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  • South African Mining and Asbestos-Related Diseases (A)

    In the 1980s, the true effects of 100 years of asbestos mining in South Africa became apparent, as thousands of former miners and those who lived in the mining communities developed asbestos-related diseases (ARD), all fatal. The companies responsible-the British Cape plc, in particular-were all multinational companies based in other countries. This case, the first in four (labeled A through D, UV 1350 through UV1353), explains the history of asbestos mining in South Africa, the complicated relationship between the multinational companies and an apartheid and post-apartheid South African regime, and details the struggles and issues that many ARD-afflicted South Africans faced in bringing the multinationals to justice and seeking redress.
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  • The Accidental Statesman: General Petraeus and the City of Mosul, Iraq

    This case (1834.0 and related epilogue 1834.1 and abridged case 1834.3) tells the story of Major General David Petraeus and the US Army's 101st Airborne Division in the months following the March 2003 invasion of Iraq, the fall of Baghdad, and collapse of Saddam Hussein's government. Having completed their combat mission, and with just a few days notice, the 101st is ordered to Mosul, Iraq's third largest city and the capital of Nineveh province. Their orders were spare - get up to Mosul and Nineveh Province and get things under control. The case details the development and implementation of the 101st strategy to bring stability to Mosul and the surrounding area and provides insight into General David Petraeus and his approach to leadership. While set in a military organization in wartime, the case is not about military operations. Petraeus and his division, with little notice or preparation, undertake traditionally civilian tasks associated with reconstruction and governance. HKS Case Number 1834.0
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  • Inverness Medical Innovations--Born Global (A)

    Ron Zwanziger has just started his third company, having just sold the last one for $1.3 billion to Johnson & Johnson. As part of the deal with J&J, certain assets were transferred to the new company, Inverness Medical Innovations, which, at the time of its creation, had $24 million in half-year sales, $40 million on its balance sheet, and worldwide operations. How were Zwanziger and his team going to transform these disparate assets into a company worth $7 billion in the coming seven years?
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  • Agricultural Biotechnology Meets International Trade (A)

    This case traces the development of genetically-modified (GM) foods in the United States and in Europe. The US had from the start a commanding lead in GM food developmentand a correspondingly large stake in global acceptance of GM seeds and foods. The case describes evolving and contrasting US and European consumer attitudes toward GM foods, a general acceptance in the US, versus a worried rejection in Europe. The case discusses how US government and corporate leaders were convinced at first that Europe was indulging in protectionist activity, but came over time to understand that the European reaction was mostly consumer-driven and derived from citizens' suspicion of government's ability to understand and regulate scientific discoveries sufficiently to protect public health. Still, US food corporations were alarmed when in 2002 Zambia refused to accept desperately-needed US food aid on the grounds that US-made GM products might preclude Zambia selling its own produce to Europe. HKS Case Number 1832.0
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  • Finance Leadership in Novartis Consumer Health Businesses

    Describes and contrasts the roles and challenges of three high-performing finance heads at Novartis Consumer Health businesses in Australia, Japan, and Venezuela. All three faced tremendous pressures in terms of managing time and limited resources, but the particular circumstances of each business made for some specific challenges. Remi Escurel, CFO for Animal Health in Australia and New Zealand and regional CFO for Asia Pacific, juggled a demanding dual role. In Australia, Animal Health was a market leader, but dependence on climate-sensitive products made for uneven performance. Tanya Ferretto served as both finance head and general manager for Animal Health in Japan, where the business was a niche player struggling for survival. Jaime Maturana filled the business, planning, and analysis role for Over-the-Counter in Venezuela, a fast-growing business in a volatile political and economic environment. Describes and contracts the roles and challenges of three high-performing finance heads at Novartis Consumer Heath businesses in Australia, Japan, and Venezuela. Examines whether the skills that made these executives successful are portable from one country or region to another. Focuses on how an administrative function such as finance can play a strategic role.
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  • Nutricia Middle East: Measuring Sales Force Effectiveness

    Nutricia's Middle East and African region is transitioning from a trading to a customer focus. CEO Ernest Vandenbussche must decide how to market infant milk formula most effectively in a region where the information environment is much less rich than in other countries/sectors and in which managers are concerned about measuring the effectiveness of their commercial actions. Among the most immediate decisions they need to make is the size of the salesforce--a decision that must be made in the context of a commercial strategy that is not yet fully defined. As Nutricia defines its strategy, it also has to define the strategic control systems it will use to monitor and fine-tune the strategy moving forward.
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  • BitTorrent

    Involves the copyright issues associated with Bram Cohen's revolutionary software program BitTorrent, which makes it possible to transfer very large files, such as movies, at a high speed over the Internet. The program, which is available for free over the Internet, is used for peer-to-peer sharing of movies and music and for the legitimate distribution of licensed software, including games. Also discusses the litigation against Napster and Grokster over peer-to-peer sharing, as well as cases against Google in connection with its efforts to digitize entire libraries to facilitate electronic searches.
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  • Black Duck Software

