個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Midwest Ice Cream Co.
內容大綱
Midwest Ice Cream (a disguised name) serves as an example to examine a planning and control system. Useful management information, which otherwise would not be apparent, is derived by preparing a basic profit variance analysis. This illustrates how the company is doing many things "wrong," which are covered up by a growth in the overall ice cream market.