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Phil's Haulage
內容大綱
The president and CEO of a commercial group must assess his options after his company’s recent acquisition of a small hauling company. This new company transported construction materials and aggregates from one location to another. After a few successful years of growth in the hauling business, the CEO wondered whether the new company should expand into the excavating business. He needed to evaluate the health of the current operations from a profitability and cash-flow standpoint. If the expansion into excavating were to be pursued, he needed to decide how it would be financed, while still remaining self-sufficient.
學習目標
<ul><li>To complete an external (industry, competitive, consumer) analysis.</li><li>To complete an internal (corporate capabilities, statement of cash flows, ratio) analysis.</li><li>To complete a qualitative assessment of the excavation opportunity.</li><li>To complete a differential analysis comparing the excavation opportunity with PH’s status quo.</li><li>To make a decision that includes appropriate financing, if needed.</li><li>To project a statement of earnings and a statement of financial position.</li><li>To devise an action plan and a contingency plan.</li><ul>