    Black Duck Software involves a venture-backed start-up that converted software developers' concerns about violating copyright licensing agreements or open source protocols into an opportunity to help firms use technology to better manage their compliance efforts. Requires students to wrestle with the uncertainties of copyright compliance as they decide whether Black Duck should certify that their clients' code is noninfringing. Also raises questions about which growth opportunities Black Duck should pursue.
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  • Southern States Communications

    Managers receiving letters claiming that their products or services violate the intellectual property rights of another sometimes have a tendency to ignore them after their technical staff advises them that the claims have no merit. Illustrates the perils of that approach. Legally astute managers accept responsibility for managing patent disputes; they do not hand them off to lawyers with a "you-take-care-of-it" approach. Litigation is less predictable than many managers realize. A number of choices must be made without full information.
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  • How Low Will You Go? (HBR Case Study and Commentary)

    No question, Galen McDowell knew how to sell. He quickly hooked a big-league outfit, Kinan Motors, as a potential customer. He invited their representatives to come take a tour of the company and, while they were in town, visit the Red Ruby Club. The Red Ruby? That's a strip club. Galen assured CEO Bob Carlton that it was upscale and full of businesspeople. He said his reps had often made use of the club to woo important accounts away from rivals. As if to prove his point, Kinan quickly signed a multimillion-dollar contract with OptiMotors after the visit. Then April Hartley, Bob's first salesperson, quit. She had tried to build relationships with customers, but the really big accounts, it seemed, were looking for "more exciting stuff" than she could give them. Now Joan Warren--another saleswoman, and one who would happily close a deal anywhere she got the chance--is complaining because Galen won't let her go to the club with him. "I won't stand by and be disadvantaged simply because I'm a woman," she says. When does client entertainment cross the line? In R0604A and R0604Z, four experts discuss this fictional case study: John Brown, the director of institutional sales and customer relations at Fortis Investments; Katherine Frank, a former dancer who is now an author and postdoctoral fellow at the University of Wisconsin-Madison; Das Narayandas, a professor of business administration at Harvard Business School; and Denise Rousseau, a professor at Carnegie Mellon's Heinz School of Public Policy and Tepper School of Business.
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  • How Low Will You Go? (HBR Case Study)

    No question, Galen McDowell knew how to sell. He quickly hooked a big-league outfit, Kinan Motors, as a potential customer. He invited their representatives to come take a tour of the company and, while they were in town, visit the Red Ruby Club. The Red Ruby? That's a strip club. Galen assured CEO Bob Carlton that it was upscale and full of businesspeople. He said his reps had often made use of the club to woo important accounts away from rivals. As if to prove his point, Kinan quickly signed a multimillion-dollar contract with OptiMotors after the visit. Then April Hartley, Bob's first salesperson, quit. She had tried to build relationships with customers, but the really big accounts, it seemed, were looking for "more exciting stuff" than she could give them. Now Joan Warren--another saleswoman, and one who would happily close a deal anywhere she got the chance--is complaining because Galen won't let her go to the club with him. "I won't stand by and be disadvantaged simply because I'm a woman," she says. When does client entertainment cross the line? In R0604A and R0604Z, four experts discuss this fictional case study: John Brown, the director of institutional sales and customer relations at Fortis Investments; Katherine Frank, a former dancer who is now an author and postdoctoral fellow at the University of Wisconsin-Madison; Das Narayandas, a professor of business administration at Harvard Business School; and Denise Rousseau, a professor at Carnegie Mellon's Heinz School of Public Policy and Tepper School of Business.
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  • How Low Will You Go? (Commentary for HBR Case Study)

    No question, Galen McDowell knew how to sell. He quickly hooked a big-league outfit, Kinan Motors, as a potential customer. He invited their representatives to come take a tour of the company and, while they were in town, visit the Red Ruby Club. The Red Ruby? That's a strip club. Galen assured CEO Bob Carlton that it was upscale and full of businesspeople. He said his reps had often made use of the club to woo important accounts away from rivals. As if to prove his point, Kinan quickly signed a multimillion-dollar contract with OptiMotors after the visit. Then April Hartley, Bob's first salesperson, quit. She had tried to build relationships with customers, but the really big accounts, it seemed, were looking for "more exciting stuff" than she could give them. Now Joan Warren--another saleswoman, and one who would happily close a deal anywhere she got the chance--is complaining because Galen won't let her go to the club with him. "I won't stand by and be disadvantaged simply because I'm a woman," she says. When does client entertainment cross the line? In R0604A and R0604Z, four experts discuss this fictional case study: John Brown, the director of institutional sales and customer relations at Fortis Investments; Katherine Frank, a former dancer who is now an author and postdoctoral fellow at the University of Wisconsin-Madison; Das Narayandas, a professor of business administration at Harvard Business School; and Denise Rousseau, a professor at Carnegie Mellon's Heinz School of Public Policy and Tepper School of Business.
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  • Quality Wireless (A): Call Center Performance

    Quality Wireless has received customer complaints about long hold times at its call center. To address these complaints, it put into place certain process changes at its call center. After one month, the company will now decide whether improvement has taken place.
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  • Funding Philanthropy: Creating a Service NGO for Mothers

