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On October 10, 2022, Mary-Kay Messier, vice-president global marketing of Bauer Hockey (Bauer), was faced with a difficult decision on the future of Bauer's sponsorship of Hockey Canada. Hockey Canada was experiencing widespread fallout from sexual assault allegations and the source of money that Hockey Canada paid in various settlements. Messier was planning to share Bauer's position with Hockey Canada before publicly announcing the decision on October 11, 2022. Some sponsors had paused their relationships with Hockey Canada, other sponsors had severed their relationships entirely. Canada's government had also frozen funding for Hockey Canada, citing a loss of confidence in the leadership at Hockey Canada.

Tony Clark, executive director of the Major League Baseball Players Association (MLBPA), is engaged in high-stakes negotiation with Major League Baseball (MLB) over the possible creation of a first-ever international draft to regulate how MLB teams select international baseball players to join their organizations. Currently, players from outside North America are treated as free agents who can sign with any team once they reach 16 years of age, a system that has worked well for some MLB teams and prospects but also created the potential for scandal, corruption, and abuse. A few months earlier, MLB Commissioner Rob Manfred submitted a proposal to the MLBPA describing an international draft format acceptable to team owners and the league office. In response, Clark and his staff formulated a counterproposal that they have just submitted to Manfred. Now, Clark needs to formulate a negotiation strategy that will determine whether the MLBPA can reach an agreement with MLB on an international draft once and for all. This case, which is paired with "Fair Play at Home Plate: Negotiating the Creation of an International Draft-Rob Manfred" (UVA-S-0447), allows instructors to set up a negotiation exercise between groups of students, some of whom receive Clark's version and some of whom receive Manfred's. Each case consists of a common general overview of MLB's history and its current environment as well as differing professional and personal details and negotiation priorities for each party. Students can apply their understanding of their version of the case to a live negotiation and use a provided worksheet to record the outcome.

DSM (A) and (B) tell the remarkable story of how Helen Mets, EVP of DSM's Resins & Functional Materials business (DRF), generated considerable value for DSM by pursuing a radical sustainability strategy, steering DRF to a 12.4x multiple when it was sold to Covestro. DSM (A) discusses DSM's path to greater sustainability, highlighting the environmental issues caused by the chemical industry and, in particular, its impact on the environment with chemicals of concern, GHG emissions, and waste. It describes how Mets set DRF on a visionary pathway to sustainability with a new strategy and roadmap and the steps she took to achieve this, including changing the culture and mindset within the organisation and identifying maverick thinkers such as Sjoerd Dijkstra, who did much of the work on chemicals of concern identification and building the roadmap. Case (A) closes with Met's dramatic step of announcing the new strategy in public at the European Coatings Show. Had Mets gone too far in making the announcement public? Could DRF live up to its promises? How would the industry respond? DSM (B) picks up immediately with Mets leaving the stage having made the announcement in April 2019. Mets continued to pursue the strategy on returning to the Netherlands. A few months later, Covestro, a competitor and customer of DRF approached DSM to acquire DRF. We learn that Covestro was particularly interested due to DRF's focus on sustainability and that the acquisition price was much more than if DSM had tried to sell DRF prior to its sustainability strategy.

This case accompanies "GameStop: Social Media Finds a Cheat Code (A)," no. 124-005. It provides an update on pertinent events from 2021 to 2023.

The technologies driving artificial intelligence (AI) had progressed significantly since HubSpot's acquisition of Motion AI in 2017. Generative AI was the newest major development. Software-as-a-service (SaaS) companies such as HubSpot were analyzing how generative AI could impact marketing and sales processes in two ways: hyperpersonalized and contextual content generation to feed the top of their sales funnels and intelligent chatbots for business development and sales prospect customer service further down in their sales funnels. Could and should AI be a substitute for the people involved in HubSpot's marketing and sales processes? Or, was it better utilized as a complementary tool, a co-pilot or digital assistant to marketers, salespeople, and chat reps? How might HubSpot benefit from and/or suffer from having AI be the face of its brand to its customers? How might the relationships the company formed with its customers change if customers interacted with AI-generated content and AI-fueled chatbots as opposed to being inspired by and interacting with humans? Would generative AI prove to be a sustainable competitive advantage for HubSpot and would it show a positive return-on-investment, or not?

Supplement for product W38419.

This case, a follow-up to "Matteo Hill at Drawn, Inc. (A)" (UVA-OB-1293), continues the debate about sharing the raw responses from employee pulse surveys. The decision becomes more complicated after the company releases a new round of raw survey results that contain three wildly different opinions about Drawn, Inc.'s, DEI efforts. The new results highlight the challenge of summarizing or editing the raw survey data, yet also make it clear that the raw survey data will continue to contain divisive and potentially offensive remarks. At the conclusion of the case, Drawn's leadership team remains divided about the best path forward.

This role-play exercise presents students with a realistic and complex negotiation challenge: it asks them to participate in a quantifiable negotiation between managing partners in a venture capital fund who are embroiled in a co-founder dispute. The negotiation is multifaceted, focusing on both reputational safeguards and financial outcomes across five key quantifiable issues. The negotiation is also underscored by an atypical yet critical ethical conundrum, offering a rich context for exploring the interplay between ethical considerations and business decision-making. These scenarios compel negotiators to engage deeply with the ethical dimensions of their strategies, assessing not only the limits of their own moral flexibility but also the veracity of their adversary's claims.

(B) supplement to case 923301.

