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Varsity Brands, the leading manufacturer of cheerleading uniforms in the U.S., obtained copyright protection for certain designs of stripes, chevrons, color blocks and lines on cheerleading uniforms. Star Athletica, a newcomer in the field, used those designs in its own uniforms and was promptly sued by Varsity for copyright infringement. Star countered that cheerleading uniforms were useful articles and, as such, were excluded from copyright protection. In a case that went all the way to the U.S. Supreme Court, the issue of whether certain designs of or on a useful article were sufficiently separable from the article's utilitarian aspects. If they were separable, then they may be eligible for copyright protection. The outcome of the case could provide the more than $300 billion U.S. fashion industry with long sought protection from knock-offs.

In early 2015, the chief executive officer and the management team of Groupon India, a subsidiary of U.S.-based Groupon Inc., faced a management buyout decision. Buoyed by a high growth rate and huge market potential in India, they wanted more India-specific product positioning and greater control over technology. They explored growth options available to the company, but faced the constraints of being part of a global conglomerate. The management team had narrowed its options to either starting a new venture or acquiring ownership of the subsidiary through a management buyout. How could they ensure they made the right decision?

In July 2015, the founder of YourStory Media Private Limited (YourStory) needed to make key strategic decisions to scale up her business. YourStory was a top-ranked online media platform that focused on developing the entrepreneurial ecosystem in India by publishing news stories about entrepreneurs and start-ups and by organizing entrepreneurial conferences and events. Since its inception in 2008, the company had grown slowly and steadily using its own funds. However, it needed to expand rapidly in order to attract venture capital funding. YourStory's founder knew that potential investors would translate their initial interest into actual investments only if she was able to demonstrate that YourStory had a coherent, comprehensive, and consistent story of its own. She had identified various strategic growth alternatives: given the evolving online media marketplace, which should she pursue to meet her expansion goal?

This case depicts an actual, real sequence of events in L'Oreal's Active Cosmetics Supply Chain. The case provides an illustration of the challenges facing large, multi-national organizations in aligning their supply chain planning along several dimensions. The span of the planning is from customers in several markets to the centralized production at the single source factory. The framework for laying out the facts of the case is the senior operations management request to conduct a supply chain planning audit on the Active Cosmetics planning process. The audit request was a direct response to complaints regarding customer service levels by general management. The case begins by setting the narrative that sets the audit in motion. Key actors across the supply chain speak their voices through testimony to the auditor, who serves as protagonist in the story of the case. This vehicle permits the case to express different points of view with objectivity, allowing the reader to consider the validity of each actor's behaviour using that actor's perspective. The case ends with a challenge to the reader to finish what the narrator has started. Having seen the case through his eyes, the reader must now experience the rest of the story as the narrator experienced, and prepare their own analysis and presentation for senior management.

The panic of 1857 stands out in financial history for its severity, for the coordination of banks through the New York Clearing House (NYCH), for the establishment of a legal doctrine about illiquidity during a panic, and for its aggravation of regional tensions. Profiled in this case are the events of the panic, the range of potential causes, and the civic reaction.

In this set of six cases, students are placed into the role of the fictional Andrea Johnson, a recent graduate who has just begun her career at a mid-sized organization in the consumer electronics industry. While in the role of Andrea, university students and early-stage professionals follow Andrea's career development and are exposed to a variety of ethical challenges she encounters along the way. Each hypothetical scenario is based on real-world events and will illustrate the types of situations that students may encounter in the course of their career. The cases may be taught sequentially or as standalone scenarios. Case A is delivered in the inspection copy and purchased copy, and Cases B - F are delivered alongside the teaching note. A slide deck accompanies the comprehensive teaching note that provides an in-depth analysis of each scenario with tips on promoting student engagement to create an active and dynamic learning environment. The intent of the case series is to enable students to develop fundamental tools for how to recognize, address, and successfully overcome compromising situations.

These cases are part of a module of teaching materials that study the major financial events of the first decade of the 2000s and the dramatic shift in civic attitudes that accompanied them. Cases on the so-called panic of 2001 address the start of the shift in 2001-02 (the complementary materials address the events of 2008 and beyond.) The substance of the A and B cases is the civic reaction to the dot-com crash of 2000 and the wave of corporate fraud cases exposed from 2000 to 2002. The A case reviews the dot-com crash, the collapse of Enron, other cases of corporate fraud, and the actions of the President, Congress, and other entities up to July 15, 2002. At that date, Senator Paul Sarbanes and Representative Michael Oxley agreed to meet in a conference to hash out the final draft of the bill to be named "The Sarbanes-Oxley Act of 2002." The dominant issue for the legislators (and for the students) is how tough to make the bill. The task for the student is to compare and contrast the respective bills and make a recommendation for a compromise. More broadly, the case affords the opportunity to reflect on the dynamics of financial crises and why it seems to be that frauds emerge during times of financial instability.

