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International Economics: Understanding the Forces of Globalization for Managers is a 6-chapter book published in 2013 by the Business Expert Press and written by Dr. Paul Torelli, chief economist at Quantitative Social Science. The author explains that, because of the impact of globalization, new technology, and international trade, business managers need more than ever to understand basic economic concepts to make well-rounded decisions. To that end, this book outlines the conceptual foundation of economic globalization. Starting with the important milestones in the history of global trade development, the author explores how global trade has developed, and how globalization has fostered growth, consumption, and higher standards of living. He explains the core models of economic theory relevant to managers and how these concepts provide a framework for interpreting the global economy. He also shares insight on using the book in management courses and suggests complementary readings including case studies. In Chapter 1, A Brief History of Modern Economic Globalization (39 pages), the author explains the historical basis of modern economic thought. He shows how economic integration and international trade have continued to grow throughout history and recaps relevant historical milestones and their impact on the economy. He begins with the first outbreaks of the plague in the 1300s, which caused drastic global population decline, and follows the rise and fall of the world's economic powers through to the "hyper-globalization" of the 1980s.

International Economics: Understanding the Forces of Globalization for Managers is a 6-chapter book published in 2013 by the Business Expert Press and written by Dr. Paul Torelli, chief economist at Quantitative Social Science. The author explains that, because of the impact of globalization, new technology, and international trade, business managers need more than ever to understand basic economic concepts to make well-rounded decisions. To that end, this book outlines the conceptual foundation of economic globalization. Starting with the important milestones in the history of global trade development, the author explores how global trade has developed, and how globalization has fostered growth, consumption, and higher standards of living. He explains the core models of economic theory relevant to managers and how these concepts provide a framework for interpreting the global economy. He also shares insight on using the book in management courses and suggests complementary readings including case studies. In Chapter 2, Economic Growth, Convergence, and Trade (24 pages), the author considers the factors that lead to varying growth rates between countries. He explains how the Neo Classical Growth Model provides a framework for understanding long-term growth. He reviews the three components of the model, labor, capital, and technology, and the implication that varying the input of labor and capital can lead to an equilibrium state. He provides support for the model through the analysis of how globalization facilitated growth in Asia, Latin America, and Africa.

International Economics: Understanding the Forces of Globalization for Managers is a 6-chapter book published in 2013 by the Business Expert Press and written by Dr. Paul Torelli, chief economist at Quantitative Social Science. The author explains that, because of the impact of globalization, new technology, and international trade, business managers need more than ever to understand basic economic concepts to make well-rounded decisions. To that end, this book outlines the conceptual foundation of economic globalization. Starting with the important milestones in the history of global trade development, the author explores how global trade has developed, and how globalization has fostered growth, consumption, and higher standards of living. He explains the core models of economic theory relevant to managers and how these concepts provide a framework for interpreting the global economy. He also shares insight on using the book in management courses and suggests complementary readings including case studies. In Chapter 3, Theories of International Trade (29 pages), the author explains the fundamentals of global trade by looking at the evolution of key concepts. He reviews absolute and comparative advantage and how changes in the early twentieth century economy led to a greater emphasis on capital through the development of the factor proportions model. He explains the factor proportion model and related theorems that lend greater modern relevance and empirical support. He also discusses the impacts of trade policies and the inherent tradeoffs for globalization.

International Economics: Understanding the Forces of Globalization for Managers is a 6-chapter book published in 2013 by the Business Expert Press and written by Dr. Paul Torelli, chief economist at Quantitative Social Science. The author explains that, because of the impact of globalization, new technology, and international trade, business managers need more than ever to understand basic economic concepts to make well-rounded decisions. To that end, this book outlines the conceptual foundation of economic globalization. Starting with the important milestones in the history of global trade development, the author explores how global trade has developed, and how globalization has fostered growth, consumption, and higher standards of living. He explains the core models of economic theory relevant to managers and how these concepts provide a framework for interpreting the global economy. He also shares insight on using the book in management courses and suggests complementary readings including case studies. Chapter 4, Industrialization, Globalization, and Labor Markets (32 pages), considers the impact of a growing economy. The author looks at a country's transition from a service economy to a manufacturing economy through the framework of the Lewis Model of Development and also reviews criticisms of the model. He considers the factors of industrial policy, economic diversification, managerial capital, population growth, and wage levels. He looks specifically at the labor markets in America, Mexico, China, and India for empirical evidence on the impacts of globalization.

