個案總覽
依發行單位、學門或關鍵字,找到適合的教學個案。
-
Infinity Life Insurance Company: Creating an Organization (A)
Infinity Life Insurance Company was a joint venture between two Indian public sector banks and a U.K.-based insurance firm. The company began its operations in November 2009, as the youngest entrant in the life insurance market in India. Within three years of launching operations, it ranked among the top 10 private firms for new business premiums. When the joint venture project started, the senior leadership group identified numerous challenges and various strategies to address those challenges (detailed in this case). The company connected its basic business strategies to a set of human resource strategies, which were then applied through various human resource processes. With the Indian government focusing on further liberalization in the insurance sector, the joint venture needed to be ready for the next leap. Which processes should it continue, and which needed to be changed? -
A "Compelling and Pre-emptive" Offer for the Valspar Corporation
In May 2015, the chief executive officer (CEO) of the Valspar Corporation (Valspar) contacted the CEO of an industry competitor to discuss a potential strategic combination of the two companies. As discussions continued, Valspar's board and senior management realized that an alternative strategic collaboration might be more beneficial, so Valspar then contacted the CEO of the second-largest comparable firm in the industry, Sherwin-Williams, which had previously expressed an interest in a business combination with Valspar. Valspar was awaiting a "compelling and pre-emptive" offer from Sherwin-Williams on an "accelerated timetable." However, several questions remained. What maximum price could be justified in a bidding contest? What was the probability that antitrust regulators would eventually block the deal, resulting in a waste of time and resources to structure a deal that would later collapse? Could the negotiating teams for Valspar and Sherwin-Williams structure the merger agreement to allow for a potential consent decree? -
A "Compelling and Pre-emptive" Offer for the Valspar Corporation, Student Spreadsheet
Student spreadsheet for case W16751. -
Ultrabrand's Journey to a Smarter Web Analytics Product Offering
In October 2014, the chief executive officer (CEO) of a high-end, invite-only digital branding firm was contemplating which (if any) web analytics service the company should offer to its clients. The CEO knew that in order to justify the high price his firm charged its executive and celebrity clientele, all ancillary services like web analytics reporting would have to be just as extravagant and just as functional as the core product-branded website design. With three web analytics options on the table, all with relatively similar characteristics yet vastly different price points, the firm had to identify the differentiated advantages of each option. -
Mass Customization in Haifei Bus Company
The Haifei Bus Company (Haifei), the leader in bus manufacturing in China, specialized in research and development, production, and sales of passenger buses. In 2010, Haifei's general manager was concerned with the business process re-engineering project the company had launched in 2009. The goal of this project was to transform Haifei's standardized production mode to one of mass customization. The new mode would deliver a competitive advantage for Haifei. However, the vice-general manager in charge of the project failed to create any improvement in the company's performance. Instead, he had managed to intensify the existing internal conflicts within the company. The resulting decrease in production output, production inefficiencies, shrinking market share, and deteriorating financial position meant the general manager had to find a solution to deal with his vice-general manager's performance. He was also responsible for assisting the various departments such as sales, procurement, logistics, and technology during the re-engineering process. How would the general manager direct Haifei, the former bus-industry leader, back to a position of prominence? -
Deutsche Telekom in 2016: Driving Disruption from Within the Industry
In 2016, Deutsche Telekom's CEO Tim Hottges was steering the 69 billion euro telecom incumbent in new directions and seeking to disrupt the industry from within. The company's tagline was "Life is For Sharing." Its goal was to be Europe's leading digital communication services company that was most trusted by consumers and business customers for safely sharing content. Hottges wanted to achieve this by having the best network, the best service, the best products, and the best customer experience. The company also aimed to be the preferred provider for business customers. A major part of Deutsche Telekom's strategy involved building up the company's core business-its network-by increasing infrastructure investment 20 percent. Hottges described this as his "big bet," saying the network was the basis for everything the company did. Even as it built out the network, an ongoing challenge was finding the right software talent to support the growing software IT components of the network infrastructure. With that in mind, Deutsche Telekom was also developing capabilities on top of network connectivity, such as security, device management, privacy, and global reach capability. While focusing its innovation on advanced network capabilities, Deutsche Telekom was shifting resources away from efforts to internally innovate in competition with Internet-based players. Instead, it was now intent on winning by partnering with companies like Microsoft, Spotify, and BMW to bring new capabilities, innovations, and services to customers. European and German regulations created significant constraints, and external competition remained fierce from both telecommunications companies and so-called "Over the Top" companies such as Google, Facebook, and WhatsApp. These companies had diverted billions of dollars away from traditional telecommunications companies, enabled by telco companies' infrastructures. To counter that, Deutsche Telekom needed to strongly align strategy and execution. -
Sondologics: Product Diversion and MAP Violations in Internet Channels
