個案總覽
依發行單位、學門或關鍵字,找到適合的教學個案。
-
Emergency Response to a Long-Term Crisis? Medecins sans Frontieres and HIV/AIDS in Ethiopia
Medecins sans Frontieres (MSF, Doctors without Borders) is an organization that responds to humanitarian crises throughout the world with medical staff and supplies. The organization also acts as an advocate for those it serves, providing "testimony" (temoignage) about the plight of those caught up in humanitarian crises. In the late 1990s MSF began caring for people with HIV/AIDS and in 2000 began the first efforts to provide anti-retroviral (ARV) drugs to HIV-infected people in developing countries. The case describes these efforts, and, in particular, an initiative in Ethiopia by MSF Holland. The discussion of the situation in Holland focuses on the reasons why MSF began an ARV program in Ethiopia and what its future was likely to be. The case highlights the problems facing a highly decentralized organization oriented towards emergency response, which is, nevertheless, engaged in a long-term intervention. As such, it raises questions about the alignment between the organization's mission, structure, and the requirements of a particular program. It also highlights questions about organizational decision making both in terms of entry into a new initiative and exit from it. Finally, it provides an example of organizational effectiveness as advocacy - how proving the impossible is possible moves policy makers to act. The case is appropriate for classes on strategic management and operations management. HKS Case Number 1851.0 -
Kraft Foods: The Coffee Pod Launch (A)
The product manager for coffee development at Kraft Canada must decide whether to introduce the company's new line of single-serve coffee pods or await results from the United States. Key strategic decisions include which target market to focus on and what value proposition to signal. Important questions are also raised as to how the new product should be branded, which flavors to offer, whether Kraft should use traditional distribution channels or direct-to-store delivery, and what forms of advertising and promotion to use. -
Alison Barnard
Alison Barnard, 27, knows shopping, retail, and fashion. As an MBA, working part time in retail, she devises a business plan for a premium denim and tops boutique based on her view that "women are not brand loyal, they are fit loyal." In-Jean-ius, her six-month-old corner shop in Boston's lovely North End, has been exceeding her revenue estimates since day one-largely because Alison has skill and passion to help her upscale clients find just the 'right' pair of jeans. As it has from the very beginning, running this hit venture consumes nearly every waking hour. Still, the creative, high-energy founder is far less concerned with burning out than with having her retail store duties usurp her ability to plan and manage for growth. While her plan is to roll out In-Jean-ius stores in major cities like New York, Chicago, LA, that will be critically dependent on her ability to attract and develop management talent with a similarly keen eye for fit. Her latest hire with management potential has just decided to quit, leaving Alison to wonder; if it's such a challenge to replicate myself at this one location, how am I supposed to scale? -
Hewlett-Packard Co.: The War Within
In September 2006 it was revealed that the Hewlett-Packard Company (HP) had been carrying out an extended investigation of its own employees, board members, and journalists outside the company. The investigation was launched in response to a series of leaks to the press that could only have come from highly placed members of the company. Fully understanding the context of the events of September, however, requires knowledge of board personalities and events that began under former CEO Carly Fiorina and continued thought the successful turnaround under her successor, Mark Hurd. As such, special focus is given to the individual board personalities and their conflicts over this time in order to fully explore the environment in which the investigation would later take place. -
Waste Concern
Iftekhar Enayetullah and Maqsood Sinha, co-founders of Waste Concern in Bangladesh, had earned an international reputation for their innovative approach to dealing with the vast quantities of waste that threatened to overwhelm the overcrowded city of Dhaka. Having just been recognized by the Schwab Foundation for Social Entrepreneurship as "outstanding social entrepreneurs," the two were eager to take Waste Concern to the next level. Their ambitions included scaling up their waste processing operations, introducing new technology, and creating a new trading business selling credits for the reduction of greenhouse gas emissions under the framework develop by the Kyoto Protocol. Describes Waste Concern's model and details two opportunities to raise capital from large foreign firms that would provide the funds to grow the organization. Enayetullah and Sinha were concerned not only about the financial aspects of the two offers but also about the objectives and philosophies of the two suitors. Enayetullah and Sinha wanted any decision to be consistent with Waste Concern's goal of promoting Kyoto Protocol-related (Clean Development Mechanism) projects throughout Bangladesh and converting waste into a resource to benefit the poor. -
