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Vanke Port Apartment: Making a Rental Homey with Digital Technology
內容大綱
Located in the Shenzhen-Hong Kong Cooperation Zone in Shenzhen, China, Vanke Port Apartment (Vanke Port) was the leader among China's centralized long-term apartment rental enterprises. Recently, the company had improved its cost and operational efficiency and recorded stellar performance. A key partner in Vanke Group recalled the struggles Vanke Port had encountered on its way to achieving this performance. In 2019, Vanke Port had been battling to survive, and shortly after, the business was hit by the COVID-19 pandemic. In response, Vanke Port capitalized on digital technologies and carried out major organizational changes. As the company made it through the crisis and even started to thrive, the partner needed to present the lessons learned and recommend next steps to the board of directors.
學習目標
This case can be used in undergraduate- and graduate-level courses on organizational change, organizational structure, leadership, or digital transformation. By analyzing the causes and effects of organizational change at Vanke Port, this case helps students to recognize the complex nature of organizational change and to understand the interdependencies between structure, leadership, and technology. After working through the case and assignment questions, students will be able to do the following:<ul><li>Understand the impact of the digital economy on organizational operations and structural changes.</li><li>Explore possible reasons for resistance to organizational change and its solutions.</li><li>Understand the impact of digital technology on an enterprise, its employees, and its customers.</li></ul>