個案總覽

In 2010, Foxconn Technology Group, the largest and fastest growing multinational company in the Electronic Manufacturing Services (EMS) industry, came under public scrutiny after a string of employee suicides reached the international press. Although the company was Taiwanese, it operated primarily in mainland China, becoming one of China's biggest exporters. It had 800,000 employees, over 400,000 of whom lived at Longhua Science and Technology Park in the Special Economic Zone of Shenzhen. It was this Science and Technology Park - essentially a company town - which brought Foxconn under international scrutiny in 2010 after 14 employees committed suicide there and three others attempted to do so. The (A) case describes the challenges that Foxconn faced after the suicides took place at its plants. Institutional features of the labor market structure of China are presented. The response of Foxconn's management is described and the associated implications for Foxconn's stock price are discussed.

Nashton Partners was a search fund founded by two HBS MBA's that raised $500,000 to finance a search for a company that they could purchase and then run for the next five to ten years. The case examines the search fund structure, the two-year search, and two potential acquisitions.

This case deals with the challenges faced at L'Oseraie, a nursing home located in the north-east of France. The director of L'Oseraie was faced with a number of issues and questions: - How to improve the employee motivation and engagement further as the absenteeism episode seemed to have added fuel to the fire? - How to find the time to implement a real strategy at the nursing home, as tackling too many day-to-day issues was time-consuming? - How to create a real service-oriented approach among the employees? - In order to address the issue of lack of healthcare staff in France, would it be possible to source talent abroad (from new EU members in Eastern Europe, or from the French-speaking countries of North Africa, for instance)? - What suggestions could be put forward before the new general manager for implementation in order to overcome the various challenges facing the organization and to completely turn around its functioning and performance?

At the start of 2010, major global iron ore producer Vale must choose which of three currencies in which to issue new bonds. While generally a good time for firms to issue debt, market conditions varied across countries and currencies. Students must calculate a hedged cost of funds for each currency and must explore the conditions that give rise to differences in those costs.

Jason Sterling sat on his hedge fund's Stamford, Connecticut, trading floor on January 28, 2011, scouring the Wall Street Journal and Bloomberg websites for any news coming out of the World Economic Forum's annual meeting in Davos, Switzerland. He knew that the emerging sovereign debt crisis in Europe would be a primary topic of discussion among the world leaders and bankers who had convened at the summit, and he was hoping to find some new information that he could trade on before the close of trading for the week. Sterling's fund traded primarily in sovereign debt, and he needed to figure out if European leaders would be able to come up with a viable solution to the crisis or whether the debt crisis would lead to the default of several European nations. At the forefront of the crisis was Greece, which faced ballooning deficits, rising interest payments, and the prospect of having to default on or restructure its outstanding debt. Ireland, Italy, Portugal, and Spain were the other euro zone countries that faced growing fiscal problems and were the focus of sovereign debt investors. Sterling knew that if a solution was not found in the coming weeks, the sovereign debt markets could be thrown into turmoil.

This case concerns an executive who must estimate the demand for Kodak Express outlets in various developing countries based on socioeconomic and demographic data about the countries. The case requires students to think about how to transform data on a national scale (GDP per capita, population, income distribution) into a form that is meaningful for a managerial decision -- the number of outlets that could be supported by a country's market demographics. In this instance, doing so can be accomplished effectively through modeling on a spreadsheet.<br><br>The purposes of the case are to show the relation between national statistics and company decisions and to give students training in conceptualizing a problem and modeling the analysis on a spreadsheet. The analyst is required to estimate the potential market demand for Kodak Express.

The case examines how Samsung has grown to become one of the world's leading global companies. It presents a detailed description of Samsung's "Top priority to the People' philosophy, and its strong cultural values; both of which have been instrumental in ensuring its continued success in the past few decades. Since 1982, Samsung Human Resource Development Center (SHRDC) has played a critical role in supporting Samsung's corporate strategy of achieving global competitiveness, through programs that focus upon maintaining Samsung values and developing a cadre of effective next generation leaders. New Employee Orientation (NEO), an intensive four-week in-house program for all Samsung employees, is one example of an SHRD program that helps provide a strong foundation of Samsung's unique culture among the new employees. Most importantly, NEO aligns employees across Samsung affiliates to its strategic direction, thereby fostering a stronger "Single Samsung" culture.<br><br>In recent years, however, NEO has been faced with new challenges. First, Samsung's pool of new employees has become more diverse, with the recruitment of more experienced and foreign (non-Korean) employees who are being targeted in addition to the fresh college graduates whom Samsung has always relied upon. Second, Samsung has become aware of stark value differences between the older employees, who are obedient and easily follow rules, and the younger 'digital native' employees, who are more individualistic and prefer egalitarian and open policies. Managers at SHRD are concerned that the "Single Samsung" spirit, which forms the core of Samsung culture, is being threatened from within.<br><br>Students must address issues related to the need for maintaining a unified organizational culture among diverse groups of employees whose values conflict with each others, and propose ways for Samsung to effectively employ and utilize all of its employees.