Minnesota Public Radio: Social Purpose Capitalism
Headquartered in St. Paul, Minnesota, Minnesota Public Radio (MPR) started as a small public station that 26-year-old William Kling established at St. John's Abbey and University in Collegeville, Minnesota in 1967. By 2004, Kling's venture had grown into a regional network of 38 stations, serving more than five million people. The organization had more than 83,000 members and boasted the highest percentage of listener membership of any community-supported public radio network in the nation. Much of MPR's growth and success had been built through what Kling referred to as "social purpose capitalism...the application of the traditional principles of capitalism...to a nonprofit organization [to] benefit the public sector." Kling's first foray into "social purpose capitalism" was in 1981 when Garrison Keillor, the popular host of "A Prairie Home Companion," wanted to reward loyal listeners with a free poster of "Powdermilk Biscuits," an allusion to a fictitious sponsor that was part of a Prairie Home gag. The giveaway drew over 50,000 responses, much more than originally anticipated, costing $60,000. To avert financial ruin, Kling printed an offer for other products that listeners could buy on the back of the poster. Netting $15,000 to $20,000 from that poster convinced Kling that there were opportunities to secure MPR's financial situation. Kling created a number of for-profit ventures to support and build the MPR empire. By 2004, however, MPR and Kling were the subject of unrelenting public criticism. Ostensibly, the issue was MPR's unwillingness to disclose Kling's compensation from the private for-profit enterprises spawned by MPR. After disclosing this information, Kling became the subject of condemnation amid accusations of conflicts of interest and nepotism. Knowledgeable observers, however, saw the real concern to be fear that a public benefit organization was being driven by profit-making priorities. -
Reign of Zero Tolerance (HBR Case Study and Commentary)
Simon Pemberton, a materials chemist at Applied Devices, is escorted by security guards to the company parking lot, where an HR manager tells him he's fired. Until that moment, things seemed to be going well. Simon had known, of course, about AD's zero-tolerance program, but it hadn't occurred to him that he'd violated it--particularly since his unauthorized e-mailing and Internet use were meant to serve the goal of scientific inquiry. Don Hardee, the CEO, strongly believes that deviations from a defined standard of behavior shouldn't be tolerated at AD. The dangers they pose to employees' health, safety, and morale, not to mention the company's productivity and reputation, are too great. Shirlee North, the head of HR, agrees. Ever since the jilted husband of an employee burst into AD's lobby waving a pistol, workers have been clamoring for security, and the zero-tolerance policies provide that. Initially, the program covered only weapon and drug possession, but the list of offenses warranting termination has grown considerably. When Shirlee's second in command argues that such policies are unworkable and unjust, Shirlee points out that the company intervenes only when the action is clearly prohibited, the harm actual or imminent, and the evidence unambiguous. Are Don and Shirlee right to stand firm, or should Applied Devices modify its program? Commenting on this fictional case study in R0611A and R0611Z are Janet Parker, the senior vice president of human resources for AmSouth Bank; Eugene Volokh, a professor at UCLA School of Law; Jean Halloran, the senior vice president of human resources at Agilent Technologies; and Michael G. Cherkasky, the president and CEO of Marsh & McLennan. -
Reign of Zero Tolerance (HBR Case Study)
Simon Pemberton, a materials chemist at Applied Devices, is escorted by security guards to the company parking lot, where an HR manager tells him he's fired. Until that moment, things seemed to be going well. Simon had known, of course, about AD's zero-tolerance program, but it hadn't occurred to him that he'd violated it--particularly since his unauthorized e-mailing and Internet use were meant to serve the goal of scientific inquiry. Don Hardee, the CEO, strongly believes that deviations from a defined standard of behavior shouldn't be tolerated at AD. The dangers they pose to employees' health, safety, and morale, not to mention the company's productivity and reputation, are too great. Shirlee North, the head of HR, agrees. Ever since the jilted husband of an employee burst into AD's lobby waving a pistol, workers have been clamoring for security, and the zero-tolerance policies provide that. Initially, the program covered only weapon and drug possession, but the list of offenses warranting termination has grown considerably. When Shirlee's second in command argues that such policies are unworkable and unjust, Shirlee points out that the company intervenes only when the action is clearly prohibited, the harm actual or imminent, and the evidence unambiguous. Are Don and Shirlee right to stand firm, or should Applied Devices modify its program? Commenting on this fictional case study in R0611A and R0611Z are Janet Parker, the senior vice president of human resources for AmSouth Bank; Eugene Volokh, a professor at UCLA School of Law; Jean Halloran, the senior vice president of human resources at Agilent Technologies; and Michael G. Cherkasky, the president and CEO of Marsh & McLennan. -
