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  • Improving Worker Safety in the Era of Machine Learning (A)

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  • Bahwan CyberTek in 2017 and Beyond

    Bahwan Cybertek (BCT) was an IP-enabled technology company founded in 1999 by Sheikah Hind Bahwan (Hind) and S. Durgaprasad (DP). Over the years, it had grown into a global provider of innovative software products and services and become a $242 million company with more than 2800 business and technology professionals. BCT was privately held, based in Chennai, India, with operations in the United States, the Middle East, North Africa, and Asia. BCT had worked with more than 550 customers, including Fortune 500 companies, and delivered its innovative software solutions to companies in North America, the Middle East, Africa, and Asia. In 2016, BCT created a holding company for capitalizing on the great and growing amount of IP it had created. The move seemed a natural progression for the company. "From day one we were building our IP," said Hind, "and that is why we are moving all our IP to the separate company, and that is the company that will go public or get investors: BCT Digital. It is already registered as a separate company. So now we need to restructure and move." One year later, in late 2017, BCT Digital had been established and BCT's top management was considering the strategic and organizational challenges they confronted in further developing and leading the newly-formed company.
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  • Ryanair Strategic Positioning (A): July 2013

    By 2013, after over near 30 years, Ryanair has become the largest airline in Europe in terms of passengers flown internationally. It outperformed its low cost rivals on most operational dimensions. It was unambiguously positioned as the lowest cost of the low cost airlines. Its success, however, came at a price. Ryanair was far from loved. Its operational model, which enabled such low cost flying, had as a side effect service that was seen as far below industry norms. In 2013 its outspoken CEO, Michael O'Leary, came under increasing pressure to tone down the macho image he had cultivated and enhance service levels. To do this he would need to adapt the successful operational model. The A case asks whether such an adaptation make sense. The B case documents the evolution and implementation of Ryanair's response, a change program called "ALWAYS GETTING BETTER" (AGB). AGB encompasses a digitalization program that chief marketing officer Kenny Jacobs believes can enable Ryanair to become the "Amazon of Travel in Europe." The B case asks whether this is a realistic ambition. Learning objective: The case allows for an exposition of several related strategic concepts: Business system alignment, strategic positioning, market evolution (and response), customer centricity and innovation. Four specific learning objectives are particularly well addressed: (1) Understanding customer centricity. (2) Understanding strategic alignment. (3) Understanding whether and how successful incumbents can embrace change. (4) Understanding how incumbents can best embrace digitalization.
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  • Ryanair Strategic Positioning (B): Always Getting Better

    By 2013, after over near 30 years, Ryanair has become the largest airline in Europe in terms of passengers flown internationally. It outperformed its low cost rivals on most operational dimensions. It was unambiguously positioned as the lowest cost of the low cost airlines. Its success, however, came at a price. Ryanair was far from loved. Its operational model, which enabled such low cost flying, had as a side effect service that was seen as far below industry norms. In 2013 its outspoken CEO, Michael O'Leary, came under increasing pressure to tone down the macho image he had cultivated and enhance service levels. To do this he would need to adapt the successful operational model. The A case asks whether such an adaptation make sense. The B case documents the evolution and implementation of Ryanair's response, a change program called "ALWAYS GETTING BETTER" (AGB). AGB encompasses a digitalization program that chief marketing officer Kenny Jacobs believes can enable Ryanair to become the "Amazon of Travel in Europe." The B case asks whether this is a realistic ambition. Learning objective: The case allows for an exposition of several related strategic concepts: Business system alignment, strategic positioning, market evolution (and response), customer centricity and innovation. Four specific learning objectives are particularly well addressed: (1) Understanding customer centricity. (2) Understanding strategic alignment. (3) Understanding whether and how successful incumbents can embrace change. (4) Understanding how incumbents can best embrace digitalization.
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  • Data Breach at Equifax

    The case discusses the events leading up to the massive data breach at Equifax, one of the three U.S. credit reporting companies, the organizational and governance issues that contributed to the breach, and the consequences of the breach. The case supplement provides details of how Equifax recovered from the breach and changes the company made. On September 7, 2017, Equifax announced that the personal information of over 140 million consumers had been stolen from its network in a catastrophic data breach, including people's Social Security numbers, driver's license numbers, email addresses, and credit card information. The announcement sparked a massive backlash, as consumers and public officials questioned how a company that managed sensitive personal information about over 800 million individuals could have such insufficient security measures. It came to light that Equifax had been aware of critical faults in its cybersecurity infrastructure, policies, and procedures for years but had failed to address them. Equifax's public response also received criticism. CEO Richard Smith and numerous other executives resigned, and Equifax was left facing dozens of lawsuits, government investigations, and the potential for new regulation.
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  • Still Leading (B1): Hon. Bob McDonald-Profiting from Purpose

