuit filed by the California Department of Fair Employment and Housing (DFEH) that charged the company with rampant gender discrimination and sexual harassment, which (the suit alleged) had been going on for years. This was followed by an exposé in the Wall Street Journal that blamed company CEO Robert A. Kotick for not keeping the board informed of these issues. Accompanying all this was pushback from Activision's two major customers, Microsoft and Sony, who demanded that the company address the charges. Activision's board chairman, Brian Kelly, and lead independent director, Robert J. Morgado, had to respond to these challenges amid the backdrop of mounting employee unrest. One major step they took was to appoint the board's two female directors, Dawn Ostroff and Reveta Bowers, to examine possible solutions. Students will put themselves into the shoes of Ostroff and Bowers and formulate recommendations.

This case set is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Simon is a data scientist in the advanced analytics team of a large German corporation. In its hiring process, the company uses artificial intelligence (AI) that analyzes video interviews to create personality profiles of applicants. It is Simon's job to further develop the AI software according to the needs of the HR department. In this A case, Simon is asked by his HR counterpart, Luke, to program the AI to display not only an applicant's personality profile but also the likelihood that they will soon become pregnant. Luke justifies the request by saying that it is important that applicants be physically fit and resilient, as they must be able to operate large machines, and he does not want to put pregnant workers at risk. Although Simon has the data points and capabilities to program the software as desired, he feels uncomfortable and wants to find a way to effectively enact his values. This case is intended for use at the graduate/MBA level in courses on information technology management, technology development, data ethics, organizational behavior, and leadership and ethics; it would also be suitable for advanced undergraduates in these fields.

Tesla was founded in 2003 on the mission to accelerate the world's transition to sustainable transport through the production and sale of electric vehicles. The scope of this mission required staged business model development, beginning with low-volume production of a high-priced electric sports car and moving down-market gradually to produce higher volumes of more affordable electric vehicles. Tesla adapted its operating model at each stage and pursued innovations to unlock product performance and increased scale. With expansions into solar power, energy storage, and autonomous fleets, what business model change should Tesla pursue next?

Lenovo Group Limited had its origins at Legend in mainland China, starting as a personal computer (PC) importer in 1984. After becoming China's largest PC manufacturer, it purchased IBM's PC business in 2005. It successfully evolved into a multinational corporation and a global leader in the PC market. In 2021, it held about 24% of the global PC market share. Despite its success in the PC market, in late 2019, Lenovo prepared for a reshape of its digital and IT service-led transformation. The company began prioritizing growth in IT solutions and services for their higher profit margins, and thus began the move forward into a global digital transformation. In April 2021, a new business segment, Solutions and Services Group (SSG) was strategically formed after a series of reorganization to include all of Lenovo's businesses that were not directly related to selling hardware directly to customers, and its data center services. One of SSG's services called Managed Services aimed at combining Lenovo's hardware, with software and IT services for clients, generating revenue from clients on a subscription basis. Ken Wong was appointed as President of Lenovo SSG to spearhead this transformation and oversee large growth targets. In mid-2021, Lenovo Chairman and CEO, Yang Yuanqing (YY), set a target for Ken to lead SSG to spearhead the company's growth and double the company's net profit margin in three years' time. In 2021, approximately 90% of Lenovo's revenue was generated from smart devices and hardware. The competition among IT solutions and services providers was intense with incumbents such as Microsoft, IBM Cloud solutions and Accenture dominating the market. How could Ken and his team transform the largest PC and laptop maker in the world to the next generation of IT solutions provider, and maintain a strong profit growth for the company at the same time as meeting the targets set for him by YY, his direct boss?

Roy He, founder and majority shareholder of his family construction material production company, was preparing to pass down the family business through its first generational handover to his children. His decision would establish his familial legacy and set a precedent for both future generational takeovers and the future of family unity and identity. To assist, He had brought in Hefeng Family Office to develop his succession plan by establishing a family ownership structure, governance system, family trust, and family agreement. However, he remained dubious: was now the time for him to step back and pass on his legacy to the next generation? He remained reluctant to give up control of the company, and the succession process would require passing on the majority of his shares to his successor. How should he establish a family governance structure that would protect the next generation's interest and benefits while also allowing flexibility for future generations' decisions? The structures were now in place, but was the family truly ready for him to pass the baton?

