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Northwest Fitness: An Expansion Opportunity
內容大綱
In 2018, the owner of Northwest Fitness, a fitness business in London, Ontario, Canada, was analyzing the business's past year of operations and planning for the future. The company focused on “functional fitness” training to help clients improve aspects of their everyday life. The owner had launched the fitness studio with the help of a bank loan and a line of credit; after three years of success, he wondered if the company was finally in a financial position that would allow him to expand operations. He needed to analyze the past financial performance and project a statement of earnings and a statement of position assuming an expansion was pursued.
學習目標
The case is suitable for an introductory managerial accounting or finance course at the undergraduate level. Students need to understand projected financial statements, basic business analytical tools, business strategy, accounting, and finance. After working through the case and assignment questions, students will be able to<ul><li>Complete an external (industry and competitive) analysis.</li><li>Complete an internal (corporate capabilities, statement of cash flows, ratio) analysis.</li><li>Project a statement of earnings and statement of financial position for the following year.</li><li>As the owner, make a decision regarding the expansion of the business.