個案資料
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Unity Cars: At Risk of Business Failure During COVID-19
內容大綱
In June 2020, the owner and director of UnityCars Pvt. Limited (UnityCars), a car rental company in Melbourne, Australia, was reviewing his fleet of vehicles and the company’s operation over the previous few months. The COVID-19 pandemic and related lockdowns had a negative and severe impact on UnityCars’ revenues. The company had expanded rapidly in previous years, becoming highly leveraged, which made it more vulnerable to negative shocks. A sharp reduction in revenues, high expenditures, and the combination of these with the uncertainty of the macro environment had posed a serious threat to the survival of UnityCars. The owner wanted to forecast the company’s operating cash flow and decide whether he should borrow or reorganize the fleet to meet his liquidity needs.
學習目標
This case is suitable for business finance, financial management, and applied corporate finance courses at the undergraduate level. It can also be used in management development training sessions, or to demonstrate entrepreneurship. The case assumes that students already understand working-capital management and business decision-making. After working through the case and assignment questions, students will be able to<ul><li>explain the importance of working-capital management;</li><li>calculate monthly loan repayments and create a loan repayment schedule;</li><li>forecast cash flows and understand how a cash budget is constructed; and</li><li>justify reasonable cash management decisions, especially under uncertainty, and understand how such decisions help avoid business failure.</li></ul>