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Schlitterbahn: Tragedy at the Waterpark
內容大綱
Jeff Henry, owner of and creative visionary behind Schlitterbahn Waterparks & Resorts, created one of the most sought-after water park companies in the United States. He was confident in his ability to create the best attractions and dominate the industry with his unique inventions. Then, at his facility in Kansas City, Kansas, a fatal accident took place after the construction and design of the Verrückt, a waterslide Henry hoped would set new world records. How should Henry have responded to the tragedy?
學習目標
This case is intended for undergraduate-level courses on communications and leadership. After working through the case and assignment questions, students will be able to<ul><li>think about their own core beliefs, morals, and ethics and how they influence business decisions and leadership character;</li><li>consider how an industry’s regulatory environment can have an impact on business;</li><li>analyze failure and the degree to which it impacts future business outcomes;</li><li>consider various stakeholders and how they play a role in failures; and</li><li>critically think about how word choice and official statements can affect brand and reputation.</li></ul>