Reign of Zero Tolerance (Commentary for HBR Case Study)
Simon Pemberton, a materials chemist at Applied Devices, is escorted by security guards to the company parking lot, where an HR manager tells him he's fired. Until that moment, things seemed to be going well. Simon had known, of course, about AD's zero-tolerance program, but it hadn't occurred to him that he'd violated it--particularly since his unauthorized e-mailing and Internet use were meant to serve the goal of scientific inquiry. Don Hardee, the CEO, strongly believes that deviations from a defined standard of behavior shouldn't be tolerated at AD. The dangers they pose to employees' health, safety, and morale, not to mention the company's productivity and reputation, are too great. Shirlee North, the head of HR, agrees. Ever since the jilted husband of an employee burst into AD's lobby waving a pistol, workers have been clamoring for security, and the zero-tolerance policies provide that. Initially, the program covered only weapon and drug possession, but the list of offenses warranting termination has grown considerably. When Shirlee's second in command argues that such policies are unworkable and unjust, Shirlee points out that the company intervenes only when the action is clearly prohibited, the harm actual or imminent, and the evidence unambiguous. Are Don and Shirlee right to stand firm, or should Applied Devices modify its program? Commenting on this fictional case study in R0611A and R0611Z are Janet Parker, the senior vice president of human resources for AmSouth Bank; Eugene Volokh, a professor at UCLA School of Law; Jean Halloran, the senior vice president of human resources at Agilent Technologies; and Michael G. Cherkasky, the president and CEO of Marsh & McLennan. -
Capital Markets or Alms ? An Emerging Paradigm Shift in Disaster Funding
The case narrates the process of testing the concept of weather derivatives in developing countries. It describes why the World Food Programme chose Ethiopia as the pilot case and the process that led to the selection of AXA Re, the giant insurance company. -
King Arthur Flour
Steve Voigt, the CEO of King Arthur Flour, must determine how the company can continue to grow, whilst preserving its unique culture. In 1996, the company was sold to employees in as ESOP transaction. The following decade saw significant growth, despite declining sales for the industry as a whole. The success could be attributed both to the quality of the product and to the company culture, which treated employee-owners with respect and allowed them to meaningfully contribute to the future direction of the company. By 2006, King Arthur flour had grown from 60 employees to over 200 and Voigt was left questioning whether the unique culture, and ESOP structure, would continue to function as the company continued to expand. -
Linux vs. Windows
As of 2006, Microsoft is finding that their dominant position in client and server operating systems is under attack from Linux. While Linux has only 3% of the worldwide installed base of PC operating systems, it had captured 20% of the server market by the end of 2005 and was quickly becoming a formidable alternative for productivity programs with OpenOffice. Linux's "business model" to compete against Microsoft is significantly different than those of traditional for-profit software companies. Linux is open source (all code is made available for redistribution by anyone) and harnesses the collective power of thousands of programmers--both independent and employees of major software firms such as IBM, HP, Intel, Sun, and Dell--which allows it to work out bugs quickly and release new operating systems several times per year. Students are faced with the analysis of competitive interaction between Windows' and Linux's business models and value loops and are asked to reason whether a clear winner will emerge. -
Google Advertising
In mid-2006, Google is the number one search engine in America with 99% of its revenues deriving from its simple, text-only advertising services. It is on track to bring in roughly $9.5 billion in advertising revenue in 2006, which would place it fourth among American media companies in total ad sales, ahead of giants such as NBC Universal and Time Warner. However, it has also begun to explore new ways to expand its online advertising model, experimenting with more elaborate forms of advertising (involving graphics, animation, and video). Google has also begun exploring the radio/television advertising space. Each of these forays is raising a number of key questions for Google, including whether it is possible to reconcile these advertising formats with its current business philosophy. -
Information Technology and Innovation at Shinsei Bank
Shinsei Bank was rebuilt from the ashes of a failed predecessor, and pioneered new levels of customer service in retail banking in Japan. The bank's information technology, however, was vestigial at best and not well suited to the new service models Shinsei was offering. The bank's charismatic CIO, experienced in technological change, developed a modular, flexible infrastructure based on simplicity and parity. Describes the formation of Shinsei's new IT system, and raises questions as to Shinsei's potential in selling the IT design further down the road. -
