個案總覽

Supplements the note.

After one year as new plant manager at a highly participatory management style plant, Denny Goble assesses his handling of various problems.

Introduces Video 1.

Introduces Video 2.

Supplements the (A) case.

Supplements the (A) case.

Supplements the (A) case.

Follows the impact of a change in global strategy on a diversified company's global organization structure. Reviews the company's subsequent performance internationally. Also presents reflections by top management on future possible change in the organization structure.

Supplements the (A) case.

Supplements the (A) case.

Supplements the (A) case.

Supplements the (A) case.

Supplements the (A) case.

Supplements the case. Designed as an in-class handout.

The management of Boston's historic Parker House, owned by Dunfey Hotels, has received a request from a tour wholesaler to book a large number of rooms at the hotel during summer and fall 1980. This booking is tied to bookings at two other Dunfey hotels that need this business. Parker House management would prefer to cultivate more lucrative individual and corporate business, which they see as more in tune with the hotel's carefully developed market position. What should they do? Dunfey's detailed segmentation strategy is central to discussion of this case. Five pages of exhibits include financial data on the Parker House and details of requested reservations and space availability.

Supplements the (A) case.

Supplements the (A) case.

Describes the recall program designed by Parker Brothers following the death of two children, which may have been related to a new product.

Supplements the (A) case. Designed as an in-class handout.

Supplements the (A) case. Designed as an in-class handout.