Three former classmates are founding a company to design, develop, manufacture, and market industrial robots. Principal issues involve the sources, amount, and form of outside investment, the allocation of equity, and the terms and conditions under which outside funds are to be invested. A glossary is at the end of the case.
Describes a process for forecasting market demand for an emerging technology--cellular radio. The student must critically evaluate the demand model and the market estimates, and modify them as appropriate in order to develop a marketing plan and budget.
Introduces students to the process of data analysis in Business, Government, and the International Economy (BGIE) cases. Uses examples from Selected U.S. Statistics: Part I.
Trade show expenditures are the major form of organized marketing communications activity for many companies outside of efforts by their sales force and distributors. Yet managers are frequently unenthusiastic about shows, despite the opportunities they offer for contact with existing and potential customers. This attitude is primarily due to the difficulty of measuring the success of any given trade show program in effectively and efficiently meeting a company's marketing needs. It is useful to classify trade shows in terms of their function, dividing them roughly into those where the major focus is selling activities and those where satisfaction of nonselling objectives is a likelier consequence of participation.
How does an organization decide which information processing project gets top priority? Many factors affect decisions on priorities, each in a different way, including financial benefits, business objectives, intangible benefits, and technical importance. The question of who should define information processing priorities further complicates the issue. Although the process of setting priorities is somewhat iterative, it involves eight discrete steps.
A growing business evolves by adapting to changes in its environment through its marketing function. Usually this function goes through four stages: entrepreneurial marketing; opportunistic marketing; responsive marketing; and diversified marketing.
A large Ontario ski resort faces a decision about whether to invest in facilities for night skiing. Demand is very uncertain, so the management undertakes a market research study. Day skiers at the facility are surveyed about their potential interest during the months of February and March. The resort's management is suspicious about the validity of the results of the research, but has no time to collect further data.
Bloomfield has to decide what price to charge for fertilizer for the upcoming selling season. He is facing competitive pressure to reduce his price and realizes that if he maintains his price, he will certainly lose volume next year.
This note discusses cost behaviour, break-even analysis contribution and projected income statements. In addition to the theoretical framework, two examples are presented and analyzed.
The Governor of Colorado in 1976, Richard Lamm, called a meeting prior to presenting to the General Assembly to discuss his top priority: guiding and managing the state's growth. The case continues by chronicling Governor Lamm's actions to achieve a growth policy that would be amenable to both democrat and republican congress members. The policy sought to incorporate agriculture initiatives, energy production, and recreational activity areas. The text illustrates the many challenges one can face when writing policy at the state level and provides examples of both successes and road blocks throughout the process. HKS Case Number 535.0.
This is the sequel to accompany HKS Case Number 535.0. It summarizes the results after Colorado's Growth Policy was implemented. HKS Case Number 535.1.
Two-party negotiation between principals over the sale of a house. 67 Fish Pond Lane, a house in Cambridge, Massachusetts, is for sale. The buyers are two MBA candidates who will both graduate this month. The sellers, two lawyers, have recently moved to Silicon Valley, California, but are in town for a few days.
Two-party negotiation between principals over the sale of a house. 67 Fish Pond Lane, a house in Cambridge, Massachusetts, is for sale. The buyers are two MBA candidates who will both graduate this month. The sellers, two lawyers, have recently moved to Silicon Valley, California, but are in town for a few days.
Two-party negotiation between principals over the sale of a house. 67 Fish Pond Lane, a house in Cambridge, Massachusetts, is for sale. The buyers are two MBA candidates who will both graduate this month. The sellers, two lawyers, have recently moved to Silicon Valley, California, but are in town for a few days.
Downtown Realty, Inc. owns the historic Bullard Houses, a set of 51 attached brownstones in the city of Gotham. The Houses, occupied for decades by the city's wealthy elite, have fallen into disrepair and are currently occupied only by a few low-income families. Downtown Realty has been prevented from demolishing the Houses by the Gothic Landmark Commission. Consequently, Downtown is eager to sell the property, and has several offers on the table. Downtown has not yet seen the offer of a fourth developer, Absentia, Ltd. Absentia is unfamiliar with Downtown's other offers, but is confident that its offer will be appealing, although it is unwilling to reveal its exact plans. The negotiation involves attorneys representing Downtown Realty and Absentia, Ltd.
Downtown Realty, Inc. owns the historic Bullard Houses, a set of 51 attached brownstones in the city of Gotham. The Houses, occupied for decades by the city's wealthy elite, have fallen into disrepair and are currently occupied only by a few low-income families. Downtown Realty has been prevented from demolishing the Houses by the Gothic Landmark Commission. Consequently, Downtown is eager to sell the property, and has several offers on the table. Downtown has not yet seen the offer of a fourth developer, Absentia, Ltd. Absentia is unfamiliar with Downtown's other offers, but is confident that its offer will be appealing, although it is unwilling to reveal its exact plans. The negotiation involves attorneys representing Downtown Realty and Absentia, Ltd.
Downtown Realty, Inc. owns the historic Bullard Houses, a set of 51 attached brownstones in the city of Gotham. The Houses, occupied for decades by the city's wealthy elite, have fallen into disrepair and are currently occupied only by a few low-income families. Downtown Realty has been prevented from demolishing the Houses by the Gothic Landmark Commission. Consequently, Downtown is eager to sell the property, and has several offers on the table. Downtown has not yet seen the offer of a fourth developer, Absentia, Ltd. Absentia is unfamiliar with Downtown's other offers, but is confident that its offer will be appealing, although it is unwilling to reveal its exact plans. The negotiation involves attorneys representing Downtown Realty and Absentia, Ltd.
A two-party, multi-issue negotiation between a farmer and a neighbor over the sale or lease of part of the neighbor's land A Vermont farmer somewhat interested in the possibility of expanding activities has considered going into maple syrup production, wood cutting, or increasing the farmer's cow herd. The farmer's neighbor is a person from Boston who only comes up on occasional weekends and holidays and is currently interested in selling or leasing at least part of the property. In preliminary discussions, the two have differed significantly on their assessments of the land owned by the Bostonian, but have agreed to meet and discuss the situation further.
A two-party, multi-issue negotiation between a farmer and a neighbor over the sale or lease of part of the neighbor's land A Vermont farmer somewhat interested in the possibility of expanding activities has considered going into maple syrup production, wood cutting, or increasing the farmer's cow herd. The farmer's neighbor is a person from Boston who only comes up on occasional weekends and holidays and is currently interested in selling or leasing at least part of the property. In preliminary discussions, the two have differed significantly on their assessments of the land owned by the Bostonian, but have agreed to meet and discuss the situation further.