CRANK Lite Bev Corp: Cranking Out a New Opportunity

內容大綱
In March 2022, Jack Jelinek and Mikey Woolfson, co-founders and co-owners of CRANK Lite Bev Corp (Crank), were considering whether they should sell their beer (Crank Lite Lager) at the Northern Heat Rib Series (Ribfest). As an Oakville, Ontario-based brewery startup that launched during the COVID-19 pandemic, Crank had already taken on a large amount of risk, and Jelinek and Woolfson were unsure of whether they could afford to take on additional risk. However, they wished to continue growing their business to eventually get acquired by another company. Jelinek and Woolfson wanted to determine whether the Ribfest opportunity made sense from a qualitative and quantitative perspective.
學習目標
This case can be used in introductory courses on managerial accounting or finance at the undergraduate level. Students should have basic business decision-making experience, an understanding of the statement of cash flows, ratio analysis, differential cash flow models, cash budgeting, and projected financial statements. This case can also be used as a testing vehicle. After working through the case and assignment questions, students will be able to do the following:<ul><li>Analyze a company’s industry, competitors, corporate capabilities, and consumers.</li><li>Create and analyze a statement of cash flows, and subsequently select and analyze relevant ratios.</li><li>Complete a qualitative analysis of future expansion opportunities.</li><li>Complete a differential analysis (with sensitivity), and calculate the return on investment and payback period.</li><li>Create a cash budget for the future opportunities.</li><li>Justify a comprehensive and well-informed decision on the expansion opportunity.</li><li>Determine if the chosen option should be funded through debt or equity financing.</li><li>Create an action plan and contingency plan for the chosen option.</li><li>Project a statement of earnings and a statement of financial position for the chosen option.</li></ul>
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