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Hironobu Tsujiguchi and His Sweet Revolution
Hironobu Tsujiguchi, a Japanese chocolatier, had chosen an unusual path to success as a pastry chef. Instead of spending most of his time in his kitchen and focusing on one or two confectionery categories like most pastry chefs, he chose to work on diverse projects and leverage his reputation as a winning competitive chef to experiment with tastes and achieve business success. While Tsujiguchi enjoyed popularity and success in a broad array of projects, such as managing 10 brands and 26 shops across different categories, he also felt the need to reinvent his core confectionery business since not all stores of all his brands were thriving as he had wished. Equally central to the mission was the need to restructure the brand portfolio and operational model. Tsujiguchi asked himself: How can I orchestrate these efforts? Can I continue to rely on the diversification model that has led me to success so far, or should I be more focused? What should I continue, start, or stop doing to stay relevant? -
Langtry Falls Expansion Plan
It was generally accepted that the weighted average cost of capital (WACC) for a company reflected an appropriate hurdle rate (minimum return or benchmark) for that company's investments. But a WACC for Langtry Falls could not be calculated because the company did not have publicly traded stock, a critical source of one input to the calculation. However, the benchmark for publicly traded competing companies would be meaningful to Langtry-these companies were facing the same underlying risks and competing under the same economic conditions. An average of the industry WACCs would be a defensible and informative benchmark for Langtry. -
Bretton Woods and the Financial Crisis of 1971 (A)
In August 1971, President Richard Nixon had to decide how to respond to a growing "run" on the US dollar. Declining confidence in the dollar had led some national trading partners to redeem dollars for gold at the US Treasury's gold window. In the Bretton Woods system, the US dollar was the world's reserve currency. To supply sufficient money to accommodate growth in the global economy, the United States would inevitably run deficits in its balance of payments-which would ultimately force it to devalue its currency. The Bretton Woods system seemed engineered to fail. Nixon's two dominant policy alternatives were (a) do nothing; and (b) devalue the dollar by abandoning the commitment under the Bretton Woods Agreement to convert dollars into gold at $35/ounce. Students must assess the situation and recommend a course of action. The A case describes the Bretton Woods system, the run on the dollar, and Nixon's policy dilemma. The B case gives the text of Nixon's 1971 address outlining his New Economic Policy. The A and B abridged case shortens the total presentation by eliminating some of the quoted material; the student task in this case is to analyze Nixon's decision and decide on next steps. The C case presents a brief epilogue. -
Bretton Woods and the Financial Crisis of 1971 (A) and (B) (Abridged)
"In August 1971, President Richard Nixon had to decide how to respond to a growing "run" on the US dollar. Declining confidence in the dollar had led some national trading partners to redeem dollars for gold at the US Treasury's gold window. In the Bretton Woods system, the US dollar was the world's reserve currency. To supply sufficient money to accommodate growth in the global economy, the United States would inevitably run deficits in its balance of payments-which would ultimately force it to devalue its currency. The Bretton Woods system seemed engineered to fail. Nixon's two dominant policy alternatives were (a) do nothing; and (b) devalue the dollar by abandoning the commitment under the Bretton Woods Agreement to convert dollars into gold at $35/ounce. Students must assess the situation and recommend a course of action. The A case describes the Bretton Woods system, the run on the dollar, and Nixon's policy dilemma. The B case gives the text of Nixon's 1971 address outlining his New Economic Policy. The A and B abridged case shortens the total presentation by eliminating some of the quoted material; the student task in this case is to analyze Nixon's decision and decide on next steps. The C case presents a brief epilogue. -
Ashok Leyland (A): Reaching For the Stars - Embarking on a New Vision and Strategy
This case documents the history of Ashok Leyland (AL), the second largest commercial vehicle manufacturer in India, and captures its growth and journey up to 2007, when the company adopted its new vision of more than doubling in size in a fairly mature industry. The challenge that the case poses to students is to understand how the firm, widely regarded as a small player globally and as a regional one even within India, could fulfill this ambitious vision. -
Ashok Leyland: Shattered Dreams - Transformation For Survival (Combined Version)
Case A & B (ISB113 & ISB115) have also been made available in a combined version. -
DHAN Foundation: Delivering Healthcare to the Village Doorstep - An Innovative Approach (A)
