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Hans-Hugo Miebach
Provides private information for students assuming the role of Hans-Hugo Miebach in a simulated negotiation of the sale of Cementownia Odra. -
Alpha-Beta Technology, Inc. (B): Trials with Betafectin
This case follows the development of a firm's first product, the public presentation of research results, and the stock market reactions. In spite of successful research, the stock price falls dramatically. Asks why this happened, how concerned the CEO should be, whether management could have prevented it, and what the firm should do now. -
AES Honeycomb (B)
Describes the actions taken by AES management. -
Prodigy Services Co. (A), Supplement
Allows students to record their personal evaluations of the communications which gave rise to the controversy detailed in Prodigy Services Co. (A). -
Physician Sales and Service, Inc. (B): March 1993
Supplements the (A) case. -
Physician Sales and Service, Inc. (C): March 1993
Supplements the (A) case. -
Physician Sales and Service, Inc. (D): July 1993
Supplements the (A) case. -
Physician Sales and Service, Inc. (E): August 1993
Supplements the (A) case. -
Physician Sales and Service, Inc. (F): November 1993
Supplements the (A) case. -
Levi Strauss & Co.: Global Sourcing (B)
Describes the decision taken by Levi Strauss & Co.'s CEO. -
Sabena Belgian World Airlines: Weytjens' First Assignment
This case is the first supplement to Sabena Belgian World Airlines (A). It outlines the strategic changes implemented by Pierre Godfroid, Sabena’s CEO, and introduces Erik Weytjens, a recent graduate of an MBA program. This case outlines Weytjens’s first assignment to solve a major logistics problem in the dishwashing department. The case, along with the follow-on series of cases, provides the opportunity to: 1) make decisions and take action under realistic constraints of limited information, time, and credibility; and 2) reflect on how the pattern of actions supports or undermines strategy. -
Sabena Belgian World Airlines Strike
This case is a supplement to Sabena Belgian World Airlines (A). Set in autumn of 1992, it deals with the aftermath of Sabena’s first lay-offs, when aggressive workers tried to get their colleagues to join a strike. Background information is provided in case 9A94M003 and 9A94M004; subsequent related cases are 9A94M006, 9A94M007, and 9A94M008. -
Sabena Belgian World Airlines: A Delegation of Chefs
This case is a supplement to Sabena Belgian World Airlines (A). It deals with the backlash Weytjens faced when he demoted a sous-chef for violating company standards. Background information is provided in cases 9A94M003 and 9A94M004; subsequent related cases are 9A94M005, 9A94M007, and 9A94M008. -
Sabena Belgian World Airlines: A Critical Incident
This case is a supplement to Sabena Belgian World Airlines (A). It describes Weytjens’s meeting with an aggressive union leader. Background information is provided in cases 9A94M003 and 9A94M004; subsequent related cases are 9A94M005, 9A94M006, and 9A94M008. -
Sabena Belgian World Airlines: A Plan of Action
This case is a supplement to Sabena Belgian World Airlines (A). Dealing with Weytjens’s efforts to increase productivity in the spring of 1993, it offers the unique opportunity to reflect on how managers sustain their energy and commitment in the face of adversity. Background information is provided in cases 9A94M003 and 9A94M004; other related cases are 9A94M005, 9A94M006, and 9A94M007. -
Sabena Belgian World Airlines: Weytjens' First Assignment
Supplements Sabena Belgian World Airlines. -
Sabena Belgian World Airlines: A Delegation of Chefs
Supplements Sabena Belgian World Airlines. -
Sabena Belgian World Airlines: A Critical Incident
Supplements Sabena Belgian World Airlines. -
Sabena Belgian World Airlines: A Plan of Action
Supplements Sabena Belgian World Airlines. -
Marsh Supermarkets, Inc. (B): The Entry of Meijer Supercenters
The Marsh chain of supermarkets is challenged by the entry of Meijer Supercenters into the Indianapolis market. Marsh management must decide how to select, price, promote, and merchandise its products in order to retain the loyalty of its customers and maintain profitability.