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This case follows Maxine Waters, chairwoman for the US House of Representatives Committee on Financial Services, as she faces the stock market phenomenon in early 2021 surrounding GameStop. The morning of February 17, 2021, Waters was leading a hearing on allegations of manipulation in the market for GameStop stock. A few weeks prior, the company's stock surged from around $40 a share to nearly $400 over the span of a few days. Then, on January 28, the stock plunged from nearly $500 to $120 in under 90 minutes. Given the importance of her role as chair of the Financial Services Committee, Waters wanted to carefully consider the trade-offs and potential unintended consequences of any new regulations. Financial oversight required a broad understanding of the social value of financial markets. With that understanding in hand, one could better assess the social implications of any new regulations.

This case outlines the rise of Spire Global, a young space company using CubeSats to provide weather data and weather prediction services. In addition to tracing the evolution of a space startup from novel idea to publicly-traded company, the case also examines the broader questions posed by the success of Spire and similar space companies: what are the potential costs and benefits to the privatization of remote sensing satellites? What new possibilities are enabled for both governments and private entities by private remote sensing companies? How does the incipience of companies like Spire challenge the established weather data regime? What's the significance of highly-popular special purpose acquisition companies?

In early December 2020, the sales controller for Star Medical Equipment, Brazil, was working on the sales forecast for 2021. Sales in 2020 had been severely affected by the COVID-19 pandemic, but ultimately recovered, and the company had ended the year with about 7 per cent growth over 2019. Predicting the market demand for 2021 was uncertain, as the pandemic was not over and newer strains of the virus were afflicting different parts of the world, again and again. What was certain was that freight costs and transfer prices would increase significantly in 2021. If the sales controller attempted significant sales growth, the organization's gains could be high; its success was uncertain, while a reduction in profitability was certain. He had to decide whether he should play it safe and follow global business guidelines to increase profitability or gamble with ambitious sales and market share growth plans for 2021.

The case series presents the governance and leadership challenges and opportunities the Royal Dutch Rowing Federation (Koninklijke Nederlandse Roei Bond, or KNRB for short), which is a not-for-profit top sports federation. The series presents eight years of the KNRB's history starting with the aftermath of the Bejing 2008 Olympics, then reviews the preparation to the London 2012 Olympics and concludes with the Rio de Janeiro 2016 Olympics. The much improved results obtained by the rowers in Rio confirm that, by that time, the KNRB was back to effective functioning and great performance. A detailed account of how an organizational turnaround is led by the board, let alone by the board of a major sports federation, is rare. Given the problems faced by major sports federations over the last decades the case shows that these problems indeed have their roots in governance failure.

In November 2020, after the world's largest online shopping festival, also known as Singles' Day or "11.11 Global Shopping Festival" in China ended on a high note, the express delivery industry was again confronted with issues of burgeoning packaging waste and increasing carbon footprint from parcel deliveries. Cainiao Smart Logistics Network, a logistics arm of Alibaba Group, the largest e-commerce company in China, had been mitigating the impact caused by rapid e-commerce and logistic development. An e-commerce logistics platform, Cainiao led the industry to embark on nationwide green campaigns and launched digitalisation initiatives, including the introduction of e-shipping labels, smart packing, sorting, and parcel routing algorithms. On a broader scale, Cainiao had also built smart warehouses, and deployed robots and autonomous vehicles that contributed to lower ecological footprint. Yet, much remained to be done and at a significant cost. What else could Cainiao do to promote going green, keeping in mind that there was an economic cost associated with all such initiatives?

Propais is a non-profit organization founded in 1994 in Bogota by the public and private sectors and supported by 76 partner organizations. In October 2018, Maria Lucia Castrillon, general manager of Propais, was concerned about the future of the micro-franchising project (MFP) that had been active since 2012. The MFP was core to Propaís's mission of promoting "the development of micro and small businesses through strategic work, carried out jointly by public and private agents". It promoted the creation of 70 new enterprises that generated 350 direct jobs and produced over USD 1 million in annual sales. The IDB-MIF, a co-financer of the project with a total investment of USD 2,540,150, had recently announced its decision to withdraw in May 2019, generating great uncertainty about future feasibility. Propais had invested time and money to become a reference point in franchise structuring. Without MFP support both franchisers and franchisees could lose the opportunity to do business, and the potential would be lost to create five direct jobs at each franchise. Two options to keep the project going were: 1. Propaís could continue to manage the project but would need new financial resources from donors and investors, and 2. Propais could transfer its knowledge and processes to its partners (such as the Ministry of Commerce, Medellin Chamber of Commerce, private foundations or companies) so that they could in turn scale up the micro-franchise model. However, both options implied a long negotiation process and IDB-MIF support would end in just seven months. Moreover, Propais did not have enough resources to support the project alone during a transition.

