個案總覽
依發行單位、學門或關鍵字,找到適合的教學個案。
-
Biscuits Poult SAS: How Can Alternative Organizational Designs Be Successful?
The case highlights a failed attempt to 'liberate' management and employees from traditional business practices at a factory in France. It closely follows the events that took place at Poult during a 10-year period that began in 2006. It draws on the astute reflections of the last CEO at Poult, who, until his dismissal in 2017, was actively engaged in building an alternative culture among the firm's 800 factory workers, machine operators and technicians. Thanks to detailed analysis, the case offers insight into the matrix of activities that constitute a 'liberated enterprise', from building autonomous teams to driving innovation from the bottom up. -
Memorable Shaadi
Ujwal Kalra founded Memorable Shaadi in 2014 while awaiting admission to the Indian Institute of Management Ahmedabad. The startup offered services connecting clients and vendors in the Indian wedding industry. The case elaborates Ujwal's journey as an entrepreneur and the choices he made including hiring a co-founder and working remotely while pursuing an MBA. Ujwal now faces a dilemma: should he accept a plush consulting job through campus placement or go back and scale the firm? Memorable Shaadi highlights the classic dilemma facing entrepreneurs and the choices they need to exercise at different phases of their venture. -
Blockchain, Cryptocurrencies and Digital Assets
-
Troubadour Goods, Spreadsheet Supplement
Spreadsheet supplement for case 818064. -
Winning (and Losing) the Olympics: Boston 2024 (A)
Two leadership groups from Boston 2024 negotiate with government bodies, community leaders, and olympic officials in an effort to bring the 2024 Olympics to Boston. -
Winning (and Losing) the Olympics: Boston 2024 (B)
A summary of events that occured after the (A) case, including Los Angeles winning nomination for the 2028 Olympics with assistance from Pagliuca and Boston 2024 bid material. -
Warren E. Buffett, 2015, Student Spreadsheet
Student spreadsheet for case UV7243. -
The DPC Concentric Health Relationship Platform: Catalyzing Social Entrepreneurship in Health Care Services
The existing U.S. health care system is complex. Most individuals have health insurance coverage provided by various third-party payers. The payers include employers, health insurance carriers, and government-sponsored programs, such as nationally administered Medicare and Medicaid, which is offered by all 50 states with some support from the federal government. Each payer's program varies in terms of the health services covered as well as the amount of the cost of care allocated back to the individual in the form of visit copayments, individual deductibles, and other cost-sharing strategies. These offerings are administered by various health plans and many payers offer multiple administrative alternatives. For example, Medicare is administered nationally, but there are multiple "Medicare Advantage" alternatives available as well as the basic program offering. In addition, there are numerous Medicare supplemental plans available to increase the benefits for the individual recipient. Founded in 2014, DPC Concentric Health System's (DPC Concentric's) mission is to identify the people, strategies, and capital needed to help the U.S. health care system heal itself. Based on continuous improvement design driven by continuous learning, DPC Concentric's human capital/technology initiatives deploy the power of entrepreneurial physicians in a free market. This social entrepreneurial approach responds distinctly to the incumbent relationship infrastructure of "fee-for-service" third-party reimbursement at the provider and self-funded payer levels. The DPC Concentric continuous-improvement infrastructure becomes practical, achievable, and self-perpetuating as incumbent leadership commits to catalyzing outcome-based health care solutions. It is distinctly relationship based, providing incumbent advisers ample opportunity to lead as continuous-improvement consultants to physicians and employers. -
Staffing at the Strategic Advising Consulting Group: The "S" Word
Mackenzie Spencer, vice president of operations at Strategic Consulting Group, must determine a staffing (the "S" word) plan for the upcoming year. She must balance the costs of overstaffing with those of understaffing in the face of uncertain demand for future services. Students can either determine a staffing plan based on the expected demand or by taking into account the uncertainty by simulating demand. This case was awarded second place in the 2017 Decision Sciences Institute case-writing competition. It is used at Darden in the first-year operations course as well as in the service operations elective. This case would also be suitable for use in a first-year decision analysis course or in an elective or course module covering optimization. -
Staffing at the Strategic Advising Consulting Group: The "S" Word, Student Spreadsheet
Student spreadsheet for case UV7359. -
Bose Corporation: Communication Strategy for Challenging Apple's Beats by Dr. Dre
-
One Life; One Love (A)
Katie Hood, CEO of the One Love Foundation (One Love), a group dedicated to the prevention of relationship violence, had grown the organization's base of funding support to $6 million by 2017 and broadened its mandate to include relationships across many demographics. But questions about how best to deploy their funding loomed, as well as divergent views on the pace of growth the organization should target. One Love also needed to develop better metrics by which to measure its success. This case explores Hood's plan of action as she aims to bring One Love to greater scale. -
One Life; One Love (B)
Supplement to (A) case. Katie Hood, CEO of the One Love Foundation (One Love), a group dedicated to the prevention of relationship violence, had grown the organization's base of funding support to $6 million by 2017 and broadened its mandate to include relationships across many demographics. But questions about how best to deploy their funding loomed, as well as divergent views on the pace of growth the organization should target. One Love also needed to develop better metrics by which to measure its success. This case explores Hood's plan of action as she aims to bring One Love to greater scale. -
The One Fund
The One Fund case was written to challenge students to think more deeply about the relationships between institutions, policies, and stakeholders. The case was designed to help students understand the complexities of planning, organizing, and executing a complex mission over a short period of time with cooperating and conflicting institutional interests, varying societal expectations, and embedded relationships developed over decades. Our intent is to deliver a modest contribution to exploring how the relations between institutions and policies are positively affected when combined with determined entrepreneurial actions. The case was written for use in a class on Institutions and Policies. It may also be used in an undergraduate strategy class to introduce students to strategy in the area of non-profits. In this context, we explore the relationship between non-profit and for-profit enterprises, comparing the mutual interests of the constituents they serve. Lastly, we introduce students to antecedents that help form the PEST factors that influence firm-level strategic choice. -