International Economics: Understanding the Forces of Globalization for Managers is a 6-chapter book published in 2013 by the Business Expert Press and written by Dr. Paul Torelli, chief economist at Quantitative Social Science. The author explains that, because of the impact of globalization, new technology, and international trade, business managers need more than ever to understand basic economic concepts to make well-rounded decisions. To that end, this book outlines the conceptual foundation of economic globalization. Starting with the important milestones in the history of global trade development, the author explores how global trade has developed, and how globalization has fostered growth, consumption, and higher standards of living. He explains the core models of economic theory relevant to managers and how these concepts provide a framework for interpreting the global economy. He also shares insight on using the book in management courses and suggests complementary readings including case studies. In Chapter 5, Politics, Globalization, and the State (28 pages), the author considers the relationship between government and growth. He explains the correlation between democracy and economic growth and provides empirical data. He also considers the influence of globalization on non-democratic nations. He explains different views on free trade, referencing the Stolper-Samuelson theorem, and the influence of political groups in an economy. He discusses the impact of trade and globalization on war.

International Economics: Understanding the Forces of Globalization for Managers is a 6-chapter book published in 2013 by the Business Expert Press and written by Dr. Paul Torelli, chief economist at Quantitative Social Science. The author explains that, because of the impact of globalization, new technology, and international trade, business managers need more than ever to understand basic economic concepts to make well-rounded decisions. To that end, this book outlines the conceptual foundation of economic globalization. Starting with the important milestones in the history of global trade development, the author explores how global trade has developed, and how globalization has fostered growth, consumption, and higher standards of living. He explains the core models of economic theory relevant to managers and how these concepts provide a framework for interpreting the global economy. He also shares insight on using the book in management courses and suggests complementary readings including case studies. Chapter 6, Poverty, Progress, and Critics of Globalization (32 pages), summarizes several arguments against globalization. The author reviews the research underlying these criticisms and highlights both positive and negative effects on the labor market, population growth, poverty levels, and public health. He discusses the example of Walmart to illustrate both benefits of arguments against globalization. He also looks at issues within labor unions, international financial integration, the unequal accumulation of financial power, and ultimate happiness.

Basics of Branding: A Practical Guide for Managers is a 6-chapter book published in 2013 by the Business Expert Press and written by Jay Gronlund, president and founder of The Pathfinder Group and instructor at New York University. Gronlund provides an in-depth analysis of branding and the requirements of successful brand development. He explores critical concepts including market positioning, brand equity, and content marketing as well as the implications of continuing changes in the market environment due to technology. Using illustrative examples from well-known brands and summarizing important research, he provides practical guidance and insight for both managers and students. In Chapter 1, What Is Branding Really About? (15 pages), the author explores the concept of branding, its role in marketing, and branding mistakes that business managers often make. He explains how a successful brand creates a connection with the customer and the importance of strategic product positioning. He outlines shared characteristics of successful brands and explains how compelling brand messages cut through modern communication "clutter." He also presents a framework for strong brand development, which includes articulating elements such as value proposition, competitive advantage, and business potential.

Briefly describes content of case. Basics of Branding: A Practical Guide for Managers is a 6-chapter book published in 2013 by the Business Expert Press and written by Jay Gronlund, president and founder of The Pathfinder Group and instructor at New York University. Gronlund provides an in-depth analysis of branding and the requirements of successful brand development. He explores critical concepts including market positioning, brand equity, and content marketing as well as the implications of continuing changes in the market environment due to technology. Using illustrative examples from well-known brands and summarizing important research, he provides practical guidance and insight for both managers and students. In Chapter 2, The Positioning Statement, Emotions, and Brand Equity (53 pages), the author examines at length the critical components of brand building. The first is the positioning statement, which brings together information about customer needs, competition, and consumer benefits in a "blueprint" that guides all marketing efforts. Using well-known brand examples, the author explains each aspect of a strong positioning statement and provides practical guidance for developing a statement. Second, the author explains the importance of understanding the customer's perspective to create an emotional relationship between brand and customer; he also outlines a process for gaining consumer insight, summarizing research on emotions and behavior. Third, the author explains brand equity, how to build it, and its benefits. He looks at how to measure equity, summarizes several basic methodologies, and reviews high-value brands in the real world.

