LUSTER: Finance-Business Integration (B)

April 2023: Case (B) primarily discusses LUSTER 's finance-business integration reform: upgrading digital management systems, building data analysis and financial forecasting systems, and strengthening performance evaluation. At the end of Case (B), CFO Gu Baoxing proposed an internal marketization plan: each division would be able to dismantle barriers and share customers, while each product line and sales team could collaborate across divisions to discover the most advantageous partnerships. However, employees were resistant to the reform plan. Students are expected to assess whether LUSTER has the foundation for internal marketization based on the information in Case (B), and to suggest corresponding financial tools if necessary. This is a supplement to LUSTER: The Strategy of Value First (A), product # W37053.

This case is designed for courses, such as financial management or intelligent finance, and is suitable for topics of financial management and digital finance. The ideal target audience comprises undergraduate and graduate students majoring in finance and accounting, including those pursuing degrees in Master of Business Administration, Executive Master of Business Administration, Executive or Master of Professional Accounting, and those enrolled in corporate management programs. By working through the case and assignment questions, students will have the opportunity to do the following:<ul><li>Learn how management accounting can help enterprises make business choices and strategic decisions.</li><li>Analyze the challenges faced by financial management in non-digitalized contexts, and the roles of digital systems in facilitating the transformation of financial management.</li><li>Apply financial management tools to design and improve financial processes within an enterprise.</li><li>Explore the applicability of finance-business integration in different enterprises.</li></ul>

• financial management
• financial digitalization