Sondologics, a manufacturer of video, audio, and gaming accessories products, was experiencing pricing and distribution problems in its channels. Numerous retailers were complaining about unfair price competition from unauthorized retailers, i.e., gray marketers, on standalone websites or Amazon's Marketplace, offering discounts of up to 30% off list price. The company estimated that about 10% of its retail volume in the United States was being generated by unauthorized retailers. Compounding the problem, gray marketers and authorized retailers alike were selling at below-list prices, which violated the Sondologics MAP (minimum advertised pricing) policy. Sondologics was considering numerous initiatives to address the MAP and gray-market problems, including retaining a third-party service to monitor pricing and distribution in the channel. Students are asked to develop recommendations that would promote sales while protecting the name-brand image and price points of Sondologics' products. -
Hyperloop One
The case explores the attempt of Shervin Pishevar, a prominent Silicon Valley investor, to shepherd hyperloop, a futuristic pod-in-tube transportation technology, from concept to transformative reality via Hyperloop One and Sherpa Capital, both companies he co-founded. The case outlines the technology-first brought to widespread attention by Tesla and SpaceX executive Elon Musk-then follows Pishevar as he builds a team, develops prototypes, recruits investors and partners, and navigates the many obstacles in pursuit of this "moonshot." Students are presented wih historical parallels and precedents that may illuminate certain aspects of the challenge. -
Improving Access at VA
In 2015, the Department of Veterans Affairs (VA) ran the largest healthcare system in the United States, with over 1,700 sites of care that served nearly 9 million veterans. One year earlier, a scandal had erupted over a cover-up of the excessive wait times veterans faced to get medical appointments in some VA facilities. The fallout led to the resignation of the Secretary of Veterans Affairs, a criminal investigation by the Federal Bureau of Investigation, and the eventual replacement of 14 of VA's top 17 leaders. This case documents the efforts of the new leadership team to improve access, regain trust, and transform the organization to address the broadening medical needs of the nation's growing veteran population. -
Bayern Munich in China
In 2015, German football club Bayern Munich is considering how to enter the Chinese market. Should it build its own infrastructure or rely on third-party partnerships to reach this massive football fanbase? -
Sewells Group: Building Sales Process Excellence at Automotive Dealerships in India
Sewells Group, India, a leading provider of retail solutions to auto original equipment manufacturers (OEMs) and their dealers in the Indian market, developed an innovative engagement model for its clients. The model offered solutions based on the performance management of franchised automotive dealers using measurement, analysis, education and development. The first client for whom Sewells Group developed the dealer sales and service system was a late entrant into the Indian market and had about 100 dealerships across the country. It wanted to ensure that the brand promise communicated through its innovative and expensive marketing campaigns was supported at its dealerships when customers arrived to explore the cars. The client sought a comprehensive model of dealer management that did not suffer from the limitations of traditional models that were heavily focused on training and process compliance. In response, Sewells Group developed a novel 5-step dealer management model that applied principles of retail process efficacy to deliver three key outcomes: customer experience, productivity and profitability across all the departments of a dealership. As Jayesh Jagasia, CEO at Sewells Group, India, reviewed the impressive quarterly results of the model's implementation, he mulled over questions related to the sustainability, replicability and extendibility of this initial model to other firms in the automotive sector. What were the learnings from the first implementation of the model? Was it possible to effectively overcome the challenges that they had faced? Would the model work across the industry? Under what circumstances and for what brands or dealerships would the model work? What sort of consulting resources would the company need? Could some parts of the solution be automated? How would the IT departments of auto manufacturers respond to the automation of solutions? -
Temporary Staffing at Christie's: An Operations Management Approach, Example Spreadsheet
Example Spreadsheet for #ST8 and #ST8T. -
Air Quality Management System
In late 2010,the director general of the Industrial Sectors Directorate at Environment Canada, was reviewing a draft work plan for the Air Quality Management System (AQMS), a regulatory project to deal with Canada's transboundary air pollution problems. Though some of the key elements of AQMS were in place and director general had the support of co-chairs from Alberta and Ontario, she had to develop a series of briefings on her strategy before the end of 2010 so that she could gain approval from her deputy minister and minister. -
AW Ltd.: Managing Change
After a year at AW Ltd., a family-owned Indian pharmaceutical company, a change management agent was disillusioned about her ability to add value to the organization or gain buy-in for her change initiative. Although she was adept at information collection, data analysis, and using tools for organizational intervention, she had failed to account for softer issues of change management in terms of people management, handling inertia, breaking power centres, and building influence. Management of group inclusion processes were crucial to build buy-in and a sense of urgency to enact change. Why exactly had her change management process gone so badly? Should she continue at the firm and, if so, what should she do differently? -
Impacts of Security Climate on Employees' Sharing of Security Advice and Troubleshooting: Empirical Networks
