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Parul Prakashani started out as a textbook publisher in 1961. Slowly, it diversified into a wide repertoire of non-textbooks for children, young adults and adults. In early 2013, the non-textbook division of the company is not earning enough revenue, while strong revenues are coming from textbooks. The major issue faced by Parul is how to grow the non-textbook business. This requires significant branding activity and a marketing communication plan. Phasing out the non-textbook business is not an option, since it is close to the founder's heart and lends prestige to the company. The major dilemma facing the founder is whether to allocate more resources to the non-textbook division to improve growth, and if so, how to allocate these resources. Parul must think up new products and new markets in order to stay in the business of publishing non-textbooks.

Jonathan Geibel, Director of Systems at Walt Disney Animation Studios (hereafter referred to as Disney Animation), walked through the workspace occupied by the group he had been tasked to lead. Geibel knew he was part of a creative and magical environment. The Disney studio had created more than 53 feature animated films in over three-quarters of a century-beginning with Snow White and the Seven Dwarves in 1937 through to Frozen, released in November of 2013 and awarded the Oscar® for Best Animated Feature in March 2014, the first Academy Award® in that category for Walt Disney Animation Studios. In late March 2014, Frozen became the highest-grossing animated feature, worldwide, of all time. There was a period in the history of the 90 year-old studio, not so many years ago (and prior to John Lasseter and Ed Catmull's leadership), when Walt Disney Animation Studios had become more structured and hierarchical, and it wasn't always easy to work across departments to innovate. Yet the work, which involved both high-tech computer animation and creative storytelling, was more cross-disciplinary and dynamic than ever. Geibel wondered what he and Ron Johnson, whom he hired and teamed up with to re-envision the Systems group within Disney Animation, could do to improve the flow and the efficiency of the organization's increasingly technical and creative work. Geibel and Johnson had already made dramatic changes in the work structure and in the physical space to promote the effective teamwork that was so essential to producing compelling, engaging animated films. Now it was time to figure out how well the changes were working, and what further changes, if any, were necessary.

In March 2011, Asif Satchu and Modi Wiczyk, co-chairmen and co-chief executive officers at independent production company Media Rights Capital (MRC), are debating whether to accept a licensing offer from Netflix for their most ambitious project to date, a new television series called House of Cards. MRC executives had begun to pitch the series to each of the major premium cable networks in the US, including AMC, FX, HBO, Showtime, and Starz. To the surprise of the two entrepreneurs, Netflix executives had made it known they were prepared to make a bold step into the world of original programming. As thrilled as Satchu and Wiczyk were about Netflix's offer, accepting it-and thus forgoing a sought-after one-season offer from a traditional premium cable network-raised major concerns, for instance about MRC's ability to secure international rights fees, to obtain sufficient marketing support, to gain the necessary credibility in the marketplace, and to satisfy artists and other key constituents. Was Netflix the right partner for MRC?

Brodie Arens is an MBA student and summer intern at Three Jays Corporation, a jam and jelly manufacturer in Michigan. Brodie's first assignment as an intern is to update the inventory and production planning system. Initially, he begins by updating the Economic Order Quantities (EOQ) and Reorder Points (ROP) for each product. However, he soon learns that the formal production planning system was being ignored by the workers on the factory floor. Consequently, Brodie has to decide what should be done with the system and how to implement his recommendations. This case illustrates the 2 major types of errors that can occur when using Economic Order Quantity (EOQ) as a tool in production scheduling. It can be used in an inventory control or tradeoff analysis section in a production and operations management course or in a supply chain management course.

The chief executive officer of Oy Moomin Characters Ltd. (Oy Moomin) had dramatically increased revenues since he joined the firm, but breaking into the major markets of the world, including the United States, was proving to be quite difficult. The firm's long-standing relationship with its master agent, Bull's Press of Sweden, had given the firm a dominant presence in the Nordic region and Japan but little presence elsewhere. He must consider his options for sustaining the growth of the firm, which involves developing a strategy for the character licensing industry, understanding sources of sustainable value creation, and adapting to the demands of a global marketplace.

Mr. Rao, with several years of banking experience, approached People's Group Dubai, a venture capitalist firm, seeking financing for a micro-remittance-cum-foreign exchange service operation in Hong Kong. He argued that demand for currency exchange services in Hong Kong would continue to grow because of the high number of tourists who visited Hong Kong on their China tour. He also argued that a captive market of domestic workers who remitted their wages to their home countries would provide continuous demand for remittance services. Mr. Rao was confident that he could start quickly with a small office staffed by a few tellers and one manager in a busy location of Hong Kong, and then expand operations to other locations. However, financing to cover fixed assets and working capital would be required to open additional outlets. A major enabler of the proposed strategy was the telecommunication network of Western Union, which had established a presence in several parts of the world as a trustworthy provider of remittance services. Mr. Rao also intended to benefit from the technology support and expertise of the IT arm of People's Group based in Bangalore, India. People's Group Dubai welcomed realistic entrepreneurial ideas if they were backed by clear strategies for business growth and promised an acceptable rate of return on investment (ROI). With competition and low-cost micro-remittance services provided by pure Internet players, there were questions about the adequacy of technology support from the Bangalore arm in steering Mr. Rao's proposed venture to success and generating adequate ROI in the short and long run. People's Group directors debated the viability of the proposed venture.