The objective of improved work-life balance is achieved. However, it prompts a discussion of whether management should take on special events during what is now a long weekend in order to improve the bottom line even more. The case raises questions about other businesses to which the Cyrus planning process and profit model can be applied.

In Part A, as of April 2017, Austria's RHI, a backward integrated refractory company is still within the midst of merging with the next biggest competitor, Brazil's Magnesita, while weighing options for future growth. Should the company pursue organic growth options and if so, which ones? Or should the company embark upon another major merger with the market leader, the UK's Vesuvius? Given anemic growth rates in the refractory industry and an aggressive consolidation plan by the Chinese government to create a global refractory giant, the newly installed CEO, Stefan Borgas, is debating the best way forward: organic growth or another major merger? In Part B, as of August 2018, the successfully merged enterprise, RHI Magnesita, is thinking through the next move on their growth path. Should the company diversify into adjacent product types such as high-temperature insulation (HTI) and/or advanced ceramics (AC)?

Supplements the (A) case, 824020. Following on the negotiations detailed in the Miracle Therapeutics (A) case, Beth Sharp and Jennifer Brilliant from Miracle Therapeutics face new challenges with their company's funding and intellectual property (IP) after several missteps. The company and its young CEO are at a crossroads and must solve the challenges faced by many early-stage life science companies. The case follows how they navigate these issues to set Miracle on the right course.

In late November 2023, OpenAI's new board of directors took stock of the situation. The company, which sought to develop artificial general intelligence (AGI)-computer systems with capabilities exceeding human abilities-was looking to regain its footing after a chaotic leadership and governance crisis that played out a week earlier. The previous board had stunned observers by firing CEO Sam Altman and removing him from the board for unspecified reasons. Days later, Altman was back as CEO, directors resigned, and a new three-person board formed with Bret Taylor, Larry Summers, and Adam D'Angelo, the only continuing director. The new board of directors faced an urgent set of issues-around OpenAI's governance, how to build out the board, AI ethics and safety, and their relationship with a CEO one of them had helped fire. Their quandary was complicated by OpenAI's unique mission to create AGI to benefit all of humanity and by its unusual structure as a non-profit controlling a for-profit entity. The AI it sought to develop had the potential to be world-changing-for better, or for worse-and the world was watching closely as the board sought a path forward.

Describes a negotiation where lives are truly at stake, where key lessons on persuasion and the role that identity might play in a negotiation are on display through an effort by a frontline negotiator from OneLegacy, the US's largest organ procurement organization. As the CEO outlines the core strategy and philosophy of this non-profit organization of negotiators in the backdrop of an extremely challenging negotiation between the frontline staff and the family of a recently deceased person. Provides insight into various negotiating situations where classical value creation and claiming are less directly applicable, and where team diversity can generate productive benefits.

In October 2015, Google restructured into Alphabet, a holding company, which analysts said would facilitate innovation among its diverse subsidiaries. But when news reports surfaced revealing struggles within Alphabet companies including Nest, the smart thermostat maker, observers began to wonder if the reorganization made sense after all.

Supplement to case 317113.

This case builds on the Tufts Medicine Health Care System (A) case by exploring the barriers and challenges Tufts Medicine faced aligning operations and stakeholders. It discusses the challenges the leaders experienced bringing together an academic medical center with a community hospital system while meeting its goals of maintaining its competitive position while providing high quality care. A discussion of this case will enable instructors to explore the challenges and opportunities of health care mergers in depth.

Part B of this case provides initial results from to a US AID/India initiative accelerating the pandemic response while building equitable health systems in India. Innovative financial approaches are outlined and emergent challenges are identified. This case is excellent for raising issues around the sustainability of financial innovations designed to have a social impact.

In August 2023, Raviv Zoller, CEO of ICL Group, discussed his upcoming business trip to St. Louis with Eduard Croitoru, VP of ICL Corporate Initiatives, to commemorate the construction of ICL's new $400 million advanced manufacturing facility. In preparation for the facility's launch, Zoller reflected on the transformation of an employee idea into a new and exciting business line for ICL-lithium iron phosphate (LFP) battery manufacturing. When he first became CEO of ICL in 2018, he initiated a cultural transformation and tasked Croitoru, his then-Chief of Staff, with launching a company-wide innovation program, the "Business Innovation for Growth" (BIG) Accelerator. BIG became a crucial part of ICL's internal innovation foundation. Simultaneously, Zoller focused on cultivating external innovation partnerships by building an ICL ecosystem, launching the company's agri-food tech startup hub (ICL Planet Startup Hub), collaborating with Israeli and non-Israeli startups, and exploring possibilities in emerging innovation domains. Zoller hoped that the corporate theme for 2023, "Year of Partnerships," would continue to inspire his colleagues to do the hard work of ecosystem-building for the "art of the possible," in years to come, even in the face of tough economic times.

Winter Storm Elliott was a major storm system that grounded air travel across the United States in the days before and after Christmas of 2022. While other major airlines recovered quickly and got passengers to their destinations, Southwest Airlines Co. struggled to recover, cancelling thousands of flights and stranding millions of people over the holidays. The president and CEO of Southwest, Bob Jordan, had only been in his position for about 10 months, and public pressures and media attention tested his leadership. This case explores Jordan's handling of the crisis and the internal and external responses it provoked. The case can be used for a discussion about the symbolic role of leaders during crises, as well as the impacts of making an authentic apology and working to restore trust.