While extant research has studied the motivations of individualistic security compliance, this study explains what motivates employees to share security advice and troubleshoot with others. We argue that such findings are crucial for the development of people-centric security workplaces, where desirable security behaviors are disseminated amongst the employees. In this research, we applied network analysis techniques to perform two tasks. First, we explored the structural patterns of employees' sharing of security advice and troubleshooting. Second, we evaluated the effects of security climate perceptions, perceived accountability, and personal attributes on those sharing activities. While the sharing network was found to be thin and sparse, perceptions of direct a supervisor's security practices and accountability for security tasks can increase sharing. Age, seniority, and tenure-as well as having the same gender and department membership-can also motivate sharing. In contrast, security climate perceptions of coworkers and top management's security practices were found to discourage sharing. Our practical recommendations focus on the strategies to maximize security engagement in the workplace. Potential ideas for future research are also discussed in detail. Most importantly, we hope to offer this research as the foundation for future network studies in the behavioral security field. -
The Emerging Role of the CISO
Against a background of board-level concern for cybersecurity, organizations are seeking to ensure the protection of their information assets and minimize the risk of a cybersecurity attack. These objectives place two particular demands on organizations: to appoint a suitable official to head up their information security operations, a CISO; and to ensure that the executive and board are appropriately informed of the organization's security status. In exploring the challenges that confront organizations in selecting a CISO, we drew on data from the U.S., Canada, and New Zealand. Two main issues were addressed. First, the organization has to be very clear on what it wants in terms of the job the CISO is expected to perform and the corresponding attributes that such an incumbent would need to possess. The CISO is a senior-level executive and rather than being a specialized technical expert, the CISO should be an excellent communicator. This will help address the second issue, which is how effectively the CISO can communicate with the board. Some suggestions are provided that serve to aid both effectiveness and efficiency. However, organizations need to embrace their concern about cybersecurity and build it into their selection criteria for board members. -
A Multidisciplinary Digital Forensic Investigation Process Model
Worldwide usage of mobile smart devices has increased dramatically over the past two decades. The popularity of these devices has grown as a result of their increased processing power, storage capacity, and memory; they can now hold enormous amounts of both personal and private business data. In addition to the consideration of mobile devices, the scope of any forensic investigation has also grown to include cloud environments. Previously, we proposed a working model that can improve the effectiveness and efficiency of an investigation in a multidisciplinary environment. The study presented herein, however, evaluates a straw man model derived from current practice models to identify the required improvements. The study also proposes a new improved process model known as a multidisciplinary digital forensic investigation process model. -
Evaluating Single Sign-On Security Failure in Cloud Services
Business use of cloud computing services is motivated by ease of use and potential financial cost reductions. Service failure may occur when the service provider does not protect information or when the use of the services becomes overly complex and difficult. The benefits of cloud computing also bring optimization challenges for the information owners who must assess service security risks and the degree to which new human behaviors are required. In this research, we look at the risk of identity theft when ease of service access is provided through a single sign-on (SSO) authorization, asking: What are the optimal behavioral expectations for a cloud service information owner? Federated identity management provides well-developed design literature on strategies for optimizing human behaviors in relation to the new technologies. We briefly review the literature and then propose a working solution that optimizes the trade-off between disclosure risk, human user risk, and service security. -
Wearing Safe: Physical and Informational Security in the Age of the Wearable Device
Wearable computing devices promise to deliver countless benefits to users. Moreover, they are among the most personal and unique computing devices of all, more so than laptops and tablets and even more so than smartphones. However, this uniqueness also brings with it a risk of security issues not encountered previously in information systems: the potential to not only compromise data, but also to physically harm the wearer. This article considers wearable device security from three perspectives: whether the threat is to the device and/or the individual, the role that the wearable device plays, and how holistic wearable device security strategies can be developed and monitored. -
Protecting Corporate Intellectual Property: Legal and Technical Approaches
The recent FBI v. Apple case has the potential to turn a 227-year-old statute law in into a tool for government agencies to gain access to personal and corporate information. Recent events such as 'Petraeus-gate,' hacked nude celebrity photos in the cloud, and the use of a search and seizure warrant in the United States seeking customer email contents on an extraterritorial server raise important issues for the supposedly safe storage of data on the World Wide Web. Not only may there be nowhere to hide in cyberspace but nothing in cyberspace may be private. This article explores the legal and technical issues raised by these matters, with emphasis on the court decision In the Matter of a Warrant to Search a Certain E-Mail Account Controlled and Maintained by Microsoft Corporation and the subsequent upholding of that decision.