Like many other states at the time, Minnesota found itself facing several serious long-term public health challenges in the mid- and late-2000s, including rapidly rising health care costs and residents' increasing vulnerability to chronic diseases arising from unhealthy behaviors like smoking as well as higher obesity rates. Compounding these challenges, in 2008 a major economic recession took hold across the country, prompting states to target health and human services programs for extensive budget cuts. In Minnesota, even as the recession started to subside, analyses of the state budget indicated that it needed new strategies for slowing the growth rate of health care spending; and in response the state legislature passed a major health reform law that, among other things, aimed to reduce costs. A key component of this law was the establishment of the Statewide Health Improvement Program (SHIP), which sought to reduce smoking and obesity rates - two of the main drivers of a number of chronic diseases and, hence, of higher long-term health costs for the state. In designing and launching SHIP, state health officials decided to focus on developing a close partnership with the private sector. This, they believed, would enable them to combine government's wide ranging authorities and subject matter expertise in public health with the private sector's broad reach and its advanced marketing and communication practices and resources. This case tells the story of how leaders of the SHIP initiative worked with businesses and corporate executives in an effort to have as far-reaching an impact as possible. It highlights the mutual advantages of a public-private partnership while also illustrating challenges the two sides encountered as they worked to develop and implement the program. HKS Case Number 2004.0.

In July 2012, a gunman entered a movie theater in Aurora, Colorado and opened fire, killing 12 people, injuring 58 others, and traumatizing a community. This case briefly describes the shooting and emergency response but focuses primarily on the recovery process in the year that followed. In particular, it highlights the work of the Aurora Public Schools, which under the leadership of Superintendent John L. Barry, drew on years of emergency management training to play a substantial role in the response and then unveiled an expansive recovery plan. This included hiring a full-time disaster recovery coordinator, partnering with an array of community organizations, and holding mental health workshops and other events to support APS community members. The case also details the range of reactions that staff and community members had to APS' efforts, broader community-wide recovery efforts, and stakeholders' perspectives on the effectiveness of the recovery. HKS Case Number 2024.0.

This video-based case explores how an impact evaluation for a promising after-school program in New York City went awry. In 2006, New York City's Mayor Michael Bloomberg created the Center for Economic Opportunity (CEO). Designed as an innovation fund, CEO tested anti-poverty programs by applying an evidence-based approach. One of CEO's programs, Teen ACTION, was developed to provide after-school service-learning opportunities to at-risk youth. Teen ACTION's model was based on a rigorously evaluated program which had proven to significantly reduce rates of teen pregnancy and course failure among participants when compared to a control group. But when it came time to evaluate Teen ACTION's impacts, CEO ran into significant hurdles. With rare candor, CEO officials, Kristin Morse and Carson Hicks discuss on video how flaws in the program's evaluation strategy, coupled with random unforeseen events like the Swine Flu, rendered the evaluation results unusable. HKS Case Number 2027.0.

The managing partner for Malvern Investment Services was faced with a dilemma. In two weeks, she would be hosting the firm's annual conference and would be announcing the Investment Advisor of the Year. Having narrowed down the list to four finalists she now had to make the final decision. This was her first conference as the managing partner and she knew that every announcement, presentation and interaction she had with her partners and staff would be scrutinized for hints of the firm's direction under her leadership. The choice she would make regarding the Investment Advisor of the Year award would be analyzed to determine the traits that she valued most highly in Malvern's best advisors. Each of the four advisors under consideration was highly regarded by branch managers, peers and clients. As she viewed the biographies, she wondered how to evaluate them with respect to the award.

WestJet, Canada's second largest national airline, is preparing to launch a social media initiative to coincide with the year-end holiday season. As the company's executive vice-president (Sales, Marketing and Guest Experience) reviews the plan, he is seeking answers to three questions. Does the proposed initiative fit or mismatch with WestJet's brand image? Will the initiative deepen or dilute the engagement the airline currently enjoys with its guests (as it calls its passengers) and WestJetters (as it calls its employees)? What specific outcomes can WestJet achieve through the initiative and how can those outcomes be improved?

