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In 2017, Disney announced that in 2019 it would launch Disney Plus, a subscription-based streaming video service that promised to rival Netflix, the dominant player in the market. This was the latest advancement in the history of movie rentals, which had first exploded in the 1980s with the advent of videotape and had gone through several technological transformations before reaching the age of streaming in the 2010s. At the time of Disney's announcement, Netflix dominated the market due to its ever-improving algorithmic recommendation system and its investment in original content. How would Netflix withstand the competition from Disney? What would be an appropriate measure of relative strength for a streaming service? This case offers a way in to discussions of customer lifetime value, market capitalization, and discounted cash flows, as well as the role of technological change in business models and firm valuation techniques.

Regulus Solar Power Inc., headquartered in Phoenix, Arizona, had continued to experience financial growth over the past decade, thanks in large measure to the environmental movement and declining solar panel prices. The expansion of renewable resources was one of the lynchpins of the environmental movement sweeping the United States. Since its founding in 2010, Regulus Solar Power Inc. had focused on installing solar powered systems throughout the Southwest United States, primarily on residential and commercial applications. By 2018, however, revenues had gone flat due in largely to the rapid expansion of the largest solar panel installer in the United States into Regulus Solar Power Inc.'s traditional marketplace. The company's management team wished to examine the impact of lowering prices on revenues and assess the opportunities for more fully engaging environmental movement groups.

Maryland-based Nexercise App Inc.'s fitness application (app) Sworkit provided app-based workout routines that required no equipment. In October 2017, the app was available in a free version with advertising, or via subscriptions that included additional features and no advertising-a classic example of freemium pricing. While 1.5 million people made use of Sworkit each month, the large majority of these were free users, and only a small portion converted to paid subscriptions. The Sworkit leadership team faced several challenges related to their reliance on advertising revenue, including unpredictability and low value per customer; this led them to re-evaluate their pricing model. Would eliminating or reducing Sworkit's free access better enable management to capture value from the popular app?

In February 2018, the dean of the Faculty of Social Sciences at the University of the East Coast in eastern Canada was faced with the challenge of managing a protest by one of his professors. Tension had been brewing between the two for a few months because of inappropriate expense claims and complaints of sexual harassment. However, because of the way the dean had been appointed, he was in a weak position and could not depend on his superiors for help in solving the problem. As a result, donors were complaining, prospective students were changing their minds about applying, and department chairs were beginning to complain. The dean wondered what he should do to bring his faculty back to a normal functioning state. What should he do about the protesting professor, the apparent fraud, and the reactions of potential employers, potential students, and donors? How could he improve the image of his faculty and the university?

Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market, providing information and transparency on home prices. Revenue, which was historically derived primarily from advertising fees paid by realtors and mortgage lenders, totaled $1.3 billion in 2018. This was in the process of changing, however. The company had entered the direct home buying and selling market in 2017. To Zillow, the move was a logical extension of its business model. Research showed that there was pent up desire to sell homes, but that sellers disliked the conventional process. Zillow Offers made home selling easy and fast - for sellers of homes that met certain criteria, Zillow Offers made an offer within 48 hours of the seller submitting a request for an offer online. Zillow Offers provided sellers a fair price and a guaranteed cash close, then performed renovations and hoped to sell the home within a target of 90 days, although actual times varied by market. The company's stock was more volatile in the period since launching Zillow Offers and some industry observers wondered if it was in part due to the market's perception of the risks associated with the new business. CEO Rich Barton believed the "instant buyer" or iBuyer market could one day account for up to 30% of all domestic real estate transactions and that Zillow Offers could bring in an additional $20 billion in annual revenue within three to five years. But there remained work to be done to improve transaction metrics, fend off competition from well-funded startups and incumbent realtors, and convince shareholders of the attractiveness of the new businesses.

As he seeks to place the division he leads on a firm footing for the future, Tom Staggs, chairman of Walt Disney Parks and Resorts, is considering a range of investments designed to either upgrade the guest experience in the company's existing parks or to expand access to "the Disney magic" beyond the company's current efforts. The case invites students to reflect on the "job to be done" that the parks perform for their guests, as well as on how far Disney can go to accommodate those for whom the parks are out of reach while still maintaining a premium experience.