This role-play case involves a series of sessions in which the student (and each member of his or her team) will play the role of Benjamin Cheung, the vice president of HCM Asia Private Limited, a financial services firm based in Hong Kong. Cheung has an open-door policy where any manager can drop by to see him, on their own initiative, to ask for ideas, guidance, or a decision on an issue. He has only six minutes to see each manager in this informal coaching session since he has to leave for another important meeting at head office. Cheung knows the key details of each manager's background and development needs, but does not know in advance what the manager's specific concerns are. It will be necessary for Cheung to explore the manager's concerns through active listening, asking questions, and summarizing. Each of the manager roles is typical of those you might meet in an Asian organization, such as a highly skilled, technically focused leader who defaults to top-down management, an associate who lacks self-confidence and avoids confrontation at all cost, an ambitious associate who wants an international assignment but struggles with his current workload, and a detail-oriented leader who focuses on processes while losing sight of the big picture.

In this case a consultant to pension funds ponders the unique opportunities and risks she faces as she considers adding real estate to the fund's portfolio for the first time. While the fund already owns REITs, its trustees believe that direct real estate investment could offer protection against the threat of inflation. But the category of real estate includes a wide range of distinct subclasses, including office, retail, industrial, hotel, and rental apartments. In analyzing the situation, students must determine which of these sectors provides the best hedge against inflation, and the risks and returns of the asset class as a whole.

Web analytic tools provide companies with a wealth of information about the behavior of visitors to their websites. Quality Alloys, a small business-to-business supplier, has hired an advisor to analyze the value of its website through traditional metrics, as well as the associated financial measures of sales, profits, and amount of merchandize sold. In this case, students recommend how Quality Alloys should market its business to improve sales and assess the value of the company's recent promotional efforts.

"This trial is going to take longer." Those were words that Michael Kaschke, CEO of Carl Zeiss AG, was not surprised to hear as he nurtured the intraoperative radiotherapy business inside his company's microsurgery unit. But he also didn't expect it to take 13 years to get to the end of an all-important clinical trial that was a critical enabler to the granting of reimbursement codes. The technology was clearly disruptive to him, but as the business confronted the challenges of improving the standard of care for women with breast cancer, he couldn't help but wonder if the greater opportunity was in vastly underserved emerging markets. But for 13 years he had been telling the team the importance of focus, and as the advanced markets of Germany, the UK, and the US started to hit high growth rates, was he now telling them something different? Was this a focus question or a strategic sequencing question?

For Carl Zeiss Microimaging, modular hardware and software enabled customers to tailor Zeiss's broad range of microscopy systems hardware and software to meet a wide range of needs from basic scientific research in the biological and medical sciences to clinical applications, materials science, and industrial sectors. Modularity also provided Carl Zeiss' engineers the benefit of decoupling the development schedules of individual components and subsystems. Yet the well codified interfaces at many module boundaries also opened the system up to outside providers of components, mainly software. This served research scientists who were doing cutting edge research extremely well, as they wanted to be able to apply the latest techniques and analysis tools. At the other extreme, clinical and QA/QC applications by their nature had a much higher need for automation, because of the repetitive nature of tasks. Simple, integrated solutions seemed to make more sense in these circumstances, and many applications did not demand the ultraprecision of Carl Zeiss's hardware platforms. Rather there was a call for simplicity and robustness, especially in production environments. The case exposes some of the strategic issues and opportunities facing the microscopy business.

Metrology plays a key role in the manufacture of mechanical components. Traditionally it is used extensively in a pre-process stage where a manufacturer does process planning, design, and ramp-up, and in post-process off-line inspection to establish proof of quality. The area that is seeing a lot of growth is the in-process stage of volume manufacturing, where feedback control can help ensure that parts are made to specification. The Industrial Metrology Group at Carl Zeiss AG had its traditional strength in high precision coordinate measuring machines, a universal measuring tool that had been widely used since its introduction in the mid-1970s. The market faced a complex diversification of competition as metrology manufacturers introduced new sensor and measurement technologies, and as some of their customers moved towards a different style of measurement mandating speed and integration with production systems. The case discusses the threat of new in-line metrology systems to the core business as well as the arising new opportunities.

In 2004, U.S.-based China Sourcing Group, which specialises in premium and gift products, established a sourcing office in Shanghai. The Shanghai office was responsible for sourcing vendors not only in China but also in southern Asia. It played a major role in quadrupling China Sourcing Group's revenues over the next four years. Despite its contribution to the group, the Shanghai office faced a major issue of frequent late deliveries, especially of new products that were developed from scratch. In 2009, as the Shanghai management team reviewed the performance of the sourcing office, it decided that something had to be done to improve the punctuality of that office's deliveries. What should the Shanghai office do to improve the situation?

