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Growing Friday Engineering in a Globalised Economy: Crossing Cultural Barriers
內容大綱
At the onset of the COVID-19 pandemic, Ganesh Thummer, chief executive officer of Friday Engineering, faced a daunting challenge. Friday Engineering, which is a multinational manufacturer of medical devices, had recently partnered with a European firm. But the Indian and European teams, collaborating for the first time, were encountering significant conflict. Thummer decided to intervene but was facing resistance from his Indian office staff who wanted to maintain their traditional practices and beliefs. Thummer had to figure out how to bring the teams together while respecting the values of both teams, encouraging collaborative efforts, and providing inclusive leadership to foster a harmonious and motivated workforce.
學習目標
This case can be used in courses related to cross-cultural communication, human resource management, and conflict resolution at the graduate and postgraduate levels. It would also work for an upper-year undergraduate course and for a Master of Business Administration/postgraduate course. By working through the case and assignment questions, students will have the opportunity to do the following: <ul><li> Develop an understanding of cultural intelligence.</li><li>Analyze issues arising out of a lack of cultural intelligence to enhance performance.</li><li>Evaluate options for conflict resolution in cross-cultural teams.</li><li>Apply cultural intelligence to leverage cross-cultural communication skills.</li></ul>