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  • Context, Contingency, Agency

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  • The First Fundamental Theorem of Welfare Economics and Market Failures

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  • National Economic Accounting

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  • Efficiency vs. Equality

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  • Rules vs. Discretion

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  • Introduction to the RC Strategy Course

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  • Elevate College Access and Success Program (Board Meeting Role-play Exercise)

    This case is a role-play exercise intended to give participants an opportunity to experience board meeting dynamics and logistics, determine how to scale a nonprofit for maximum impact, learn about governance best practices, and become generally familiar with nonprofit financial statements, dashboards, and new board member recruitment strategies. There is no right answer or correct outcome to the exercise; the value lies in participants' analysis of the situation, dialogue with one another, and post-meeting self-reflection.
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  • Coda Coffee and Bext360 Supply Chain: Machine Vision, AI, IoT, and Blockchain

    Coda Coffee's commitment to ethical coffee came at a high cost. The company paid three times the commodity exchange rate for raw coffee beans, or cherries. By late 2018, their supply chains reached from Denver all across the world. Could AI, machine vision, blockchain, IoT help Coda Coffee, and in turn, their customers, receive assurance that this premium pricing translated into fairer wages for farmers? It is this assurance that Coda continually strived for through the relationships they built and the methods of sourcing they pursued. This case describes a partnership between relatively new Coda Coffee and Bext360, a technology startup, to leverage Industry 4.0 technologies to ensure greater transparency in Coda Coffee's supply chain. Specifically, the case addresses the motivation behind conducting a pilot study in Uganda. The case can be used to stimulate discussion about the strengths and limitations of Fair Trade certification and how companies can go beyond Fair Trade with their own certification programs supplemented by increased supply chain transparency. The case can also be used to generate discussion about how Industry 4.0 technologies can serve both business and the greater good.
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  • Blue Shield of California in 2018

    Paul Markovich felt that a time bomb was ticking inside his industry. Each year, the cost of healthcare was rising steadily, while incomes were only inching upward. In 2018, the median income for a family of four in the United States was $65,000. His company's most popular health insurance product for such a family? A package that would cost them $16,000 a year -- a whopping 26 percent of their gross pre-tax income. That was almost three times the cost of such a plan in 1999. In the San Francisco Bay Area, where Blue Shield of California (BSC) was headquartered, the situation was even worse. "If you have a Silicon Valley engineer, it would cost the company more to pay for the health benefits of that engineer [in the United States] than to hire one in India for a year," said Markovich, the CEO of BSC. The problem with insurance companies, Markovich thought, was not out-of-control administrative expenses or fat profit margins. For every dollar that Blue Shield of California customers paid, 87 cents went to pay directly for health care costs, taxes and fees. And as one of the largest not-for-profit health care insurers in the United States, Blue Shield of California capped its profits at just 2 percent per year. "Just being more efficient as an insurance plan is not going to solve the affordability crisis," Markovich believed. "Even if we eliminated our profit and our administrative costs, that would only buy us three years [before costs caught up again]." Something much more fundamental needed to change, Markovich reasoned. Insurers like Blue Shield of California needed to reimagine their role. No longer could they simply define themselves as middlemen who tried to bring together tens of thousands of scattered physicians, hospitals and pharmacies into a network, and make arrangements for treatment and payments.
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  • HackerEarth: Open Innovation Management Platform

    The case study on HackerEarth traces the evolution of an open innovation management platform, the different enterprise issues related to innovation management or new product introduction that it could help address and the challenges that still persist when it comes to organizations embracing open innovation. The case also illustrates how a two-sided platform that started out with the recruitment assistance model evolved into one that could assist organizations to more seamlessly connect with external innovators who could help bring about breakthrough innovations. It helps the reader understand how the platform moved up the value chain by leveraging the same two sides, but by helping address higher order challenges wherein enterprises needed new ways of keeping up with the demands for innovation in products and services. The case can be used to teach the basics of multi-sided platform business models, the different actors in the platform business and the concept of network effects. It should help the students appreciate the differences between the pipeline and platform business models, and how a platform business model can bring in additional competitive differentiation to enterprises that leverage its services.
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  • AAI Bidding for Bhogapuram Airport: From Authority to Bidder

