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Red Spruce Resort
內容大綱
The general manager of a resort was considering completely renovating the resort’s suites for the upcoming season. He would need to submit a proposal to the resort owners for funding approval. Although he knew the renovation would increase customer satisfaction, he would need to justify the significant upfront investment from a financial perspective.
學習目標
<ul><li>To give students practice using differential analysis as an analytical tool.</li><li>To give students practice at calculating ROI and payback.</li><li>To expose students to the challenges of raising capital.</li><li> <br>To illustrate that differential inflows can be in the form of savings.</li><li>To illustrate the importance of working within corporate constraints when making a decision.</li><li>To encourage students to be creative when considering other options beyond renovations to increase the resort’s occupancy rates.</li></ul>