個案總覽
依發行單位、學門或關鍵字,找到適合的教學個案。
-
The World's Next Great Manufacturing Center
According to data from the Chinese Ministry of Commerce, privately owned Chinese companies are making more than 150 investments a year in Africa's manufacturing sector, up from only two in 2000. These companies are having a major impact: They smelt steel in Nigeria to fuel its construction boom; they've made the clothing industry the largest economic sector in Lesotho; and the board of Humanwell, a Chinese pharmaceutical company, has approved an eventual investment of $100 million in Ethiopia. These and other investments are transforming Africa's economy and society by providing millions of Africans with formal employment for the first time, fostering a generation of African entrepreneurs, and inspiring African institutions to support vibrant manufacturing clusters. -
Linear Thinking in a Nonlinear World
The human brain likes simple straight lines. As a result, people tend to expect that relationships between variables and outcomes will be linear. Often this is the case: The amount of data an iPad will hold increases at the same rate as its storage capacity. But frequently relationships are not linear: The time savings from upgrading a broadband connection get smaller and smaller as download speed increases. Would it surprise you to know that upgrading a car from 10 MPG to 20 MPG saves more gas than upgrading from 20 MPG to 50 MPG? Because it does. As fuel efficiency increases, gas consumption falls sharply at first and then more gradually. This is just one of four nonlinear patterns the authors identify in their article. Nonlinear phenomena are all around in business: in the relationship between price, volume, and profits; between retention rate and customer lifetime value; between search rankings and sales. If you don't recognize when they're in play, you're likely to make poor decisions. But if you map out relationships in data visualizations, you can actually see whether they are nonlinear and how--and then make choices that maximize your desired outcome. -
"Above All, Acknowledge the Pain"
Sheryl Sandberg's life seemed ideal--she had a great job, a best-selling book, a loving family. But in the spring of 2015, her husband was felled by a cardiac condition while the couple was vacationing in Mexico. Struggling to regain her footing after his death, she reached out to her friend Adam Grant, a Wharton professor and author, to explore what research tells us about resilience. That led to their collaboration on the newly published book "Option B: Facing Adversity, Building Resilience, and Finding Joy." In this edited interview with HBR editor in chief Adi Ignatius, Sandberg and Grant share what they learned about developing resilience in yourself, your team, and your organization. They discuss how to respond when a colleague suffers a loss ("Acknowledge that there is a ginormous elephant sitting in the room"), how to grow not just in the wake of tragedy but before it, and ways that individuals and organizations can "fail well" and adapt to changing circumstances and unforeseen crises. "The best thing you can do is build routines that might be applicable in an unexpected situation," they say. -
Reclaim Your Commute
Every day, millions of people around the world face long commutes to work. In the United States alone, approximately 25 million workers spend more than 90 minutes each day getting to and from their jobs. And yet few people enjoy their commutes. This distaste for commuting has serious implications for well-being. Studies have found that workers with lengthy commutes feel more anxious and less happy and satisfied with life than those with shorter ones and are more likely to get divorced. They also are less likely to find their daily activities worthwhile, are more exhausted and less productive at work, and have lower job satisfaction. But it doesn't have to be this way. Research, including studies that the authors conducted, suggests that small tweaks to the way you conduct your commute can improve the experience, leaving you both happier and more productive. They offer five strategies that commuters can try: Use the time to shift your mindset; prepare to be productive; find your "pocket of freedom"; share the spirit; and reduce your commute. -
Life's Work: Alice Waters
When chef Alice Waters opened Chez Panisse, in Berkeley, California, in 1971, she didn't expect to spark a national movement toward local, organic, sustainably sourced food or to inspire a generation of chefs to follow in her footsteps. But she did. Now a committed activist, she is the founder of the Edible Schoolyard Project, which has spawned food education programs in over 5,000 schools. She still oversees her single restaurant. -
Addressing Barriers to Big Data
Increasingly, big data is viewed as the most strategic resource of the 21st century, similar in importance to that of gold and oil. While sitting on these vast pools of data, many organizations are simply not ready to take advantage of this new strategic resource. Embracing big data requires addressing a number of barriers that fall into the domains of technology, people, and organization. A holistic, socio-technical approach is required to overcome these barriers. This article introduces the specific tactics we recommend for addressing big data barriers, which involve changes to technology infrastructure, a focus on privacy, promotion of big data and analytic skills development, and the creation of a clear organizational vision related to big data. -
Big Data: Dimensions, Evolution, Impacts, and Challenges
Big data represents a new technology paradigm for data that are generated at high velocity and high volume, and with high variety. Big data is envisioned as a game changer capable of revolutionizing the way businesses operate in many industries. This article introduces an integrated view of big data, traces the evolution of big data over the past 20 years, and discusses data analytics essential for processing various structured and unstructured data. This article illustrates the application of data analytics using merchant review data. The impacts of big data on key business performances are then evaluated. Finally, six technical and managerial challenges are discussed. -
Better Safe Than Sorry: Why Organizations in Crisis Should Never Hesitate to Steal Thunder
