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An education-gaming firm that has relied largely on volunteer developers has to rethink this strategy as it prepares to pitch investors for a new round of funding. Expert commentary comes from Noam Bardin, CEO of the crowdsourced-mapping company Waze, and Verena Delius, cofounder and managing partner of Fox & Sheep, a company that develops apps for kids.

The eminent restaurateur, who has won 19 Michelin stars, talks about how he supervises his chefs and develops his staff.

An education-gaming firm that has relied largely on volunteer developers has to rethink this strategy as it prepares to pitch investors for a new round of funding. Expert commentary comes from Noam Bardin, CEO of the crowdsourced-mapping company Waze, and Verena Delius, cofounder and managing partner of Fox & Sheep, a company that develops apps for kids.

An education-gaming firm that has relied largely on volunteer developers has to rethink this strategy as it prepares to pitch investors for a new round of funding. Expert commentary comes from Noam Bardin, CEO of the crowdsourced-mapping company Waze, and Verena Delius, cofounder and managing partner of Fox & Sheep, a company that develops apps for kids.

It is March 2012 and Janice Chan, the senior director of digital marketing and distribution for Starwood Asia Pacific Hotels, is responsible for delivering a digital marketing campaign strategy to the sales and marketing team at the W Singapore - Sentosa Cove. The hotel, which is set to open in just six months, needs a solid online advertising campaign that is sure to bring in 15-20% of the hotel's booked room nights from the first month. Chan and her team have a limited budget of US$44,000 for the campaign. She recognises that a proper budget allocation across different advertising platforms, as well as selecting the right feeder markets into Singapore, will be critical to success. It will take some creativity, but Chan is confident that her team will recommend a winning strategy that is sure to fill rooms when the W opens in September 2012. This case has been developed to illustrate digital marketing options, specifically, as it pertains to launching a new hotel. Students will learn how to best utilise a limited budget to drive room bookings. In addition, they will understand the role of digital marketing in creating brand awareness, supporting positive evaluation and driving sales. The advantage of focusing on the hospitality industry is that it provides clearly measurable outcomes, where room bookings and revenue can be matched to how and where the digital marketing budget is allocated. Students will also benefit from the Asian context in which the case takes place. This is important because it highlights different digital usage patterns and effectiveness parameters across regions.

In January 2012, the Jane Addams Hull House Association--one of Chicago's largest and oldest social service agencies and arguably its most iconic--announced that it might have to close in the spring due to financial difficulties. Just days later, the 122-year-old organization stunned the philanthropic world when it laid off its employees without notice, declared its intention to liquidate in a Chapter 7 bankruptcy, and shut its doors forever. In the weeks that followed, more and more people began to ask: What had happened to the board? Had bankruptcy really been inevitable? This case chronicles the organization's final decade and enables students to step into the shoes of the chairman of the board, Steve Saunders, as he led the board through its last two years. Students will examine the roles and responsibilities of effective boards and determine how internal and external factors contributed to Hull House's demise.

This short case serves as an epilogue to the A and B cases. Specializing in local organic meat and produce, Retail Relay has developed a new business model for online grocery shopping and delivery. Relay could tell from its customer-level purchase data that many of its existing customers were purchasing some of their grocery products from other vendors. Relay therefore developed a heuristic to categorize customers as active or churned. They then explore how to use customer-level purchase information to determine factors that distinguish between active and churned customers.

This note supports cases used in Darden's "Marketing Analytics" course elective. Marketing analytics powered by "big data" holds the promise to shift marketing strategy from an intuitive discipline to a fact-based, decision-making process. Based on interactions with more than 100 executives in conferences, executive education seminars, case study development, and consulting projects, this technical note serves as a road map for improving implementation of marketing analytics.

By the mid-2000s, Washington State's Department of Health (DOH) had earned a national reputation as an innovative and effective agency. But beginning in 2005, when newly elected Governor Christine Gregoire introduced a state-level performance management system - Government Management Accountability and Performance (GMAP) - DOH and other state entities found themselves having to regularly explain and justify their work through the newly established forum. Based on two similar, but smaller-scale programs - CompStat (created by the New York Police Department in 1994) and CitiStat (used by the City of Baltimore) - GMAP challenged public officials to analyze data in new ways and to rethink the kinds of results that they were accountable for delivering. This case provides background on GMAP's origins and on the general ways in which the initiative was managed, but it focuses primarily on DOH's efforts to comply with the new performance measurement requirements and to meet the expectations of the governor, her staff, and GMAP leadership. In exploring the benefits and challenges of the department's experience with GMAP, the case also raises questions about the applicability and usefulness of such a system for public health, which tends to address complex issues with objectives that are often difficult to quantify. Case number 1994.0

This case has two parts, a text-based case and a supplemental PowerPoint presentation. The case traces the evolution of an evidence-based research study on the education sector in Pakistan. In 2003, Atish (fictionalized character), a Pakistan-born, Harvard educated economist returns to his native Pakistan to help reform a lagging education system. But Atish unearths conflicting information on the state of education in his country. Despite large investments, government-run schools are failing to provide quality education. And international media coverage asserts that the educational void in Pakistan is rapidly being filled by madrassas, or religious schools, that are designed to train children in extremism. Upon closer scrutiny, Atish finds holes in the madrassa enrollment numbers. Similarly, Atish learns that affordable private schools have sprung up across the country, yet no nationwide analysis on the quality of education they provide exists. In rural Pakistan, he also learns to suspect conventional wisdom regarding parental involvement and interest in educating their children. Before he can develop policy recommendations, Atish will have to separate fact from anecdotal information to understand the education landscape in Pakistan. Case number 2003.0

