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This note is designed for use in an MBA marketing research course. It provides an overview of segmentation using K-means clustering. A simple algorithm for K-means clustering and the process of profiling clusters are provided. The note discusses the need for segmentation in marketing and emphasizes the role of managerial judgment in choosing a segmentation policy. Examples from the insurance industry are used in the note.

Gives a thorough overview of the furniture market, focusing primarily on the American market; provides a general background, starting with market size, industry organization, and trends; and discusses manufacturers, production and value chain, and sales and distribution. Concludes with a future outlook and small sections on the European and Asian furniture markets.

This note explores how advertising works from a consumer behavior perspective. Following an overview of some of the traditional hierarchical approaches to studying advertising and limitations associated with these models, the elaboration-likelihood model (ELM) is introduced as a means of addressing some of these deficiencies. The ELM is then examined within an advertising context. Subsequently, subliminal advertising is briefly considered. Lastly, issues related to measurement of advertising effectiveness are discussed.

Explores how families in business can apply five principles of negotiation that are used effectively by non-family members. The distinctive characteristics of family relationships and of family business systems--which affect the use of these principles--are described.

The note on material requirements planning (MRP) explains MRP at an introductory level, indicates some of the essential ingredients for success, and suggests the implications for MRP adopters who are unable to provide them.

The note on material requirements planning (MRP) explains MRP at an introductory level, indicates some of the essential ingredients for success, and suggests the implications for MRP adopters who are unable to provide them.

Since 1990, 21 countries have shifted to a monetary policy of inflation targeting. This technical note defines inflation targeting; discusses how it came about; and analyzes implementation issues and the pros and cons of inflation targeting.

A summary of the major themes discussed in the tenth class of The Moral Leader (EC curriculum).

A summary of the major themes discussed in the first class of The Moral Leader (EC curriculum).

A summary of the major themes discussed in the second class of The Moral Leader (EC curriculum).

A summary of the major themes discussed in the third class of The Moral Leader (EC curriculum).

A summary of the major themes discussed in the fourth class of The Moral Leader (EC curriculum).

A summary of the major themes discussed in the fifth class of The Moral Leader (EC curriculum).

A summary of the major themes discussed in the sixth class of The Moral Leader (EC curriculum).

A summary of the major themes discussed in the seventh class of The Moral Leader (EC curriculum).

A summary of the major themes discussed in the eight class of The Moral Leader (EC curriculum).

A summary of the major themes discussed in the ninth class of The Moral Leader (EC curriculum).

A summary of the major themes discussed in the eleventh class of The Moral Leader (EC curriculum).

A summary of the major themes discussed in the twelfth class of The Moral Leader (EC curriculum).

A summary of the major themes discussed in the thirteenth class of The Moral Leader (EC curriculum).