學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Northern Rush
內容大綱
A university instructor mulls over the idea of partnering with six of his students to start a new business that would provide all-in-one starter kits for first-year university or college students moving into residences across Canada. To help with his decision-making process, the instructor wants to evaluate the product and the group’s marketing strategy; he also wants to project the new venture’s financial performance for the first three years of operations.
學習目標
<ul><li>Perform an external analysis – industry, competition, consumer, environment (political, economic, social, technological).</li><li>Perform an internal analysis – company’s strengths, weaknesses, opportunities and threats.</li><li>Develop a marketing plan. This plan should include a decision about what specific products to offer, where to place/offer the new products, what promotional tools to use in the product launch, and how to price the products. All decisions should be consistent with the student’s analysis.</li><li>Project three years’ worth of financial statements.</li></ul>