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Healthy Eats: Farm to Folks Meals
內容大綱
Luke Thomas, owner and operator of Healthy Eats (HE), was considering the future direction of the business following an inflow of cash from a silent investor. HE was a meal prep delivery service located in London, Ontario that focused on fueling healthy lifestyles with locally sourced ingredients. Having proven the business model in London, Thomas was considering two distinct growth alternatives: opening a second kitchen in Hamilton, Ontario, or doubling down on securing new corporate clients. Regardless of his decision, Thomas also wanted to revisit HE’s fiscal 2023 marketing strategy to ensure sales projections were met despite a limited budget.
學習目標
This comprehensive case incorporates various concepts that students have already learned in introductory managerial accounting courses. The case can also be used as a testing point or positioned at the end of the course. Specifically, after completion of this case, students will be able to:<ul><li>Complete an industry size-up and competitor analysis;</li><li>Complete a consumer analysis and corporate size-up;</li><li>Prepare a statement of cash flows and analyze relevant financial ratios;</li><li>Complete a differential cash flow and analysis;</li><li>Prepare an income statement with balance sheet projections and interpretation, and;</li><li>Develop a strategic and in-budget marketing plan.</li></ul>