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In October 2018, Tesla, Inc. (Tesla), an American automotive and energy company, received an approval from Shanghai’s mayor to acquire a plot of land to build a new electric-vehicle (EV) factory, which was expected to produce its first cars in three years, and to have initial capacity of about 250,000 vehicles a year. This move was in response to a significant rise in the Chinese EV market and the additional tariffs imposed by the Chinese government during its 2018 trade war with the United States. Since 2013, Tesla had partnered with Panasonic Corporation (Panasonic)—the consumer electronics company and a world leader in battery technology—to build Gigafactory 1 and Gigafactory 2 in the United States for manufacturing Tesla’s batteries. The Chinese automotive market was a business environment much different from any that the Tesla–Panasonic partnership had previously experienced. Given the Chinese government’s regulations, requirements, and incentives, what should be Tesla’s growth strategy in the world’s largest automotive market—China. Should Tesla continue its partnership with Panasonic in China or should it look to derive more potential benefits from other suppliers?

In 2018, a new challenge confronted the executive director of the Inside-Out Center in Philadelphia, who was also the founder of the Inside-Out Prison Exchange Program, an international network of educators providing university courses in prisons for both incarcerated individuals and university students. Despite the program’s many success stories, to gain new funders, the founder needed to communicate the program’s impact through measurable effects. Assessing long-term impacts seemed nearly impossible because of difficulties in tracking the participants as they graduated from their university programs or completed their prison sentences and returned to the outside world. The measurement effort was also controversial because although the use of quantitative measures would help to raise funds, it could also challenge the value of the program’s well-established practices and could change the relative roles and influence of various key stakeholders. Whose definitions of “impact” should be prioritized, and how could the program’s impact be measured and communicated?

In the summer of 2018, after over 25 years of leading AREUFIT Health Services, Inc. (AREUFIT), the founder and president of assessed her company’s position in the evolving health services market. She had grown AREUFIT from a sole proprietor start-up to its current position as the Philadelphia region’s award-winning provider of preventive health and biometric screenings, corporate health and disease prevention programs, and wellness services, with annual revenues that exceeded US$1 million. The founder had spent the last three years working with an outside consultant in preparation for the next stage in the life cycle of her company. When a competitor approached her with an offer to buy AREUFIT she knew she had to make some tough decisions, while remaining true to her values and business practices. She wanted to preserve the company and culture she had built, protect her key employees, and ensure that the brand reputation of AREUFIT would endure.

Elon Musk was charged with contempt-of-court for tweeting that Tesla would produce about 500,000 vehicles in 2019. The lesson is obvious—even a rocket scientist can get into trouble using social media. However, seemingly rational social media interactions can also land a brand in hot water with consumers. While an organization can still exert some control over who speaks to the press, it is nearly impossible to control employees’ use of social media. Thus, the next best thing is a social media policy vetted and implemented by the board to provide guidelines. The goal of the authors’ research was to identify themes and elements of effective policies in order to offer a best-practice guide to help companies better manage the risks they face. Using corporate social media policies from 85 publicly traded firms in North America, they performed content analysis to identify keywords and phrases related to the use of social media by members of the firms. As the authors examined the social media policies, four themes emerged: representation, legal, control, and judgement. During a social media controversy, if it can be demonstrated that a) the employee was speaking on her or his own behalf, and that b) the employee was not following the company’s communicated policy, then the firm can limit its liability.

Sales managers need to understand that linear relationships may be the exception rather than the rule. These managers have the unenviable job of trying to perpetually improve team performance. To do this, they must hire people with the right skills and then provide training, evaluation, and compensation programs. We normally label these attributes “good” or “bad” in respect to sales performance—for example, providing sales training is good; hiring arrogant salespeople is bad. But to understand the drivers and inhibitors of a sales team’s performance, a more nuanced view is needed. Relationships between key drivers or inhibitors and the sales team’s performance are more likely to follow a non-linear pattern, where diminishing or negative returns are realized. For example, a certain number of training hours improves salesperson performance, but additional training may have no impact, which becomes an unnecessary expense. In this article, the author looks at four common statements using linear logic, sales management realities, and non-linear rationales for comparison. These are 1) the use of customer relationship management technology improves a sales representative’s performance; 2) the more customer oriented a sales representative is, the better; 3) give salespeople more product lines to sell and they will sell more products; and 4) role stress has a negative impact on a sales representative’s performance.