    Airports Authority of India (AAI) was constituted as a Statutory Authority under the Airports Authority of India Act 1994, with main functions of control and management of Indian air space. As of March 2017, AAI managed a total of 125 airports, which included 11 international airports, 08 customs airports, 81 domestic airports and 25 civil enclaves at defense airfields. Until 2005-06, AAI airports handled 100% of the passenger traffic in the country. The share dropped to slightly less than 60% in 2006-07 and further to 40% in 2008-09 due to handing over of a few airports to private players. Over the years, AAI had been concerned about its reduced market share and the possibility that more and more airports would be developed outside their control. Ministry of Civil Aviation (MoCA) was increasingly encouraging state governments to develop airports, and where possible in the public private partnership (PPP) mode. AAI participated as a bidder in the bidding for Mopa airport, Goa. It lost the bid to GMR Airport Limited (GAL), which is part of GMR Group. A bid for another airport at Bhogapuram, which would serve Visakhapatnam, in Andhra Pradesh was on the cards. This airport was to replace the existing civil enclave in the Visakhapatnam naval airport. This case focuses on whether AAI should bid for Bhogapuram or not. Lessons can be drawn from the experience of bidding process for Mopa.
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  • Fiscal Reforms and Abandonment of Mines: The Case of Underground Copper Mines of Ghatsila, Jharkhand, India

    This case illustrates the perils of implementing top-down, macro economic reform measures at the local level, in response to curbing national fiscal deficits, without taking into account the local, meso/micro or technical ground level realities in the process of implementation. It details a specific instance of economic reforms during the post-90s economic liberalization of India. This case depicts what went behind one such reform in the mining sector - the closure/abandoning of the copper mines of Hindustan Copper Limited at Ghatsila, East Singhbhum district, Jharkhand. The closure was dictated by an extract in a report of the Government of India's Committee on the Tax Reforms (Chelliah Committee) recommending the closure of uneconomic mines in the eastern sector, in its push towards lowering import duties on refined copper. Continual low LME (London Metal Exchange) prices of copper precipitated this decision. With the LME prices picking up towards early 2000 and the predictable growth in the demand for copper, a decision was taken to re-open these mines. Since these mines were summarily abandoned and sealed, this process turned out to be extremely difficult and costly. The case gives the points of view of the stakeholders on the ground - the local management at the mines during the time of closing and the mining trade union workers along with technical experts.
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  • Seedfund

    Seedfund is an early stage venture capital (VC) fund focused on Indian companies building enterprises that address the growing Indian economy. The case traces the creation of the fund, the development of and the rationale for the investment theses for the fund, the way the investment team raised and constituted the funds taking into account the institutional regime governing the VC industry in India. In particular, it discusses how the investment team developed their investment theses, taking into account the competitive scenario in the market for early stage investing and the competences that they brought to the business. It also discusses the entire fund life cycle management, namely sourcing of deals, screening of deals, post financing value addition and exits. As a backdrop, the case provides an overview of the Indian VC and private equity (PE) industry in India.
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  • Little Green Kid

    The case describes the journey of Rashmi Vittal, founder of Little Green Kid (LGK), an organic clothing company based out of Bangalore, India. A big believer is sustainability business, Rashmi started LGK to create and retail a line of 100% organic clothing. A technology professional by training, she struggled to figure out the various aspects of the organic clothing business and painstakingly put together each piece of the puzzle. She built the business by using various means of bootstrapping - outsourcing, partnering, sharing capacity, and leveraging the support of friends and family. The case is positioned at a point where Rashmi has built a modest but cash flow positive business. She now needs to decide the future course of action for LGK, that is, if and how to grow the company to the next level. The case provides rich material to discuss the concept of bootstrapping; the challenges of building and scaling a venture that seeks to carve out a new market (organic clothing); the trade-off involved in seeking venture capital funding, especially for a sustainability business.
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  • Analytics Empowering Agriculture: Jayalaxmi Agro Tech, Spreadsheet Supplement