In August 2017, Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, considered how the Miami-based Spanish-language TV network Telemundo could succeed in a rapidly shifting media landscape. Over the past few years, Telemundo had prioritized high production value original programming and made significant gains on its Spanish-language rival Univision as well as the four biggest U.S. broadcasters. By 2017, Internet-distributed programming was competing for viewer attention, and Conde wondered how Telemundo could successfully maintain and attract viewers lured to new platforms. Despite the rapid growth in the size and buying power of the Hispanic market, many advertisers considered Spanish-language TV a niche marketing venue. How could Conde convince more advertisers that Telemundo was an effective way to reach this increasingly influential market?

The case covers the youth and career trajectory of Christine Lagarde, across her time at Baker & McKenzie, as a minister in the Government of France, and as the head of the International Monetary Fund (IMF). The case highlights the challenges and opportunities that she faced during each phase of her career and how she managed them. Lagarde started her career in 1981 as a lawyer at the global law firm Baker & McKenzie, which employed approximately 2,500 lawyers across 35 countries by 1999, when she became the firm's first non-American and female chairman. In 2005, she became France's Minister for Foreign Trade in President Jacques Chirac's administration, and was the EU's de facto finance minister when the financial crisis was most acute. In 2011, she was then selected to head the IMF in 2011. Since 2011, Lagarde built the foundations for the IMF's adaptation to the realities of the twenty-first century. By 2017, shortly after Lagarde began her second term as the Managing Director of the IMF, the world faced pressing issues as a result of the rapidly-evolving, hyper-connected global economy-ongoing recovery from the global financial crisis, the rise of emerging economies, deeper cross-border integration, technological change, and growing wealth and income inequality within countries. These interrelated dynamics were playing out alongside heightened anxiety within the populations of some major advanced economies about what these changes meant for them. The concerns manifested themselves in an inward focus, rumblings of protectionism, and questions about the worth of international cooperation and the multilateral system itself. Lagarde believed that the challenges facing the world economy warranted not less but more global cooperation. In this context, she had to determine how the IMF-as the leading advocate of global economic cooperation since its creation-could better demonstrate its effectiveness. She knew that it was a critical moment.

Inspired by research linking happiness and productivity, Hitachi had invested in developing new "people analytics" technologies to help companies increase employee happiness. Hitachi had begun manufacturing high-tech badges that quantify a wearer's activity patterns. Data from these devices revealed an unusually high correlation between certain patterns of activity and a person's subjective sense of happiness at work. Unlike mood rings or even facial expressions, both of which were highly unreliable, Dr. Kazuo Yano--the mastermind responsible for bringing ""happiness sensors"" to market--believed he now had the ability to accurately sense happiness. When combined with other sources of data like Outlook calendars or email, Dr. Yano's team could pinpoint with scientific precision which activities, events, or even people generated the most happiness in employees at work. With a firm proof of concept in hand, Dr. Yano was ready to push the business model further. He was rolling out an app to provide personalized "happiness" recommendations to employees, and he was considering other ways to automate the model to bring it to scale. He was confident that the new technology had the power to transform employee happiness and the productivity of workforces, in Japan and beyond, if he could only find the right business model to launch such a happiness movement.

In May 2016, Michael Rechtin, an expert in international data center law, advised global financial services firm Great Lakes Banking Group (GLBG) on its plans to upgrade its data centers. The bank's data processing and storage systems were in need of an update, and since GLBG last made heavy IT investments in the late 1990s, the technology had changed considerably. GLBG sought Rechtin's advice on whether or not it should build a new data center, pursue a wholesale colocation solution, rent space from a retail colocation provider, or store more data in the cloud.

In the early 21st century, there was a noticeable trend of declining productivity growth. Despite the persistent decline in productivity growth, a consensus on its explanation had not been reached. Some of the debate focused on the technicalities of productivity measurement, and the structural shift involved with the increased usage and introduction of robots in place of workers, garnering the interest of academic economists, businesses and policymakers. Another contention was whether declining productivity was the result of secular stagnation, a more permanent economic state of low growth and lack of economic progress, or whether it was the result of deleveraging and the post-Global Financial Crisis period, a mere cyclical phase. Distilling the sources and drivers of productivity decline was further complicated by the rise in economic integration across countries, and even more so considering research findings that research and innovation was becoming less productive and more difficult. What, if anything, was the role of government? Should businesses play a role? If so what should they do?