The Châteauform' case describes how Jacques Horovitz founded a unique concept in the saturated hotel and seminar market that existing hotel chains find difficult to copy and conquer. The case outlines why the new company has entered that market successfully and how Horovitz grew this concept by copying his success formula in other countries and for different target groups. Permanent questioning and reinvention were keys to the sustainability of Châteauform', which maintained the agility and nimbleness of a startup even though it had grown to a company with revenues exceeding €100 million and almost 1,000 employees. Key to the success of the Châteauform' model are some very original solutions to classic supply chain management quagmires in the service industry. The case describes how Horovitz successfully managed this growth. It is a good illustration of how to implement a strategy built on customer centricity and customer intimacy. An interesting element of this case study is the emphasis on managing by values rather than rules and on realigning the whole value chain to make sure the value creation is indeed managed at the customer level, forcing a corporate structure that is very innovative.

This case explores the events leading to the creating of a multi-stakeholder platform, the Roundtable on Sustainable Palm Oil (RSPO). The promotion of palm oil as an alternative to fossil fuels has increased demand, hence the "palm oil dilemma": to produce oil more sustainably or save the forests? The ability to respond to NGOs and the additional cost of certified palm oil are some of the future challenges facing the RSPO.

In late 2011, Infineon (IFX), a German semiconductor company, is sitting on a €2.4bn cash balance representing 40% of its assets. As part of a financial policy review, management is receiving conflicting advice from different quarters as to whether to pay out some of the cash holdings, how much and by which methods.

Ararat, the largest brand of brandy in Russia, with an enviable 32% market share and a long history, is one of the jewels in Pernod Ricard Russia's alcoholic beverage portfolio. After a recent product update, five key questions need to be answered: 1. Which consumer segment(s) should Ararat be targeted at? 2. What should be the brand platform? 3. Which of five proposed advertising options should be selected? 4. Should all seven sub-brands in the Ararat portfolio feature in the campaign, and if not, which ones? 5. In which magazines should the ads be placed?

This case deals with the CEO selection at Hong Kong-based Global Brokerage Group (GBG) a medium-sized financial brokerage house dealing in securities, futures, foreign exchange, wealth management, and precious metals. Since its inception in 2001 the company, led by founder Anson Chan and his close knit cohort of family and friends, achieved steady growth and a solid presence in the local brokerage industry. In 2013, Anson believed it was time to prepare the company for its next phase of growth via listing on the stock exchange of Hong Kong. To transition GBG from a privately-held business to a publicly-listed entity his priority was to professionalize the company with clear segregation of roles and responsibilities at the top management level. In view of the upcoming IPO, Anson's first task was to appoint a strong CEO. The case sets out the industry context, the importance of regulations administered by the Securities and Futures Commission and GBG's organizational and operational structure. Students take on the role of Anson who is reviewing the profiles of six potential candidates and weighing their pros and cons. Who should he choose?

The case series focuses on the diverse, innovative approaches taken by major players, domestic and foreign, to establish and grow chains of hypermarkets and supermarkets in India over the past decade, in the context of shifting FDI policies, changing consumer shopping habits, and an evolving food value chain.

Two months after a successful launch In November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round of venture capital sooner than originally planned. Raising more venture capital would allow RTR to aggressively expand its inventory and customer acquisition efforts, in order serve a broader range of customer segments with a wider selection of products, (e.g., accessories, maternity wear).

Valve, one of the world's top video game software companies, has also become an iconic example of an organization with virtually no hierarchy. A 400-person organization, Valve's unique organizational form (described in detail in the case and accompanying employee handbook) includes 100% self-allocated time, no managers (and therefore no managerial oversight), a structure so fluid that all desks have wheels to allow free movement between "cabals" (teams) on a regular basis (which happens frequently enough that Valve created a homegrown tracking app to allow peers to find each other), a unique hiring apparatus that supports recruitment of T-shaped individuals, and a purely peer-based performance review and stack ranking. As customer demand and market forces draw Valve into hardware in 2013, Valve questions whether their organizational model will need to change as it expands from software into hardware-and, if so, whether they should prioritize strategy over structure or structure over strategy. The case, therefore, presents students with a strategic and organizational challenge that tests students' understanding, and Valve's resolve, with regard to the congruence between their organizational model and strategic direction.

All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA's passenger revenue came from the domestic market. However, the Japanese domestic population was decreasing at a significant rate; thus, the domestic market was expected to decrease. Also, plans of a super-high-speed rail and further improvement of current high-speed train systems would make air travel obsolete in many of the popular domestic routes. The key business problem that ANA faced was that amongst the changes in the Marketing 5Cs (Collaborator, Company, Competition, Context, Customer)-specifically, context (decreasing domestic population) and competition (high-speed trains)-how could ANA maintain/increase its business? As a way to resolve this problem, ANA's management was considering to invest in the international market to enhance its global presence. The case concentrates on specific challenges faced by ANA's management that must decide whether to focus on the international market and, if so, which international route it should pursue. Further, management must decide whether to purchase the Airbus's new super jumbo A-380 to increase operational efficiency and promote the ANA brand globally. The case provides details regarding the concept of product differentiation and the importance of aligning a firm's product policy with its overall marketing strategy.