    Spreadsheet supplement for case IMB731.
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  • Data-Enabled Insights from Sericulture: Jayalaxmi Agro Tech

    Jayalaxmi Agro Tech (JAT), a company based out of Bellary in Karnataka and co-founded by Anand Babu, strives to keep the Indian farmer informed about the modern best practices, thereby boosting the agricultural yield. The company's flagship product is a suite of crop-specific mobile apps in several regional languages with heavy emphasis on audio-visual content to break the language and literacy barrier prevalent in rural areas. The farmer is empowered with the right information at the right time to make agriculture sustainable and more profitable. JAT intended to collect data on sericulture (rearing of silkworms for producing raw silk) to improve income of silk producers. Karnataka is one of the largest producers of raw silk in India. Sericulture requires less investment but offers high returns if done correctly. Sericulture also involves cultivation of mulberry trees, the leaves of which are used to feed the silkworms. The yield of sericulture is heavily dependent on the quality of inputs such as the type of silkworm breed used, quality of the mulberry leaves and environmental conditions of the silkworm rearing house. Jayalaxmi Agro Tech collected farmer level data on sericulture practices in the districts of Belagavi, Bellary, Chikballapur, Mandya, and Tumakuru in the state of Karnataka. The company wanted to analyze the data collected to gain insights so that they could make grassroot level impact by fine tuning sericulture as an occupation. These insights could possibly help towards building better policy interventions to improve the welfare of sericulture farmers.
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  • Data-Enabled Insights from Sericulture: Jayalaxmi Agro Tech, Spreadsheet Supplement

    Spreadsheet supplement for case IMB735.
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  • Charity: Comic Relief - How Red Nose Day Made the Competition Irrelevant for Decades

    Charity fundraising in the UK was a deep red ocean when Comic Relief started. Costs were up and donations were down. To stand out from the crowd, organizations had to work harder at fundraising and marketing. Yet Comic Relief rapidly achieved 96 percent national brand awareness and has now raised over £1 billion without spending anything on marketing. Its flagship event, held once every two years, is almost a national holiday in the UK. The case reveals how Comic Relief redefined the problem of the charity-giving industry - from how to get the wealthy to give out of guilt, to how to get everyone 'to do something funny for money' - thus reconstructing the market boundaries. It understood how to create new demand by looking to nondonors and what turned them off (the blocks to giving). In so doing, it erected formidable barriers to imitation - cognitive, organisational, economic and legal. Its enduring success relies on the alignment of its value, profit and people propositions. It can be used to teach the following Blue Ocean concepts: (1) the Buyer Utility Map; (2) the Three Tiers of Noncustomers; (3) Barriers to Imitation; and (4) Disruptive versus nondisruptive creation.
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  • Disney and 21st Century Fox: Reshaping Disney's Strategy for the Digital Age

    At the end of 2017, Disney announced it would acquire the majority of 21st Century Fox's assets including its movie studio, TV production company, cable channels and regional sports networks. If approved, the deal would give Disney the scale and content to develop its own streaming service by 2019, when its contract with Netflix expired. The rise of streaming had contributed to the steady decline of cable-TV, DVD sales and cinema attendance in the US. The case discusses the transformation of the media landscape with the growth of digital. Was Disney's apparent move away from "content is king" - its strategy since 1923 - recognition of the importance of distribution channels in the digital age?
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  • Embracing Digital: ING's Pioneering Journey to Agile (Part 1)

    The case starts by describing the transformation of ING Netherlands from a traditional bank with functional hierarchies to an organization that embraces digitalization and 'Agile' principles. Then it illustrates how the bank is re-organized around self-managed teams without traditional managers. Finally, the narrative recounts how employees are empowered to make decisions.
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