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Charlotte Beers at Ogilvy & Mather Worldwide (B)
Updates CEO Beers' progress two years after her initiation of a massive organizational change effort. Designed as an in-class handout. -
Stermon Mills Inc.: An Options Approach
Allows students to use an alternative method to analyze the case. -
Intel's Pentium: When the Chips are Down (B)
Supplements the (A) case. -
TV Guide (B)
TV Guide, the nation's most profitable and largest magazine, attempts entry into the world of electronic publishing. The crux of TV Guide's strategy is to transform the magazine's content into a centralized database that can be accessed by new businesses, like on-screen programming guides for television, online service companies, and cutting-edge Internet applications developers. The case covers the development issues TV Guide faced in each business and the problems it foresaw trying to manage such disparate businesses under one umbrella. -
Germany 1995: The Consensus Holds
Designed to follow Germany in the 1990s: Managing Reunification. -
Apple Computer--1995 (B): Competitor Updates
Updates Apple Computer--1992. Summarizes the key strategic actions of Compaq, Intel, and Microsoft. -
Electrohome (B): The Phoenix Project
Supplements the (A) case. -
Electrohome (C): The Marquee Launch
Supplements the (A) case. -
Novo Nordisk A/S: Designing for Diabetics, Epilogue
Follows the Novolin prefilled insulin syringe through its launch decision for the United States. -
BP Oil International: Brand Image Program (B)
Supplements the (A) case. -
BP Oil International (C): Brand Image Program
Supplements the (A) case. -
Organizing Competition in Indianapolis: Mayor Stephen Goldsmith and the Quest for Lower Costs (B)
During his successful 1991 bid for the indianapolis mayoralty, Stephen Goldsmith is clear about his preference for privatizing city services. Once in office, however, Goldsmith decides on a different, more complex approach. The inefficiency of publicly-provided services, he reflects, may not be the result of their being public but rather a reflection of the lack of competition over who will provide them. In that light, Goldsmith undertakes a bold experiment: to force city departments to bid against private providers. This case focuses on the first stages of the Goldsmith experiment, a time in which city public works crews must, for the first time, compete against private firms for a pothole repair contract. The case raises core questions as to how to structure public-private competitions to ensure that valid comparison will be possible, as well as how to determine the exact nature of public costs. In addition, it allows for discussion of more theoretical questions as to whether some functions must always be public, while others should be private and still others privately-provided but publicly-financed. HKS Case Number 1270.0 -
Organizing Competition in Indianapolis: Mayor Stephen Goldsmith and the Quest for Lower Costs (Sequel)
During his successful 1991 bid for the indianapolis mayoralty, Stephen Goldsmith is clear about his preference for privatizing city services. Once in office, however, Goldsmith decides on a different, more complex approach. The inefficiency of publicly-provided services, he reflects, may not be the result of their being public but rather a reflection of the lack of competition over who will provide them. In that light, Goldsmith undertakes a bold experiment: to force city departments to bid against private providers. This case focuses on the first stages of the Goldsmith experiment, a time in which city public works crews must, for the first time, compete against private firms for a pothole repair contract. The case raises core questions as to how to structure public-private competitions to ensure that valid comparison will be possible, as well as how to determine the exact nature of public costs. In addition, it allows for discussion of more theoretical questions as to whether some functions must always be public, while others should be private and still others privately-provided but publicly-financed. HKS Case Number 1270.1 -
Southwest Airlines (B): Using Human Resources for Competitive Advantage
An abstract is not available for this product. -
Barings Collapse (B): Failures in Control and Information Use
Describes how Nick Leeson, a Barings trader in Singapore, concealed his unauthorized trading activities, how Barings blindly financed them, and how the internal and external controls failed to identify the mounting losses. Identifies areas of poor internal control, inadequate computer systems, and a breakdown in information flow. Also discusses the failure of internal and external audit and regulatory systems. -
Credit Card Pricing
Supplements Pricing for Profit: The UK Credit Card Industry in the Late 1980s (A). -
Zoll Medical Corp. (B)
Supplements the (A) case. -
Zoll Medical Corp. (C)
Supplements the (A) case. -
Final Offer, Part II
Supplements Background Note: GM-UAW Negotiations--1984. -
Tomasz Budziak
Provides private information for students assuming the role of Tomasz Budziak in a simulated negotiation of the sale of Cementownia Odra.