Rethinking Crowdsourcing
As crowdsourcing evolves, new research finds a pitfall companies should be alert to: Consumer voting on the ideas submitted on open innovation platforms is often skewed by social bias, or people's tendency to like and vote for ideas whose progenitors have liked and voted for their own. A study of 87 crowdsourced projects suggests that when evaluating the ideas that are generated through open innovation, companies should rely less on consumer preference and more on their own evaluative criteria. And the right answer may come from tapping a small number of the right people--ones whose specialized expertise makes their views more relevant--rather than from polling a crowd of random idea generators. -
Women Respond Better Than Men to Competitive Pressure
In high-stakes games in professional tennis, women choke less than men do, new research shows. Does that mean that women come through in the clutch more often in business, too? -
Innovation and Sustainable Business Models in the Fashion Industry: Entrepreneurial Drivers, Opportunities, and Challenges
New and existing companies are looking for ways to thrive in a competitive environment with innovative business models while respecting society and avoiding actions that harm the planet. Trends such as the circular economy, fair trade, lowsumerism, and the sharing economy are some of the many emerging entrepreneurial approaches that address this issue, but there is still a gap between what theory argues and the levels of environmental and social sustainability realized when theory is put into practice. In fact, most research on the topic of sustainable business models is still exploratory and does not fully acknowledge these emerging approaches, whose definitions, boundaries, and defining characteristics are still somewhat vague. This study seeks to contribute to the understanding of the inner entrepreneurial dynamics of innovative sustainable business models. In particular, we focus on the fashion business, a resource-intensive industry in which opportunities to reduce environmental impacts and to innovate business models abound. The aim of our research is to investigate innovative business models in the fashion industry that have sustainability as their defining characteristic, especially in terms of value proposition. In order to do that, we combine a systematic review of the literature with empirical research comprised of six interviews with specialists in sustainability, business model innovation, and the fashion industry, along with eight case studies on innovative fashion startups we define as 'born sustainable.' As a result, we propose a synthesizing framework that discloses trends and drivers of innovative and sustainable business models in the fashion industry. We also highlight opportunities and challenges for researchers and entrepreneurs interested in this topic. -
Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing
The sharing economy is growing globally in terms of user numbers, service providers, and novel concepts. Peer-to-peer (P2P) asset sharing, or asset rental between private individuals, has attracted the attention of entrepreneurs and researchers alike. P2P asset-sharing networks need to focus on two distinct customer groups: (1) asset owners willing to rent out their assets, and (2) renters interested in renting others assets. Despite consumers' high interest in P2P asset sharing, participation rates lag projections, which is mainly attributable to lack of participating asset owners. This could be problematic for P2P networks as they do not own assets; instead, they rely on a sufficient number of asset owners to participate. Detailed indications on the participation motives of users are required to distinctly position P2P asset sharing and enhance communication of consumer-relevant benefits. To this end, we have engaged in a detailed investigation of participation motives in the P2P car-sharing context. We have conducted in-depth interviews with car owners and renters to derive usage types that represent consumer decision profiles that participate in P2P car-sharing services. Based on our findings, we provide extensive recommendations to entrepreneurs in the P2P asset-sharing market. -
Trajectories to Reconcile Sharing and Commercialization in the Maker Movement
Maker technologies, including collaborative digital fabrication tools like 3-D printers, enable entrepreneurial opportunities and new business models. To date, relatively few highly successful maker startups have emerged, possibly due to the dominant mindset of the makers being one of cooperation and sharing. However, makers also strive for financial stability and many have profit motives. We use a multiple case study approach to explore makers' experiences regarding the tension between sharing and commercialization and their ways of dealing with it. We conducted interviews with maker initiatives across Europe including Fab Labs, a maker R&D center, and other networks of makers. We unpack and contextualize the concepts of sharing and commercialization. Our cross-case analysis leads to a new framework for understanding these entrepreneurs' position with respect to common-good versus commercial offerings. Using the framework, we describe archetypal trajectories that maker initiatives go through in the dynamic transition from makers to social enterprises and social entrepreneurs. -
Social Manufacturing: When the Maker Movement Meets Interfirm Production Networks
New business models harnessing the power of individuals have already revolutionized service industries and digital content production. In this study, we investigate whether a similar phenomenon is taking place in manufacturing industries. We start by conceptually defining two distinct forms of firm-individual collaboration in manufacturing industries: (1) social cloud manufacturing, in which firms outsource manufacturing to individuals, and (2) social platform manufacturing, in which firms provide manufacturing services to individuals. We then empirically investigate the nature of firm-individual collaboration within these forms, focusing on the role of individuals. We find that the individuals are often makers who view their participation primarily as a hobby and are driven mainly by nonmonetary benefits, that the design process often involves both parties, and that the two forms of collaboration exploit different enabling technologies. Our findings suggest that firms working with individuals can potentially reap multiple benefits, including fresh ideas, broader design support, and quick delivery times. This article contributes to an improved understanding of how firms can build potentially disruptive business models in manufacturing industries by leveraging individuals, thereby adding to the emerging stream of literature on social manufacturing.