In 2020, the chief executive officer of Zhida Environmental Technology, a waste management company based in Nanjing, China, was considering adopting blockchain technology into the company's work process. With the concept of Internet plus recycling, the company was committed to waste sorting and had introduced innovative household waste solutions. However, new challenges were emerging, including stagnant resident participation rates, low profit returns, competitor expansion, and limited support from the local government. Inherent blockchain technology functions such as digital token services, a transparent recycling chain, and collaborative governance mechanisms could potentially improve the company's current operations and provide a first mover position in the market. However, the chief executive officer had to thoroughly consider the decision of adopting blockchain technology: What true value could it offer and what potential challenges could arise?

Muhammad Alagil was a second-generation leader in the well-known Alagil Family Group of businesses in Saudi Arabia and co-founder and chairman of its family office, Jarir Company for Commercial Investments (Jarir Investments). The case opens in 2021 with Alagil pondering whether or not to allow family members of the next generations aged 35 and over to spin off their pieces of the trust and set out on their own. This change would have been a massive departure from the state of mind he and his four brothers shared for the past decades: Why would anyone leave and shrink the pie? He was confident that none of the third generation (G3) would leave but he knew there was no guarantee they would stay either. He also knew that, when their time came, a portion of G4 members (the eldest of whom was 12 years old) would likely exercise that right and leave. With the sustainability of the family office in mind, would it be disastrous if some members left? The case discusses whether it was the G2 members' responsibility to entice future generations to stay and, if so, how? If not, should they at least come up with a mechanism to ensure that future generations would survive on their own?

Tonya Thayer, Senior Partner and leader of the Consumer Package Goods practice at Sinclair Consulting, must evaluate Alan Henderson, a Principal (junior) Partner and a key member within CPG, as the six-month update on his progress and development nears. While prior reviews have listed Henderson as being "on track" for Senior Partnership, a few points have given Thayer pause. Knowing that a setback could have major ramifications for both Henderson's career and her own reputation, Thayer must weigh what kind of advice to give to Henderson, how to deliver it, and how to formulate her review of him.

In mid-2021, Maaz Sheikh, cofounder and CEO of STARZPLAY, a Dubai-based subscription video on demand (SVOD) provider that catered to the Middle East and North Africa region, was wrestling with how to find the right balance between continued subscriber growth and profitability. Founded in 2015, the company was the first major SVOD player in the region providing high quality and affordable Hollywood content. STARZPLAY rapidly grew its subscriber base through a business model sensitive to the varied tastes and payment preferences of households in the region and was able to maintain leadership even after global players like Netflix and well-funded homegrown companies entered the market. At the time of the case, several U.S. major studios, including the likes of Disney, Paramount, and HBO, were in talks with local operators about potential partnerships. Sheikh needed to prepare an appealing proposal, knowing full well that other regional players were likely doing the same and that these studios might decide to enter independently. He had to think carefully about the company's brand position and its plans regarding content, pricing and payment options, and marketing spend in order to fuel continued growth, while managing the increasing pressure from investors to drive the business toward profitability. Sheikh and his management team had big ambitions for STARZPLAY. What would be the plan that ensured the company continued to prosper despite the mounting competition?

ComfortDelGro Taxi, the leading taxi company in Singapore, was established in 1970 as NTUC-Comfort Taxi. In 2015, it was the dominant taxi operator in Singapore. However, starting from 2012, the company began to face increasing competition from third-party ride-hailing (TPH) companies like Grab and Gojek, whose respective market capitalisations far exceeded that of ComfortDelGro Taxi. Even though the company consistently adopted new technologies to improve its performance and stay ahead of the competition, the challenge posed by these new entrants was unprecedented. In 2020, the Covid-19 pandemic dealt a further blow to the company within an already tough operating environment. ComfortDelGro Taxi was quick to respond with a slew of initiatives to support its drivers and the community. Meanwhile, a new regulatory framework for the point-to-point (P2P) transport industry was implemented by the Land Transport Authority. Notwithstanding the above, commuters appear to have embraced third-party ride-hailing companies, resulting in an exponential growth in their vehicle population, and a massive 40% reduction in ComfortDelGro Taxi's fleet within 5 years. How should ComfortDelGro Taxi meet these challenges?

