個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Olympus Optical Co. Ltd. (A): Cost Management for Short Life Cycle Products
內容大綱
Explores Olympus Optical's strategic response to major losses in its camera business. Key to Olympus's recovery were its extensive product planning process, a quality improvement program, and an aggressive cost-reduction program. In particular, the case details Olympus's target costing system, which enabled the firm to design high-quality products at low cost.