DHAN Foundation, based in the southern Indian state of Tamil Nadu, was a non-government organization with a difference. It was neither a philanthropic organization nor a service organization but a development organization focused on grassroots development aided by professional management. This series of cases focuses on DHAN's journey in the realm of healthcare, tracing the genesis and evolution of its community health efforts, particularly during the first decade of its existence (1997 to 2007), and describing the challenges the Foundation faced along the way and its responses to those challenges. Case A describes the story of an unusual project undertaken by DHAN and several partners to take state-of-the-art medical diagnostic services to the doorsteps of villagers in a remote part of Tamil Nadu. The project was a collaborative effort involving Philips, a leader in electronics, healthcare and lighting; Apollo Hospitals, a major corporate hospital chain in India; Indian Space Research Organisation (ISRO), a high technology research center; and DHAN, a key player in the development sector. The project, anchored by Philips, came to an abrupt halt at the end of 2006 when Philips announced its withdrawal from the venture as the volumes it had anticipated had not materialized and the high overheads associated with the project were proving to be uneconomical. Apollo, also disappointed that it had not reaped the expected benefits from the project, followed suit. With these key collaborators opting out, the technology support of ISRO had little relevance. M. P. Vasimalai (Vasi), the Executive Director of DHAN, reeling from the unexpected termination of an important project that would benefit the community, was faced with a dilemma: Should he follow the lead of Philips and Apollo and abandon the project or find some way to take it forward? -
The Linda Dor: Building a Culture of Customer Satisfaction
The general manager of operations and interim general manager of human resources at Linda Dor Restaurant and Rest Stop (Linda Dor) was facing challenges recruiting, training, and retaining staff at the lower levels of the organization. These customer-facing positions, which include wait staff, cashiers, and runners, are responsible for delivering the high level of customer service enshrined in Linda Dor Enterprises' corporate values. Providing a positive customer experience is becoming increasingly important for Linda Dor because the company is expanding into the hotel industry and needs to ensure that its reputation for high-quality customer service is untarnished. How could Linda Dor improve employee retention and build a strong corporate culture? -
The Panic of 1861 and the Advent of Greenbacks and National Banking (A)
Set in 1870, the case describes the situation of Supreme Court Chief Justice Salmon P. Chase, who must render an opinion in Hepburn v. Griswold, which challenges the constitutionality of the creation of a national fiat currency, so-called greenbacks. In 1862, Chase was Secretary of the Treasury in Abraham Lincoln's administration and reluctantly endorsed creating the greenbacks. Now, eight years later, he still harbors misgivings. The task for the student in this case is to recommend a decision. The larger consideration is to assess the massive pivot in US government financial policy that occurred in the 1860s. -
Financing Anghami's Growth
In December 2012, less than two years into the founding of their music-streaming platform Anghami, cofounders Elie Habib and Eddy Maroun found themselves evaluating an unorthodox term sheet. Habib and Maroun needed to make a decision vis-Ã -vis the proposal put forth by the MBC Group, the region's largest media network. The offer was a media-for-equity deal, which would provide Anghami with advertising towards the media giant's millions of viewers and boost its chances of competing with the likes of iTunes and Spotify in the Middle Eastern market. However, the deal would also cost the cofounders a significant share of their company, and might place them in the middle of a rivalry between MBC and Rotana, the region's largest music label. The case takes the reader through the co-founders' journey, from the founding of the company to the successes and challenges they have faced navigating product launch, scale-up, and partnerships. -
Bloom & Grow Asia (I): ERP Strategy and Planning
Bloom & Grow is a regional distributor in Asia of maternity, baby, and children's products. The company was founded in 2004 by a mother who was having problems finding reliable, high-quality products for herself and her first baby. The company grew from a one-person venture into a pan-Asian enterprise with five warehouses. -
Bloom & Grow Asia (II): Back to the Drawing Board
Bloom & Grow is a regional distributor in Asia of maternity, baby, and children's products. The company was founded in 2004 by a mother who was having problems finding reliable, high-quality products for herself and her first baby. The company grew from a one-person venture into a pan-Asian enterprise with five warehouses. -
Mining and Corporate Social Responsibility: Scotbar Proprietary Limited
The chief executive officer of Scotbar Proprietary Limited (Scotbar) in Queensland, Australia, decided to develop a process to convert sandstone to sand, a technique that large multinational mining companies failed to perfect. The stakes could not have been higher, with global environmental disaster looming and the world quickly depleting its reserves of construction sand, severely affecting coastal communities and destroying marine ecosystems in the process. After spending years and millions of dollars on research, Scotbar appeared to have developed a process to produce construction sand, although more expensive than natural sand. Scotbar decided not to patent its process in hopes that more companies would adopt it and thereby reduce the harmful impact of mining on the environment. Was Scotbar's approach to sustainability through innovation an effective response to the environmental legacy of more traditional mining processes? Was the company's approach to intellectual property appropriate in this context? -
Comfort Remote Site Services Ltd.