Briefly describes content of case. Basics of Branding: A Practical Guide for Managers is a 6-chapter book published in 2013 by the Business Expert Press and written by Jay Gronlund, president and founder of The Pathfinder Group and instructor at New York University. Gronlund provides an in-depth analysis of branding and the requirements of successful brand development. He explores critical concepts including market positioning, brand equity, and content marketing as well as the implications of continuing changes in the market environment due to technology. Using illustrative examples from well-known brands and summarizing important research, he provides practical guidance and insight for both managers and students. In Chapter 3, Branding Applications (32 pages), the author explores five different areas for branding outside of product marketing, providing background and practical insight on developing brands for corporations, employers, individuals, global markets, and countries. First, drawing on the example of General Electric, he highlights the importance of corporate values, vision, and mission. Second, he explains the importance of a strong internal or employer brand, aimed at creating a robust and positive culture for employees. Third, he discusses the emerging concept of a personal brand for networking and job search purposes. Fourth, he explains the development of the transnational and global brands. Finally, he presents a model for building a country's brand in the global economy.

Basics of Branding: A Practical Guide for Managers is a 6-chapter book published in 2013 by the Business Expert Press and written by Jay Gronlund, president and founder of The Pathfinder Group and instructor at New York University. Gronlund provides an in-depth analysis of branding and the requirements of successful brand development. He explores critical concepts including market positioning, brand equity, and content marketing as well as the implications of continuing changes in the market environment due to technology. Using illustrative examples from well-known brands and summarizing important research, he provides practical guidance and insight for both managers and students. Chapter 4, Building Strong Brands (51 pages) introduces a five-stage model of brand development: market analysis, strategy development, positioning, brand development, and brand marketing. The author examines the market analysis stage in-depth, including different research methods, challenges, and outcomes. He considers the importance of innovation in branding and presents a three-phase innovation model of preparation, ideation, and follow-up. He provides detailed, practical guidance for a successful ideation process in five steps: situation analysis, planning, team selection, the meeting itself, and implementation. He also explores other brand elements, such as the name, visual representation, and taglines with analysis of the psychology behind each and a review of real world examples. Finally, he explains brand architecture and related initiatives.

Basics of Branding: A Practical Guide for Managers is a 6-chapter book published in 2013 by the Business Expert Press and written by Jay Gronlund, president and founder of The Pathfinder Group and instructor at New York University. Gronlund provides an in-depth analysis of branding and the requirements of successful brand development. He explores critical concepts including market positioning, brand equity, and content marketing as well as the implications of continuing changes in the market environment due to technology. Using illustrative examples from well-known brands and summarizing important research, he provides practical guidance and insight for both managers and students. In Chapter 5, Branding in the B2B World-New Opportunities (18 pages), the author explains how business-to-business marketers can develop strong brands and increase marketing efficiency by following the branding practices of consumer marketers. He outlines five ways for managers to adopt these practices: First, gain an in-depth understanding of customers. Second, maximize the value proposition. Third, communicate consumer value prevent buyers from demanding lower prices. Fourth, align marketing and sales operations to avoid the more costly and less efficient "silo" mentality. Finally, deepen the consumer relationship to build brand trust and generate loyalty. The author explains key aspects of each best practice and includes practical guidance for application in business marketing.

Basics of Branding: A Practical Guide for Managers is a 6-chapter book published in 2013 by the Business Expert Press and written by Jay Gronlund, president and founder of The Pathfinder Group and instructor at New York University. Gronlund provides an in-depth analysis of branding and the requirements of successful brand development. He explores critical concepts including market positioning, brand equity, and content marketing as well as the implications of continuing changes in the market environment due to technology. Using illustrative examples from well-known brands and summarizing important research, he provides practical guidance and insight for both managers and students. In Chapter 6, Marketing Today: Branding for Digital Marketing and Social Media (11 pages), the author considers how technological advances in the past decade have impacted branding. He explains how mass marketing has evolved into more targeted micro-marketing and how the internet has impacted purchasing behaviors. He looks at the rise of content marketing and how it applies to six types of marketing. He says that increasing market segmentation challenges managers to deliver more tailored messages to more individualized customer groups, and presents five critical concepts to help managers engage customers as well as outlines important implications for branding. He also provides five issues to consider when contemplating branding in social media. He concludes with a list of 20 principles to guide the development of strong brands.