Nireco Co., Japan: Introduction of the Poison Pill
Japanese corporations faced the looming threat of hostile takeovers because of the rapid dissolution of cross-shareholdings that began in the 1990s; in particular, between creditor banks and corporate borrowers. As a result of this uncoupling the share of stable shareholders, those in long-term business relationships with the corporation, fell by half over the past 10 years. On the other hand, foreign ownership of Japanese companies, which used to account for only a small percentage of all outstanding shares, rose rapidly. Thus, the proportion of free-floating shares has risen significantly, implying that buying out a company by means of a takeover bid in Japan has become far easier. Although Japanese corporations have traditionally believed that hostile takeover bids have little chance of success, Hidemaru Yamada, president of Nireco Corp.--a high-tech measuring device manufacturer--felt the need to introduce "poison pill" defenses to counter possible hostile takeover bids from foreign investors. Nireco assessed the situation regarding the introduction of poison pills, taking into account Japan's institutional infrastructure, its laws, and its economic conditions; in March 2005, it announced a "security plan," which included an issue of subscription warrants to existing shareholders in the event of an unfriendly takeover bid. -
lululemon athletica: Primed for Growth
The chairman and chief product designer of lululemon athletica is preparing to address an audience at an investor's conference. He describes lululemon's great success from 1998 to 2006 and analyses the growth opportunities it faces. This case helps students understand the concept of competitive advantage in relation to the functional and emotion marketing drivers. In addition, it underlines the importance of preserving brand equity and prioritizing strategic growth options. -
DLA Piper: Becoming a Global Firm
Focuses on DLA Piper, a global law firm resulting from the merger of the combined U.S. firm Piper Rudnick Gray Cary and the British firm DLA. At the time of the merger, the firms had similar strategies for the future and approaches to clients. While figuring out some of the details in order to successfully merge, the firm leadership has many questions about how to further align the merged firms in terms of strategy, people and systems, structure, culture, and leadership. Examines some of the steps the firm plans to take in the future to achieve greater alignment in order to move from being several local and regional entities to becoming one global firm. -
2006 Hurricane Risk
In May 2006, a resident of Key West, FL had to decide whether to renew his policy to insure against hurricane damage. The policy would cost $13,000 for one year, $5,000 more than what he paid in 2005. At the same time, a wealthy California resident was contemplating an opportunity to buy a "cat note" that offered a high yield, but with a chance of losing the full investment if severe hurricanes struck the coastline of the United States. -
Arcor: The Challenge of Becoming a Global Competitor
This case study is concerned with the challenges posed for companies in emerging markets that seek to expand their operations beyond their borders, while maintaining leadership in their industry. The case deals with Arcor, an Argentine-based manufacturer of confectionery, chocolate, cookies and crackers. A companion reading, The Confectionery Industry: Latin America and the Global Market in 2006, Stanford GSB IB-65, provides background to Arcor's industry. Founded in 1951 in Cordoba, Argentina, Arcor has evolved from being a local player selling candy in cities in Argentina to become the world largest candy manufacturer, the main confectionery exporter of Argentina, Brazil and Chile and one of the leading chocolate manufacturers in Latin America. As Arcor grew, it expanded regionally and internationally to become an important actor in the global confectionery industry. The case sheds light on the key factors that enabled Arcor to escape the destiny of most of the industrial sector in Argentina, to become a leader in its industry. Students are encouraged to consider how the firm's strengths in Argentina both enhance and inhibit its foreign expansion and how the company can implement its strategy for future expansion into new foreign markets. Finally, the case considers the challenges that Arcor faces in operating 35 manufacturing facilities in four countries and the organizational consequences of managing affiliates throughout America, Europe and Africa. -
Ayala Corp.
Ayala Corporation is the oldest conglomerate in the Philippines and has been controlled by the Zobel de Ayala family for seven generations. Over the past 25 years, Ayala has evolved from a real estate family business into a highly diversified and professionally managed business group, with a significant number of non-family shareholders. Between the holding company and its four largest subsidiaries, the Ayala group accounts for a quarter of the market capitalization of the Philippines Stock Exchange. Provides data to assess the value created for Ayala's stockholders in the ten years leading up to 2006, when the transition to the seventh generation of the Zobel de Ayala family culminated.