個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
CUC International, Inc. (A)
內容大綱
The case series examines the role of financial reporting and corporate finance policies as vehicles for communication between managers and outside investors. This case describes management's concern that the company's stock is undervalued because analysts viewed the company's accounting as aggressive. Students are asked to advise CUC's management on ways to improve investor confidence.