This is a PELP case study. In the space of three months, all Central Falls High School staff had been publicly fired, told to reapply for their jobs, and then rehired. At the heart of the controversy were low student achievement scores and graduation rates; only seven percent of 11th grade students were proficient in math, 55 percent in reading, and the four-year graduation rate was 52 percent. Coinciding with the state's intense effort to win a share of the $4.35 billion in the federal government's Race to the Top (RTTT) education reform competition, the events were often portrayed in the national media as a fight between responsible reformers and self-interested unions. But, a closer look revealed a more complex situation. The requirements of a 1997 state law, which authorized the state commissioner to intervene in low-performing schools, appeared to conflict with the state's collective bargaining law, which required districts to negotiate with their teachers' union about hours, salary, working conditions, and all other terms of professional employment. The current union contract would not expire until August 2011. In addition, there was confusion about what the process of selecting an intervention model should involve and who from among the potential stakeholders-taxpayers, district administrators, state officials, the teachers' union, teachers, parents, students and others-should participate. The mass firing also raised the issue of whether staff were actually being fired or simply laid off, which had important consequences for the district's future obligations to former employees.

After Port Aventura's launch as a theme park in 1995, it continued to invest heavily in new shows, rides, hotels, golf courses, a convention center, and a shopping mall, all with the aim of adjusting to seasonal adjusted demand. This transformation from a theme park to a resort posed new challenges for Port Aventura's executive team. In particular, as a theme park, the analysis of its commercial activity focused on aggregated statistical information about groups of customers. By contrast, as a resort, management now needed to know and target individual customers. Yet, the company's existing information management processes and systems were not ready to support such a one-to-one marketing approach. This case is situated in mid-2009 when the general manager asked the chief financial officer and the director of information systems to find a solution to address the marketing needs of the resort. The case discussion encourages students to identify and assess the business problems and relate them to the existing information management processes and systems. Students will also have to present a proposal that addresses this one-to-one marketing strategy.

This case uses first-person sources to put the reader inside the teams that developed and marketed the Firefox browser. A brief overview of the Open Source Software (OSS) development process and the various roles played by members of a software development community, as well as a brief summary of the browser wars of the 1990s that saw Netscape Navigator fall from the dominant browser in the market to a distant second place behind Microsoft's Internet Explorer, help provide context for the case. In order to adapt the OSS development model to support a consumer-oriented product, Firefox developers adopted four rules: 'We want it to be small,' 'Let's not keep too many cooks,' 'All patches are not created equal,' and 'All users are not created equal.' The development team established a goal of 10 million downloads in the first 100 days and a 10% market share in the first year as measures of success for the new browser. In order to compete with Microsoft in the browser market, the Firefox team needed to leverage the development community to reach millions of potential end users. By providing a web-based structure for collaboration, and through a series of top-down initiatives (providing marketing tools to the community), and bottom-up initiatives (receiving and disseminating marketing ideas from the community at large), the team was able to achieve its marketing goals. In so doing, the SpreadFirefox initiative created a marketing community with roles analogous to a software development community.

Marco Polo Marine (MPM) Ltd is a medium-sized Singaporean shipping company listed on the Singapore Stock Exchange, involved in regional shipping and shipbuilding. The company was part of a larger Indonesian family business group, and had been built from scratch by the CEO, the heir to the group. MPM had started off providing barges to transport mining products and sand, initially for the group's mining operations, but increasingly for third parties. It subsequently entered the shipbuilding industry by establishing a shipyard in Batam, Indonesia, an island near Singapore. As a next step to grow the company, the CEO intended to become an international player in the much more sophisticated offshore marine services sector, but he had yet to decide what strategy to take to achieve it. The case study allows students to analyze a global industry and present recommendations to the CEO for positioning the company within this industry. As a company from an emerging market, MPM is an example of an aspiring "emerging market multinational" and the case discusses the challenges such companies face in catching up with more advanced incumbents in global industries. In order to penetrate this market, decisions are required as to what types of vessels to build or buy, which countries to target and how to enter this market given financial constraints and limited technical expertise.

The Moncton Flight College (MFC) has grown significantly since its days as a flying club in the Golden Age of Aviation and become one of Canada's foremost pilot training schools. In late 2005 - after having weathered several setbacks (both internal and external) that have depleted the organization's resources - Principal Mike Doiron is faced with the challenge of determining a plan of action that can be presented to the Board of Directors. Several alternatives exist, including the maintenance of the status quo, international expansion into the Chinese market, retrenchment in Canada, greater commitment to existing European efforts, or some combination of these. Mike must also determine whether the College has the resources to pursue whatever plan is decided upon.

This case looks at an important business task: forecasting a new product. The case can be used to teach finance, marketing (new product introduction), and healthcare strategy. The product is one of Amgen's most important new products: denosumab. On the surface, the case is fairly easy: students simply have to do some simple mathematical calculations. However, the challenges of forecasting quickly become apparent: every forecast depends on some critical assumptions, and the answer can vary dramatically.