In July 2019, Allstate, the United States' number-three property and casualty (P/C) insurer, released its second-quarter earnings, which reported first-half revenues of $22.1 billion, up 11.4% year-over-year. Shareholders cheered the top-line growth, but, P/C premiums had only grown 6.2%, considerably lower than Allstate's top competitors, GEICO and Progressive. Indeed, since the beginning of the global financial crisis, Allstate had grown net premiums earned by just 2.1% per year, compared to 7.6% at Progressive and 9.9% at GEICO. As a result, Allstate had fallen from the number-two writer of private passenger auto insurance to number four, losing market share each year. There was, however, some sign that Allstate was returning to faster growth, with net premiums earned up 5.3% in 2018. During this period, CEO Thomas Wilson had taken steps to reignite growth, concerned primarily with building Allstate's direct-sales business, expanding its range of usage-based products and telematics solutions, and focusing more on insuring smaller consumer devices. Still, growth remained laggard, despite high-profile acquisitions of the direct online specialist Esurance in October 2011 and SquareTrade, a provider of extended warranty contracts for consumer devices, in November 2016. Nothing seemed to ward off challenges from GEICO and Progressive. Meanwhile, rapid advances in ridesharing and autonomous vehicle technology promised to disrupt the entire auto insurance industry. Allstate was early to recognize this shift and had begun investing heavily in new technologies and partnering with researchers and ridesharing operators to prepare for the coming disruptions. Wilson had also set up a new business unit called Arity that would oversee Allstate's efforts at usage-based telematics and to collect and process data on drivers to improve underwriting models.

This case describes the evolution of Kazakhstan's rail connectivity strategy post-collapse of the Soviet Union and its now central role in China's Belt and Road Initiative. This meant shifting from a north-south orientation towards east-west, as well as the development of new border-crossing facilities, special economic zones, and a new middle route that crossed the Caspian Sea. Unlike many other BRI initiatives that involved loans from China, Kazakhstan funded the modernization and upgrade by itself. Now the question was how soon demand would grow to fill the waiting capacity, as other bottlenecks on the Trans-Eurasian land route connecting China with Europe were beyond the country's control.

In June 2017, Legrand, a global specialist in electrical and digital building infrastructure which was a serial acquirer, announced it had signed an agreement to buy Milestone AV Technologies, a leading designer and manufacturer of branded audio-video products. This case describes Legrand's approach to screening, pursuing, and integrating targets as well as the criteria used to evaluate if a deal is successful.

After the establishment of his critically-acclaimed upscale vegetarian restaurant, King's Joy, in Beijing, chef and entrepreneur David Yin must decide whether or not to expand to other locations or continue to invest in his existing location in order to fulfill his mission of promoting vegetarian cuisine.

The general manager at Gati, a well-known logistics services company in India, was worried about the number of complaints the company had received. The popular supply chain solutions and logistics service provider had introduced a premium express service scheme five months ago and, since then, had 231 complaints concerning the late delivery of goods. This new scheme charged a considerable markup and guaranteed shipment of goods within 72 hours. Being dedicated to ensuring quality, the general manager had to decide whether the process was under control and if the company was operating within tolerable error limits. Could he find a solution to streamline the delivery process and achieve a target defect of 0.0005 per cent? Using MS Excel, statistical techniques were used to unravel the multi-faceted dilemma and help in decision-making.

This case simulates the decision of choosing a bank account through the eyes of a new couple on the verge of getting married. Bill Donlon has no prior experience in banking, choosing instead to accumulate his savings in cash. Donlon's fiancée, Melissa Ivy, had a bank account in college, but rarely used it other than to withdraw funds occasionally. After their marriage, the couple will move from Norfolk, Virginia, to Roanoke, Virginia, to start new jobs. Donlon will be working as a salesman at the local Ford dealership and Ivy will be a pharmaceutical sales rep for Actavis, Inc., working mostly from her car as she visits accounts. Both Donlon and Ivy will be paid via direct deposit by their new employers, thus necessitating a bank account. This motivates Donlon to talk with his uncle Ned about banking and sends Ivy to the internet to compare banks and account options.