Economic Decision Making Using Cost Data: A Manager's Guide is a 6-chapter book published in 2013 by the Business Expert Press and written by Daniel Marburger of Arkansas State University and Ryan Peterson, a practicing accountant. In this book, the authors outline basic economic theory as a guide for managers in making business decisions involving unit cost estimates. In this context, they examine key economic concepts such as opportunity cost, demand theory, and cost theory as well as different approaches to cost accounting. The authors posit that cost accounting represents the results of previous outcomes and, as such, does not provide the information that managers need to make sound decisions moving forward. The authors examine the potential pitfalls that a manager may face when making decisions based on cost estimates and suggest how best to use economic theory to maximize a company's profits. In Chapter 1, What Does Economics Have to Do with Running a Business? (13 pages), the authors explore how economic principles can inform decisions. They posit that economics is the study of how people make decisions within a set of constraints and that managers can apply basic economic principles to make profitable business decisions. The concept of opportunity cost is explored and contrasted to cost-accounting estimates. The authors illustrate the impact of this difference on strategic decision-making through a discussion of the information and choices available to retail stores in a mall that loses significant customer traffic due to competition.

Economic Decision Making Using Cost Data: A Manager's Guide is a 6-chapter book published in 2013 by the Business Expert Press and written by Daniel Marburger of Arkansas State University and Ryan Peterson, a practicing accountant. In this book, the authors outline basic economic theory as a guide for managers in making business decisions involving unit cost estimates. In this context, they examine key economic concepts such as opportunity cost, demand theory, and cost theory as well as different approaches to cost accounting. The authors posit that cost accounting represents the results of previous outcomes and, as such, does not provide the information that managers need to make sound decisions moving forward. The authors examine the potential pitfalls that a manager may face when making decisions based on cost estimates and suggest how best to use economic theory to maximize a company's profits. In Chapter 2, What Matters and What Doesn't: Relevant Revenues and Costs (12 pages), the authors explore the decision-making value of basic data provided by standard accounting reports. They explain why a manager should evaluate the outcome of each decision alternative based only on the relevant revenue and cost, or those which a particular decision will impact. Using the example of a fundraiser, they explore the elements involved in relevant revenue and cost, including avoidable and unavoidable fixed costs, variable cost, sunk costs, and breakeven analysis. The authors demonstrate why managers should not look at historical costs, but instead consider only expected future costs when making decisions.

Economic Decision Making Using Cost Data: A Manager's Guide is a 6-chapter book published in 2013 by the Business Expert Press and written by Daniel Marburger of Arkansas State University and Ryan Peterson, a practicing accountant. In this book, the authors outline basic economic theory as a guide for managers in making business decisions involving unit cost estimates. In this context, they examine key economic concepts such as opportunity cost, demand theory, and cost theory as well as different approaches to cost accounting. The authors posit that cost accounting represents the results of previous outcomes and, as such, does not provide the information that managers need to make sound decisions moving forward. The authors examine the potential pitfalls that a manager may face when making decisions based on cost estimates and suggest how best to use economic theory to maximize a company's profits. Chapter 3, Determining Relevant Revenues: Understanding the Buyer (22 pages), highlights the key concepts in demand theory. The authors posit that understanding the law of demand and the influence of consumer behavior factors on demand will help managers understand relevant revenue. Using the example of concessions at a baseball game, the authors illustrate the concepts of demand, marginal utility, and marginal revenue. They outline the factors that impact demand, including product pricing and competition, as well as consumer income, tastes, and price expectations. They also explore the concepts of price elasticity and cross-price elasticity, providing several real-world applications of why both are critical components of decision-making.

Economic Decision Making Using Cost Data: A Manager's Guide is a 6-chapter book published in 2013 by the Business Expert Press and written by Daniel Marburger of Arkansas State University and Ryan Peterson, a practicing accountant. In this book, the authors outline basic economic theory as a guide for managers in making business decisions involving unit cost estimates. In this context, they examine key economic concepts such as opportunity cost, demand theory, and cost theory as well as different approaches to cost accounting. The authors posit that cost accounting represents the results of previous outcomes and, as such, does not provide the information that managers need to make sound decisions moving forward. The authors examine the potential pitfalls that a manager may face when making decisions based on cost estimates and suggest how best to use economic theory to maximize a company's profits. In Chapter 4, What Your Cost Accountant Can't Measure: The Economic Theory of Production and Cost (28 pages), the authors explore what managers need to understand about relevant cost and cost accounting methods. They explain the pitfalls inherent in how most firms calculate cost information and how this can mislead managers. They illustrate the concepts of production theory and the law of diminishing returns, using the example of a doughnut shop to explain cost theory, including fixed and variable costs, total costs, and marginal costs. The authors discuss how a manager can determine the output and pricing necessary to maximize a company's profit.