When organizations are confronted with a crisis, they sometimes have the opportunity to decide whether or not to disclose that information. Organizations may hesitate to reveal such negative events out of fear of drawing unnecessary attention to the crisis, legal liability, or other related problems. The aim of this article is to discuss the pros and cons of self-disclosure and to offer tools to public relations practitioners that will help convince management of the advantages of self-disclosure in a time of crisis-what has been labeled stealing thunder. Research repeatedly has illustrated several valuable ways in which the self-disclosure of crises can benefit organizations in trouble, the most important of which is that it allows organizations to behave in an ethical manner. The article also lists and refutes several arguments often given in favor of crisis concealment and aims to clarify why organizations should never hesitate when they have the opportunity to self-disclose a crisis. -
The Criticality of CMO-CIO Alignment
This year, chief marketing officers (CMOs) will spend more money on IT than chief information officers (CIOs). This rapid shift in responsibility is creating a growing divide between CIOs and CMOs over firms' IT investment decisions and actions, which is of increasing significance to firm performance. Understanding and managing this CIO-CMO divide is important in light of the magnitude of investment involved-global IT spending is estimated to exceed $4.1 trillion by 2018-and CEOs' belief that technology is a critical success factor for future firm performance. Heretofore, there has been little investigation regarding the unique relationship between the CMO and CIO. The research reported herein addresses this shortcoming by revealing the results of in-depth interviews with CMOs and CIOs across multiple industries. The results identify the nature and sources of conflict between the two roles as well as the management-related mechanisms to overcome them, revealing the need for CEOs to focus on managing four specific sources of CMO-CIO conflict: perspective, goals, accountability, and structural conflict. While the CEO has the power to create the management-related mechanisms that promote greater CMO-CIO alignment, we also detail steps that the functional leaders can take to put the mechanisms in place should the CEO fail to do so. -
Upstream Social Marketing Strategy: An Integrated Marketing Communications Approach
This article provides an organized approach for managers to develop social marketing strategies that target upstream decision and policy makers. A conceptual application model and five-stage process is presented for an upstream social marketing strategy based on integrated marketing communications (IMC). IMC concepts are described in the context of social marketing, as well as specific stages for creating an IMC social marketing strategy; these include target audience research and determination, channel selection and integration, strategic message creation, and measurement and control. A central and novel feature of the IMC social marketing strategy model is the simultaneous targeting of an upstream decision maker and influential peripheral (upstream) audiences in order to triangulate and increase campaign effectiveness. An IMC approach to upstream social marketing ensures consistent, persuasive messages specifically crafted for the selected target audiences and coordinated through precise channels to maximize impact. This multi-channel, multi-audience approach to message creation and channel selection produces synergies that increase the potential to influence an upstream decision/policy maker. -
Strategic Shifts that Build Executive Leadership
Organizations are challenged to develop leaders who can think strategically about the business and solve systemic problems. How can mid-level leaders develop this capability? Herein, we describe five strategic shifts in perspective that are essential for mid-level managers in transitioning successfully to strategic leadership positions. All five shifts improve mid-level leaders' ability to look beyond tactics to see wider opportunities and enable strategic impact. The shifts are iterative and build on each other. We offer a new model that guides managers in shaping strategic leaders using these five perspective shifts to impact the organization positively and substantially. Further, we provide specific techniques that mid-level managers can employ to shift their perspectives and build personal strategic capabilities. Finally, we share specific 'Try It' exercises that mid-level managers can engage in to learn about the proffered concepts. -
Combining Performance, Learning, and Behavioral Goals to Match Job with Person: Three Steps to Enhance Employee Performance with Goal Setting
While there have been many articles written on the advantages and techniques of goal setting, there has been far less written to guide practicing managers on how to put this powerful motivational tool to work. This article offers a three-step process that begins by identifying the combination of performance, learning, and behavioral goals to best match the unique knowledge, skills, and abilities of the employee to the task requirements of the job. Once this best-goal combination has been determined, the manager's letter, a managerial tool developed by Peter Drucker, is presented as a well-accepted process for implementing a goal-setting strategy that emphasizes employee participation. The third step in the implementation of a goal-setting strategy is to introduce subconscious primes that can reinforce the value offsetting performance, learning, and behavioral goals. -
Emergency Business Management and Internet Connectivity
Many technology experts believe the internet cannot be shut down as it was built by the military to be redundant. Organizations have accepted this premise and generally do not have the means to ensure continuing connectivity in the face of disruption. As early as 1997, however, the internet did experience disruption, leaving millions of users disconnected. It is argued that because the internet has been embedded into all business operations it is necessary for managers to review their policies regarding continued connectivity should a disruption occur. In this article I offer several practical suggestions regarding how managers can continue to operate critical processes in the face of short or extended internet outages. Further, I suggest that a view of corporate data processes based on traditional accounting perspectives needs to be revised to consider these data processes as a matrix interacting across customer, vendor, employee, and human interfaces. -
Nearshoring, Reshoring, and Insourcing: Moving Beyond the Total Cost of Ownership Conversation