The December 26, 2004, Indian Ocean tsunami caused tremendous damage and suffering on several continents, with Indonesia's Aceh Province (located on the far northern tip of Sumatra Island) experiencing the very worst. In the tsunami's wake - and with offers of billions of dollars of aid coming from all corners of the globe- the Indonesian government faced the daunting task of implementing a massive recovery effort that could meet the expectations of donors and survivors alike. With this in mind, Indonesia's president established in April 2005 a national-level, ad hoc agency -- known by its acronym, BRR -- to coordinate reconstruction activities across the province. This case examines some of the core challenges BRR's leaders encountered as they moved to set up the agency and then proceeded to coordinate and execute a recovery process involving hundreds of domestic and international partner organizations and thousands of independent reconstruction projects. Case Number 2010.0

Supplement for HKS785.

In June, 2013, the U.S. Supreme Court determined that the federal Defense of Marriage Act violated the U.S. Constitution's Fifth Amendment protection of equal liberty, effectively overturning the law. Pennsylvania, however, banned same-sex marriage. Despite the state law, D. Bruce Hanes, a register of wills in Pennsylvania, agreed to honor a request from two women seeking a same-sex marriage license-an act of official disobedience that immediately threw Hanes under a national spotlight. Citing his oath to uphold both the Pennsylvania and U.S. constitutions and noting that the two were "diametrically opposed" on the issue, Hanes said: "I decided to come down on the right side of history and the law." Officials in Texas were also struggling with the ruling. Soon after the ruling, the Department of Defense (DOD) instructed federal military facilities to begin enrolling same-sex spouses of military service members in military benefits programs. In Texas, however, where state law prohibited same-sex marriage, Texas Military Forces (TMF) indicated it would not comply with the DOD directive. Because TMF was a state agency, the commanding general said the agency would be unable to process benefits for same-sex couples. TMF members took an oath to defend both the U.S. and Texas constitutions, setting the stage for the conflict. Using the context of contemporary same-sex marriage laws, the case explores two sides of the same coin: in states where same-sex marriage is illegal, one official decides to defy the law while another chooses to refuse to comply with a federal directive to do so. The case asks students to consider if and when official disobedience-the refusal by a public official, acting in an official capacity, to follow the law-is justified. Case Number 2014.0

A management consulting team has been hired to advise HuStream Technologies on a new business model and target market. HuStream operates a service-based business model, providing customers with fully produced interactive video content. In the founders' efforts to transition to a product-based business, they have built a cloud-based platform to provide easy accessibility to their company's products and services. Using that platform, clients can produce their own interactive content. HuStream faces the challenge of transitioning from an entirely service- based business model to an entirely product-based business model. The consultancy's task is to identify HuStream's top business and marketing opportunities using the service-based business model and keeping within the constraints of limited funding.

In 2006, Burberry appointed a new chief executive officer (CEO) with many years of experience in senior positions in the fashion and luxury industries. Though Burberry had enjoyed continued year over year growth, the sales growth was not on par with the growth seen within the personal luxury industry. Big changes within Burberry were expected to come as the new CEO took the reins in July 2006. What were the transformations and changes that Burberry would need to make in order to successfully adapt to the dynamic and innovative global business environment of the luxury industry?

In December 2012, the CEO of the professional services company Business Systems Group (BSG) called his management team together to evaluate the firm's continued sponsorship of the BSG Triathlon Series. The previous five years of the sponsorship were considered a worthwhile investment by the business, although the relationship with Triathlon South Africa (TSA) was becoming increasingly strained. The case charts the growth of BSG's business in South Africa and the United Kingdom, as well as the evolution of the sponsorship and relationship with TSA. The decisions facing BSG were whether to renew the sponsorship and build towards the Rio Olympics in 2016, continue with the BSG Triathlon Series without TSA sanction or exit the firm's involvement in the sport.

Studying or practicing? Being an entrepreneur or a manager? Working for the family business or not? How much should business-owning families support their young? The Trusted Family case discusses some fundamental dilemmas of next-generation family business members. It follows two young family entrepreneurs who launch their own company, a social media platform for other family businesses, thus finding not only a new way of working with the family business, but also how to leverage it.

Studying or practicing? Being an entrepreneur or a manager? Working for the family business or not? How much should business-owning families support their young? The Trusted Family case discusses some fundamental dilemmas of next-generation family business members. It follows two young family entrepreneurs who launch their own company, a social media platform for other family businesses, thus finding not only a new way of working with the family business, but also how to leverage it.

QlikTech, with its disruptive technology and business model, seems to have found a market niche in the mid-market business-to-business software segment. The big 5 market participants are now starting to offer the in-memory technology that QlikTech has built its business upon. In the light of the traditional vendors' encroachment, can QlikTech's growth be sustained?