    Robert (Bob) A. McDonald just completed his service as the 8th United States Secretary of Veterans Affairs (VA), successfully leading the beginnings of a transformation for one of the nation's most scrutinized departments. Reflecting back, McDonald looked to the lessons he learned as a West Point Cadet, Army Officer, Chief Executive Officer at The Procter & Gamble Company (P&G), and Secretary of the VA to drive his approach to transitioning into the next challenge in his career.
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  • Still Leading (B10): Louis Gossett Jr.-A New Role Erasing Racism

    Louis (Lou) Gossett Jr.'s exemplary life included a groundbreaking career in entertainment and a bold and audacious goal to erase racism. From the Broadway stage to television and the movie screen, Gossett earned major accolades in his field, notably becoming the first African American man to win an Oscar (Academy Award) for Best Supporting Actor for his moving portrayal as Sergeant Emil Foley in An Officer and a Gentleman in 1982. Despite his accomplished Hollywood career, as an African-American male he was subjected to constant discrimination in the industry and in society. Amidst the duality of success and distress in his life, Gossett forged a meaningful life path, marked by resilience and perseverance. In 2006, his desire to make an even greater impact led him to create the Eracism Foundation. Eracism was defined as "the removal from existence of the belief that one race, one culture, one people is superior to another."
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  • Eastern Bank: Innovating Through Eastern Labs

    Eastern Bank is a 200-year-old New England mutual bank with a community focus. Eastern specializes in small business lending, having made strategic investments to become the top SBA lender in New England in the midst of the Great Recession, when other banks were pulling back. But with technology threatening to disrupt Eastern's relationship banking model, CEO Bob Rivers is getting worried. Looking to spur innovation at the bank, he set up meetings at MIT to talk with "fintech" entrepreneurs. In a deliberate quest for innovation talent, Rivers finds his way to Dan O'Malley, co-founder of the payments division at Capital One and, most recently, CEO of a failed online bank. O'Malley agrees to join the bank as Chief Digital Officer, leading product development, customer support, and "Eastern Labs"-a new office enclosed by glass walls and located in the middle of Eastern's main lobby. Rivers provides Labs with $4 million annually-1% of gross revenues-to develop new banking technologies, and promises to help O'Malley spin out his own company if he develops product that can be monetized. O'Malley conducts tests in insurance cross-selling and small business lending, eventually launching a completely automated small business lending product. Rivers keeps the promise by helping O'Malley spin out a bank technology company called Numerated, and secures a 25% equity share for Eastern. But by the time of the spin out, Rivers is reassessing the success of the effort. Did Rivers have the right intrapreneurship model? Did he change the culture at Eastern? Did he make a mistake spinning off Numerated into a separate company? What lessons can he learn for "Labs 2.0"?
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  • Hisense's Internationalization Dilemma: Co-Operation with Loewe

    Hisense Co., Ltd. (Hisense) was the fourth-largest television maker in the world, but its market share and brand recognition remained low in Europe. Therefore, strengthening its branding and improving its sales there were priorities for the Chinese company. In 2013, Hisense was considering whether to establish a strategic alliance with the German high-end television manufacturer Loewe AG (Loewe). Despite having a good reputation, Loewe was suffering severe financial distress and facing possible bankruptcy. If Hisense co-operated with Loewe, it would gain access to Loewe's distribution network in Europe and utilize co-brand advertising with Loewe. In turn, Loewe would benefit from Hisense's long-term technical support and gain access to the promising Asian market. Should they proceed?
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  • From Crisis to World Champions: Lessons from German Football

    For the Deutscher Fussball-Bund e.V. (DFB)-the German Football Association-winning the most prestigious football trophy, the 2014 FIFA World Cup, was the culmination of a long period of suffering, reinventing, and rebuilding. Once the dominating force in world football, the German team had been at rock bottom around the beginning of the millennium. To manage its way out of this crisis and leave competitors behind once again, the DFB had to fundamentally reinvent itself. The turnaround required radical changes that would take a long time to pay off and involved substantial risks. How did the DFB reinvent itself to overcome the crisis and regain competitive strength, culminating in triumph at the 2014 FIFA World Cup in Brazil? How could DFB's managerial options be applied to the corporate world and provide lessons on successfully managing a crisis? What could DFB's management do to remain at the top of international football?
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  • Agarwal Automobiles: Fuel Station Forecasting and Inventory Management, Student Spreadsheet

    Student spreadsheet for case W17638.
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  • Ergonomica Consulting and Solltram Hotels: An Ethical Dilemma

    A senior manager at Ergonomica Consulting was under pressure to demonstrate to her client Solltram Hotels that the hotel's investment in LED lighting would provide a payback. Winning the client's buy-in would lead to an extension of the contract with the client, development of a new specialist practice area within Ergonomica Consulting, improvement of the manager's chances of promotion, and the cementing of her reputation. However, at a critical moment, the manager discovered that a previously hidden error in her main spreadsheet, which contained over two million data points, had resulted in her overestimating the cost savings for the client. Should she conceal the mistake and win the important contract, improving her chances of promotion? Or should she own up to the mistake and risk losing the account, her promotion, and her reputation?
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  • Volkswagen and Tata Motors: A Strategic Alliance in India