The summer of 2022 marked a crucial period for Heritage Holding co-founders, Alex de Pfyffer and Ross Porter. The pair successfully acquired a large telecom business in 2016 through the search fund model, and several follow-on acquisitions between 2016 and 2022. In 2018, Heritage holding officially adopted the independent sponsor model, and adhered to the framework until the summer of 2022. The case explores a moment when Alex and Ross face a decision: advance Heritage Holding further as an independent sponsor, or convert the company to a private equity model.

A San Francisco startup seeks to disrupt the freelancing industry through its user-owned talent network powered by the cryptocurrency, BTRST.

Firms in mature industries often find themselves at a strategic crossroads, forced to choose between consolidating their position in existing market segments or breaking into new markets. At SAIC-GM-Wuling Automobile Co., Ltd. (hereinafter "Wuling"), the scales tipped in favor of the latter option: the company challenged the status quo by developing the Hongguang MINIEV (hereinafter "MINIEV"), a model featuring a minimalist design and no redundant features. The company also encouraged customization to adapt to shifting user preferences, turning the MINIEV into a fashion statement. By doing so, Wuling could avoid fighting for existing market share and break into the mass market for customized cars. In April 2021, nine months after its launch, the MINIEV was China's best-selling electric vehicle (EV) for the eighth consecutive month. It also topped the global EV sales rankings in January and April 2021. Despite its success, the MINIEV did not bring a sense of safety for Wuling's general manager Shen Yang and deputy general manager Xue Haitao. Instead, the two worried about how long the sales momentum would last, what sort of product strategy Wuling should adopt in the future, and which path to take-specifically, to tap into the higher-end segment with upgraded products or to consolidate its position in the value-for-money segment.

"The fast-growing educational technology start-up Resilia had successfully initiated its operations in Brazil. It trained full stack developers and connected them with entry-level jobs at unicorn start-up companies such as iFood, Stone, and Nubank, as well as traditional established companies going through a digital transformation process, such as Globo, one of Brazil's largest media conglomerates. After two years of growth between 2019 and 2021, and with evidence for the potential of his start-up idea, the cofounder of Resilia, Bruno Cani, found himself in a challenging position after attracting the investment of XP Investimentos, one of Brazil's largest financial technology firms. As of 2022, Resilia's dilemma was to find a way to scale up the start-up without losing sight of its original purpose, but at the same time to show the potential value of monetizing this initiative in a near future, so that the business could operate without the need for investors' money. Resilia had developed three key major capabilities: (1) acquiring customers (i.e., students) from among the low-income population and selecting the applicants with the most potential, (2) training them and funding their training through a system in which they would pay back the investment based on a percentage of their income once they had completed the program and found work, and (3) connecting with partnering companies to facilitate their employment and career advancement. This case is appropriate for use in an MBA, executive education, or undergraduate course on social entrepreneurship, innovation, marketing, or corporate social responsibility."

Axis Bank was the fifth-largest bank in India, one of the world's fastest-growing economies. In 2006, the bank set up a trust, Axis Bank Foundation, to manage its corporate social responsibility (CSR) initiatives. In Phase 1 of its CSR journey, it had followed three of the Millennium Development Goals of the United Nations and achieved the mission of "generating one million livelihoods in a sustainable manner," ahead of schedule. Encouraged by the success of Phase 1, Axis Bank planned to include three additional Sustainable Development Goals to guide Phase 2 with the mission of "generating livelihoods in a sustainable manner for two million households." Rajesh Dahiya, who oversaw Axis Bank's CSR initiatives, was faced with several key decisions for framing the CSR strategy for Phase 2 based on an evaluation of the performance in Phase 1 and the lessons learned in that phase.

