Ball: EVA Driving the World's Leading Can Manufacturer (A)

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The case describes Ball's multi decade history of using Economic Value Added to drive decision making and workforce compensation. In 2016, the company acquired Rexam PLC and became the world's leading metal beverage container company. Consumer demand for varied aluminum can sizes led Ball to evaluate long term cost savings and efficiencies. In 2017, the company had to determine if it should open a new factory or upgrade two newly acquired factories. Opening the new factory required closing the other two. Ball used economic value added analysis to inform its decision making about this dilemma in this case.
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