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Edelnor (B)
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Li & Fung 2006
Describes the opportunities and strategy facing one of the most innovative global supply-chain companies, and the strategy it has chosen to deal with the expanding demand for its services. Li & Fung links thousands of factories in India, China, and elsewhere to nearly a thousand large retailers, primarily in the U.S. and Europe. It basically does the supply-chain job faster and more accurately with the aid of a sophisticated information system than anyone else. -
Bancaja: Developing Customer Intelligence (B)
Supplements the (A) case. -
Secret Sharer Summary: Earning Legitimacy
A summary of the major themes discussed in the tenth class of The Moral Leader (EC curriculum). -
Punjab and Kerala: Regional Development in India
Between 2000 and 2004, India's economy grew by 6.35%. Focuses on the states of Punjab and Kerala, which emphasized sharply different development strategies. The states had to decide whether to focus their investment efforts on physical capital or improving social indicators. Both states faced constraints in the form of budget deficits, competition from other states, and coordination with central government policies. -
Bancaja: Developing Customer Intelligence (A)
In 1996, CEO Fernando Garcia Checa wanted to make customer analytics a part of Bancaja's new strategy. Bancaja, a savings bank based in Valencia, Spain, was expanding and wanted to exploit customer information to increase commercial effectiveness. At the same time, it was pushing for innovation in the nascent Spanish credit card market. To avoid the considerable investments of time and money that a large-scale customer relationship management (CRM) project would require, the bank decided to explore its benefits with a smaller pilot project. It appointed a CRM project team to design and implement a project focused on credit cards. Describes the challenges of the Spanish credit card market at the time, the methods for profiling credit card customers, and the variables involved in designing an optimal credit card. Concludes with a consideration of the decisions the CRM team had to make in designing the project, including whether to use conjoint analysis or implement a mini campaign. -
Komala's Restaurant of Singapore
Successfully adopting a fast food and self-service concept had allowed Komala's to serve customers at a quick pace, which helped to accomplish the business goals of offering a large product range, providing a superior ambience to customers, attracting skilled manpower and competitive pricing. However, its seasonal peak demand created capacity constraints and resulted in customers patronizing neighbouring restaurants. -
BASIX
BASIX, an Indian microfinance corporation, must decide whether to continue to sell weather insurance to its clients. A brand-new financial product, weather insurance pays if measured rainfall during the growing season falls below a pre-specified limit. Mr. Sattaiah, managing director of the BASIX's bank, considers a revised insurance policy for the coming season, weighing the costs and potential risks of expanding the product against the potential benefits. -
Endurance Summary: The Challenge of Right Versus Wrong
A summary of the major themes discussed in the first class of The Moral Leader (EC curriculum). -
Antigone Summary: The Challenge of Right Versus Right
A summary of the major themes discussed in the second class of The Moral Leader (EC curriculum). -
Blessed Assurance Summary: The Challenge of a Moral Dilemma
A summary of the major themes discussed in the third class of The Moral Leader (EC curriculum). -
Things Fall Apart Summary: The Challenge of New Principles
A summary of the major themes discussed in the fourth class of The Moral Leader (EC curriculum). -
Trifles Summary: Reasoning from Moral Theory
A summary of the major themes discussed in the fifth class of The Moral Leader (EC curriculum). -
Sweet Hereafter Summary: Reasoning from Personal Perspective
A summary of the major themes discussed in the sixth class of The Moral Leader (EC curriculum). -
Remains of the Day Summary: Reasoning From a Moral Code
A summary of the major themes discussed in the seventh class of The Moral Leader (EC curriculum). -
Man for All Seasons Summary: Reasoning from Multiple Moralities
A summary of the major themes discussed in the eight class of The Moral Leader (EC curriculum). -
Prince Summary: Exercising Authority
A summary of the major themes discussed in the ninth class of The Moral Leader (EC curriculum). -
Truman and the Bomb Summary: Balancing Benefits and Harms
A summary of the major themes discussed in the eleventh class of The Moral Leader (EC curriculum). -
Katharine Graham Summary: Taking a Stand
A summary of the major themes discussed in the twelfth class of The Moral Leader (EC curriculum). -
American Ground Summary: Assuming Leadership
A summary of the major themes discussed in the thirteenth class of The Moral Leader (EC curriculum).