Older companies have weathered numerous tumultuous business cycles and other crises and, as a result, have some inherent smarts. Accenture performed research on 577 multinational companies from non-tech sectors. In this group of firms, all established before 2000, it found 69 companies that stood out for their strong growth in the digital age. A closer look revealed that each has developed the confidence to look dispassionately at disruption—even digital disruption. As a result, each has cultivated an immunity to market pressure. These companies invest prudently rather than impulsively follow trends. How can other mature firms turn their age into an advantage? The confidence and prudence displayed by the growing firms in the study stem from two behaviours born of experience. First, these companies keep investing in their core businesses—even when it would be tempting to let them coast. Second, older companies know how to pace themselves. If the time is not right, they do not sprint into new business activities, even if competitors do. Being aware of competition and context is paramount to marketplace success. But trusting your company’s strengths and teasing out the overarching lessons it has learned over the years can make an even bigger difference.

Want a potential new boss to be satisfied after hiring you? Then resist the initial salary offer. This article is the result of a survey conducted of decision-makers during hiring to determine how counteroffers affect the workplace. The main research question was how employer perceptions of value, loyalty, and personal likeability are affected when a candidate responds to an initial salary offer with a counteroffer. Other issues addressed were how variables such as gender, tactic utilized, amount of the initial offer, and amount of the counteroffer affect employer perceptions. The article’s research found that, on average, when a candidate responds to an initial salary offer with a counteroffer, the end result is an increase in employer perceptions of value, a slight increase in perceptions of loyalty, and no change in perceptions of personal likeability. Furthermore, among male employers, these positive perceptions of value and loyalty were even more significant (perceptions of personal likeability remained unchanged). The research found that requesting a moderate increase is likely more advantageous than requesting a small increase. It also confirms the general negotiations principles of “be first” and “be high.” In addition, while controlling for all other variables, a male candidate’s counteroffer resulted in a markedly better offer than a female candidate’s counteroffer.

Most companies find it extremely difficult to achieve high organizational fluidity—even leading firms like Cisco and Microsoft. However, Huawei has made significant strides toward closing the gap between internal flexibility and the rate of external market change. The authors of this article carried out face-to-face interviews in Shenzhen over a period of five weeks, beginning in September 2015, with 15 former senior executives of Huawei, including seven vice presidents, two senior vice presidents, and one executive vice president. So how does Huawei achieve superfluidity? First, Huawei is structured primarily around customer needs so as to ensure the customer is at the centre of everything. Second, its support functions are built around flexible platforms. Third, its management-level employees are continually rotated between different jobs. Fourth, its culture is one obsessed with maintaining the pace of change. Huawei’s recipe for creating a superfluid organization is radical. It overturns the conventional wisdom that manufacturing companies need to be structured as a matrix of product-based business units, functions, and geographic subsidiaries, in favour of the kind of project-based organization used by construction companies, consultants, and investment banks.

In 2017, the new chairman of A. P. Møller-Maersk confronted one of the worst cyberattacks in history, which crippled the company's vast global shipping network that accounted for nearly 20 per cent of global container shipping. NotPetya was a particularly virulent strain of ransomware that, within seconds, destroyed Maersks’s servers and personal computers around the world. Maersk's senior system administrators had warned the company that its network was vulnerable, but the necessary upgrades were never completed. How can the company recover from this devastating event? And how can it protect itself from cyberattacks in the future?

Future Retail Limited (Future Retail) had a unique business model and an aggressive growth strategy that helped to make it India's largest retailing organization. In 2017, Future Retail was expanding its network of stores, but a new retail landscape was emerging, as customers were shifting to e-commerce for large purchases, due to changing lifestyles and customer preferences, while continuing to shop at small mom-and-pop stores for smaller, quick purchases. Amid such changes, how would Future Retail be able to maintain its leadership position? As it sought a larger share of the retail pie, how would it deal with an increasing customer preference toward the convenience of online ordering? How would it handle the competition from omnipresent neighbourhood stores and cart vendors?

The Indian luxury leather brand Nappa Dori, founded in 2010 in Delhi, had a product range that included a luxury line of trunks, bags, accessories, and bespoke projects for its prestigious clients, which included international luxury hotels and airlines. The brand had earned worldwide recognition from global luxury clients, and by 2017, it had seven stores, a design studio, and two cafés in India as well as one destination store at a luxury resort in the Maldives. The company’s self-taught designer-owner wanted his brand to be globally recognized as an affordable luxury brand from India by 2020. However, he often wondered whether his brand story was on the right track. For instance, was it a good idea to expand into related categories while creating a unique user experience? Should Nappa Dori focus on setting up shops in luxury destinations around the world? Did the young brand have the right story to resonate with globe-trotting luxury connoisseurs? To build a global luxury brand, the firm needed to craft a unique experience that resonated with luxury connoisseurs. The founder knew that what had started as an organic exploration into luxury now needed a well-crafted blueprint as it entered the next phase of sustainable growth toward achieving global recognition.