In 1837, President Martin Van Buren confronted a dilemma over the appropriate federal response to the recent panic of 1837 that seemed to undercut the policies and power of Andrew Jackson's "Democracy." Now, Van Buren must decide how best to harness the civic reaction in stabilizing the financial system and returning the American economy to growth. Van Buren's dilemma occurs in the midst of a dramatic regime shift in American politics. The rise of Whig politicians in reaction to the populist policies of Andrew Jackson marked 1837 as an historic pivot-point. It is useful to consider how the panic of 1837 contributed to that pivot and how the subsequent civic reaction to the panic developed. The A case recounts the policies of President Andrew Jackson and his "war" on the Second Bank of the United States, a quasi-central bank. It also describes the "market revolution" occurring in the U.S. economy and the political factions that had emerged. Finally, it summarizes the causes and story of the panic of 1837. The B case presents draft legislation for an Independent Treasury and President Van Buren's message with which he aimed to open a special session of the U.S. Congress and enact the Independent Treasury proposal. The C case describes the failures to enact the proposal in 1837, 1838, and 1839-ultimately the proposal was enacted in 1840. The case also describes other civic reactions: a new Bankruptcy Act and state-level "free banking" laws. Finally, the case describes the economic aftermath: another panic in 1839 and a long depression that ensued.

In 1837, President Martin Van Buren confronted a dilemma over the appropriate federal response to the recent panic of 1837 that seemed to undercut the policies and power of Andrew Jackson's "Democracy." Now, Van Buren must decide how best to harness the civic reaction in stabilizing the financial system and returning the American economy to growth. Van Buren's dilemma occurs in the midst of a dramatic regime shift in American politics. The rise of Whig politicians in reaction to the populist policies of Andrew Jackson marked 1837 as an historic pivot-point. It is useful to consider how the panic of 1837 contributed to that pivot and how the subsequent civic reaction to the panic developed. The A case recounts the policies of President Andrew Jackson and his "war" on the Second Bank of the United States, a quasi-central bank. It also describes the "market revolution" occurring in the U.S. economy and the political factions that had emerged. Finally, it summarizes the causes and story of the panic of 1837. The B case presents draft legislation for an Independent Treasury and President Van Buren's message with which he aimed to open a special session of the U.S. Congress and enact the Independent Treasury proposal. The C case describes the failures to enact the proposal in 1837, 1838, and 1839-ultimately the proposal was enacted in 1840. The case also describes other civic reactions: a new Bankruptcy Act and state-level "free banking" laws. Finally, the case describes the economic aftermath: another panic in 1839 and a long depression that ensued.

Our case focuses on Da Jiang Innovations (DJI), the Shenzhen-based company that contributed significantly to the growing popularity of civilian drones not only in China, but also globally. It chronicles the genesis and development of the company and its recent efforts to address current challenges and anticipating future competition. DJI within a few years of producing its first drone, cornered more than 70% of the global civilian drone market and emerged as a "decacorn", which are "unicorns" that valued at least US$10 billion. However, with intensifying competition and rapid shifts in technology, DJI's leadership position could erode quickly. Additionally, as concerns about safety, privacy, and security continued to mount, what should DJI do? Our case offers students an opportunity to analyse the challenges and opportunities that confront a new market leader in an emerging industry, in the face of mounting competition and rapid technological shifts from 2017. It also showcases the rise of globally-minded Chinese firms, with DJI as an exemplar. These "born global" firms, also known as micro-multinationals, went global from the start and did not try to build a base in China's domestic markets as their first steps.

Many millions of people around the world experience the pervasive, and often painful, societal messages of colorism, where lighter skin tones are asserted to be more attractive and to reflect greater affluence, power, education, and social status. Even in places where the destructive effects of colorism are fairly well understood, far less is known about the problem of skin-lightening (really, it's "skin bleaching") creams and lotions, and the health risks that consumers assume with these products. In this teaching case, the protagonists are two women who have recently immigrated to the United States from Nigeria and Thailand, both with a life-time of experience with these products like many of the women of their home countries. As the story unfolds, they struggle along with the rest of the characters to copy with the push and pull of community norms vs. commercial influences and the challenge of promoting community health in the face of many societal and corporate obstacles. How can the deeply ingrained messages of colorism be effectively confronted and transformed to advance social change without alienating the community members we may most want to reach?

In 2017, Ivey Publishing, a publisher and distributor of cases for the academic market, struggled with widespread copyright infringement, which affected its revenue stream. The digital revolution, which had an impact on so many other creative industries, including music, film, and computer software, had also affected the publisher. Ivey Publishing's sales team leader made a call to a business professor to elicit his support in encouraging his students to purchase cases from Ivey Publishing (rather than copying them from other students). Having failed to persuade this professor and others, the sales team leader reflected on what else she could do to strengthen Ivey Publishing's financial performance.