Comfort Remote Site Services Ltd. (Comfort) was a remote-site food service company based in Oakville, Ontario. The chairman and chief executive officer (CEO) of Comfort was preparing a bid for the catering, housekeeping, and janitorial services for the Gregory Mine, an iron ore mine owned by Yellowstone Mining and located 320 kilometres north of Yukon, Canada. The remote food services industry involved a highly competitive bidding (often closed) process. Revenues in the industry had declined by 30 per cent in 2015 due to a weak global economy, and a subsequent downturn had occurred in natural resource commodity prices. The CEO must work through the financial analysis before deciding on whether to submit a bid. -
Transaero: Turbulent Times
By January 2015, OJSC Transaero Airlines (Transaero) was the largest Russian open joint-stock airline and the second-largest airline carrier in Russia and Eastern Europe combined. Tracing its history back to 1990, Transaero was the safest airline in Russia and was ranked 17th in the world in 2015 in terms of safety. In September 2015, the public learned that Transaero had serious financial troubles, which could lead to bankruptcy for the firm. The news came as a shock because Transaero had demonstrated a stable performance accompanied by sound financial results for many years. The 2015 news revealed that Transaero was unable to service its debt of US$4 billion, including the company's lease obligations. Was it possible for the safest, second-largest Russian airline company to avoid bankruptcy? -
Poppy Barley: Weighing the Costs and Benefits of Sustainability Certification
In November 2016, the co-founders of Poppy Barley Inc. (Poppy Barley) had just finished discussing the company's fiscal projections and sustainability goals for the upcoming 2017 year. Poppy Barley, a made-to-measure footwear retailer in Edmonton, Alberta, had grown rapidly. The co-founders, who were sisters, wanted to further both their product line and their commitments to corporate sustainability. Would becoming certified as a sustainable business publicize their commitments and values, and improve their triple bottom line? If so, which certification should they choose? On the other hand, given the company's growth stage, would directing finite resources toward certification detract from other important business areas? -
Social Focus Consulting: Evaluating Its Long-Term Feasibility
Since the founding of Ontario-based Social Focus Consulting (SFC) in 2011, its founder had led a team of over 100 members to work on more than 30 projects for over 30 non-profit organization (NPO) clients from London to Ottawa. SFC's competitive market included NPO consulting firms that were more established, larger, or offered pro bono services. SFC set itself apart by exclusively hiring undergraduate and graduate students. The organization specialized in youth-oriented marketing strategies that helped NPOs raise more funds and awareness in a highly fragmented multi-billion-dollar Canadian market. Although SFC had achieved some success, the founder wondered if SFC's recent declining revenues and failure in new project acquisition meant that its business model was not feasible over a long-term horizon. In September 2017, he had to decide whether to continue running SFC with long-term goals for success or avoid the risk of ruining his professional reputation and wasting time and money by ending his work with SFC. -
Hidrovias do Brasil: Navigating Unchartered Waters
Since its founding eight years earlier, Hidrovias do Brasil ("Hidrovias"), an integrated logistics provider serving corporate customers exporting products from South America via the Atlantic Ocean, had grown to 900 employees and $253 million in annual revenues. Hidrovias was founded by the Brazilian private equity firm, Pátria Investments, who had built the business from the ground up, forging and nurturing relationships with customers, investors, government entities, and suppliers. As Bruno Serapiao, Hidrovias's CEO pondered next steps for the company, he considered: What had been the key drivers of Hidrovias's success to date? What were the major challenges? And, what was the best path for the company going forward? -
Dialing For Dollars: The Altice Acquisition Growth Strategy
By 2014 Altice had made over 20 acquisitions in 8 countries followed by an IPO resulting in a market capitalization of €5.7B. By mid-2015, it was worth $35B, 369% higher than the IPO price. It entered the US market with a successful bid for a major US cable operator, becoming the only European provider to take an aggressive position in the US market. It subsequently made an offer for Cablevision, but its stellar capitalization growth was interrupted by a 70% drop in share price, driven by investors' concern about its ability to continue to execute its M&A playbook, especially with larger integrations in the US. Altice responded by increasing equity financing and playing down further M&As. Another investors' concern was customer attrition, experienced by Altice in some markets due to over-aggressive cost-cutting, resulting in poor network quality and customer care. In response, it increased CAPEX in France, Israel and Portugal but was it enough to stop attrition and increase revenues? Or should it exploit other options to drive incremental revenue, e.g. leveraging and expanding content creation capabilities or moving beyond voice and data into cloud computing, internet security, call centers etc. Having started as a small regional operator, Altice became a significant global player and #4 in the US, proving that an M&A strategy can create value. It took average performing businesses and created greater value based on its strong telecom and M&A capabilities. Now, Altice must decide how to stay ahead of the game and which resources and capabilities to develop. The case explores how Altice applies its M&A playbook and leverages its capabilities to compete and grow in a mature industry. Why do telecom operators sell to Altice and how can it offer more than other firms? The case also promotes discussion about the sustainability of Altice's business model, future strategic moves and its reasons for entering the US market. -
BIRA 91: Setting New Prices in an Established Segment
In 2015, Cerana Beverages Pvt. Ltd. launched Bira 91 (Bira), India's first handcrafted beer. It was introduced to fill a gap in the market between Indian brands and expensive imported beers. The handcrafted beer was priced lower than several premium beers but was more expensive than the market leaders. This allowed Bira to develop price leadership in the premium beer segment. By setting a new price range, Bira executed "high quality, low price" appeal and became capable of influencing customer product evaluations. With its intention to replicate this pricing strategy in its global expansion, now Bira would have to successfully design a proactive strategy to meet the associated challenges.