    This case is about an affluent and educated woman who decided to start her own organization to support young mothers. Shortly after the birth of her first child, Karin Marques stopped working full-time and soon felt the pangs of "maternal isolation" that mothers commonly report. Finding no satisfaction in the already-existing network of Mothers' Centers, which were geared more towards childcare, Karin formulated a concept for a mothers' center that would "provide support to women before, during, and after their maternity leave." By adopting a theme of "equal opportunities for men and women" - a priority for European Union Member States and an area where the Czech nation planned to grow - Karin registered Klub K2 as a non-governmental (non-profit) organization (NGO), and hoped to access funding from foundations or the European Union. The thematic focus Karin has chosen - women's reentry to the labor market after maternity leave - is a hot-button issue, particularly in new European Union Member States. Yet as Karin's start-up costs rose, and some members of her team of instructors backed out, Karin wondered how all of the pieces would come together by the time she was ready to launch her organization.
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  • Petrobras: "Its First Child"

    In 2002, Brazilian-based Petrobras joined the Argentine fuel retail (gas stations) market. The venture faced several challenges. On the one hand, Argentina was undergoing one of the most severe economic and social crises in history. On the other, the local fuel market was dominated by a few players with brands that held significant consumer mindshare over many years. Additionally, employee morale at Eg3, the company acquired by Petrobras to enter the local market, was besieged by uncertainty and disillusionment as a result of a string of mergers and acquisitions and underlying H.R. management remoteness. Finally, the company's Brazilian origin could jeopardize its appeal for Argentine consumers, given the cultural and sports-based (soccer) rivalry between these neighboring countries. The case presents this scenario and calls for decisions as to which market segment(s) it should target, how it should brand its stations, and what other related marketing decisions it should make given it domestic and international ambitions. This case received the 2007 Curtis E. Tate Jr. Award for the best case published in Case Research Journal and is also available in Spanish and Portuguese versions.
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  • Slots, Tables, and All that Jazz: Managing Customer Profitability at the MGM Grand Hotel

    The MGM Grand Hotel in Las Vegas had detailed information on loyal gaming customers, but could its information systems also be tailored to nongaming customers? As the nongaming business sectors became increasingly profitable both at the MGM Grand and in Las Vegas generally, understanding the nongaming customers appeared to be of critical importance to the continuing growth of the resort.
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  • UBS: Towards the Integrated Firm

    In late June 2005, UBS Group CEO Peter Wuffli--anointed "Master of Zurich" by the financial press--was returning to Zurich from the firm's latest three-day Senior Leadership Conference (SLC). Tapping 600 top managers, this SLC featured an outdoor event at a former military site in the Swiss mountains. Under the banner of "Understanding, Commitment, and Trust," teams of 100 executives engaged in a simulation of six worlds--metaphors for the various regions and parts of UBS business. Initial skepticism about the exercise was replaced with enthusiasm for the "mind-boggling" camaraderie that it created. Held above Montreux, Switzerland, home of the International Jazz Festival, the program opened with a taped interview of jazz great Wynton Marsalis asking the audience to equate the dynamics of jazz with the collaboration required to maintain a complex professional services firm. Marsalis contrasted Duke Ellington, who composed for the specific talents of his band members, with John Coltrane, a master of improvisation. "Coltrane played the themes," Wuffli mused. "That's what we do. We've got the vision. We've got all of our different musicians and we're playing to these themes in an integrated way. It does make beautiful music."
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  • Rwanda: National Economic Transformation

    Set in the year 2004, when Rwanda commemorated the 10th anniversary of a genocide that had claimed the lives of over 10% of its population. Focuses on the formulation of an economic strategy to rebuild the economy and its institutions after the devastation. Rwanda, one of the poorest countries in the world, highlights the challenges of economic development in Africa and in other low-income countries. Provides a brief political and economic history of Rwanda, but focuses on the country preceding and after the genocide. A description of government policies since 1994 enables discussion of the efforts of the transitional government under Bizimungu (1994-2000) and the first Kagame government (2000-2004) to restore and build the economy. Provides detailed economic and social data as of 2004, allowing evaluation of policy results. Concludes as President Kagame, now formally elected as head of state, considers an economic strategy to meet Rwanda's current challenges and increase the country's prosperity over the next decade.
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  • EMC Corp.: Proposed Acquisition of VMware

    Involves the decision by the CEO of EMC Corp. whether to acquire VMware, a small software firm in California that makes virtualization software. Among the factors to be considered are a pending patent case involving WMare and Microsoft and integration challenges associated with EMC's decision to spend $3 billion to acquire two other software firms based in California. Also, raises the issues about deal protection devices.
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  • Hydro: From Utsira to Future Energy Solutions

    Managers at Norway's Hydro are wondering whether or not an economically viable business case can be made to commercialize a wind-hydrogen solution. The company has successfully installed a wind-hydrogen renewable energy system as a research and development project on the 200-person remote island of Utsira. Now, they are considering two early markets to which to sell the idea: remote island communities or grid power balancing for grid operators with a high reliance on wind power. Introduces current trends in renewable energy and looks at the threats, opportunities, and business drivers in launching a new project. Analyzes the priorities of the company by looking at economic, social, and environmental objectives.
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