Economic Decision Making Using Cost Data: A Manager's Guide is a 6-chapter book published in 2013 by the Business Expert Press and written by Daniel Marburger of Arkansas State University and Ryan Peterson, a practicing accountant. In this book, the authors outline basic economic theory as a guide for managers in making business decisions involving unit cost estimates. In this context, they examine key economic concepts such as opportunity cost, demand theory, and cost theory as well as different approaches to cost accounting. The authors posit that cost accounting represents the results of previous outcomes and, as such, does not provide the information that managers need to make sound decisions moving forward. The authors examine the potential pitfalls that a manager may face when making decisions based on cost estimates and suggest how best to use economic theory to maximize a company's profits. Chapter 5, How Accountants Measure Opportunity (27 pages), explains the authors' approach to cost accounting and why they believe that this information can mislead managers if not fully understood. They explain that cost accounting has three main uses: for providing information to external users (such as banks or investors), as a tool for tax preparation, and for informing managerial decision-making. They also examine the benefits and drawbacks of different approaches to costing, including absorption costing, variable costing, and activity-based costing. They caution managers that accounting costs reflect historic performance and suggest that, for this reason, they are only valuable as estimates of opportunity or marginal costs.

Economic Decision Making Using Cost Data: A Manager's Guide is a 6-chapter book published in 2013 by the Business Expert Press and written by Daniel Marburger of Arkansas State University and Ryan Peterson, a practicing accountant. In this book, the authors outline basic economic theory as a guide for managers in making business decisions involving unit cost estimates. In this context, they examine key economic concepts such as opportunity cost, demand theory, and cost theory as well as different approaches to cost accounting. The authors posit that cost accounting represents the results of previous outcomes and, as such, does not provide the information that managers need to make sound decisions moving forward. The authors examine the potential pitfalls that a manager may face when making decisions based on cost estimates and suggest how best to use economic theory to maximize a company's profits. In Chapter 6, Are You a Better Decision Maker . . . Yet? (6 pages), the authors posit that a manager's success depends on how well he or she applies economic theory in decision-making. They demonstrate how the innovative use of economic theory can result in higher profits by explaining how the CEO at Parker Hannifin Corporation used the concept of price elasticity to revise the company's pricing strategy and grow revenues by $500 million in five years. The authors build a case for their approach by reviewing the economic concepts covered in each chapter. They also provide practical questions for managers to ask about cost information, market competition, and financial analysis, as well as how to follow-up on the initial information and when to engage a consultant.

An Introduction to Supply Chain Management, published by Business Expert Press in February 2013, is a ten-chapter book written by Edmund Prater, Professor of Operations and Logistics and the University of Texas at Arlington. Developed for students of supply chain management, executives seeking a primer, and practitioners, the text offers an overview of SCM and provides a framework for subsequent, more detailed study. The book reviews the evolution of SCM concepts and discusses trends in global markets and strategic competitiveness. It focuses on the major issues involved in managing a competitive supply chain including forecasting, inventory management, distribution, dealing with uncertainty, reverse logistics, and customer service. The book opens with an introduction to the concept of supply chain management. Core terminology is defined, the components supporting excellent supply chain management are explored, and the foundations for supply chain strategy are laid.

An Introduction to Supply Chain Management, published by Business Expert Press in February 2013, is a ten-chapter book written by Edmund Prater, Professor of Operations and Logistics and the University of Texas at Arlington. Developed for students of supply chain management, executives seeking a primer, and practitioners, the text offers an overview of SCM and provides a framework for subsequent, more detailed study. The book reviews the evolution of SCM concepts and discusses trends in global markets and strategic competitiveness. It focuses on the major issues involved in managing a competitive supply chain including forecasting, inventory management, distribution, dealing with uncertainty, reverse logistics, and customer service. The second chapter considers the supply chain from a global perspective. The varying types of global supply chains are introduced, the forces that impact the global economy are outlined, and entry strategies for foreign markets are examined.