Fernandez Hospitals (FH) was a unique health services organisation focused on women and newborns, based in Hyderabad, India. Its vision was to promote natural childbirth and respectful maternity care across India, make pregnancy safe for women and their babies, promote midwifery training and birth without interventions, and to always lower costs for patients. A strong advocate of natural birth, FH's Chief Executive Officer, Dr. Evita Fernandez, had long opposed the growing trend of caesarean section (C-Section) births that had largely been driven by private hospitals across the country seeking to maximise their profit margins. Since 1990s, as the country's economic growth surged, women from the affluent classes, as well as educated working women, had emerged as a large and growing segment that could pay premium prices for high-quality maternity services that also provided a premium experience. Given FH's reputation as a caring institution in the field of obstetrics, gynecology, neonatal care and allied areas, FH made the decision in 2016 to establish Stork Home as a hospital in the upscale neighborhood of Banjara Hills that would cater to the premium maternity services segment of Hyderabad. However, even after two years of operations, Stork Home was languishing in terms of low inpatient occupancy and poor financial performance, which was also affecting the profitability of FH as a whole. It seemed that good intentions had run aground on the harsh shores of a highly competitive landscape. The case delves into the causes of poor performance, contrary to the expectation that FH's ability to attract patients would carry over to the premium Stork Home brand. The case poses a series of questions centering around the future 'go-to-market' strategy for Stork Home. These questions are posed against the backdrop of intense competition from well-established large hospital chains with aggressive marketing efforts and a focus on maximising profits.

DHAN is a non-government organisation with a difference. It is neither a philanthropic organisation nor a service organisation but a development organisation focused on grassroots development, aided by professional management. At the same time, its vision is to be only an enabling institution rather than a directing agency. Dedicated to the mission of poverty eradication through grassroots development action, DHAN had made a significant impact on the Indian scene in the years since its inception in 1997. By 2011, when the events in the case were taking place, it had touched the lives of over 920,000 households across 12 states in India. In its mission to combat poverty, DHAN initially employed two major thematic interventions, namely, community banking and water management. However, over a period of time, it forayed into several other domains such as healthcare, education and livelihood generation, in response to the dynamic requirements of its community of beneficiaries. The case, divided into two parts, focuses on the theme of climate change adaptation and, more specifically, the promotion of climate resilient corps (small millets) and the associated production, processing, marketing and value chain management challenges, which have significant lessons for both the development and corporate sectors, on how to prepare the economically disadvantaged communities to the inevitable impact on their lives of impending climate change.

A financially struggling administrative assistant needs information to help her decide whether she can return to school.

On June 22, 2018, Stephanie Wilkinson, co-founder of the Red Hen, a small farm-to-table restaurant in rural Virginia, was caught off guard when a frantic call from her chef told her that the White House press secretary, Sarah Huckabee Sanders, had just sat down to eat at Wilkinson's restaurant. Staff at the Red Hen were tense because they fundamentally disagreed with Sanders's support of the Trump administration on issues such as immigration and transgender rights. Wilkinson was equally concerned because she had kept politics off the menu at the Red Hen for over 10 years in a politically charged city. Now, Wilkinson had to decide whether to side with her employees and her own moral values and ask Sanders to leave, or permit Sanders to stay at the restaurant. Either way, Wilkinson knew that there would be consequences and that the media would be knocking at her door.

In June 2019, Best Buy appointed Corie Barry as new CEO. Her predecessor, CEO Hubert Joly, had successfully tackled BBY's two main problems-declining comps and margins-and engineered a financial turnaround within his first five years on the job. Despite its surviving as a retailer, Best Buy and Corie Barry confront multiple challenges. Best Buy is still a predominantly bricks-and-mortar store with an online presence (just 20.9 percent of sales are generated online in 2018 compared to 17 percent in 2015). Additionally, the United States is no longer the world's largest consumer retail market, and Best Buy has retreated to North America after failing to expand to China and Europe. Further, consumer electronics are caught within trade disputes between China and the United States. Under Joly, Best Buy balanced providing differentiated service with trained staff at competitive prices involves. However, Corie Barry needs to consider whether that balance can be maintained going forward, or whether Best Buy needs to further adapt.

The start-up BlueVine Capital Inc. (BlueVine) used data and technology to help finance small businesses via factoring and lines of credit. The case explains the small business financing market in mid-2010s, how CEO Eyal Lifshitz identified the opportunity for BlueVine, and how he built the company through its first five years of operations. Through the case, Lifshitz and his team discover insights about their small business customers that inspire them to change their product portfolio. In December 2018, Lifshitz must decide which new products to launch next.