In June 2021, John Crain and Jonathan Perkins, the founders of SuperRare, a marketplace for non-fungible tokens (NFTs), contemplate whether to transform their company into a decentralized autonomous organization (DAO). Crain and Perkins founded SuperRare in 2018 to provide a marketplace for fine art NFTs. However, after experiencing rapid growth in late 2020 and early 2021, they believed it was time to transition control of the platform's governance, curation, and strategic direction to the SuperRare community. Under the DAO, the platform's revenue would shift from SuperRare's balance sheet to a community treasury. Breaking new ground for startups, the founders have a difficult set of choices. They could immediately transform SuperRare into a DAO, pursue a tapered option in which the revenue gradually transitioned to the community treasury, or stay the course as a private company. They considered which option was the best for SuperRare and its community of artists and collectors as well as the SuperRare investors and team.

Founders of Rocket Learning, an India-based nonprofit which focused on early childhood education (ECE), received an invitation from MIT's Abdul Latif Jameel Poverty Action Lab (JPAL), a development research organization, to test its intervention for ECE with a randomized controlled trial (RCT), the gold standard of impact evidence. Rocket Learning used classroom WhatsApp groups to provide parents access to byte-sized learning activities to help their children prepare for school. Since its launch in June 2020, Rocket Learning had reached over 50,000 low-income children in three states of India, in partnership with district and state governments. Though encouraged by the positive feedback from parents and teachers, the co-founders did not yet have evidence that Rocket Learning improved educational outcomes for early learners. They were elated to get the offer for a RCT in October 2020 but wondered whether the timing was right for the trial. After all, Rocket Learning was only five months old. Were the founders ready to do a largescale, rigorous evaluation and share the results publicly? If the results were negative, would it impact scaling? The founding team did not have much time in hand to decide.

Set in two parts the case documents the manoeuvres of a creative digital business school, Hyper Island (HI). Part A is set in December 2019 and narrates the biased decisions HI to pursue a flawed business model. The case is discussed from the perspective of Melanie Cook, the Asia-Pacific Managing Director of HI in Singapore. Cook played a key role in HI's strategy team. In 2017, HI launched a consulting service to design and deliver bespoke learning journeys for its corporate clients to generate more revenue and create a unique competitive advantage. Since it overlooked the potential pitfalls due to prolonged sales cycles and resultant costs, HI landed in financial troubles. Cook and her team faced the dilemma of abandoning the consultancy business model and switching to a new business model that would shorten the sales cycle, slash costs, and bring in more revenue. Part B of the case documents how pivoting to a productized business model helped HI gain revenue growth and improve its bottom line. While the course correction saved HI from imminent financial failure, new challenges emerged. Cook had to find means of keeping the employees engaged and securing their buy-in to drive the productized business model.

On April 12, 2018, Zuora listed on NYSE under the ticker symbol ZUO, becoming a publicly traded company at a valuation of $1.4 billion. The software company had achieved fast growth in the rapidly expanding subscription economy-and was poised to differentiate itself from the pack by serving both incumbents and disruptors. A subscription company itself, Zuora provided the billing products fueling the rapid growth of the subscription economy. The path ahead meant facing the challenge of innovating to meet an increasingly complex customer base, and rapidly growing companies like Zoom. But sustaining existing customer relationships-in addition to acquiring new customers-was critical for every SaaS company, and Zuora was no exception. The growth leading to the IPO was a clear indicator of the value Zuora's software products provided to customers. How would Zuora differentiate itself from competitors and enhance its subscription business model, but also retain long-time customers by easing the integration of new offerings with legacy enterprise resource planning applications? This ability to compete, to differentiate, and to continue to drive customer success meant it was time for a new blueprint for Zuora's next steps.

The setting for this case is the Sian Flowers, a company headquartered in Kitengela, Kenya that exports roses to predominantly Europe. Because cut flowers have a limited shelf life and consumers want them to retain their appearance for as long as possible, Sian or its distributors used international air cargo to transport them to Amsterdam, where they were sold at auction or trucked to markets across Europe. The Covid-19 pandemic caused huge increases in the cost of shipping, so Sian launched experiments to ship roses by ocean using refrigerated containers. Chris Kulei, the Executive Director, was interested in not only the potential costs savings, but whether he could also market the reduced carbon footprint.