    In 2017, Volkswagen Group was not satisfied with its performance in India. Tata Motors Limited, on the other hand, had been dealing with increased competition from new automobile players. In March 2017, both players made the announcement of a potential strategic alliance with one another. However, the alliance talks soon stalled over the potential use of a platform and the practicality of the business model. The question facing both companies was whether to work out their differences and move the alliance forward, or to terminate the negotiation talks and operate independently.
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  • Sofame Technologies Inc.: Reorganizing for Growth

    In late 2015, the chairman of Sofame Technologies Inc. (Sofame), a Montreal-based manufacturer and marketer of energy-recapture systems, faced a dilemma. The firm, which transformed the waste heat generated by hot water and exhaust gases into usable energy, had struggled for more than a decade as it coped with low gas prices and a failed carbon credits management subsidiary. Sofame had just been delisted from the stock market and was precariously close to bankruptcy. However, the chairman continued to see value in Sofame and was considering a restructuring plan that involved the acquisition of a New York-based boilermaker that could save the firm. In addition to the financial viability of the acquisition and the difficulty of raising funds, he also needed to consider other issues, including the fact that, as the chairman of a Canadian Crown corporation, he could not preside over a firm undergoing the bankruptcy process.
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  • Wal-Mart: The Living Wage

    By 2017, Wal-Mart Stores, Inc. (Wal-Mart) had shaped purchasing power for more than a million U.S. workers. Wal-Mart's economic muscle was so profound that one could assume that the corporation's wage policies had had a significant impact on the struggle for a living wage in the United States-but did this assumption have any merit? Wal-Mart had set the benchmark for low-cost retail labour practices. Understanding how Wal-Mart set the agenda with wages invited the investigation of a few pertinent questions: What socio-economic forces were in play and what was the environmental context that shaped Wal-Mart's approach to managing its labour force? What were Wal-Mart's wage-related practices, and how did the hourly rate paid to workers by the corporation affect prevailing wage rates? Finally, what were the benefits for Wal-Mart if it pursued a progressive wage rate agenda related to a living wage, and what were the disadvantages if it did not?
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  • Survival Analysis in Microsoft Excel without Add-ins

    Survival analysis refers to a collection of statistical techniques used to analyze the occurrence and expected timing of events. Survival analysis can provide not only the probability of an event of interest occurring, but also the time at which the event is likely to occur. A particularly useful application of survival analysis is in the area of "customer churn"-the loss of clients or customers-which is a major concern in many industries. This note introduces survival analysis and discusses two approaches to examine customer churn: the Kaplan-Meier estimator and the Cox proportional hazards model. Instructions are provided on how to build these models in Microsoft Excel, without add-ins.
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  • The Panic of 1907 and the High Tide of Progressivism (A)

    In June 1913, President Woodrow Wilson confronts a legislative deadlock over terms to define a new Federal Reserve Bank for the United States. The recent panic of 1907 triggered a major civic reaction that sought to dispense with a 100-year-old antipathy to central banking. Now, Wilson must decide how best to harness the civic reaction in framing a new central bank. Wilson's dilemma occurs in the midst of a dramatic regime shift in American politics. The rise of Populists and Progressive politicians in reaction to the rapid transformation of America in the Gilded Age marks 1913 as a historic pivot point. It is useful to consider how the panic of 1907 contributed to that pivot and how the public subsequently reacted to the panic. This case and its supplemental B case are a vehicle for illuminating the dynamics of financial crises, comparing systems for financial stability such as clearinghouse associations and central banks, considering the origin of the U.S. Federal Reserve System, and exploring the dynamics of government policy making in the context of a regime shift in political sentiment.
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  • The Panic of 1907 and the High Tide of Progressivism (B)

    Supplement to case UV7329. This follow-up to "The Panic of 1907 and the High Tide of Progressivism (A)" (UVA-F-1781) explores how well the Federal Reserve Act of 1913 addressed the issues exposed by the panic of 1907, as well as providing further food for thought about financial reform.
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  • Japan's Economy: Abenomics from the Front and Rearview Mirrors

    This case uses Japan's low-growth episodes since the 1990s to analyze economic policy in an environment featuring excess capacity, low growth, and low inflation. The case discusses the rationale behind "Abenomics"-Prime Minister Shinzō Abe's three-pronged approach to stimulating Japan's economy. In the case, Haruhiko Kuroda, the governor of the Bank of Japan (BOJ), is tasked with making the case to stick with Abenomics after five years under the policy. Were the three prongs of policy changes on course or was one or more of the prongs failing to reenergize growth? The answer would be especially topical during the upcoming general election, which many viewed as a referendum on Abe's economic policies.
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  • The Market for Justice: Burford Capital and the Litigation Finance Industry

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