As firms from across all manufacturing sectors are rethinking their outsourcing and offshoring strategies, there is the potential for a manufacturing renaissance in the U.S. The findings from this case study suggest that the current manufacturing relocation shift is not perceived by manufacturers as a long-term business strategy (as outsourcing has been). As such, the results suggest that manufacturing relocation decisions based exclusively on models such as total cost of ownership (TCO) will not deliver anticipated near-term costs savings. In addition to TCO, firms must have access to information concerning the complexity of the outsourced manufacturer's manufacturing and supply chain processes in order to fully evaluate the 'as-is' outsourced function against 'to-be' manufacturing relocation opportunities. -
How Virtual Brand Community Traces May Increase Fan Engagement in Brand Pages
Brand pages in social media are a great way to foster consumer gathering around a brand, but it can be challenging to keep fans engaged and coming back to see updated content. Brands with millions of fans on Facebook have seen organic reach fall below 2% of their base. In this article, we describe how the creation of virtual brand communities can help brand managers increase fan engagement. We suggest the steps, conditions, advantages, and limitations involved in nurturing a brand page as an online social gathering that assumes some of the characteristics of a virtual brand community. The results of our study show that a brand page can have some of the characteristics of a virtual brand community-topical information exchange, identity communication, and establishment and internalization of cultural norms. We also show the importance of having celebrities among fans in order to foster social interactions and legitimate social practices on brand pages. -
Dynamic Ambidexterity: How Innovators Manage Exploration and Exploitation
Firms must excel at both exploration and exploitation to ensure long-term survival and prosperity. However, firms often have difficulties in doing so because they have to accommodate the contradictory logics of exploration and exploitation. This article examines the logics of exploration and exploitation, evaluates the difficulties of accommodating both logics, and identifies dynamic ambidexterity as a new way to overcome these difficulties. To achieve dynamic ambidexterity, firms need to support structural ambidexterity at the corporate level, contextual ambidexterity at the business-unit level, and sequential ambidexterity at the project level. I believe that the notion of dynamic ambidexterity and its managerial practices can help firms manage exploration and exploitation and ensure long-term survival and prosperity. -
What Leaders Need to Know About Organizational Culture
A major factor in the success of an organization is its culture. Organizational culture can significantly influence the performance and effectiveness of a company, the morale and productivity of its employees, and its ability to attract, motivate, and retain talented people. Unfortunately, many leaders are either unaware of the significant impact culture can have, are aware but overwhelmed by the extensive and sometimes conflicting information available on culture, or are not well informed about how to build and sustain cultures effectively. This article integrates the most consistent findings that leaders need to know about culture and what they can do to build strong, successful cultures that bring out the best in people. Developing organizational culture requires far more than talk about culture and emphasis on its importance. In order to achieve the best results, culture development requires leaders who see it as one of their key tasks and who understand the importance of aligning organization strategies and decision making with cultural ideals. -
Big Data Dreams: A Framework for Corporate Strategy
The phenomenon of big data-large, diverse, complex, and/or longitudinal data sets-is having a stark influence on organizational strategy making. An increase in levels of data and technological capabilities is redefining innovation, competition, and productivity. This article contributes to both practical strategic application and academic research in the strategic management domain by presenting a framework that identifies how big data improves functional capabilities within organizations, shapes entirely new industries, and is a key component of innovative and disruptive strategies used by learning organizations to diversify and break down barriers of traditionally defined industries. This framework provides an appropriate basis for internal corporate strategy discussions that surround big data investments by explaining how firms create value through various approaches. In addition, this we offer guidance for how firms might derive their own big data approach through the merits of aligning data strategy aspirations with data strategy authenticity. -
Speed in Acquisitions: A Managerial Framework
The advantages of speed are often invoked by academics and practitioners as an essential condition during post-acquisition integration, frequently without consideration of the impact earlier decisions have on acquisition speed. In this article, we examine the role speed plays in acquisitions across the acquisition process using research organized around characteristics that display complexity with respect to acquisition speed. We incorporate existing research with a process perspective of acquisitions in order to present trade-offs, and consider the influence of both stakeholders and the pre-deal-completion context on acquisition speed, as well as the organization's capabilities to facilitating that speed. Observed trade-offs suggest both that acquisition speed often requires longer planning time before an acquisition and that associated decisions require managerial judgement. A framework for improving manager decisions during acquisitions is discussed and its implications for managers and research summarized. -
Behavioral Strategy and the Strategic Decision Architecture of the Firm
This special issue explores the impacts of behavioral strategy on management practice. Behavioral strategy can best contribute to management practice by shifting its focus from individual decision biases to the design of behaviorally informed decision processes at the level of the firm. This introduction identifies three types of organizational decision processes, shows how they interact with individual and group biases, and proposes a model showing how managers can design and deploy these processes to shape the strategy of the firm. It then introduces the articles in this special issue and discusses their contributions to the future of behavioral strategy.