Profico Trading and Contracting Company WLL, an aluminum and glazing contracting company in Lebanon, assembled and installed aluminum and glazing doors and windows and aluminum composite panels for local construction projects. The company's revenues had increased over the years, but over the previous four years, revenues had declined, largely as a result of regional political turmoil that affected the construction industry. The management team was contemplating an opportunity to invest in a production line that would expand the company's scope through backward integration, conceivably increasing the company's revenues by 40–50 per cent. Was the investment worthwhile in the context, and if so, how might the company finance it?

Mary Chia Holdings Limited (MCH) was a provider of lifestyle and wellness services for women and men in Singapore and Malaysia. Listed on the Singapore Catalist, the company had experienced a decline in financial performance and share price. On August 24, 2017, MCH announced that its founder would sell her 60.98 per cent stake to Suki Sushi Private Ltd., an unlisted company tightly controlled by the daughter and son-in-law of MCH’s founder. Suki Sushi’s offer was at SG$0.111 per share, which was almost double the closing price. Should current MCH shareholders accept Suki Sushi’s offer and sell their shares, and does Suki Sushi’s offer constitute an investment opportunity for investors not currently holding MCH shares?

Instructor Spreadsheet for 8B19N017.

Student Spreadsheet to accompany product 9B19N017.

In 2018, the acknowledged saviour of Nissan and the creator of the 19-year-old cross-shareholding Renault-Nissan alliance was accused by the Tokyo Prosecutors Office of understating his compensation and of using company resources for personal gain. The arrest of the former chairperson of Groupe Renault, Nissan Motor Co. Ltd., and Mitsubishi Motors brought to light weak governance practices at Nissan and challenged the state of the tripartite alliance. How could Nissan restore investor trust and prevent the recurrence of another scandal? What would happen to the alliance? Convicted or not, could the saviour himself ever recover from this scandal? Was he indeed a hero or a villain?

Maryland-based Nexercise App Inc.’s fitness application (app) Sworkit provided app-based workout routines that required no equipment. In October 2017, the app was available in a free version with advertising, or via subscriptions that included additional features and no advertising—a classic example of freemium pricing. While 1.5 million people made use of Sworkit each month, the large majority of these were free users, and only a small portion converted to paid subscriptions. The Sworkit leadership team faced several challenges related to their reliance on advertising revenue, including unpredictability and low value per customer; this led them to re-evaluate their pricing model. Would eliminating or reducing Sworkit’s free access better enable management to capture value from the popular app?

In February 2018, the dean of the Faculty of Social Sciences at the University of the East Coast in eastern Canada was faced with the challenge of managing a protest by one of his professors. Tension had been brewing between the two for a few months because of inappropriate expense claims and complaints of sexual harassment. However, because of the way the dean had been appointed, he was in a weak position and could not depend on his superiors for help in solving the problem. As a result, donors were complaining, prospective students were changing their minds about applying, and department chairs were beginning to complain. The dean wondered what he should do to bring his faculty back to a normal functioning state. What should he do about the protesting professor, the apparent fraud, and the reactions of potential employers, potential students, and donors? How could he improve the image of his faculty and the university?

The general manager at Gati, a well-known logistics services company in India, was worried about the number of complaints the company had received. The popular supply chain solutions and logistics service provider had introduced a premium express service scheme five months ago and, since then, had 231 complaints concerning the late delivery of goods. This new scheme charged a considerable markup and guaranteed shipment of goods within 72 hours. Being dedicated to ensuring quality, the general manager had to decide whether the process was under control and if the company was operating within tolerable error limits. Could he find a solution to streamline the delivery process and achieve a target defect of 0.0005 per cent? Using MS Excel, statistical techniques were used to unravel the multi-faceted dilemma and help in decision-making.

Regulus Solar Power Inc., headquartered in Phoenix, Arizona, had continued to experience financial growth over the past decade, thanks in large measure to the environmental movement and declining solar panel prices. The expansion of renewable resources was one of the lynchpins of the environmental movement sweeping the United States. Since its founding in 2010, Regulus Solar Power Inc. had focused on installing solar powered systems throughout the Southwest United States, primarily on residential and commercial applications. By 2018, however, revenues had gone flat due in largely to the rapid expansion of the largest solar panel installer in the United States into Regulus Solar Power Inc.’s traditional marketplace. The company’s management team wished to examine the impact of lowering prices on revenues and assess the opportunities for more fully engaging environmental movement groups.