Set in June 2020 in the midst of the COVID-19 pandemic, the case traces the evolution of SensorFlow, an early-stage start-up offering an IoT-powered Energy Management Solution (EMS) to the hospitality sector in Southeast Asia. It documents the founding story and illustrates how the founders, Saikrishnan Ranganathan and Max Pagel, drove the adoption of their innovation by securing a distinctive value proposition and unique business model. SensorFlow's EMS was targeted at the hospitality sector struggling under pressure to reduce energy consumption and operations costs besides meeting sustainability norms. SensorFlow's EMS addressed the gaps in the incumbent solutions with its minimally invasive, less expensive plug-and-play design. In addition, the zero-upfront-cost and pay-as-you-save payment model shortened the sales cycle and accelerated customer acquisition and business growth. However, when the pandemic hit, the growth slowed, and as the long-term implications on the hospitality industry became apparent, the founders had to review their business plans.

This case presents The Coca-Cola Company's (Coke's) involvement in the controversial Georgia voting bills. It can be used to explore brand purpose and activation of purpose through activism. Presenting a chronology of Coke's statements as the firm responded to consumer and organizational actions, the case enables students to explore the challenges associated with the following: 1) aligning activism with brand purpose, 2) engaging in activism in a way that strengthens the consumer-brand relationship, and 3) aligning activism efforts with business growth. Consequently, the case offers opportunities to dive deeply into brand activism, brand purpose design, and brand activation, as well as corporate response to consumer activism. The case includes proprietary information about Coke's purpose, beliefs, and values that can provide the basis for a compelling discussion. This case is well suited for undergraduate, MBA, MBA for executives (EMBA), and Executive Education programs. For undergraduate students, it can be placed in a course in brand management, capstone marketing strategy, management/leadership communication, or management strategy, introducing the concept of aligning brand actions with brand purpose. For MBA/EMBA students, it can be placed in a first-year core marketing course, management communication course, management strategy course, or brand management elective. In Executive Education programs, the case can help firm leaders proactively think about how to engage in controversial issues that divide consumers, shareholders, and employees. Coke appears to be caught flat-footed, reacting rather than leading from a clear point of view. This case enables executives to think about how they might manage such a situation before it arises.

This case is written from the perspective of Ting-ting Loh, CEO of Aguila Safety Group (ASG). A prominent UK-based personal protective equipment (PPE) procurement company, ASG was one of the main suppliers of medical equipment to the UK National Health Service (NHS). During the COVID-19 pandemic, thousands of rubber glove factory workers in Malaysia tested positive for the virus. This reignited discussions and investigations of the labor practices in the factories. Numerous companies were accused of using forced labor, including some of ASG's direct suppliers. Ting-ting had to make important decisions about how to address the allegations of forced labor in ASG's supply chain, while continuing to meet demands for medical supplies during the pandemic.

Founded in 2010, Worldreader was an international nonprofit organization that promoted reading to children around the world. For many years, Worldreader distributed e-readers to under-resourced communities and funded its operations primarily through philanthropic donations. In 2019, Worldreader launched the BookSmart mobile reading application, and soon thereafter came the idea of a new, self-perpetuating funding structure: the "flywheel." Worldreader aimed to charge schools and community-based organizations a $6 monthly subscription fee per child to use BookSmart, with the goal of using earned revenue to sustain operational costs and using philanthropy to cover other strategic priorities. However, Worldreader soon realized that ability to pay varied greatly among potential "customers," leading to several exceptions to the initial price. The team also worried that the subscription hindered achieving scale and conflicted with Worldreader's ultimate goal of impacting millions of children. As Co-Founder and CEO David Risher and his team prepared for an upcoming meeting with UNICEF, which typically sought fixed-price contracts, they considered whether a price per-child, per-month would be acceptable. More broadly, they considered whether they had landed on the optimal price point and funding strategy-and the potential implications of pursuing earned revenue on Worldreader's ability to bid for international development grants.

Imam, Director Global-Marketing, TEGA Industries, was reviewing a research report prepared by a reputed US research agency to design the entry strategy in the US for innovative Conveyor Components (CC). The case provides information on the company background, details of the company products, value proposition of CC in India, research methodology followed by the agency, market environment, market demand, industry structure, profile of key competitors, distribution structure and attractive points of entry for TEGA. The case can be used to challenge participants to understand the concept of value proposition, critique the research (including additional information needed) and to explore the entry strategy.

A female executive considers whether a staff job is a dead end or the next step to becoming CEO. This fictional case study by Anne Donnellon, Joshua D. Margolis, and Amy Gallo feature expert commentary by Rakefet Russak Aminoach and Nadia Rawlinson.

A female executive considers whether a staff job is a dead end or the next step to becoming CEO. This fictional case study by Anne Donnellon, Joshua D. Margolis, and Amy Gallo feature expert commentary by Rakefet Russak Aminoach and Nadia Rawlinson.

A female executive considers whether a staff job is a dead end or the next step to becoming CEO. This fictional case study by Anne Donnellon, Joshua D. Margolis, and Amy Gallo feature expert commentary by Rakefet Russak Aminoach and Nadia Rawlinson.